Nike began in 1964 as Blue Ribbon Sports and introduced its iconic Nike brand and "swoosh" logo in 1972. It has since grown to become the largest sporting goods company, employing over 29,000 people worldwide. Nike pioneered technologies like the Nike Air cushioning in shoes and uses endorsements from celebrity athletes to promote its wide range of sport-specific footwear, apparel, and equipment.

1. Nike
David Paterson
Supawaree Patravanich
Solidah Sath

2. History:
•Began in 1964 as Blue Ribbon Sports.
•In 1972, a new kind of shoe was introduced entitled Nike.
•In 1979, held patent on „Air‟ type of cushioning for soles of shoes.
•Went public in 1979 on NYSE.
•Blue Ribbon Sports merged into Nike, creating Nike, Inc.
•Been operating Nike Factory Stores since 1984.
•First Niketown opened in Portland, Or in 1990.

3. Overview of Company:
•Was founded byBill Bowerman and Phil Knight.
•Employs 29,000 worldwide in27 countries.
•Owns over 200 Nike factory stores.
•Operates facilities in Oregon, Tennessee, North Carolina, and the Netherlands.

4. Mission Statement:
“To bring inspiration and innovation to every athlete* in the world.”
* “If you have a body, you are an athlete.”
–Bill Bowerman(co-founder of Nike)

5. Awards:
•Nike has received numerous awards recently.
•Recognized by Fortune magazine
•Nike ranked # 1 in the „Companies in a Class of their Own‟ list for use of organic cotton and re-use a shoe campaign.

6. Growth:
•Company has been market leader for many years.
•Forecasts revenues of $23 billion by 2011.
•Adidas has tried to close gap.

7. Competitors:

8. Target Market:
•Any athletes who…
–Love sports
–Seek…
•Quality
•Performance
•style

9. Products:
•Footwear

10. Products:
•Apparel

11. Products:
•Equipment

12. Products:
•Accessories

13. Products:
•Sport lines
–Action Sports
–Baseball
–Basketball
–Cardio
–Cycling
–Fitness Dance
–Football
–Golf
–Lacrosse
–Running
–Soccer
–Swim
–Tennis
–Training
–Yoga

14. Products:
•College licensed gears

15. Products:
•Choose material and color
•Personalize symbol or ID
•Available within 4 weeks of order
•Premium prices

16. Products:
•Enhance running experience
–Pick workout and custom playlist
–Run with real-time feedback
–Sync and track progress

17. Price:
•Better Wholesale Price Zone
–Women‟s footwear collection range between $90-200
•High quality and a certain level of performance
•Extensive R&D and rigorous tests to ensure high quality

18. Promotion:
•Nike Swoosh
•“The Second Coming”
•Employ Celebrities and well known Athletes

19. Place:
•Combination of Direct and Extended Marketing Channels
–Lead time is crucial
–Eliminate the unnecessary middle men
•Mass Distribution Channel
•Can be found in large department stores, online sites, and even in major athletic catalogs

20. Store Layout and Design:
•Variation of free-flow and loop layout
•E.g. NikeTown Seattle Floor Plan

21. Store Layout and Design:
•Modern/sporty interior design

22. Store Layout and Design:
•Modern/sporty interior design
•Active music
ikebiz/ nikebiz. jhtml? page= 6& item= research

23. References:
Hincker's Homepage . Retrieved February 21, 2007, from Nike and the American Body Web site: http://xroads.virginia.edu/~CLASS/am483_97/projects/hincker/nike.html (2007). Nike Site. Retrieved February 21, 2007, from Nike.com Web site: http://www.nike.com/index.jhtml#l=nikehome&re=US&co=US&la=EN (2007). Product Technology. Retrieved February 21, 2007, from Nikebiz: The inside story Web site: http://www.nike.com/ nikebiz/nikebiz.jhtml?page=6&item=research (2004). Evolution of Marketing Strategy. Retrieved February 21, 2007, from Nike Web site: http://www.icmr.icfai.org/ casestudies/catalogue/Marketing1/MKTA018.htm
Enderle, Hirsch, Micka, Saving, Shah, Szerwinski, (2000, March, 14). Strategic Analysis of Nike, Inc.. Retrieved February 21, 2007, from http://condor.depaul.edu/~aalmaney/StrategicAnalysisofNike.htm

24. JUST DO IT