Creating a Better Content Process
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Communicating correctly requires the right content, at the right time, in the right place, and for the right reasons.
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The document discusses collaborating on content audits. It outlines why content audits are important for meeting organizational needs, improving user experience, managing brand standards, and scoping content projects. The document provides tips for when to conduct an audit and different types of audits. It also describes quantitative and qualitative methods for analyzing content, including inventorying content, analyzing metrics, and assessing usability, audience alignment, and consistency. The outcomes of a content audit can include improved content alignment, findability, governance processes, cost control, and a sustainable approach to content creation.
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AmEx Open Forum Example: Help Small Businesses Do More Business. To become the largest source of inbound leads.
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3 content plan and strategy i
Here are 5 content ideas that fulfill the requirements:
1. Infographic on the benefits of good design following the RACE model. It uses graphics and statistics to make an emotional case for design.
2. Video case study interviewing a client who hired a designer and saw business results. It tells a real story and uses a client testimonial to rationally show the business value of design.
3. Blog post structured as tips for small businesses on how to work with a designer following the RACE model. It provides practical advice and a call to action to consult with a designer.
4. Social media campaign sharing designed product photos each day with behind the scenes of the design process and calls to action to learn
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2. Creating unique, interesting content that tells a story and adds value for readers. Defining editing and approval processes.
3. Publishing content across multiple channels through a promotion plan involving sharing, hashtags, and trending to reach audiences.
4. Analyzing metrics and insights to inform continuous improvement of the process and ensure content is achieving its objectives.
The document emphasizes practicing the craft of content creation through daily work,
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In this 451 Marketing webinar, you’ll learn the steps to planning a dynamic content marketing strategy for your brand. From defining your audience to measuring your results, you’ll learn how to use effective content marketing to improve search rankings, drive traffic to website, and nurture relationships with leads and clients.
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They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
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Compitive analysis on Noise pvt Ltd.pptx
ChatGPT
Competitive Analysis: Noise Smartwatch
Overview
Noise is an Indian electronics brand that primarily manufactures smartwatches, wireless earphones, and other electronic accessories. Noise smartwatches have gained significant popularity due to their affordable pricing, feature-rich offerings, and stylish designs. The competitive landscape for Noise smartwatches includes both local and international brands that cater to various market segments. This analysis will focus on key competitors, market positioning, product features, pricing strategies, and consumer preferences.
Key Competitors
Amazfit (Huami):
Strengths: Known for excellent battery life, robust fitness tracking, and premium build quality.
Weaknesses: Slightly higher price points compared to Noise.
Products: Amazfit Bip U, Amazfit GTS series.
Realme:
Strengths: Strong brand presence, integration with Realme smartphones, and aggressive pricing.
Weaknesses: Limited variety in smartwatch models.
Products: Realme Watch, Realme Watch S.
Boat:
Strengths: Competitive pricing, appealing designs, and extensive marketing.
Weaknesses: Relatively new to the smartwatch market, which may affect consumer trust.
Products: Boat Storm, Boat Flash.
Samsung:
Strengths: High brand credibility, advanced features, and premium design.
Weaknesses: Higher price points make it less accessible to budget-conscious consumers.
Products: Galaxy Watch Active 2, Galaxy Watch 3.
Xiaomi:
Strengths: Strong ecosystem integration, affordable pricing, and extensive features.
Weaknesses: Less focus on premium design compared to some competitors.
Products: Mi Band series, Mi Watch.
Market Positioning
Noise positions itself as an affordable yet feature-rich alternative in the smartwatch market. Its target demographic includes budget-conscious consumers and fitness enthusiasts who seek value for money without compromising on essential features like fitness tracking, notifications, and battery life. Noise leverages its strong online presence and partnerships with e-commerce platforms to reach its audience effectively.
Product Features Comparison
Noise Smartwatches:
Key Features: Heart rate monitoring, SpO2 tracking, multiple sports modes, customizable watch faces, notifications, and music control.
Battery Life: Typically lasts 7-10 days on a single charge.
Build Quality: Focus on lightweight and comfortable designs with water-resistant capabilities.
Amazfit Smartwatches:
Key Features: Advanced fitness tracking, GPS, AMOLED displays, and long battery life (up to 20 days).
Battery Life: 10-20 days depending on the model.
Build Quality: Premium materials and durable designs.
Realme Smartwatches:
Key Features: Basic fitness tracking, SpO2 monitoring, and notifications.
Battery Life: Up to 9 days.
Build Quality: Sleek designs but slightly limited in variety.
Boat Smartwatches:
Key Features: Heart rate monitoring, multiple sports modes, and customizable watch faces.
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Creating a Better Content Process
- 1. Creating a Better Content Process
- 2. Communicating effectively requires the right content, at the right time, in the right place, and for the right reasons.
- 3. The best people are the ones that understand content. They’re a pain in the butt to manage, but you put up with them because they’re so good. Steve Jobs
- 4. AGENDA • Designing Good Content • Critical Learning Moments • The Importance of Focus • Make Others the Heroes
- 5. Good communication doesn’t just happen, it’s a matter of good design.
- 6. • Social Media • Bulletin Boards • Blogs • Flyers • Landing Pages • Infographics • Webinars • Events • White Pagers • Email Campaigns • Newsletters • More Meetings What We’d Like: More of Everything!
- 7. Boil the ocean: To undertake an impossible task or project, or to make a job or project unnecessarily difficult.
- 8. A Better Content Process Content built around: • Knowing your audience •Pivotal user moments • Proven governance structure • Reusability • Measurability
- 10. MISSION STORY CUSTOMER STORY (personas) PIVOTAL LEARNING MOMENTS
- 11. Learning Moments A Learning Journey starts with you deciding what you need to learn and continues to the point when you feel confident enough to accomplish your goals. Content Strategies for Learning Content
- 12. Pivotal Learning Moments* *Borrowed from Gartner Narrative Design Framework and Design Thinking
- 13. Grants & Funding
- 17. • Identify key personas • Prioritize critical learning moments • Inventory content and gaps • Align execution with customer and mission stories • Identify SMEs • Define success measures • Create content elements for each critical learning moments • Reimagine content to meet needs of modern learners • Leverage a central content repository with metatags • Leverage tech for collaboration and connection • Monitor and measure experiments with channels and messaging • Use content governance and accountability to ensure reliability, consistency and quality • Monitor internal enablers and barriers to effective collaboration • Modify personas and executions with new insights • Enrich peer and stakeholder partnerships to create a content stewardship culture • Recognize the best content stewards • Capture, reflect and act on lessons learned
- 18. Benefits: • Less content clutter • More manageable • More user friendly • Lower production costs
- 19. HERO STORY FRAME The hero (user/customer) wants or desires something They are confronted with a conflict or problem Be the guide who understands them and helps them win the day with a plan That calls our hero customer into action for success!
- 20. Content Stewardship Model • Know your audience • Define pivotal user moments • Create once, publish everywhere • Check, measure, and repeat
- 21. Foster Collaboration, Connection, Community If you want to go fast, go alone. If you want to go far, go together. African Proverb