2. FRONT COVER ANALYSIS USE OF A PULL QUOTE
THE MASTHEAD The use of the pull quote “ I FEEL SO
ALONE” attracts the target audience
The masthead is located in the as it introduces that there is going to be
top left hand corner of the page an interview with Florence out of
takes up a third of the page. The Florence and the Machine. By using
masthead is bold and stands out the words “ALONE” the reader will be
on the page because of the red more interested in what is in the
and white contrasting colours. magazine.
THE MAIN IMAGE
USE OF A FLASH The main image is a close up of
The use of the flash engages the Florence. The positioning of the
target audience to read. The photograph is centrised to fit the cover
flasher “ZANE LOWE and sell lines around the outside. The
„WHERE‟VE ALL THE GUITARS main image targets the fans of Florence
GONE?‟” stands out on the page and the Machine. The purity of her skin
due to the blue and white circle relates to the purity of the music that is
contrasting with the red and contained within Q magazine.
white. THE MAIN COVER LINE
The main cover line “FLORENCE
16 PAGE SPECIAL WOMAN ON THE EDGE” is big and
The “16-PAGE GIG BLOW-OUT” bold so that the audience can see it
sell line shows the target from a distance when looking at a
audience what the magazine variety of music magazines. By
contains. The word “GIG” is drop positioning the main cover line at the
capped so that it stands out on top of the page the reader will be able
the page. to see it clearly on the front of the
magazine
SELL LINES BARCODE-DATE/ISSUE/PRICE
The sell lines on the cover of the magazine states the key information that is The barcode is located on the bottom of the front
in Q magazine. The wording of the sell lines “CHRIS MARTIN IN TEARS” cover so that the date/issue and price can be
engages the reader into reading the magazine as the target audience would easily located to check when the issue was
want to read why Chris Martin is crying and why he is. released.
3. PULL QUOTE
MASTHEAD MAIN COVER LINE
MAGAZINE SELL LINE
SELL LINE SELL LINE
SELL LINE
SELL LINE MAIN IMAGE
16
PAGE
SPECIAL
SELL LINE
SELL LINE SELL LINE
SELL LINE
BARCODE
4. TARGET AUDIENCE AND OVERVIEW OF Q MAGAZINE
Q magazine is a music based magazine that is published monthly in the
United Kingdom. The first issue was published in October 1986 and
offered high standards of art and printing compared to other music
magazines on sale at this time. The original name of Q magazine was
Cue, which stood for cueing the music or record, however on the 200th
edition the music magazine was mistaken for a snooker magazine. So
the music magazine shortened the name to the single letter „Q‟. This then
made the magazine more prominent on the news stands due to its
modern twist.
The founders of Q magazine Mark Ellen and David Hepworth decided
that the older generation was not being noticed enough, so instead of
targeting at teenagers and young people the magazine would target the
niche generation of the older generation. (25+). Due to the fact the target
audience is the older generation means that Q magazine can afford to be
a lot more expensive than other music magazines as a majority of the
target audience would have paid jobs.
Q magazine features many genres of music from the past decades as
well as the music today so that it would suit the target audience. The
circulation of Q magazine was 130,179 as of July 2007.
Q magazine is mainly dedicate d to interviews with popular artists - new
and ole. Q magazine has a large review section that features new music
releases, music compilations , film, live concerts, radio and television
reviews, which are all rated from one to five stars.
The magazine also contains a compiling list of 100 greatest albums and
50 bands to see before you die. Occasionally there are free promotional
gifts such as CDs or Books given away when the magazine is purch
