The document discusses the importance and impact of social media on marketing, user engagement, and various platforms such as Facebook, Twitter, LinkedIn, YouTube, and Foursquare. It emphasizes social media ROI, the need for a sound strategy, and the challenges it poses, including the permanence of digital information. Additionally, it covers the emergence of Google+ and its differences from other platforms, highlighting its potential benefits for businesses.

1. How to Integrate Social Media

2. Agenda

3. Agenda
Social media overview
Why it ma2ers
Social media for marke6ng
Social media measurement
Protec6ng yourself

4. Is Social Media a Fad?

5. What Social Media Is

6. What Social Media Is
About the user
Engagement
A locator
A channel for change

7. What Social Media Isn’t

8. What Social Media Isn’t
A silver bullet
Free
A fad
Complex
Much different from how you
communicate now

9. Some of the Major Platforms

10. Some of the Major Platforms

11. Blogs by the Numbers

12. Blogs by the Numbers
126 million (BlogPulse)
72% of self‐employed bloggers
blog to a2ract business
Self‐expression is the biggest
mo6vator for blogging at 71%
63% surveyed said blogging
increased engagement

13. Facebook by the Numbers
More than 750 million ac6ve users
Ac6ve user is connected to 80
community pages, groups, events
People spend 700 billion
minutes a month on Facebook
Average user has 130 friends
Average user creates 90 pieces of content monthly

14. Twitter by the Numbers
200 million Tweets daily
1 million registered Twi2er apps
460,000 new accounts/day
182 percent increase in number of
mobile users in the past year

15. LinkedIn by the Numbers
More than 120 million members
Nearly 2 billion people searches in
2010
A new member joins every
second
Users look for expert advice
Useful for crea6ng and collabora6ng

16. YouTube by the Numbers
People watch 2 billion videos daily
Hundreds of thousands of
videos uploaded each day
35 hours of video uploaded
every minute
Average user age range is 18‐55
Second‐largest search engine

17. Foursquare by the Numbers
More than 10 million users globally
More than 3 million daily check‐ins
More than 500,000 businesses
using the Merchant PlaZorm
It is a mobile applica6on
Gowalla, Facebook Places are compe6tors

18. Why Social Media Matters

19. Paid Space

20. Owned Space

21. Owned Space

22. Owned Space

23. Owned Space

24. Earned Space

25. Earned Space

26. Earned Space

27. Earned Space

28. Why Social Media Matters

29. The Value of Linking

30. Social Media ROI

31. Social Media ROI

32. Social Media ROI

33. Social Media ROI

34. Social Media ROI

35. Social Media ROI for You
Define clear goals (men6ons, sales leads, engagement, followers, fans)
Social media product suites
Make the data usable
Metric tools
Sen6ment analysis

36. Protecting Yourself

37. Social Media Challenges

38. Social Media Challenges
Cell phone Paparazzi
YouTube filmmakers
Blogger reviews
Digital informa6on is forever
Web publishing is instant

39. Social Media Solutions

40. Social Media Solutions
Claim your social space
Occupy that space
Designate roles
Create a policy
Enforce that policy
Nurture that space

41. Managing / Posting

42. Managing / Posting
Posts align with the company’s
current communica6ons plaZorm(s)
Communica6on via social media
should be consistent
All posts should follow social media policy
Follow channel‐specific guidelines for pos6ng

43. Getting Started

44. Getting Started
Get comfortable with the plaZorms
Experiment with the tools
Develop a social media policy
Establish a social media team
Set roles & goals
Execute and maintain your strategy

45. Questions for Now?

46. Questions for Now?

47. The Next Big Thing?

48. The Next Big Thing?

49. Amazing Growth

50. Amazing Growth

51. The King of Search

52. The King of Search

53. Not So with Social

54. Not So with Social

55. Not So with Social

56. Not So with Social

57. Not So with Social

58. Why Google+ is Different

59. Why Google+ is Different
Edit your updates
Circles are user-friendly
Hangouts
It’s a clean slate

60. Why Google+ is Different
Edit your updates
Circles are user-friendly
Hangouts
It’s a clean slate

61. Problems with Google+

62. Problems with Google+
Not a habit
“Another” social network?
Previous social media fails
No business accounts

63. Why Google+ Matters

64. Why Google+ Matters
+1 beats “like” in search
Businesses will HAVE to be here
Strong bond between search and social
Direct tie to Google Analytics
A reason to use Google Chrome
Easy mobile sharing

65. More Questions?

66. More Questions?