This document provides a summary of Erico Rui U. Marin's background and qualifications. It outlines his educational background of graduating with a BS in Tourism from Centro Escolar University and a Masters in Corporate Management from University of Asia and the Pacific. It also summarizes his 10 years of work experience in sales for FMCG companies, including his roles and responsibilities. Key details about his work history, accomplishments, and contact information are also highlighted.

1. Erico Rui U. Marin
Graduate of BS Tourist and Masters in Corporate Management
Centro Escolar University / University of Asia and the Pacific
I am Erico Rui Marin, have gained 10 years work experience in Sales at various FMCG
companies ( Splash Corporation, PTC Company, Delfi Marketing Inc. ) for both food and
non-food divisions “ Modern Trade and General Trade Accounts “. Gaining the
competencies of a critical thinker, excellent strategic planner, excellent business
analytical skills, coaching skills.
Have personally handled the following accounts:
Address:
2155 Sobrieded Extension
Sampaloc Manila, Philippines
Telephone:
Home: (63) (02) 731-9609
Mobile: 0917-5744152
E-mail address:
stourfen2003@yahoo.com
eumarin@splashcorp.com
PERSONAL BACKGROUND:
Date of Birth:November 04,1982
Height: 5’10”
Place of Birth: Manila, Philippines
Citizenship: Filipino
Religion: Roman Catholic
Key Strengths and Competencies:
• Implementing promotional activity for both national and regional.
• Conceptualizing and creating Regional Promotional activity that is suited for the
Specific area.
• Inventory management.
• Strong negotiation skills (Persuasive Selling).
Shopwise & Rustans Supermarket SNR Membership Shopping South Star Drug
Waltermart Supermarket Hi-Top Supermarket CSI
Metro Gaisano Supermarket Landmark Supermarket Sta Lucia Department Store
Metro Gaisano Department Store Landmark Department Store Sta Lucia Supermarket
Uni-mart Supermarket Lianas Supermarket Ever Supermarket
Cash and Carry Supermarket Cherry Supermarket Ever Department Store
Makati Supermarket NE Supermarket Magic Group
General Trade Accounts

2. • Analytical Thinker.
• Organized and well equipped with trade marketing competencies.
• Practices high Integrity
• Capability to Spot potential opportunities in the trade.
• Have a proven track record on sales performance and coaching skills.
Job Experience:
Splash Corporation ( October 19 2011 – Present )
Position: Team Leader ( Modern Trade Accounts ) Luzon Area
Job Description:
• Leading the Luzon area and coaching them for all negotiations and spotting
opportunities.
• Assuring the achievement of the sales objective.
• Managing the Inventory and Stock availability for both Distributor and Account.
• Conceptualizing the promotional activity needed for each account, thus
negotiating them with the less cost. And generates high sales impact.
• Aligning the company’s long tern objective and the monthly objective of the
group.
• Assuring the placement of the right product mix per account and stock inventory
to avoid experiencing OS in the trade.
Career Highlights at Splash Corporation
• Have managed to increase company profitability by decreasing spending and still
maintaining the growth by the realization of the CTSR policy.
• Have engaged pilot activity that was implemented only in shopwise. And was
acknowledge to be a best practice, and was implemented nationwide.
• Have been assigned to lead the 2013 budget planning for total Modern Trade.
• Have been assigned to equip and train new hired sales personnel with regards to
strategies and situational settings with negotiations.
PTC Commercial Corporation ( March 2011 – September 2011 )
Position: Sr. Account Manager
Job Description:
• Handle and manage Key Accounts.
• Conduct planning and strategize on how to create sales.
• Move out plans for the product.
• Make sure that everything is implemented on what the company directions are.
• Never settle for less.
• Goal oriented.
Career highlights at PTC

3. • Have increased their average month sales by 100%. Coming from an average
sales of 3.5m / month to a minimum of 7M per month and have hit a high of 12M
Delfi Marketing Inc. ( 2006 – 2011 )
Position: Key Account Specialist (Supervisorial Level)
Job Description:
• Handle and manage Key Accounts.
• Conduct planning and strategize on how to create sales.
• Move out plans for the product.
• Goal oriented.
• Working closely with my people to achieve the goal of the company.
Career Highlights at Delfi Marketing
• Have been promoted from a regular sales personnel to a key account supervisor
• Have been awarded as one of the best salesman last 2008
• Have a proven track record on sales performance.
Schools Attended:
Elementary: Holy Trinity Academy
Year: 1989-1995
High School: Holy Trinity Academy Year: 1995-1999
College: Major: Year:
University Of Asia and
Pacific
Centro Escolar University
Technological Institute of
the Philippines
National University
Masters in Corporate
Management
BS Tourism
Electrical Engineering
Electrical Engineering
2014 - Present
2003 - 2006
2002 – 2003
1999 – 2002
Reference:
Upon Request