This document summarizes a strategic analysis of Nike. It outlines Nike's vision, mission, strengths such as its brand awareness and marketing, and weaknesses like social issues. It also analyzes the internal and external environment, including opportunities like growing athletic shoe sales and threats like increased competition. The analysis finds that Nike relies heavily on endorser contracts and needs a more flexible approach to keep up with consumers moving from sports to fashion-oriented sportswear.

1. strategic management NIKE just do it! andi erdika maydita diah s. m. setiawan kusmulyono rieni widyastuti yusuf firdaus Internal and External Assessment S1 Business Prasetiya Mulya Business School Undergraduate Degree Indonesia

2. Company Profile

4. The Internal Assessment

11. The External Assessment

18. Conclusion

26. End by: Kelly Kusmulyono [email_address] Prasetiya Mulya Business School