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Market Penetration Of Maggie Noodels

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bharatkhandelwal

Maggie Noodels, Marketing

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MARKET PENETRATION STRATEGY OF MAGGI NOODLES
Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Research Findings
SWOT Analysis Strengths Weaknesses Opportunities Threats Market leader Heavily dependent on One flavour Unexploited rural markets Strong presence of regional competitors Brand loyalty Minor distribution problems Increasing number of working youth Competitive pricing (Top Ramen) Distribution channels Health related issues Affinity of Indians to Chinese food Innovative flavours for Indian taste buds Advertising strategy
STPD Analysis ,[object Object],[object Object],[object Object],[object Object]
BCG Matrix
Michael Porter’s Five Forces Model
Market Penetration Strategies Of Maggi Noodles ,[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Recall and Future Trends ,[object Object],[object Object],[object Object],[object Object]

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Market Penetration Of Maggie Noodels

  • 1. MARKET PENETRATION STRATEGY OF MAGGI NOODLES
  • 2.
  • 3.
  • 5. SWOT Analysis Strengths Weaknesses Opportunities Threats Market leader Heavily dependent on One flavour Unexploited rural markets Strong presence of regional competitors Brand loyalty Minor distribution problems Increasing number of working youth Competitive pricing (Top Ramen) Distribution channels Health related issues Affinity of Indians to Chinese food Innovative flavours for Indian taste buds Advertising strategy
  • 6.
  • 8. Michael Porter’s Five Forces Model
  • 9.
  • 10.