This document discusses how to design a network when the future is unpredictable. It notes that network traffic has increased 120-130% in the past year alone. It provides tips for network design such as outsourcing to the cloud, adopting SIP voice, and choosing a supplier that can support ongoing review. Finally, it shares findings that over half of UK businesses do not feel their networks are resilient or suitable to support needs like voice traffic and mobility.

1. HOW CAN YOU DESIGN A NETWORK
WHEN YOU CAN’T CONTROL OR
PREDICT THE FUTURE?
JON NOWELL
HEAD OF PRODUCT MANAGEMENT
THE RISE OF BUSINESS GRADE BRITAIN

2. You really can’t predict or
control the future!

6. Bandwidth Growth Sept 2012 – Sep 2013
Gbps
1000
800
600
400
200
Total network traffic on TalkTalk Next Generation Network
Average traffic
Sept 2012 385Gb Sep 2013 850Gb – 120% increase
Peak Traffic
Sept 2012 415Gb Sep 2013 950Gb – 130% increase

7. Some further scary facts

8. 84.1%
OF UK CONNECTED TO THE INTERNET
52 Million people

9. E-COMMERCE IS WORTH
£82.5B
TO THE UK ECONOMY

10. 84.4%
GROWTH IN MOBILE TRAFFIC
YEAR ON YEAR
50% of all searches are from mobiles
and 50% of these lead to purchases

11. 1/3 OF TRAFFIC
IS NOW VIDEO TRAFFIC
And expected to rise 70% by 2015
100 hours uploaded to You tube every minute

12. 56%
OF
RETAILERS WILL OFFER Guest
WIFI by 2017

13. E-COMMERCE IS WORTH
70%
Of B2B Buying Cycle is
completed on-line

14. 44x
GROWTH IN NETWORK TRAFFIC
IN NEXT 10 YEARS
(IDC)

16. So, how do you design a
Network when you can’t control
or predict the future?

17. Tip 5 : Know your long term strategy
BYOD
Flexible Working
Wi-Fi
On-Line
Collaboration
Mobile
Key considerations:
Are you ever increasing data needs sufficiently driving your strategy ?
How far out does your strategy go?
How will your network underpin your future needs ?

18. Tip 4 : Be Prepared to Speed Up Your Internet
Key considerations
How dependent are you on the internet & online?
What will we & our customers use it for in the future?
How will we & our competitors use it to create advantage?

19. Tip 3 : Go hosted – Outsource in the cloud
Key considerations
Which applications will be improved in the cloud?
How do I build the business case to make the move?
Will this be secure enough?

20. Tip 2 : SIP your voice
Key considerations
What are my voice requirements now and in the future?
Does SIP really bring cost savings ?
How can SIP support more flexibility in my business?

21. Tip 1 : Choose the right supplier and review
your network ongoing
Key considerations:
Who is the right supplier?
How often do I engage?
How do I support the case for change?

22. And of course, a bit about
TalkTalk Business

23. 3,000 Unbundled exchanges
3,000+ Ethernet PoPs
3,000+ EFM PoPs
Fibre exchanges
1,400
1M+
SIP trunk capacity

24. 50 x
Capacity increase
500,000+ B2B Broadband lines
16,000+ Ethernet lines
3 Billion+ mins/m VoIP

25. Devices mobility &
wireless
Voice
convergence
Data
connectivity
Next
generation
networking
25
Data, media
& service
hosting

26. Four steps of Transformation
MAXIMISE
Operational
Competitive advantage by
efficiency
leveraging your network
Saves support and CONVERGE
infrastructure costs Voice, data & internet and
cloud services
ADOPT
Future-proofed &
Next generation networking value-for-money
EMBRACE
The need to evolve
Assess your
strategic plan

27. And lastly, what we have found
out about how UK business are
treating their networks

28. Business Continuity
Performance
Only 52% feel their Datacentres are as
resilient as they should be.
34% are not confident their current
network is suitable for their voice traffic
needs
64% have experienced
some form of disruption/compromise
due to bandwidth restrictions
82% have experienced network
outages that have had an impact on
business
Monitoring & Maintenance
Security & Mobility
64% feel they can easily make
changes to their network where
needed
77% are confident they have the right
firewalls in place to prevent threats
from the public internet
62% know exactly how network
availability is measured and can see
the stats themselves
53% say their networks either don’t
permit or don’t support BYOD
Check out http://www.talktalkbusiness.co.uk/solutions/network/

29. THANK YOU