Nestle is a multinational food and beverage company founded in Switzerland in the 1860s. The document discusses Nestle's juice business in Pakistan, including an introduction to the company, flavors offered, competitors like Polly, and a SWOT analysis. It also covers Nestle's demand analysis, managerial techniques, and recommendations to reduce costs while maintaining quality and introducing new flavors.

2. LEARNNG TODAY………………...
LEADING TOMORROW….

4.  Introduction To Nestle .
 Flavors Of Nestle Juice.
 Competitor's analysis.
 SWOT analysis of poly and Nestle juice .
 Demand analysis.
 Managerial techniques .
 Conclusion.

6.  Nestle is Swiss German
word which means “Little
nest which is its
Trademark.
 5th Largest company of
the word according to its
tern over.

Nestlé is a multinational
packaged food company.

7.  Henri Nestle was born on10th
August 1814 was a German who
immigrated to Switzerland.
 In 1860’s Henri Nestle a
Pharmacist a development a food
for babes.
 Nestle has 447 factories, operates
in 194 countries, and employs
around 333,000 people.
 In 2011 Nestle was listed no:1 in
global 500 world’s most profitable
corporation.
HENRI NESTLE

8.  NESTLE started in Pakistan 1988.
 1990 NIDO,EVERY DAY,CRELAC.
 1991 LACTOGENIC 1&2.
 1994 NESCAFE 3 IN 1.
 1999 FRUIT DROPS, NESTLE PURE LIFE
 2009 NESTLE NECTOR 1OO% PURE.

9. Nestle in Pakistan has its branches following
major cities.
 Lahore
 Islamabad
 Faisalabad
 Sheikhupura (Factory)
 Karachi

10. Nestle Head Office
in Pakistan is in Lahore,
it also has registration in
Lahore.
Nestle has divided
the whole Pakistan in
three Zones
 Northern Zone
 Central Zone
 Southern Zone
Nestle has 8
regional offices in all
over Pakistan, these
offices work under their
respective zonal offices.

11.  Nestle has two factories
in pakistan for the
production of juice
items.
 One near sheikhupura
near Lahore (29
kilometers on Lahore
sheikhupura road).
 Second in kabirawala
near Multan(khanewal
road, Distt:kabirwala).

13.  A well known brand FROST was introduced in
1986 and has the largest share of the worldwide
market.
 Nestle encouraged by the consumer response.
 Nestle orange juice that was introduced in 1996.
 And then Mango-Orange and Mango flavors in
the year 2000.
 Nestle as leader in the value added/premium
drinks market.
 New flavors has been very upbeat.
 Now nestle company have launch following juice
brands in Pakistan.

14.  Nestle Pure Orange Juice.
 Nestle Clear Apple Nectar.
 Nestle Red Grape Nectar.
 Nestle Pineapple Nectar .
 Nestle Chaunsa Nectar .
 Nestle Guava Nectar.
 Nestle Peach Nectar .

15.  Pure orange Nectar
They are naturally low in calories
and an excellent source of fiber
and Vitamin C.
 Clear Apple Nectar
Apples have no fat and are free
cholesterol free.

16.  Red Grape Nectar
They are good source of Vitamin C
and Potassium that plays an important
role in proper heart functioning by
regulating blood pressure and heart beat.
 Pineapple Nectar
It is a good source of Vitamin C and an
antioxidant that fights against free
radicals.

17.  Mango-Orange Nectar
sink in to fruity refreshment feel the burst
of fruity fun and sass up your taste buds
and a good source of Vitamin A,C and
E.
 Chaunsa Mango Nectar
It helps to replenish lost vigor during work
outs and enhances your fitness by providing
fortified endowed with dietary fiber, Vitamin
A,C and E.

18.  Nestle Guava Nectar
Guava nectar is rich in Vitamin A,B,C &
Niacin and due to excessive it is an effective
fat burner and also antioxidants.
 Nestle Peach Nectar
Nestle Peach Nectar is very helpful
for over health skin, Peach Nectar
is good source of Vitamin A & B.

21. Competitor analysis in marketing is an
assessment of the strengths and weakness of
current and potential competitors. This
analysis provides both an offensive marketing
context through which to identify opportunities
and threats.
Competitors of nestle juices in juice category.
 POLLY
 SHEZAN
 SLICE

22. Three main reasons:
 Innovation
 Risk
 Monopoly power
Innovation:
 Carryout the bold schemes or the innovators.
RISK:
 One hazard in attempting to be an innovator is risk involved.
 Profit is reward for bearing risk.
MONOPALY POWER:
 Monopoly profits are fundamentally the result of contrived scarcities.

23.  The popular international limited was serving the
society since 1970.
 Popular have the biggest work force in Pakistan, with
units all over Pakistan.
 They have large , Juice, Match and Taxtile sectors in
various cities.
 1st and initial sector of juices in (Tando Adam)
in (1987) ,unit-ii in (Lahore), unit-iii in (Multan), unit-
iv in (Karachi), unit-v in (Rasalpur).
 Same like of match sectors in (Tando Adam) unit-I ,
ii, iii.
 Their main production sectors are in (Tando Adam),
popular juices the strong local name in juices and
drinks.

24.  Popular Real Fruit
 So-fruit for Africa
 Popular Maza
 Popular Polly
 Popular Cool

26. :
STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS
SWOT

28. Strengths
 Operating before Nestle juice.
 Well aware about the culture and society.
 Local market share 48% .
 Own fruit forms.
 ISO certified 9001 and 22000.
 Price low as compare to other compotators.

29. Weaknesses:
 Poor advertisement.
 Not provide product according to customer
choice.
 Not provide the quality (such as taste).
 Rising Manufacturing cost.
 Change flavor which not attract to customers.

30. Opportunities:
 Great perceptions in the minds of customer.
 Increase very fast in juices market.
 Decreasing economy condition.
 1st choice of common people.

31. Threats:
 Strong competition in juices market.
 Different strategies adopted by competitor.
such as Nestle, Pakola, Shezan etc.
 Rising labor cost.
 Increase in inflation rate.

32. Strengths:
 Nestle company is a multi National company.
 Capability to attract the customers.
 Faith from customers.
 Not compromise on quality.
 Recognize right time and right place for their
product.
 High market share 60% in Pakistan.
 Research and development department.
 Human resources deportment.

33. Weaknesses:
 Not store for long time period.
 Not much margins for retailers.
 Lower middle and poor can not offered to
buy.
 Selective Investment.
 Poor advertisement in ruler areas.

34. Opportunsties:
 Govt: support to foreign investors.
 Urban areas people drink juice on regular
basis.
 Govt: and media have started the health
awareness.
 Manufacturing of products cheaper in
Pakistan.

35. Threats:
 Accept the policy of Pakistan govt:.
 No entry barrier in juices market.
 Increase in inflation rate.
 Prizes of raw material increase.
 Political condition of Pakistan.
 Price fluctuation due to rupee devolution.

37. DEMAND ANALYSIS
OF
NESTLE JUICES

38.  Nestle is a multi national company.
 Set it Nestle juice price as initial price-20.
 Polly is a local company brand.
 Same time Polly offering its juices 15 just.
 Nestle change its packing style.
 Nestle increase its juice price from 20 to 25.

40.  Polly also change its packing and
taste.
 Polly increased its price 15 to 20.
 Polly demand decreased due to
price,packing, taste.

42.  Nestle demand gotten upward shift due to polly .
 Nestle introduce new flavors (red grapes, apple,
orange).
 Nestle adopt new slogan 100% real.
 Nestle increase its price .25 to 30.

44. MANAGER TECHNIQUES
AND
RECOMENDATIONS

45.  Reduce price is cost.
 Every low income consumer also
demand.
 Nestle can’t compromise on quality.
 Introduce less cost packing.

46.  Adopt new tastes.
 Taste may change demand.
Addition of new flavor
 Available flavors , Grapes , Mango, Apple
and Orange.
 New flavors Watermelon ,Strawberry
,Carrot,Banana.

47.  Stylish, Standardize, Modern, Attractive.
Way to Promote
 Campaign, Advertisement and Music Concert.
 TV channels, News paper, Magazines,
 ARY, KTN, PTV SPORTS.
 DAWN, JUNG,KAWISH.
 WORLD TIMES, ECONOMISTS.

48.  Hawk eye on competitors.
 Competitors brands price quality.
Polly is more demanded in rural areas
 Poor advertisement
 Lack of awareness
 High prices

49.  Nestle juices are more demanded in Pakistan
 Given competitors tough challenges in market
place.
 They provide product on consumer expectation.
 Price of Nestle juices high as compare to local
competitors.
 They should introduce new product with
reasonable price.
 Nestle should promote high advertisement.
 Nestle should carry on slogan “100% REAL” and
“GOOD FOOD....... GOOD LIFE”.