1. 4 th Oct, 2007 Tolani Institute of Management studies Good Afternoon!!!!
2.
3. 4 th Oct, 2007 Tolani Institute of Management studies
4. 4 th Oct, 2007 Tolani Institute of Management studies Taste Bhi, Health Bhi
5. Presentation Scope 4 th Oct, 2007 Tolani Institute of Management studies Situational Analysis Strategic Decision Marketing Mix decisions Marketing communication tool selection Budget Planning Message Design Media/ Delivery System Evaluation Justification for the campaign 8 Steps in the campaign planning process
6.
7.
8.
9.
10.
11.
12. Main categories in this segment 4 th Oct, 2007 Tolani Institute of Management studies Indirect competition with same price other options Direct competition with ready to eat products (e.g upma, idli, poha) SITUATION ANALYSIS
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
25.
26.
27. 4 th Oct, 2007 Tolani Institute of Management studies SITUATION ANALYSIS Competitors
28. STEP 2 4 th Oct, 2007 Tolani Institute of Management studies STRATEGIC DECISIONS
29.
30.
31.
32.
33.
34. 4 th Oct, 2007 Tolani Institute of Management studies SET 2 Regular users Dual Role of MAGGI A wide variety in flavors and size for Regulars Users Healthy contents in their favorite MAGGI for Infrequent users SET 1 Infrequent Users The Multi - Task for MAGGI STRATEGIC DECISONS
35. STEP 3 4 th Oct, 2007 Tolani Institute of Management studies Marketing mix decisions
36.
37.
38. 4 th Oct, 2007 Tolani Institute of Management studies Price Small Single Double Four in 1 Variants/Quantity 50gms 100gms 200gms 400gms Maggi Masala Rs. 5 Rs. 10 Rs. 20 Rs.38 Maggi Curry Rs. 10 Rs.20 Rs.38 Maggi Tomato Rs. 10 Rs.20 Rs.38 Maggi Veg Atta Rs. 14 Maggi Dal Atta Rs. 14/ 93gms Rs. 50/ 360 gms Maggi Rice Mania Rs. 15/83 gms Rs. 58/ 332 gms
39.
40. 4 th Oct, 2007 Tolani Institute of Management studies Marketing communication tool selection with objective STEP 4
41. 4 th Oct, 2007 Tolani Institute of Management studies Adopted a combination of Push and pull Strategy, where more focus on pull strategy will be observed Advertisement: National advertisements with endorser Sponsoring Sa re ga ma pa little champs Ad in Local news paper Hoardings Pole Kiosk Shelf Display Marketing communication tool selection with objective
42.
43.
44.
45.
46.
47.
48.
49.
50.
51. 4 th Oct, 2007 Tolani Institute of Management studies Media Message Delivery
![[object Object],[object Object],[object Object],4 th Oct, 2007 Tolani Institute of Management studies](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)