The document presents findings on internet usage and user behavior in the UK and Poland, focusing on the rise of 'next generation users' and the implications for user-oriented design. It highlights Poland's position among the top internet nations in Europe, addressing concerns over privacy, trust, and freedom of expression among users. The report suggests that Poland is nearing a tipping point where the value of the internet and its transformative communicative power will be more widely recognized.

1. William H. Dutton Oxford Internet Institute (OII) University of Oxford www.ox.ac.uk The Next Generation User: A Comparative Perspective on the UK and Poland Presentation for the World Internet Project, Warsaw, Poland, 22 Oct 2011.

2. User-Oriented Design Know Thyself Know Thy User Know Thy ‘Next Generation’ User

3. 2003, 2005, 2007, 2009, 2011 Cross-sectional Surveys versus Panels Multi-Stage Probability Sample England, Scotland & Wales Respondents: 14 years and older Face-to-face Interviews, High Response Rates Sponsorship for 2011 from the Nominet Trust, British Library, Ofcom, O2, and ITV.com Component of World Internet Project (WIP) Oxford Internet Surveys

20. Collaboration of OII, INSEAD, and comScore for the World Economic Forum (WEF) Online Global Survey, English Completed by 5,400 Adult Internet Users Conducted from Oct-Nov 2010 13 countries: Australia/New Zealand, Brazil, Canada, China, France, Germany, Italy, India, Mexico, South Africa, Spain, the United States, and the United Kingdom The Global Internet Values Project* *Dutta, S., Dutton, W. H. and Law, G. (2011), The New Internet World: A Global Perspective on Freedom of Expression, Privacy, Trust and Security Online . New York: The World Economic Forum, April. Available at SSRN: http://ssrn.com/abstract=1810005

21. Pattern of Findings Supporting Conception of a ‘New Internet World’: Many Limitations

22. Regions as Percentage of the Worldwide Population of Users

23. Shared Global Concerns over Trust and Authenticity

25. ‘ Access to the Internet Should be a Fundamental Right for all People’

30. Poland is in the League of Internet Nations (in Top Ten Internet Countries in Europe, World Internet Stats); Comparative Observations: Poland

32. Poland is in the League of Internet Nations; Digital divides are a significant issue; Users in Poland have a healthy scepticism towards the Internet – the jury is still out; Users concerned over key issues of privacy, trust, and freedom of expression – sense they are being watched; Poland is approaching a tipping point, at which the public will value it more, and see transformation of communicative power of networked individuals; Next Generation Users on the rise. Comparative Observations: Poland

33. Users and Next Generation Users: UK & Poland 2011 NGU Percentage of Adults Over 14 Years of Age, Estimated by WIP Poland

34. Points of Summary Rise of ‘Next Generation Users’ – users to design for Enduring and New Digital Divides: the Internet is Socially Distributed Europe could be the ‘ Old Internet World’ due to users, not the designers Poland has joined the Internet nations of Europe, and is approaching a tipping point

35. William H. Dutton Oxford Internet Institute (OII) University of Oxford www.ox.ac.uk The Next Generation User: A Comparative Perspective on the UK and Poland Presentation for the World Internet Project, Warsaw, Poland, 22 Oct 2011.