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SAChamberSM presentation

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Sean Wood
Sean Wood

A Business Resource Seminar on social media for the Greater San Antonio Chamber of Commerce. Presentation by Sean Wood of KGBTexas .communications.

TechnologyBusiness
1 of 66
How to Integrate Social Media
Agenda
Agenda Social
media
overview Why
it
ma2ers Social
media
for
marke6ng Social
media
measurement Protec6ng
yourself
Is Social Media a Fad?
What Social Media Is
What Social Media Is About
the
user Engagement A
locator A
channel
for
change
What Social Media Isn’t
What Social Media Isn’t A
silver
bullet
 
Free 
A
fad 
Complex 
Much
different
from
how
you
 communicate
now
Some of the Major Platforms
Some of the Major Platforms
Blogs by the Numbers
Blogs by the Numbers 126
million
(BlogPulse) 
72%
of
self‐employed
bloggers blog
to
a2ract
business 
Self‐expression
is
the
biggest mo6vator
for
blogging
at
71% 
63%
surveyed
said
blogging increased
engagement
Facebook by the Numbers More
than
750
million
ac6ve
users 
Ac6ve
user
is
connected
to
80 community
pages,
groups,
events 
People
spend
700
billion minutes
a
month
on
Facebook 
Average
user
has
130
friends 
Average
user
creates
90
pieces
of
content
monthly
Twitter by the Numbers 200
million
Tweets
daily 
1
million
registered
Twi2er
apps 
460,000
new
accounts/day 
182
percent
increase
in
number
of mobile
users
in
the
past
year
LinkedIn by the Numbers More
than
120
million
members 
Nearly
2
billion
people
searches
in 2010 
A
new
member
joins
every second 
Users
look
for
expert
advice 
Useful
for
crea6ng
and
collabora6ng
YouTube by the Numbers People
watch
2
billion
videos
daily Hundreds
of
thousands
of videos
uploaded
each
day 35
hours
of
video
uploaded every
minute Average
user
age
range
is
18‐55 Second‐largest
search
engine
Foursquare by the Numbers More
than
10
million
users
globally More
than
3
million
daily
check‐ins More
than
500,000
businesses using
the
Merchant
PlaZorm It
is
a
mobile
applica6on Gowalla,
Facebook
Places
are
compe6tors
Why Social Media Matters
Paid Space
Owned Space
Owned Space
Owned Space
Owned Space
Earned Space
Earned Space
Earned Space
Earned Space
Why Social Media Matters
The Value of Linking
Social Media ROI
Social Media ROI
Social Media ROI
Social Media ROI
Social Media ROI
Social Media ROI for You Define
clear
goals
(men6ons,
sales
leads,
engagement,
followers,
fans)
 
Social
media
product
suites 
Make
the
data
usable 
Metric
tools 
Sen6ment
analysis
Protecting Yourself
Social Media Challenges
Social Media Challenges Cell
phone
Paparazzi 
YouTube
filmmakers 
Blogger
reviews 
Digital
informa6on
is
forever 
Web
publishing
is
instant
Social Media Solutions
Social Media Solutions Claim
your
social
space 
Occupy
that
space 
Designate
roles 
Create
a
policy 
Enforce
that
policy 
Nurture
that
space
Managing / Posting
Managing / Posting Posts
align
with
the
company’s current
communica6ons
plaZorm(s)

 Communica6on
via
social
media should
be
consistent
 All
posts
should
follow
social
media
policy Follow
channel‐specific
guidelines
for
pos6ng
Getting Started
Getting Started Get
comfortable
with
the
plaZorms Experiment
with
the
tools Develop
a
social
media
policy Establish
a
social
media
team Set
roles
&
goals Execute
and
maintain
your
strategy
Questions for Now?
Questions for Now?
The Next Big Thing?
The Next Big Thing?
Amazing Growth
Amazing Growth
The King of Search
The King of Search
Not So with Social
Not So with Social
Not So with Social
Not So with Social
Not So with Social
Why Google+ is Different
Why Google+ is Different Edit your updates Circles are user-friendly Hangouts It’s a clean slate
Why Google+ is Different Edit your updates Circles are user-friendly Hangouts It’s a clean slate
Problems with Google+
Problems with Google+ Not a habit “Another” social network? Previous social media fails No business accounts
Why Google+ Matters
Why Google+ Matters +1 beats “like” in search Businesses will HAVE to be here Strong bond between search and social Direct tie to Google Analytics A reason to use Google Chrome Easy mobile sharing
More Questions?
More Questions?

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SAChamberSM presentation

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