This double page spread from NME magazine features an image of singer Florence Welch stretching across both pages. The layout follows the rule of thirds and uses informal symmetry. It aims to attract both male and female readers with unisex colours and an eye-catching masthead asking "Got the love?". The article is about Welch's success in America. This double page spread from Q magazine features a sexually provocative image of Lady Gaga holding her breasts on one side. The layout achieves formal symmetry and aims to attract both genders - males to the sexualized image and females to the accompanying article about her music and life. It uses large eye-catching designs like the image and initial "

1. Double Page Spread Analysis
NME
There is only one image on
The NME is a magazine aimed
this page, it stretches across
at both men and women. This
both pages but the main
spread is aimed at both men
focus is on the first page. The
and women which is shown
rule of thirds has been used
via the unisex colours of black
and there is informal
and red/orange. However I
symmetry as the artists hair is
feel this particular article is
the same colour as the stripes
aimed more towards the
she is sat on. The singer
female readers as it says
looks quite rebellious with
‘love’ in the masthead which
her bright hair, she has quite
will appeal more towards
a rock and roll style dress on
women than men.
and large platform shoes she
is sat in quite an awkward
position suggesting she is The article on the double
quite quirky. Direct address is page spread is about singer
used as she is looking right at Florence Welch from
the reader. Florence and the Machine
making it in America. The
article is set out cleverly and
The house style remains has used methods to entice
consistent throughout the the reader in for example the
NME . The red and black huge masthead is very eye-
remain as the colour scheme catching. Also the image is
throughout the cover star is very big and would appeal to
even wearing black and sat the male readers as she looks
on red. I will consider using very attractive but it would
two colours throughout my also draw the females in as it
magazine. The serif font The Guttenberg Design Principle has been used on this double page spread. In the primary is an interesting image. The
remains consistent on the optical area there is the start of the masthead and the singers head so this would automatically drop cap on the actual article
large masthead but is not draw the reader in. In the terminating area is the actual article so after seeing the image they are would also attract the reader
consistent where it reads ‘got drawn to the article. In the weak fallow area is the singers foot and in the strong fallow area is as it looks very effective and
the love’ as this is san serif. the artists name. draws the readers eye to the
actual text.

2. Q magazine
There is one image on this There is design balance on
double page spread which is this double page spread as
on the left hand side. Formal the image is on one side and
symmetry has been achieved the text on the other. It is
in this photo. The photo aimed at both men and
highlights Lady GAGAs unique women the sexualised image
style she is seen wearing will appeal to the men and
chains around her neck and the article about her music
nothing else. The image is and life will appeal to the
quite a sexualised image as women readers.
she is holding her breasts she
has quite a sexy expression They have used many ways to
on her face and messy hair attract the reader on this
this portrays her as quite a double page spread. For one
sexualised star which is how the huge sexualised image of
she is seen as she wears very Lady GAGA will attract both
revealing outfits. Direct men and women to the
address has been used in this article as it makes them
image . curious as to what the article
is about. The huge L on which
The house style is consistent is underneath the article will
as everything is laid out very attract the audience as it
neatly so there is no clutter makes them wonder what it
which is consistent is about and why this L has
throughout the magazine. been made much a big
The red and black remain the feature of the article. There is
two leading colours no masthead which creates a
throughout the magazine and sense of mystery to the
the same serif font is used article I would consider doing
throughout the magazine something like this in my
The Guttenberg Design Principle applies on the side of the double page spread where the text is. In the
apart from where it says ‘lady magazine. Also the two drop
primary optical area the article starts and the huge L starts also. In the terminating area is a drop cap making
gaga’ but this is for branding caps used will entice the
this section of the article seem important. In the weak fallow area there is just the article continuing and in
purposes. reader in.
the strong fallow area is Lady GAGAs name.