The document discusses the growing home industry in India and opportunities for businesses. It provides the following key points: - The home industry in India is growing rapidly as urban households change consumption patterns. There is opportunity for organized retailers and brands. - The home decor, furniture, kitchen, and bathroom markets in India are worth billions and growing at high rates as the market transforms. - New housing construction and home upgrades are driving investment of over $125 billion in the home industry in the next five years. - The document promotes participation in the Indian Home Congress event to connect businesses to the growing home market in India.

1. &
Transforming
the
Home Business
in
India

2. JULY 13 - 14, 2012, HOTEL CLARIDGES, SURAJKUND, DELHI

3. Building Modern
Retail-piece by piece
•20% organized format
•80% market- semi
organized and unorganized
Opportunity for market to
tie up with internationals
conglomerates and for
consolidation

4. Home Industry Overview
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
61 Million urban households changing the face of home segment in India
Entry of more brands and organized players in the home segment
Specialised retail places will lead business model innovation
Luxury homeware, kitchenware and electronics to change home consumption ecosystem

5. The Home Décor Market
10%
Furnishing
Upholstery
35% 55%
Other
Decorative
60,000crore Home décor market in India
75,000crore Indian Furniture market
6,000crore Upholstery market
18,500crore Branded Furniture market by the end
of 2012

6. The Home Improvement Market
Bath
5%
12%
32%
Kitchen
21%
Paint
30%
Bed
33% growth
for modular kitchen market in India
Floor (Wooden &
Rs 6,000crore Tile)
bath accessories and fittings industry
Rs 900crore
floorings ( tiles & wooden) industry
Rs 4,000crore
paint industry

7. The Home Up-gradation market
24% Home CDIT
41%
Home Security
Cleaning Solution
30% Lighting
5%
425crore organised home security market in India
2000crore is the Home CDIT market share in India
400crore Cleaning Solutions market
3,500crore Home Lighting segment

8. Business of Home
2.43crore new Home segment is
dwellings for self likely to throw huge
living in urban India Investment
by 2015 opportunities
Rs 1,25,000crore
investment required Upto Rs 30,000crore
over the next five FDI inflows estimated
years in urban in Home segment
housing

9. 40,000crore Home Retail Industry
10% organised Home Retail
Market
Rs 2200crore Retail Bedding
Market in India
20 to 25% growth of organised
Home Retail
Home accessories making way for
niche and specialty Home Retail

10. 100 + online
Home Retail Stores
10 % online deals are on
Home Improvement & Décor

11. Who would be a part of Home Congress
Hygiene and
Furniture
Architects Home Cleaning Home Interiors
Brands
Brands
Home Interior Tableware Real Estate Decision
Brands Brands Development Makers
Home Kitchen
Appliance Appliance Angel Firms Policy Makers
Brands Brands
Home Décor Lighting and
PE Firms Investors
Brands Fitting Brands

12. Addressing the problems faced by
Home Industry
• Building blocks of consumption economy
• Changing market of Custom upholstery in mass furniture market
• Pitching a modular kitchen –Transformation a modern Indian
kitchen with right appliances
• Moving towards energy efficient electrical & lighting to address
the electricity crisis in India
• Joint ventures with international brands : Localizing Global Brands

13. Home Awards – Process Overview
Determining Award Categories and Internal Jury evaluation
Inviting Nominations
Identifying Inviting Internal Jury evaluation Final Jury Winner
Key Processes
Key Award Nominations evaluation declaration
Categories
Determination of Determination of Tabulation of Evaluation on Evaluation and Declaration of
Key work Steps
Key salon Evaluation Nominations pre defined selection of Winners
Categories Parameters parameters Winners
KNOWLEDGE PARTNER

14. Advertisement Logo Placement
Presenting Associate
INDIAN HOME
AWARDS 2012
In Association With
Co – As - 1 Co – As - 2 Co – As - 3 Co – As - 4
Associates
As - 1 As - 2 As - 3 As - 4 As - 5 As - 6 As - 7 As - 8

15. Backdrop Logo Placement
Co – As - 1
Co – As - 3
Presenting Associate
Co – As - 2
Co – As - 4
As - 1
INDIAN HOME As - 5
As - 2
AWARDS 2012 As - 6
As - 3 As - 7
As -4 As - 8

16. Presenting Associate Benefits
In Venue Branding opportunity
Acknowledgement as Presenting associate in 100% communication
and backdrops
Media Opportunity Acknowledgement as the sponser at official opening of Indian Home
Congress
Acknowledgement as the
presenting associate for the Honorary Special Guest status for the chairman/Business Head of the
show in 100% media and organisation
backdrops
Presentation slot at the prime time for the Chairman in the
conference Day 1
Invitation to the press
conference and
acknowledgement in all Exclusive 1 mounted display of minimum 8’x8” at strategic locations
related media release
Backdrops and displays at the venue
Prominent page ad in show Your marketing literature can be dispatched along with our mailer and
catalogue correspondence regarding the conference
8 complementary registrations for the conference & passes for
awards ceremony
Special hosted tables for company delegates on the awards night
Participation Cost: 25 Lacs plus taxes as applicable
Logo recognition of your organisation between presentation slots

17. Co Associate Key Benefits
In Venue Branding opportunity
Acknowledgement as Presenting associate in 80% communication and
backdrops
Media Opportunity Acknowledgement as the sponser at official opening of Indian Home
Congress
Acknowledgement as the
presenting associate for the Honorary Special Guest status for the chairman/Business Head of the
show in 100% media and organisation
backdrops
Presentation slot at the prime time for the Chairman in the
conference Day 1 plus 6 sq mtr bare stall space at foyer area
Invitation to the press
conference and
acknowledgement in all Exclusive 1 mounted display of minimum 8’x8” at strategic locations
related media release
Backdrops and displays at the venue
Prominent page ad in show Your marketing literature can be dispatched along with our mailer and
catalogue correspondence regarding the conference
8 complementary registrations for the conference & passes for
awards ceremony
Special hosted tables for company delegates on the awards night
Participation Cost: 10 Lacs plus taxes as applicable
Logo recognition of your organisation between presentation slots

18. Common benefits for Associates
Media opportunity In venue branding opportunity
Acknowledgement as the
Acknowledgement as the associate in 50%
Associate for the show in 50% media and backdrops
media and backdrops
Acknowledgement as the sponser at
Full page ad in the show catalogue official opening of Indian Home Congress
Invitation to the press conference Honorary Special Guest status for the
chairman/Business Head of the
and acknowledgment in all media
organisation
related releases
Presentation slot at the prime time for
the Chairman in the conference Day 1 plus
4 sq mtr bare stall space at foyer area
Participation Cost: 10 Lacs plus taxes as applicable

19. Exhibition
Exhibiting is one of the most efficient, effective and successful marketing
activity available to you. Having a presence at Indian Home Expo will give
you exposure to all audience, aspiring, developing and expanding
companies along with an opportunity to sell your products and services
to these highly targeted visitors from your industry.
Who should exhibit?
Technology companies- IT CRM, Software
Finance Companies
Supplier and Manufacturer
Digital Companies
Design Companies
Legal Firms

20. Exhibition
Benefits of Exhibiting Deliverables
 Generate new Sales Leads
Built up stall (4sq m /6 sq
Expand your business m/8sq m
network- leverage your brand
identity Two Chairs One table
Raise your profile in the Essential lights and power
industry and add more business connection
association
Brochure inserts in Delegate
Strengthen your brand 2 complementary invite for
internationally the awards
Attract potential investors and 2 Complimentary
strategic partners Registrations for the
Conference
Meet and establish
relationships with potential
buyers from around the world

21. Show Catalogue
Items No. of Items Cost
Advertisement in the Show Catalogue
F ull Page Multiple 6 0000
Double Spread Multiple 110000
Full Page Ad on THI C K paper 1 9 0000
Full Page Ad with TAB 1 18 0000
Front Inside cover 1 14 0000
Inside Back cover 1 120000
Back cover 1 200000
Bellyband + Centre Spread 1 18 0000
Bookmark 1 120000

22. Other Promotion Opportunities
Insertion of promotional collaterals in the
official Conference Bag
Piece of promotional collateral produced and
delivered by the sponsor (to be pre-
approved)each Multiple 100000
Delegate Badge & Lanyards
Printed with your company logo to brand you
as sponsor and distribute to all attendees at
the event Exclusive 100000
Notepads
Exclusive sponsor Exclusive 100000
Sponsor ad will appear on the back cover of
the notepad
Conference Bag
Distributed to all attendees at the event 2 Slots 200000
Will have logo of the sponsor co-branded
with home
Includes 1 piece of promotional collaterals
insertion in the paper bag

23. To Create Awareness
On Ground Event Digital
• Mega Conference and Business Forums • Internet, DM & Radio
• Grand Awards night • Advertising & eDM campaign on leading sites
• Keyword based SEM campaign on Google and
• Massive On ground Branding opportunities other search engines
• The initiative has been announced all
• Target Social Media engagement
franchise India shows in across 65 cities. • Advertisements in leading radio channels
• In addition there are press conferences in • Targeting marketing to 1 million plus database
major cities
Print
• Advertisements across leading national dailies
• Advertisements & articles in Magazines
• Insertions in national & financial dailies like:
Hindustan Times
Business Standard
Times of India
Mint
Economic Times
Daily News and Analysis (DNA)

24. Our Credentials
Bloomberg UTV is India’s fastest
growing business news network &
part of the BLOOMBERG the global
leader in business news and
information and UTV, India’s leading
Franchise India Holdings Ltd
integrated media and entertainment
is Asia’s leading integrated
company. BLOOMBERG UTV’s edge
Franchise Consulting Company
comes from UTV’s local
since 1999 with an absolute
newsgathering, production and
authority on
distribution expertise
Franchising, Licensing, Retailing,
combined with the deep financial
Small
news capabilities and global reach
Business and Real Estate. We
of Bloomberg to
have helped hundreds of
broadcast news and information for
investors in selecting the right
and about the Indian markets.
opportunity and in turn assisted
Bloomberg also adds depth and
various organizations in
context to on-air reports, providing
international & domestic
viewers with charts, breaking news,
franchise expansions & business
stock
development. With its
quotes and relevant stock indexes in
strategically formed divisions,.
real time gleaned from the news,
data and analytics of the
BLOOMBERG PROFESSIONAL®
service.

25. Our partners and associates

26. Partnership with Bloomberg UTV
Bloomberg UTV is
India’s fastest &
premier business
news network
The channel provides a
effective platform to Bloomberg UTV is
business fraternity on powered by over 2500
the latest business journalists across 145
news, finance solutions, Bloomberg News
expert opinion on bureaus around the
investing, future trends world & supported by
and management to Bloomberg Television
industry verticals and network Global feed.
beyond.

27. Franchise India media

28. Franchise India Events and shows

29. Be part of the biggest
Home Community of
India