This document discusses Nike, the leading sportswear brand. It provides an overview of Nike, including its founding in 1964, iconic swoosh logo, core business units of footwear and apparel, and marketing strategies such as celebrity endorsements. It also discusses opportunities and threats in the sports apparel industry, Nike's response to controversies over labor practices, and a five forces analysis of the competitive landscape. The key learnings are the importance of customer satisfaction, maintaining values, effective marketing, and business ethics.
This is a new product marketing plan, developed as part of my studies at University of Technology, Sydney.
It is a Nike Water bottle made by the Nike Considered guidelines, that cools and filters your water.
This is a new product marketing plan, developed as part of my studies at University of Technology, Sydney.
It is a Nike Water bottle made by the Nike Considered guidelines, that cools and filters your water.
This is a case study done by Cloud9media in helping Nike increasing its customer base by shaping conversation around nike through EPL and manchester United.
This ppt is about the manufacturing practices of Nike company. It also includes a vedio tat will tell how from waste plastic, nike t-shirts are manufactured.
The following report examines three key players in the U.S. athletic footwear market: Nike, adidas Group and VF Corporation. By analyzing the industry in terms of size and understanding meta trends, this report evaluates and projects how the future of the industry will grow.
Athletic Apparel Industry (Nike, Adidas, Under Armour, Puma)
Industry Overview,
Market Share,
Industry Analysis; External (Five Forces, PESTEL framework),
Strategy Analysis (Positioning map, Internal (SWOT) of each company) with spider charts, Performance evaluation.
My group created an Integrated marketing strategy plan for Nike athletic shoes, based on the data collected from Nike 10K report, Statista, IBISWorld, and etc. in 2018. This slides include but not limited to industry analysis, market analysis, competition analysis, business analysis, recommendations for 2019.
This is a case study done by Cloud9media in helping Nike increasing its customer base by shaping conversation around nike through EPL and manchester United.
This ppt is about the manufacturing practices of Nike company. It also includes a vedio tat will tell how from waste plastic, nike t-shirts are manufactured.
The following report examines three key players in the U.S. athletic footwear market: Nike, adidas Group and VF Corporation. By analyzing the industry in terms of size and understanding meta trends, this report evaluates and projects how the future of the industry will grow.
Athletic Apparel Industry (Nike, Adidas, Under Armour, Puma)
Industry Overview,
Market Share,
Industry Analysis; External (Five Forces, PESTEL framework),
Strategy Analysis (Positioning map, Internal (SWOT) of each company) with spider charts, Performance evaluation.
My group created an Integrated marketing strategy plan for Nike athletic shoes, based on the data collected from Nike 10K report, Statista, IBISWorld, and etc. in 2018. This slides include but not limited to industry analysis, market analysis, competition analysis, business analysis, recommendations for 2019.
Strutturazione corso eLearning Fund Raising ManagerMrtkngStrtgy
Link Prodotto: http://marketingstrategy.it/Blog/prodotto/elearning-fund-raising-manager/
Se volete avere maggiori informaziori informazioni veniteci a trovare sul nostro sito, forum o sui social. Sito eCommerce: marketingstrategy.it/Blog/ Forum: www.marketingstrategy.it/supporto/forum/ Linkedin: https://www.linkedin.com/company/marketing-strategy-&-management?trk=biz-companies-cym Facebook: https://www.facebook.com/pages/Marketing-Strategy/257707460919993?fref=ts Twitter:https://twitter.com/MrktngStrtgy
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5C analysis of DABUR
Dabur in EU
Why and How Dabur can enter EU
Competitors of Dabur
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HR, Marketing, FInance plan of Dabur entry
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company strategies
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Starbucks is making an entry into the India Coffee market by making a joint venture with TATA coffee Ltd.
A view on their marketing strategy and a generic view of the Indian Coffee market
Strategic Analysis of Nike, Under Armour & IMGTiantong Liu
Strategic Analysis of Nike, Under Armour & IMG
Content include:
Mission & Vision of each organization
PESTEL Analysis
Five Forces Model Analysis
Suggestions
Strength & Weakness
Strategic Implementation
MKT 228 Online Advertising Campaign Short Paper Guidelines a.docxroushhsiu
MKT 228 Online Advertising Campaign Short Paper Guidelines and Rubric
Overview
Using your final project, create an online advertising campaign for your company. Specifically, make a list of the media (at least five) that would be most effective
in reaching your target audience. Explain your reasoning for each. Hint: Utilize the advertising objectives to help convey your message.
Format: This case analysis should follow these formatting guidelines: 1–2 pages, double spacing, 12-point Times New Roman font, 1-inch margins, and a
minimum of 2 sources.
Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value
Advertising
Objectives
Meets “Proficient” criteria and
uses clear and relevant
examples to establish the
context for the media selection
Identifies the advertising
objectives and connects them to
media selection
Identifies the advertising
objectives, but does not
connect them to media
selection
Does not include advertising
objectives
30
Media Selection Meets “Proficient” criteria and
also provides unique media
suggestions
Identifies appropriate media
selections for an advertising
campaign
Identifies media selections for
an advertising campaign, but
they lack appropriateness
Does not include media
selection
30
Reasoning Meets “Proficient” criteria and
justifies the reasoning with clear
and relevant examples that
firmly establish the
effectiveness of the choices
Provides appropriate reasoning
for the selection of the media,
using clear and relevant
examples
Provides reasoning for the
selection of the media, but does
not use clear examples
Does not include reasoning
30
Articulation of
Response
Submission is free of errors
related to citations, grammar,
spelling, syntax, and
organization and is presented in
a professional and easy-to-read
format
Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization
Submission has major errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impact
readability and articulation of
main ideas
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas
10
Total 100%
Final Paper 2
Final Paper
Southern New Hampshire University
MKT 228
December 16, 2018
Executive Summary
This report presents a marketing plan for Nike Inc. products that were recently introduced by the company. It contains a comprehensive analysis of various components including the market and its competitor’s analysis. Besides, the report discusses Nike’s objectives as it looks forward to expanding its market and the marketing mix strategies that are employed in terms of 4ps using new t.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
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Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
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https://nidmindia.com/
2. WHY NIKE?
Nike brand is the most valuable among sports businesses so basically to know the marketing
strategies of a leading sportswear brand.
Technology in Products– Historically had some of the most cutting-edge products on the
market. E.g. Nike + iPod
It provides the services of customized shoes under the brand name of NIKE ID so studying this
can help us to know about the customer driven product.
3. INTRODUCTION TO SPORTS
APPAREL & FOOTWEAR
INDUSTRY
Sports apparel and footwear sales have jumped 42% to $270 billion over
the past seven years.
Since several years Asia has been dominating the apparel and footwear
industry and has been a leading exporter to USA and other developed
nations. This is basically because of low priced products.
Local players in this industry are also emerging,
Lifestyle along with sports inspired apparel and footwear has led to growth
as consumers demand functionality and comfort in their everyday shoes.
4.
5.
6. Opportunity and Threats of
Industry
Opportunities:
Growing fashion consciousness globally.
Health Conscious people.
Growing international and domestic market
Threats:
Entry of multinational in domestic market
Stiff competition from other countries
7. COMPANY PROFILE
Originally known as Blue Ribbon Sports (BRS).
Founded by University of Oregon track athlete Philip Knight and his coach Bill
Bowerman in January 1964.
The iconic SWOOSH symbol of Nike represents The wings of the Greek
Goddess of Victory.
Launched its own line of shoes branded as Nike in 1971
Headquartered near Beaverton, Oregon, in the Portland metropolitan area
8.
9. Core Business Unit
1. Athletic Footwear
54 % of total revenue
Casual Footwear Line
2. Apparel
27 % of total revenue
3. Rest
Equipment
Sports related business
10. BUISNESS STRATERGY
“To distribute High-cost, high-quality Japanese athletic shoes to American
consumers in an attempt to break Germany’s domination of the domestic
industry”
Quality Products
Constant Innovation
Aggressive Marketing
14. PROMOTION
Advertising.
Direct marketing.
Public relation.
Sponsorship
Heavy discounts
Word of mouth
Celebrity Endorsements
15. PRICE
Value based pricing Strategy
Based on premium segment targeted customers
16. Nike’s SWOT
Strengths
• Brand recognition
• High product quality
• Effective marketing strategy
• Capacity of innovation
• Strong distribution chain
• Strong R&D
Weaknesses
• Overseas manufacturing dependency
• Decreasing market share
• High product price compared to other
brands
Opportunities
• Expansion into emerging markets
• Growing segment of women athletes
• Increase in the number of sports event
like Olympic, FIFA
• Develop the fashion brand image
Threats
• Fierce industry competition
• Revenue relies on consumer’s
discretionary income
• Economic rescission
• Fluctuation in the currency
17. Nike Against Controversy
The key to Nike's turnaround was being honest and transparent about the
labor issues it faced.
"The Nike product has become synonymous with slave wages, forced
overtime, and arbitrary abuse," Knight said in a public address at the time.
"I truly believe the American consumer doesn't want to buy products made
under abusive conditions.“
Nike also raised the minimum wage it paid workers, improved oversight of
labor practices, and made sure factories had clean air.
19. Nike’s Five Forces Analysis
Bargaining Power of Nike’s Customers
Low switching costs
Moderate substitute availability
Small size of individual buyers
Bargaining Power of Nike’s Suppliers
High overall supply
Large population of suppliers
Moderate size of individual suppliers
20. Threat of Substitutes or Substitution
Moderate availability of substitutes
Moderate performance per price of substitutes
Low switching costs
Competitive Rivalry or Competition with Nike
Intense global players
Competition from local players
Emerging players in niche market
Continuous changes in consumer preference and technology
21. Threat of New Entrants or New Entry
High cost of brand development
High economies of scale
Moderate cost of doing business
22. WAY FORWARD
The main challenges what Nike was facing was of Stiff competition from local
as well as multinationals and the other was of overpricing. So tackle this what
it can do is-
Continuity in innovation in fields other than sports. Opportunities in Health
sector.
Price reduction by backward integration.
23. KEY LEARNINGS
Customer Satisfaction is the most important part to be taken care of
especially for customer driven products.
Never compromise on values
Effective Marketing Strategies can drive the entire business.
Ethics is important in every business
Editor's Notes
America imports 98% of shoes sold there from asia
Low priced products because of cheap labour
