Nike's current mission is to inspire athletes worldwide. The document discusses Nike's history and success from its founding in 1964 as Blue Ribbon Sports to becoming the world's largest athletic shoe and apparel brand. It summarizes Nike's target markets, products, founders, diversification strategies, and use of technology in clothing.

2. CURRENT MISSION STATEMENT

3. ’’To bring inspiration and innovation to
every athlete in the world’’

4. acknowledgement
 I would like to express my special thanks of gratitude to my teacher
mrs. shikha mam as well as our principal mr. bimal das who gave me
the golden opportunity to do this wonderful project on the topic
Nike which also helped me in doing a lot of Research and I came to
know about so many new things I am really thankful to them.
 Secondly I would also like to thank my parents and friends who
helped me a lot in finalizing this project within the limited time

5. Preface Current Gene Therapy, 2014 Preface In
2013 Gene Therapy is a Niké; for 2014, Just Do It!
 In Greek mythology, Niké was a goddess who personified victory, and not only on
athletics The field of gene therapy has had several important victories in 2013, such as
successful applications of lentiviral vectors to genetic diseases of T-cell engineered to
kill leukemic cells and from the basic research area the application of CRISPRs, a new
family of gene-editing nucleases These successes are important and significant. They
underline the effort and commitment of these groups and of the field as a whole.
Nevertheless, gene therapy also faces major challenges, such as : obtaining targeted
gene corrections ex vivo using iPS or ES that will then be differentiated and used to
treat patients avoid off-tumor toxicities using engineered T cells and moving promising
therapies from rodent and large animals to patients, such as in mucopolysaccharidosis
IIIA using AAV vectors These challenges are not minor and should be addressed with
sound and enthusiastic research.

6. INTRODUCTION
 Nike, Inc. is an American multinational corporation that is engaged in the
design, development, manufacturing, and worldwide marketing and sales
of footwear, apparel, equipment, accessories, and services.
 The company is headquartered near Beaverton, Oregon, in the Portland
metropolitan area.
 It is the world's largest supplier of athletic shoes and appareland a major
manufacturer of sports equipment, with revenue in excess of US$24.1
billion in its fiscal year 2012 As of 2012, it employed more than 44,000
people worldwide. In 2014 the brand alone was valued at $19 billion,
making it the most valuable brand among sports businesses. As of 2017,
the Nike brand is valued at $29.6 billion.

7. TARGET MARKET OF NIKE
 Nike has been around for quite a while now actually dating all the way back to 1964
when it was one known as "Blue Ribbon Sports. In time Nike sprung in too much
bigger developing shoes for all sorts of sports from baseball to tennis, basketball,
soccer, and even golf. Nike understood they had to tackle all sports to be the
dominant brand in athletic sportswear which Nike has well done so.
 When Nike jumped into basketball it was just another brand making basketball shoes
going against adidas and converse who was a great seller back in the days, but Nike
now owns converse by the way. .. This year only 16 Nike Store's received shipments of
these shoes and as you would guess these shoes sold out but this time for a good
caused.
 Nike becomes more famous brand in more than two dedicates. The first thing when
talking about Nike sport product line is expensive to attach with good quality.

8. HISTORY OF NIKE
 1971 Nike’s Swoosh design logo was created by Portland State University graphic
design student Carolyn Davidson when asked by Knight. He needed a logo to put on
the side of his company’s shoes. At the time she was paid $35 (US), and also worked
for Nike for a few years until they needed a full ad agency.
 1980 Nike completes an initial public offering of 2,377,000 shares of Class B common
stock on December 2.
 1982 The Air Force 1 basketball shoe becomes the first Nike court shoe to make use
of the Air technology.
 1984 Nike signs Michael Jordan to an endorsement contract and releases the first
model of his signature shoe, the Air Jordan. Originally, the NBA banned this new
shoe, drawing a tremendous amount of publicity.
 1986 Nike revenues surpass $1 billion for the first time.

9. PHIL KNIGHT
(founder)

10. Nike's Diversification Strategy
 Nike is definitely a diversified company. Their product offerings encompass virtually
any sports' needs in apparel, equipment, and shoes. Be it baseball or badminton,
Nike has all the bases covered.
 Not only is Nike's product mix diversified, their actual total product offerings come
from many other clothing-related linked firms that provide valuable economies of
scope to exploit in the market.
 Being a huge global outsourcer, Nike also implements supplier diversification across
the globe. Nike uses manufacturers in as many as 35 different companies (the far
east region primarily: China, Indonesia, Thailand, and Vietnam) to produce its
product lines.
 This gives Nike the flexibility to move into emerging markets as they see fit. The
financial economies of scope are realized through this flexibility by reducing risk
and providing tax benefits that afford Nike even greater potential economic
margins.

13. PRICE GRAPH
1 DAY5 DAY1 MONTH1 YEAR

15. NIKE PRODUCTS
SHOES :
CLOTHES:

16. SPORTS PRODUCTS:

17. FASHION AS TECHNOLOGY

18. VIABLE ALTERNATIVE
DIRECT TO COSTMER

19. Nike business segment

20. TECHNOLOGY
CLOTHING AND GEAR
• DRI-FIT
• DRI-FIT UV
• THERMA- FIT
• STORM-FIT

21. RETURN ON CAPITAL

22. BIBLOGRAPHY