Big Bazaar is India's largest hypermarket retail chain founded in 2001. It is inspired by traditional Indian retail models and aims to pull consumers in with its unconventional ideas and emphasis on Indian-ness. It offers a wide range of merchandise under one roof in a bazaar-like atmosphere for consumer comfort. Big Bazaar is owned by Future Group and aims to capture more of customers' spending by offering merchandise across five segments. While traditional small retailers dominated India's retail market, organized retailers like Big Bazaar have grown as India's economy and middle class have expanded since the 1990s.

2. Part of future group founded
in 2001.
Hyper market.
Wide range of merchandise.
Inspired by traditional Indian
retail model.

3. Unconventional ideas.
Pull consumers.
Indian-ness.
Interesting idea’s for
increasing sales.

5. • Innovation (Wednesday bazaar)
• Bazaar like atmosphere for
consumer comfort.
• Offered lavish environment.
• Wide variety of products available at
the same place.
•Conducted big day annually.

7. • big bazaar parent company.
• class-less retailer.
• merchandise in five segments.
• more shares from the customers
wallet.

8.  Indian retail market, at $250 billion, was the world’s eighth largest in
2005.
Retail sales represented 33.3% of India’s gross domestic product in 2003.
 Small, traditional specialty retailers accounted for 17% of retail sales.
82% of India’s retail sales were made through kirana in 2003.
Modern, “organized” retail stores represented 0.4% share of India’s retail
sales in 2003.

10.  India’s modern retail sector was comprised of two
formats:
1) Value retailing
2) Lifestyle retailing
 It was estimated that shopping mall grow from fewer
than 30 in 2004 to 225 by 2007.
 Most malls were being developed in the 67 largest
Indian cities.
 Retailers focused on the “big six” cities

11. Economic reforms in the 1990s fueled growth in the Indian economy.
Gross Domestic Product grew faster than the population.
Growth in retail sector.
Indian government banned FDI in 1997.
In February, 2005, the Indian government passed legislation allowing
100% FDI in the construction and development sector.

12. • More promotional
strategies(heavy discount on
occasion.)
• diversified in home furnishing.
• encourage courses in retail
management.
• raised fund for real estate.

13. • Big bazaar distribution centre
act as a warehouse alone.
• C&F agent acted as interface
between the manufacturer and
the government.
• distribution sold to three types
of clients.

15. Strength:
 Understand consumer’s need.
 reasonable price.
 variety of products under one
roof.
 generate employment.
 affordable by every one.

16. Did not forecast properly.
 general perception is equal to
low price is equal to low quality.

17.  expansion all over the
country.
 hyper market more
favorable in India now a days.
 huge potential for the rural
market to be tapped.

18.  competition from other retail chain
such as reliance.
 global competition.
 FDI.
 lack of retailing courses in study
options.

19. • Big bazaar as a retail business
model.
• Which is organized.
• Biggest retail chain in India.
• Serving all the sections of the
society.

20. By:
Kratika jain
Juhi ahuja
Sheenal mohnani
Bhavesh nagda
Devendra parmar
Taruna warathe