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Application Management
by Siemens IT Solutions and Services




                              Copyright © Siemens AG 2010. All rights reserved.
Agenda



1        Situation


2        Solution


3        Benefits


4        Contact

                     Copyright © Siemens AG 2010. All rights reserved.
Page 2                                     Siemens IT Solutions and Services
Application Management is an enabler of continual
performance improvement and profitable growth
Agenda
Situation   Solution   Benefits



                                                                          IT Investment


     Applications automate and enable your
     organization’s core business processes.

     As a key part of the application lifecycle,
     Application Management is the effective
     support, maintenance, change and
     enhancement of those applications.

     But you need more than this; you need
     Application Management that realizes the
     benefits of your IT investment to make your
     business more efficient and more profitable.
                                                                       Benefits Realization




                                                   Copyright © Siemens AG 2010. All rights reserved.
Page 3                                                                    Siemens IT Solutions and Services
Why do you need to actively
manage your application landscape?
Situation   Solution   Benefits


 Complexity                                                           Interoperability
    Application landscape complexity                      Mature applications must share
    increases over time                             data and integrate with new solutions
    Intensified by organizational change,             Processes execute across multiple
    mergers, acquisitions & disposals                               system boundaries
    IT budget constraints dictate                         Businesses collaborate across
    tactical application decisions                     borders/organizational boundaries


 Maintenance                                                                       Change
    Vendors push software                                    Businesses must constantly
    upgrades and new technologies                        evolve to maintain a competitive
                                                                 advantage in the market
    Customers need to remain within
    product support lifecycles                     Business applications must change to
                                                         continue to align with changing
    Businesses want access to new
                                                                     business objectives
    capabilities and functionality

                                            Copyright © Siemens AG 2010. All rights reserved.
Page 4                                                            Siemens IT Solutions and Services
Agenda



1        Situation


2        Solution


3        Benefits


4        Contact

                     Copyright © Siemens AG 2010. All rights reserved.
Page 5                                     Siemens IT Solutions and Services
Our Application Management service offerings
are tailored to your application landscape scenario
Situation   Solution   Benefits


                                  Application Management designed for Managed Application Portfolio
                                  Custom software, line-of-business and enterprise applications


                                  A service provider with unique business know-how across
                                  multiple sectors and deep technology competence, unlocking
                                  value from heterogeneous application landscapes.


                                  Application Management designed for SAP® Software Solutions
                                  BI, CRM, ERP, SCM and SRM solutions


                                  A leading and trusted provider of SAP services with a broad and
                                  demonstrable track record – supporting the largest user-base
                                  worldwide – and an acknowledged innovator of SAP solutions.


 Underpinned by consistent service delivery, transformation and innovation

                                                                 Copyright © Siemens AG 2010. All rights reserved.
Page 6                                                                                     Siemens IT Solutions and Services
Progressive Value Generation brings you cost
benefit and business advantage in three dimensions
Situation   Solution   Benefits

                 Three dimensions of business value

                         Utilizing Siemens business domain
 Empower
                         expertise and innovation beyond the                     …drives business
 Competitiveness
                         IT domain to win market advantage                          advantage &
                                                                                 stakeholder value.
                         Improving and transforming your
 Evolve
                         business applications and services to
 Performance
                         an optimized best-fit environment
                                                                               …lowers cost base &
                         Reducing the cost and increasing the                      increases
 Drive                                                                            performance.
                         efficiency of your business applications
 Efficiency
                         and services for best-in-class delivery




         Progressive Value Generation realized through a transformational journey –
                      the Application Management Service Roadmap

                                                        Copyright © Siemens AG 2010. All rights reserved.
Page 7                                                                        Siemens IT Solutions and Services
Application Management Service Roadmap:
                 your journey to Progressive Value Generation
                 Situation     Solution       Benefits
Business Value




                                                                                                        Future Modes
                                                                                                         of Operation

                                                                                Target
                                                                               Operating                                      Business
                                                                                Model                                      Transformation
                                                      Interim
                           Current                   Operating
                          Operating                    Model
                           Model                                                                    Service
                                                                                                Transformation


                                                                     Operational
                                                                   Transformation
                                      Engagement &
                                        Transition                                                                                 Transformation

                  Consulting     Transition       Service Management          Global Delivery        Application Roadmap        Enterprise Integration

                                                       Application                                      Consolidation &          Business Process
                                                                            Automation & Tools
                                                      Enhancement                                        Harmonization             Management
                                                     End of Lifecycle
                                                                           Service Improvement                   Business Domain Expertise
                                                      Management

                                                                                          Copyright © Siemens AG 2010. All rights reserved.
                 Page 8                                                                                                Siemens IT Solutions and Services
Application Management Service Roadmap:
                 business outcomes through transformation
                 Situation        Solution         Benefits
Business Value




                      Current Operating                 Interim Operating             Target Operating                   Future Modes
                           Model                              Model                        Model                          of Operation

                  Transparent Baseline              Cost Efficiency and           Economies of Scale
                  Value Comparison                  Commercial Framework          Transparent year-on-year
                  Assessment establishes            Immediate reduction in cost   cost reductions and realized
                  transparency of baseline cost,    of service delivery; cost     through ongoing productivity
                  saving potential, and             predictability. Enhanced      and efficiency measures at
                  business-aligned                  commercial transparency.      our industrialized delivery
                  transformational priorities.                                    centers.
                                                    Service Excellence
                  Demonstrable ROI                  High quality core services
                  Business case demonstrates        realized through best-
                  return on investment in           practice processes and
                  outsourcing Application           business-aligned SLAs.                                        Business-Driven Technology Transformation
                  Management to Siemens IT          Continual service                                             Enhancement, consolidation, and rationalization of your
                  Solutions and Services.           improvement.                                                  application portfolio to minimize cost, simplify use, avoid
                                                                                                                  obsolescence and improve agility.
                                                                                  Improved User Experience
                                                                                  Service delivery automation     Business Performance and Competitive Edge
                                                                                  and tools to improve user       Continual improvement and innovation program
                                                    Partnership                   experience through self-        leverages Siemens industry know-how and investment in
                  Low-Risk Transition               Enhanced partnership-based    service and real-time service   relevant technology innovation.
                  Rapid, low-cost, low-risk         approach to relationship      performance monitoring.
                  transfer of service delivery      management and                                                SOA and Business Process Excellence
                  from in-house or incumbent        governance to drive           Lean Six Sigma                  Core business processes optimized through
                  outsource provider to             improvement and               Leverage Lean Six Sigma to      Lean Six Sigma, automated through Service Oriented
                  Siemens IT Solutions and          transformation.               drive service delivery and      Architecture (SOA) workflows.
                  Services.                                                       customer business process
                                                                                  improvements.                                                       Transformation


                                                                                                      Copyright © Siemens AG 2010. All rights reserved.
                 Page 9                                                                                                                Siemens IT Solutions and Services
Our balanced global delivery model combines
customer intimacy with global economies of scale
Situation   Solution   Benefits



                                    Wherever your business is…

                                     Our global network of Customer
                                   Service Organizations builds strong
                                   customer relationships and focuses
                                  on driving improvement and innovation

                                      Wherever in the world it is
                                            beneficial…

                                  Our Global Production Centers focus
                                    on 24x7 technology excellence,
                                    operational efficiency as well as
                                     industrialized service delivery


                                    Copyright © Siemens AG 2010. All rights reserved.
Page 10                                                   Siemens IT Solutions and Services
Agenda



1         Situation


2         Solution


3         Benefits


4         Contact

                      Copyright © Siemens AG 2010. All rights reserved.
Page 11                                     Siemens IT Solutions and Services
Key benefits boosting your business performance
Situation                Solution     Benefits

                                          Benefit                                           Realization

                     Unique business and technology know-how to           Through Siemens’ global network of innovation,
                     optimize your operations and maximize value          our unique portfolio can transform your business


                     Competitive advantage derived from technology-       Our leading-edge technologies deliver innovation
                     enabled business innovation                          to improve your business performance
Customer Value Add




                     Optimized business processes enabled by              Our business process management and enterprise
                     strategic, interoperable application platforms       integration services simplify your business


                     Maximum value released from your application         Our application roadmap services ensure your
                     landscape through evolutionary transformation        applications align with your changing needs


                     Worldwide reach, combining customer intimacy         Our customer service organization builds strong
                     with continually improving quality of service        relationships; focus on improvement & innovation


                     Significant cost reduction and increased quality     Our accredited global production centers reduce
                     of core application support services                 costs, drive efficiencies, and achieve quality



                                               Siemens IT Solutions and Services Delivery

                                                                        Copyright © Siemens AG 2010. All rights reserved.
 Page 12                                                                                        Siemens IT Solutions and Services
Why Siemens IT Solutions and Services is
your right partner for Application Management
Situation   Solution   Benefits


                       Trust, Innovation, Capability

  World-renowned technical and engineering excellence
  Top 10 IT outsourcer; Top 5 packaged enterprise application services
  company
  Support for over 500,000 application users at 600+ customers
  Access to Siemens’ global network for unmatched industry know-how
  and leading-edge technology innovation
  Accredited ISO 20000-1 IT Service Management, ISO 27001
  Information Security, ISO 9001:2000 Quality Management,
  SEI CMMI Level 3-5
  Alliances and partnerships with Microsoft, Oracle and SAP
  Global SAP-certified Application Management Services Provider and
  the first SAP-certified Customer Core Center of Expertise

                                                  Copyright © Siemens AG 2010. All rights reserved.
Page 13                                                                 Siemens IT Solutions and Services
How can we bring Progressive Value Generation
in Application Management to your business?




To discover how Siemens IT Solutions and Services can help you solve
your Application Management challenges and add value to your business,
ask for a Value Comparison Assessment.
Our unique approach identifies the specific challenges you face and how we can
help you address them through a tailored Application Management Service
Roadmap that responds to your business needs.

                                           Copyright © Siemens AG 2010. All rights reserved.
Page 14                                                          Siemens IT Solutions and Services
Agenda



1         Situation


2         Solution


3         Benefits


4         Contact

                      Copyright © Siemens AG 2010. All rights reserved.
Page 15                                     Siemens IT Solutions and Services
You want to know more? Just contact:



                     Andreas Degenhardt
                     Head of Global Application Management
                     Siemens AG
                     Siemens IT Solutions and Services

                     Otto-Hahn-Ring 6
                     81739 Munich
                     Germany

                     Phone: +49 (89) 636-46500
                     andreas.degenhardt@siemens.com
                     www.twitter.com/applicationmngt




                                    Copyright © Siemens AG 2010. All rights reserved.
Page 16                                                   Siemens IT Solutions and Services

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Application Management by Siemens

  • 1. Application Management by Siemens IT Solutions and Services Copyright © Siemens AG 2010. All rights reserved.
  • 2. Agenda 1 Situation 2 Solution 3 Benefits 4 Contact Copyright © Siemens AG 2010. All rights reserved. Page 2 Siemens IT Solutions and Services
  • 3. Application Management is an enabler of continual performance improvement and profitable growth Agenda Situation Solution Benefits IT Investment Applications automate and enable your organization’s core business processes. As a key part of the application lifecycle, Application Management is the effective support, maintenance, change and enhancement of those applications. But you need more than this; you need Application Management that realizes the benefits of your IT investment to make your business more efficient and more profitable. Benefits Realization Copyright © Siemens AG 2010. All rights reserved. Page 3 Siemens IT Solutions and Services
  • 4. Why do you need to actively manage your application landscape? Situation Solution Benefits Complexity Interoperability Application landscape complexity Mature applications must share increases over time data and integrate with new solutions Intensified by organizational change, Processes execute across multiple mergers, acquisitions & disposals system boundaries IT budget constraints dictate Businesses collaborate across tactical application decisions borders/organizational boundaries Maintenance Change Vendors push software Businesses must constantly upgrades and new technologies evolve to maintain a competitive advantage in the market Customers need to remain within product support lifecycles Business applications must change to continue to align with changing Businesses want access to new business objectives capabilities and functionality Copyright © Siemens AG 2010. All rights reserved. Page 4 Siemens IT Solutions and Services
  • 5. Agenda 1 Situation 2 Solution 3 Benefits 4 Contact Copyright © Siemens AG 2010. All rights reserved. Page 5 Siemens IT Solutions and Services
  • 6. Our Application Management service offerings are tailored to your application landscape scenario Situation Solution Benefits Application Management designed for Managed Application Portfolio Custom software, line-of-business and enterprise applications A service provider with unique business know-how across multiple sectors and deep technology competence, unlocking value from heterogeneous application landscapes. Application Management designed for SAP® Software Solutions BI, CRM, ERP, SCM and SRM solutions A leading and trusted provider of SAP services with a broad and demonstrable track record – supporting the largest user-base worldwide – and an acknowledged innovator of SAP solutions. Underpinned by consistent service delivery, transformation and innovation Copyright © Siemens AG 2010. All rights reserved. Page 6 Siemens IT Solutions and Services
  • 7. Progressive Value Generation brings you cost benefit and business advantage in three dimensions Situation Solution Benefits Three dimensions of business value Utilizing Siemens business domain Empower expertise and innovation beyond the …drives business Competitiveness IT domain to win market advantage advantage & stakeholder value. Improving and transforming your Evolve business applications and services to Performance an optimized best-fit environment …lowers cost base & Reducing the cost and increasing the increases Drive performance. efficiency of your business applications Efficiency and services for best-in-class delivery Progressive Value Generation realized through a transformational journey – the Application Management Service Roadmap Copyright © Siemens AG 2010. All rights reserved. Page 7 Siemens IT Solutions and Services
  • 8. Application Management Service Roadmap: your journey to Progressive Value Generation Situation Solution Benefits Business Value Future Modes of Operation Target Operating Business Model Transformation Interim Current Operating Operating Model Model Service Transformation Operational Transformation Engagement & Transition Transformation Consulting Transition Service Management Global Delivery Application Roadmap Enterprise Integration Application Consolidation & Business Process Automation & Tools Enhancement Harmonization Management End of Lifecycle Service Improvement Business Domain Expertise Management Copyright © Siemens AG 2010. All rights reserved. Page 8 Siemens IT Solutions and Services
  • 9. Application Management Service Roadmap: business outcomes through transformation Situation Solution Benefits Business Value Current Operating Interim Operating Target Operating Future Modes Model Model Model of Operation Transparent Baseline Cost Efficiency and Economies of Scale Value Comparison Commercial Framework Transparent year-on-year Assessment establishes Immediate reduction in cost cost reductions and realized transparency of baseline cost, of service delivery; cost through ongoing productivity saving potential, and predictability. Enhanced and efficiency measures at business-aligned commercial transparency. our industrialized delivery transformational priorities. centers. Service Excellence Demonstrable ROI High quality core services Business case demonstrates realized through best- return on investment in practice processes and outsourcing Application business-aligned SLAs. Business-Driven Technology Transformation Management to Siemens IT Continual service Enhancement, consolidation, and rationalization of your Solutions and Services. improvement. application portfolio to minimize cost, simplify use, avoid obsolescence and improve agility. Improved User Experience Service delivery automation Business Performance and Competitive Edge and tools to improve user Continual improvement and innovation program Partnership experience through self- leverages Siemens industry know-how and investment in Low-Risk Transition Enhanced partnership-based service and real-time service relevant technology innovation. Rapid, low-cost, low-risk approach to relationship performance monitoring. transfer of service delivery management and SOA and Business Process Excellence from in-house or incumbent governance to drive Lean Six Sigma Core business processes optimized through outsource provider to improvement and Leverage Lean Six Sigma to Lean Six Sigma, automated through Service Oriented Siemens IT Solutions and transformation. drive service delivery and Architecture (SOA) workflows. Services. customer business process improvements. Transformation Copyright © Siemens AG 2010. All rights reserved. Page 9 Siemens IT Solutions and Services
  • 10. Our balanced global delivery model combines customer intimacy with global economies of scale Situation Solution Benefits Wherever your business is… Our global network of Customer Service Organizations builds strong customer relationships and focuses on driving improvement and innovation Wherever in the world it is beneficial… Our Global Production Centers focus on 24x7 technology excellence, operational efficiency as well as industrialized service delivery Copyright © Siemens AG 2010. All rights reserved. Page 10 Siemens IT Solutions and Services
  • 11. Agenda 1 Situation 2 Solution 3 Benefits 4 Contact Copyright © Siemens AG 2010. All rights reserved. Page 11 Siemens IT Solutions and Services
  • 12. Key benefits boosting your business performance Situation Solution Benefits Benefit Realization Unique business and technology know-how to Through Siemens’ global network of innovation, optimize your operations and maximize value our unique portfolio can transform your business Competitive advantage derived from technology- Our leading-edge technologies deliver innovation enabled business innovation to improve your business performance Customer Value Add Optimized business processes enabled by Our business process management and enterprise strategic, interoperable application platforms integration services simplify your business Maximum value released from your application Our application roadmap services ensure your landscape through evolutionary transformation applications align with your changing needs Worldwide reach, combining customer intimacy Our customer service organization builds strong with continually improving quality of service relationships; focus on improvement & innovation Significant cost reduction and increased quality Our accredited global production centers reduce of core application support services costs, drive efficiencies, and achieve quality Siemens IT Solutions and Services Delivery Copyright © Siemens AG 2010. All rights reserved. Page 12 Siemens IT Solutions and Services
  • 13. Why Siemens IT Solutions and Services is your right partner for Application Management Situation Solution Benefits Trust, Innovation, Capability World-renowned technical and engineering excellence Top 10 IT outsourcer; Top 5 packaged enterprise application services company Support for over 500,000 application users at 600+ customers Access to Siemens’ global network for unmatched industry know-how and leading-edge technology innovation Accredited ISO 20000-1 IT Service Management, ISO 27001 Information Security, ISO 9001:2000 Quality Management, SEI CMMI Level 3-5 Alliances and partnerships with Microsoft, Oracle and SAP Global SAP-certified Application Management Services Provider and the first SAP-certified Customer Core Center of Expertise Copyright © Siemens AG 2010. All rights reserved. Page 13 Siemens IT Solutions and Services
  • 14. How can we bring Progressive Value Generation in Application Management to your business? To discover how Siemens IT Solutions and Services can help you solve your Application Management challenges and add value to your business, ask for a Value Comparison Assessment. Our unique approach identifies the specific challenges you face and how we can help you address them through a tailored Application Management Service Roadmap that responds to your business needs. Copyright © Siemens AG 2010. All rights reserved. Page 14 Siemens IT Solutions and Services
  • 15. Agenda 1 Situation 2 Solution 3 Benefits 4 Contact Copyright © Siemens AG 2010. All rights reserved. Page 15 Siemens IT Solutions and Services
  • 16. You want to know more? Just contact: Andreas Degenhardt Head of Global Application Management Siemens AG Siemens IT Solutions and Services Otto-Hahn-Ring 6 81739 Munich Germany Phone: +49 (89) 636-46500 andreas.degenhardt@siemens.com www.twitter.com/applicationmngt Copyright © Siemens AG 2010. All rights reserved. Page 16 Siemens IT Solutions and Services