The front cover uses bold colors and fonts in the masthead to establish its brand identity. It draws readers in with banners advertising exclusive content about Jack White's new album. Cover lines are placed on the left in varying but contrasting fonts. The tone is informal to appeal to a younger, rock music-interested readership. The main picture features two male rock stars, suggesting the ideology of male readers but also challenging it by showing them as potentially band members. It takes up over half the page to emphasize the importance of the interview article. Additional details like a website URL and price are also included.

1. FRONT COVER DECONSTRUCTION 3
Masthead: It is in big bold and red font with a black and white outline. The colours red , white
and black is a brand identity and followed through out the magazine. It is always at the left
hand corner.
The sell line underneath ‘ new musical..’ is being out shadowed by a banner which features
jack white’s new album. This lures the readers into buying the magazine as it is exclusive. The
banner is eye catching underneath the masthead and contrasts itself with the background
colour and the font colour used ( yellow, white and black). Another banner is also used on
the top of the magazine which contrasts within ( colour and font).
Cover lines are all on the left hand
side following the brand identity in
terms font and colour. Font size var-
ies according to the importance of
the article but most of them are
about the same size except for the
main cover line. All the fonts are
contrasting with the background.
The demographic of the audience
have to be interested in rock music
as the magazine is all about rock.
The tone of the magazine is infor-
mal as it uses 2nd person ‘we’ve
found you’ which shows what type
of readership is aimed at. Words
such as ‘ding!,ding!’, ‘ace’, ‘odd’
and uses of exclamation marks etc
are used suggesting that it is aimed
at younger audience.
The main picture: 2 male rock stars.
An ideology of male readers being
the main readers. It also challenges
the ideology as rock stars are either
in a band or on their own. They both
have similar hair styles and clothing
suggesting that they are as one/
band members. They are also con-
trasting with the background. They
both have a profile shot taken in a
medium shot. The colour they are
wearing might represent sadness as
it says ‘interview as the last ...’. There
is also quote making it more per-
sonal towards the readers. Their
The magazine allows the readers to use it names, picture and the article takes
as an escapism from reality and surveil- more than 50% of the page suggest-
lance of the rock stars mentioned in the ing the importance of them.
magazine. There also a website(24/7 ac-
cess), a barcode, month of the issue and
the price.