Nilkamal is a leading Indian manufacturer and exporter of plastic molded furniture and material handling products. It was established in 1934 and has since expanded to include multiple product divisions and retail outlets called @home. Nilkamal has a pan-India presence with manufacturing facilities, branches, and warehouses across the country. It focuses on product design and innovation to provide quality home furniture and material handling solutions.

1. Yogesh Patil
Yojana Wagle
Veena Sawant
Prasad Tawade
Abhijit Deshmukh
Girish Pawar

2. WHAT IS NILKAMAL?
 India's leading manufacturer & exporter of plastic
molded products.
 A professionally run company with promoters who
have a collective experience of over five decades
 Total Income* exceeded Rs. 10,000 Million in FY
2010, PAT - Rs. 521 Million
 One of the first Indian companies to launch stores
catering to home décor retail @home.

3. HISTORY & ACHIEVEMENTS OF NILKAMAL
 1934 : Shri. Vrajal Parekh start manufactring metal
buttons in one machine factory
 1950: They buys windsor machine to start plastic
processing- calls company “ National Plastic”
 1956: First plastic cut glass modeled is made for
tea consumption
 1964: National plastic fully fledged into household
items
 1981: Nilkamal plastic is individual venture run by
brothers Mr. Vaman & Mr. Sharad Parekh

4.  1984: Nilkamal start manufactring crates
 1990: Nilkamal start manufactring moulded furniture
 1991: Nilkamal put plant in Western Maharashtra at
Sinnar also Nilkamal goes in public (BSE).
 1994: Thay becomes the official supplier of crates
to Coca-cola & Pepsi.
 2000: they achieve ISO 9001:2000 certification by
TUV: Germany for all its plant
 2002: Nilkamal Put plant & joint venture subsidy in
Bangladesh.

5.  2005:Nilkamal Inaugurates @home: the complete
home solutions stores with contemporary
readymade knockdown wooden furniture & home
accents.
 2006:Nilkamal enter into joint venture with BITO
Largertechnik Bittman Gmbh, Germany to
manufacture storage system in metal in India.
 2007: Nilkamal crates & Bin preivate limited &
stackwell marketing services private limited merges
with Nilkamal result in enhanced financial
strength, integrate operations & efficient
management control & efficient use of
infrastructure.
 2008: @home division grabs the award “Best
Retailing Division & Visual Merchandising” under
the home improvement category by VM&RD retail
design award by VM&RD.

6.  2009:@home division grabs the award- retailer of
the year under the home products & office
improvement category by Asia Retail congress.
 2010: the molded plastic furniture business of
Nilkamal awarded “Top Exporter of Plastic
Furniture” for the year 2008-09 by the plastic export
promotion council & it has been accorded the status
of “ Star Export House” by the ministry of
Commerce & Industry.

8. NILKAMAL MANAGEMENT
Nilkamal Limited – A Compelling Business Story
1) Diversified product profile across various segments; Wide Customer
Base
2) Pan-India reach: Widespread Distribution Network & Manufacturing
facilities
3) Established Brand Name
4) Robust Internal Systems & IT infrastructure
5) Focus on Product Design & Development
6) Experienced Promoters & Management Team

9. NILKAMAL PRODUCTS
 They divide into 5 divisions
1) Material handling crates
2) Plastic molding furniture
3) Company owned retail outlets
4) Custom molding & OEM supplier for specific
customers
5) Service products for hospitality industries
o In furniture -
Cabinets, Cupboard, Chairs, Dinning
Tables, Sofa, Sets, Stools, Trolley, Centre Table, Multi
purpose racks, Shoe racks, Planters etc. made of
plastic in wide array of design & in attractive ways

10.  Nilkamal Products are brand with ISO 9001 & ISO
14001 from TUV.
Moulded Furniture
Comprehensive product portfolio catering to needs
of households & commercial establishments
1) Chairs, stools, cabinets, dining tables, shoe-
racks, planters, etc.
2) Value added furniture such as office seating
solutions, storage solutions, ready to assemble
furniture, designer chairs, etc.

11. Material Handling
‘One-stop shop’ for material handling solutions
 Specialised items for automobile,pharma and
hospitality sectors
 Customised equipment like pallets, forklifts,
electrical & manual stackers, hospitality products
Lifestyle retail @home
Maximizing the overall home furnishing
experience of customers
 A wide range of home décor products including
furniture, soft furnishings, accessories & modular
kitchens
 Free expert advice on home interior using
advanced 3-D software

13. NILKAMAL MARKETS
 25 Branches are spread across the country in India
 A warehouse & office in Ajman Free Zone, UAE
group turn over is in excess of US $ 125 Million
 Company sourcing most of the furniture from
Indonesia, Malaysia, China & Turkey primarily into
medium density fiber & particle board, the store will
also stock a fair amount of rubber wood & glass
pieces.

14.  Sell 10 million molded chair per annum apart from
other furniture items in India.

15. @HOME – NILKAMAL HOME DÉCOR BUSINESS :
CHANGING SCENARIOS
 Pioneers of home décor retailing – focusing on
home furniture, furnishings and accessories
 Maximizing the overall home furnishing
experience of customers
1) Unique convenience to customers to select and
buy coordinated furniture, furnishing and
accessories all under one roof
2) Free interior planning services offered to
customers using 3D imaging software

16.  Setting very high product quality standards
Products subjected to elaborate quality assurance
tests in line with international standards: British
Standard, Furniture Industry Research Association
(UK).
 Winner of several awards
1) “Retailer of the Year – 2009” award from Asia
Retail Congress.
2) “Best Retail Design & Visual Merchandising”
award under the Home Improvement category from
VM&RD “In Store Asia”.

17. @HOME – ALL FURNISHING REQUIREMENTS
UNDER ONE ROOF

18. NILKAMAL’S STRENGTH
Focused inroads across customer segments
 Direct relationships with customers for material handling
business
 Strategic brand building activities for @home through
print campaigns, out-of-home media, widespread
catalogue distribution, etc
Pan-India Distribution Reach
 Well established marketing and distribution network
across businesses
a)Facilitates deep market penetration and sharp insights
on customer behavior
b) Acts as entry barrier for new entrants and competition

20. Robust IT-infrastructure
 High level of efficiency, control and cost management in
business operations through “SAP-R3”
 All manufacturing locations linked to head office and
warehouses, facilitating real time production planning,
scheduling and materials management
 All @home stores, distribution centers and central warehouse
connected real time with each other and to head office
through “SAP-IS” retail software
 Strong supply chain management by optimizing inventory
levels at warehouses/ stores
In-store device for quick tracking and retrieval of
products
 Portable data terminals at @home stores, which are
integrated with the SAP IS retail software
 Facilitates efficient tracking of inventory movement between
the distribution centre and the stores

21. Strong support systems
 Manufacturing facilities and stores regularly
subjected to internal audits, conducted by an in-
house team as well as independent external
auditors
 They actively track sales of various products
across India to analyze trends, determine slow-
moving items, and formulate various selling
strategies for optimum inventory management
Strong focus on product design
 Detailed study of target market undertaken before
introduction of any new product
 Application specialists work closely with customers
to customize solutions to suit their needs
 Extensive use of specialized design software such
as AUTOCAD for designing products

22. Strong thrust on innovation
 Patent-holder for the process of manufacturing plastic
furniture in dual colors, rendering a surface finish akin to
natural materials such as wood, granite, etc.
 They also target developing innovative solutions for
meeting the needs of industries where they do not have
any presence
 In-depth knowledge and capability for all manufacturing
processes in the molded plastic industry
Committed to quality assurance
 All facilities are ISO:9001 certified and follow 6-Sigma
processes
 Quality of products at @home stores in line with global
standards set by Furniture Industry Research
Association(UK) and British Standard (UK)

23.  NPL’s extensive manufacturing infrastructure is ably
supported by their wide and strong sales network,
operating through 49 Regional Offices and 33
Warehouses spread across India. All the Nilkamal
plants, warehouses and offices are connected to
the Head Office in real time by ERP, SAP-R3.
 Nilkamal is the undisputed leader in the Indian
market for moulded plastic furniture, being the
largest manufacturer and marketer of moulded
plastic chairs in India, and probably worldwide.
They manufacture and sell over 1.4 Million plastic
moulded chairs in Indian markets, along with sofas
as well as ready to assemble furniture too.

24. NILKAMAL’S WEAKNESS
 Nilkamal faces problem because of recession
impact in world
 @home is made for the people of specific category
only, which ultimate make very difficult for Nilkamal
to attract common man.
 The furniture range start from Rs. 15000/- &
maximum is above 1lakh.
 Chain of Retailer get affected because of recession.

25. @HOME : STORES ACROSS THE INDIA

26. MARKETS THREATS
 Nilkamal faced competition from the many market
player like
VIP, durians, Supreme, Prince, Cello, Prima.
 This market player offering consumer products at
budget level, which is big problem for Nilkamal
 Small Players available in the markets which attract
potential buyer which makes more differences
 People in markets are very less aware of creativity
& they first look at their budget before entering
@home