2. History:
Began in 1964 as Blue Ribbon Sports.
In 1972, a new kind of shoe was introduced
entitled Nike.
In 1979, held patent on ‘Air’ type of
cushioning for soles of shoes.
Went public in 1979 on NYSE.
Blue Ribbon Sports merged into Nike,
creating Nike, Inc.
Been operating Nike Factory Stores since
1984.
First Niketown opened in Portland, Or in 1990.
3. Overview of Company:
Was founded by
Bill Bowerman and
Phil Knight.
Employs 29,000
worldwide in
27 countries.
Owns over 200 Nike
factory stores.
Operates facilities in
Oregon, Tennessee,
North Carolina, and
the Netherlands.
4. Mission Statement:
“To bring inspiration and innovation to every athlete* in
the world.”
* “If you have a body, you are an athlete.”
– Bill Bowerman
(co-founder of Nike)
5. Awards:
Nike has received numerous awards
recently.
Recognized by Fortune magazine
Nike ranked # 1 in the ‘Companies in a
Class of their Own’ list for use of organic
cotton and re-use a shoe campaign.
6. Growth:
Company has been market leader
for many years.
Forecasts revenues of $23 billion by
2011.
Adidas has tried to close gap.
15. Products:
Choose material and color
Personalize symbol or ID
Available within 4 weeks of order
Premium prices
16. Products:
Enhance running experience
Pick workout and custom playlist
Run with real-time feedback
Sync and track progress
17. Price: Better Wholesale
Price Zone
Women’s
footwear
collection range
between $90-200
High quality and a
certain level of
performance
Extensive R&D
and rigorous tests
to ensure high
quality
19. Place: Combination of Direct and Extended Marketing
Channels
Lead time is crucial
Eliminate the unnecessary middle men
Mass Distribution Channel
Can be found in large department stores, online
sites, and even in major athletic catalogs
20. Store Layout and Design: Variation of free-flow and loop layout
E.g. NikeTown Seattle Floor Plan
22. Store Layout and Design: Modern/sporty interior design
Active music
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23. References:
Hincker's Homepage . Retrieved February 21, 2007, from Nike and the
American Body Web site: http://xroads.virginia.edu/ ~CLASS/
am483_97/projects/hincker/nike.html
(2007). Nike Site. Retrieved February 21, 2007, from Nike.com Web site:
http://www.nike.com/index.jhtml#l=nikehome&re=US&co=US&la=EN
(2007). Product Technology. Retrieved February 21, 2007, from Nikebiz:
The inside story Web site: http://www.nike.com/ nikebiz/nikebiz.jhtml?
page=6&item=research
(2004). Evolution of Marketing Strategy. Retrieved February 21, 2007, fr
om Nike Web site: http://www.icmr.icfai.org/
casestudies/catalogue/Marketing1/MKTA018.htm
Enderle, Hirsch, Micka, Saving, Shah, Szerwinski, (2000, March, 14).
Strategic Analysis of Nike, Inc.. Retrieved February 21, 2007, from http
://condor.depaul.edu/~aalmaney/StrategicAnalysisofNike.htm
