SlideShare a Scribd company logo
Cultures of the Internet
The Internet in Britain 2013

Bill Dutton
Professor of Internet Studies
Oxford Internet Institute
University of Oxford and Balliol College
Part 1 of an OII Brown Bag Seminar at the OII, 22 January 2014.
Oxford Internet Surveys
•
•
•
•
•
•
•

2003, 2005, 2007, 2009, 2011, 2013
Cross-sectional Surveys versus Panels
Multi-Stage Probability Sample
England, Scotland & Wales
Respondents: 14 years and older
Face-to-face Interviews, High Response Rates
Sponsorship for 2013 from the Nominet Trust, Ofcom,
UK Research Councils, dot.rural
• Component of World Internet Project (WIP)
Highlights of OxIS 2013 Report

Digital
Divides

• 78 percent online
• Progress for lower income, less
educated, retired and disabled groups

Key
Trends

• Rise of Next Generation Users
• Social Networking Hitting a Plateau

Five
Cultures

• Distinctive but not Simple Profiles
• Strong Links to Attitudes, Uses &
Impacts
Evolving Conceptionsof Cultures
Hackers

Homesteaders

Hobbyists

Cyber-culture, Digital Culture

Digital Natives
An Empirical Approach to Cultures
• 14 items from OxIS focused on attitudes and
beliefs about the Internet
• Yielding four factors:
– Enjoyable escape (helps pass time, enjoyable escape,
don’t feel lonely, enjoy being online)
– Instrumental efficiency (efficient, easier, saves time)
– Problem-generator (personal information, frustrating,
immoral material, takes too much time)
– Social facilitator (find info about me, keep in touch,
easier to meet people)
• Group together in five clusters that were a good fit and
interpretable (Media Lives Project at Ofcom)
Five Cultures
E-Mersives
Techno-pragmatists

Cyber-savvy
Cyber-moderates
Adigitals
Emersives (12%)
Attitudes?
• Comfortable
• Escape
• Place to
Meet
• Get things
done
• Under
control

Who?
• Young
• Urban
• Positive
about
technology

Use?
• Entertainment
• Content
production
• Next
generation
users
Techno-Pragmatists (17%)
Attitudes?

Who?

• Time saver
• Make life
easier
• Not an
escape or
place to pass
time
• Under
control

• Middle-aged
• Employed
• Manager or
professional
• Well to do

Use?
• News
• Travel
• Health
• Settle
arguments
Cyber-Savvy (19%) – ‘Streetwise’
Attitudes?

Who?

• Enjoy being
online
• Pass time
• Get things
done, BUT
• Risks: time,
privacy

• Younger
• Blue collar
• Deep rural

Use?
• Entertainment
• Gambling
• Sell online
• Post
Cyber-Moderates (37%)
Attitudes?

Who?

• Neither
taken by
benefits
or risks
• Blasé
• Moderate
views

• Older
• Retired
• Middle
income

Use?
• eGovernment
services
• Civic
activities
Adigitals (14%)
Attitudes?

Who?

Use?

• Don’t enjoy
being on
• Not a way to
save time
• Frustrated
• Immoral
• Out of control

• 45 +
• Manager or
professional
• Lower income
• Retired
• Urban

• First
generation
users
• Low use, BUT
• Gov’t services
• Info about
politicians
• Civic activities
Figure 6: Next Generation Users by Internet Cultures
Next generation users

First generation users

100
86
79

80

75
69

60

53
47

40

31
21

20

25

14

0
e-Mersed

Pragmatists

OxIS current users: 2013 N=2,083

Cyber-savvy

Moderates

Adigital
Directions for Further Development

Naming of Cultural Types

Compare Overtime and Cross-nationally

Develop Qualitative Complements
OII Student
Feedback
- Anon.

More Related Content

What's hot

Local ICT initiatives: Social capital engineering?
Local ICT initiatives: Social capital engineering?Local ICT initiatives: Social capital engineering?
Local ICT initiatives: Social capital engineering?
Ben Anderson
 
Assistive Wearables: Emerging Trends and Design Considerations
Assistive Wearables: Emerging Trends and Design ConsiderationsAssistive Wearables: Emerging Trends and Design Considerations
Assistive Wearables: Emerging Trends and Design Considerations
Shaun Kane
 
Community Informatics: Where are we now?
Community Informatics: Where are we now?Community Informatics: Where are we now?
Community Informatics: Where are we now?
Michael Gurstein
 
The Future of Reading:
The Future of Reading: The Future of Reading:
The Future of Reading:
David Lisa
 
2015-08-19 Cyberethics for Educators
2015-08-19 Cyberethics for Educators2015-08-19 Cyberethics for Educators
2015-08-19 Cyberethics for Educators
Frederick Lane
 
The Evolving Library
The Evolving LibraryThe Evolving Library
The Evolving Library
Michelle Kraft
 
Connected Creations and Wi-Fi Enabled Imaginations: The emerging challenges a...
Connected Creations and Wi-Fi Enabled Imaginations: The emerging challenges a...Connected Creations and Wi-Fi Enabled Imaginations: The emerging challenges a...
Connected Creations and Wi-Fi Enabled Imaginations: The emerging challenges a...
Sara Grimes
 
Virtual Engagement Through Videoconferencing by Ted Ritzer June 25, 2015
Virtual Engagement Through Videoconferencing by Ted Ritzer June 25, 2015Virtual Engagement Through Videoconferencing by Ted Ritzer June 25, 2015
Virtual Engagement Through Videoconferencing by Ted Ritzer June 25, 2015
Ted Ritzer
 
Libraries Bridging the Digital Divide
Libraries Bridging the Digital DivideLibraries Bridging the Digital Divide
Libraries Bridging the Digital Divide
Bobbi Newman
 
Michael Pocock: Citizen Science Project Design
Michael Pocock: Citizen Science Project DesignMichael Pocock: Citizen Science Project Design
Michael Pocock: Citizen Science Project Design
Alice Sheppard
 
"Technology in 2026" -by: Heather Gaither
"Technology in 2026" -by: Heather Gaither"Technology in 2026" -by: Heather Gaither
"Technology in 2026" -by: Heather Gaither
Heather Gaither
 
New technology, New opportunities - why a job in technology for The Skills Show
New technology, New opportunities - why a job in technology for The Skills Show New technology, New opportunities - why a job in technology for The Skills Show
New technology, New opportunities - why a job in technology for The Skills Show
David Terrar
 
The Now Tech
The Now TechThe Now Tech
The Now Tech
cjwarr03
 
The Now Tech .. Final
The Now Tech .. FinalThe Now Tech .. Final
The Now Tech .. Final
cjwarr03
 
We Need Education, Not Just Repression
We Need Education, Not Just RepressionWe Need Education, Not Just Repression
We Need Education, Not Just Repression
paganibr
 
"Breaking the Barriers to Citizen Science"
"Breaking the Barriers to Citizen Science""Breaking the Barriers to Citizen Science"
"Breaking the Barriers to Citizen Science"
Alice Sheppard
 
Madison and amber powerpoint
Madison and amber powerpointMadison and amber powerpoint
Madison and amber powerpoint
Madison Emelia
 
"How Do [They] Even Do That?" Myths and Facts About the Impact of Technology ...
"How Do [They] Even Do That?" Myths and Facts About the Impact of Technology ..."How Do [They] Even Do That?" Myths and Facts About the Impact of Technology ...
"How Do [They] Even Do That?" Myths and Facts About the Impact of Technology ...
Pew Research Center's Internet & American Life Project
 
Fa12 week 15-ppt-part 3
Fa12 week 15-ppt-part 3Fa12 week 15-ppt-part 3
Fa12 week 15-ppt-part 3
educw200
 

What's hot (19)

Local ICT initiatives: Social capital engineering?
Local ICT initiatives: Social capital engineering?Local ICT initiatives: Social capital engineering?
Local ICT initiatives: Social capital engineering?
 
Assistive Wearables: Emerging Trends and Design Considerations
Assistive Wearables: Emerging Trends and Design ConsiderationsAssistive Wearables: Emerging Trends and Design Considerations
Assistive Wearables: Emerging Trends and Design Considerations
 
Community Informatics: Where are we now?
Community Informatics: Where are we now?Community Informatics: Where are we now?
Community Informatics: Where are we now?
 
The Future of Reading:
The Future of Reading: The Future of Reading:
The Future of Reading:
 
2015-08-19 Cyberethics for Educators
2015-08-19 Cyberethics for Educators2015-08-19 Cyberethics for Educators
2015-08-19 Cyberethics for Educators
 
The Evolving Library
The Evolving LibraryThe Evolving Library
The Evolving Library
 
Connected Creations and Wi-Fi Enabled Imaginations: The emerging challenges a...
Connected Creations and Wi-Fi Enabled Imaginations: The emerging challenges a...Connected Creations and Wi-Fi Enabled Imaginations: The emerging challenges a...
Connected Creations and Wi-Fi Enabled Imaginations: The emerging challenges a...
 
Virtual Engagement Through Videoconferencing by Ted Ritzer June 25, 2015
Virtual Engagement Through Videoconferencing by Ted Ritzer June 25, 2015Virtual Engagement Through Videoconferencing by Ted Ritzer June 25, 2015
Virtual Engagement Through Videoconferencing by Ted Ritzer June 25, 2015
 
Libraries Bridging the Digital Divide
Libraries Bridging the Digital DivideLibraries Bridging the Digital Divide
Libraries Bridging the Digital Divide
 
Michael Pocock: Citizen Science Project Design
Michael Pocock: Citizen Science Project DesignMichael Pocock: Citizen Science Project Design
Michael Pocock: Citizen Science Project Design
 
"Technology in 2026" -by: Heather Gaither
"Technology in 2026" -by: Heather Gaither"Technology in 2026" -by: Heather Gaither
"Technology in 2026" -by: Heather Gaither
 
New technology, New opportunities - why a job in technology for The Skills Show
New technology, New opportunities - why a job in technology for The Skills Show New technology, New opportunities - why a job in technology for The Skills Show
New technology, New opportunities - why a job in technology for The Skills Show
 
The Now Tech
The Now TechThe Now Tech
The Now Tech
 
The Now Tech .. Final
The Now Tech .. FinalThe Now Tech .. Final
The Now Tech .. Final
 
We Need Education, Not Just Repression
We Need Education, Not Just RepressionWe Need Education, Not Just Repression
We Need Education, Not Just Repression
 
"Breaking the Barriers to Citizen Science"
"Breaking the Barriers to Citizen Science""Breaking the Barriers to Citizen Science"
"Breaking the Barriers to Citizen Science"
 
Madison and amber powerpoint
Madison and amber powerpointMadison and amber powerpoint
Madison and amber powerpoint
 
"How Do [They] Even Do That?" Myths and Facts About the Impact of Technology ...
"How Do [They] Even Do That?" Myths and Facts About the Impact of Technology ..."How Do [They] Even Do That?" Myths and Facts About the Impact of Technology ...
"How Do [They] Even Do That?" Myths and Facts About the Impact of Technology ...
 
Fa12 week 15-ppt-part 3
Fa12 week 15-ppt-part 3Fa12 week 15-ppt-part 3
Fa12 week 15-ppt-part 3
 

Viewers also liked

Rob Monster: Domain Development Is Where the Money Is...Usually
Rob Monster: Domain Development Is Where the Money Is...UsuallyRob Monster: Domain Development Is Where the Money Is...Usually
Rob Monster: Domain Development Is Where the Money Is...Usually
domainsherpa
 
Php ooh shiny
Php ooh shinyPhp ooh shiny
Php ooh shiny
Sean Prunka
 
What is public in the digital age?
What is public in the digital age?What is public in the digital age?
Focus the nation
Focus the nationFocus the nation
Focus the nation
Montgomery Norton
 
Bauhinia Genome talk at the Galaxy Australasia Meeting
Bauhinia Genome talk at the Galaxy Australasia MeetingBauhinia Genome talk at the Galaxy Australasia Meeting
Bauhinia Genome talk at the Galaxy Australasia Meeting
Scott Edmunds
 
なにをつくってる? | what am I making, what are we making?
なにをつくってる? | what am I making, what are we making?なにをつくってる? | what am I making, what are we making?
なにをつくってる? | what am I making, what are we making?
a-small-lab
 
Mp03 motors i sistemes auxiliars
Mp03 motors i sistemes auxiliarsMp03 motors i sistemes auxiliars
Mp03 motors i sistemes auxiliars
Jose Moratal Miñana
 
Some Pleio examples
Some Pleio examplesSome Pleio examples
Some Pleio examples
Dirk Jan van der Wal
 
It's Not Too Late to Hand Register Domains and Build a Million-dollar Busines...
It's Not Too Late to Hand Register Domains and Build a Million-dollar Busines...It's Not Too Late to Hand Register Domains and Build a Million-dollar Busines...
It's Not Too Late to Hand Register Domains and Build a Million-dollar Busines...
domainsherpa
 
Can You Draw Me An Arrow
Can You Draw Me An ArrowCan You Draw Me An Arrow
Can You Draw Me An Arrow
WeLoveStories
 
Master's Thesis Presentation
Master's Thesis PresentationMaster's Thesis Presentation
Master's Thesis Presentation
Montgomery Norton
 
Turn 90 Marginal Domain Names into $56,000 Per Month - With Andrew Hazen
Turn 90 Marginal Domain Names into $56,000 Per Month - With Andrew HazenTurn 90 Marginal Domain Names into $56,000 Per Month - With Andrew Hazen
Turn 90 Marginal Domain Names into $56,000 Per Month - With Andrew Hazen
domainsherpa
 
Litreviewpresentation
LitreviewpresentationLitreviewpresentation
Litreviewpresentation
Robert Jensen
 
Cells[1]
Cells[1]Cells[1]
Internet studies 13
Internet studies 13Internet studies 13
Videoconferencing: Connect, Communicate and Collaborate
Videoconferencing: Connect, Communicate and CollaborateVideoconferencing: Connect, Communicate and Collaborate
Videoconferencing: Connect, Communicate and Collaborate
cynthiafarrell
 
Edtc6320 ssanchez project3
Edtc6320 ssanchez project3Edtc6320 ssanchez project3
Edtc6320 ssanchez project3
Sally Sanchez
 
disability and/or mental illness for hospital dentistry
disability and/or mental illness for hospital dentistrydisability and/or mental illness for hospital dentistry
disability and/or mental illness for hospital dentistry
matanaslideshare
 
Syllabus
SyllabusSyllabus

Viewers also liked (20)

Rob Monster: Domain Development Is Where the Money Is...Usually
Rob Monster: Domain Development Is Where the Money Is...UsuallyRob Monster: Domain Development Is Where the Money Is...Usually
Rob Monster: Domain Development Is Where the Money Is...Usually
 
Php ooh shiny
Php ooh shinyPhp ooh shiny
Php ooh shiny
 
What is public in the digital age?
What is public in the digital age?What is public in the digital age?
What is public in the digital age?
 
Focus the nation
Focus the nationFocus the nation
Focus the nation
 
Bauhinia Genome talk at the Galaxy Australasia Meeting
Bauhinia Genome talk at the Galaxy Australasia MeetingBauhinia Genome talk at the Galaxy Australasia Meeting
Bauhinia Genome talk at the Galaxy Australasia Meeting
 
なにをつくってる? | what am I making, what are we making?
なにをつくってる? | what am I making, what are we making?なにをつくってる? | what am I making, what are we making?
なにをつくってる? | what am I making, what are we making?
 
Mp03 motors i sistemes auxiliars
Mp03 motors i sistemes auxiliarsMp03 motors i sistemes auxiliars
Mp03 motors i sistemes auxiliars
 
Some Pleio examples
Some Pleio examplesSome Pleio examples
Some Pleio examples
 
It's Not Too Late to Hand Register Domains and Build a Million-dollar Busines...
It's Not Too Late to Hand Register Domains and Build a Million-dollar Busines...It's Not Too Late to Hand Register Domains and Build a Million-dollar Busines...
It's Not Too Late to Hand Register Domains and Build a Million-dollar Busines...
 
Can You Draw Me An Arrow
Can You Draw Me An ArrowCan You Draw Me An Arrow
Can You Draw Me An Arrow
 
Master's Thesis Presentation
Master's Thesis PresentationMaster's Thesis Presentation
Master's Thesis Presentation
 
Turn 90 Marginal Domain Names into $56,000 Per Month - With Andrew Hazen
Turn 90 Marginal Domain Names into $56,000 Per Month - With Andrew HazenTurn 90 Marginal Domain Names into $56,000 Per Month - With Andrew Hazen
Turn 90 Marginal Domain Names into $56,000 Per Month - With Andrew Hazen
 
Litreviewpresentation
LitreviewpresentationLitreviewpresentation
Litreviewpresentation
 
Estructures
EstructuresEstructures
Estructures
 
Cells[1]
Cells[1]Cells[1]
Cells[1]
 
Internet studies 13
Internet studies 13Internet studies 13
Internet studies 13
 
Videoconferencing: Connect, Communicate and Collaborate
Videoconferencing: Connect, Communicate and CollaborateVideoconferencing: Connect, Communicate and Collaborate
Videoconferencing: Connect, Communicate and Collaborate
 
Edtc6320 ssanchez project3
Edtc6320 ssanchez project3Edtc6320 ssanchez project3
Edtc6320 ssanchez project3
 
disability and/or mental illness for hospital dentistry
disability and/or mental illness for hospital dentistrydisability and/or mental illness for hospital dentistry
disability and/or mental illness for hospital dentistry
 
Syllabus
SyllabusSyllabus
Syllabus
 

Similar to Cultures of the Internet 2014

Cultures socitm-2013
Cultures socitm-2013Cultures socitm-2013
CLA YA MTG2010
CLA YA MTG2010CLA YA MTG2010
CLA YA MTG2010
GeriDiorio
 
More Than Just Fans: Five Steps to Creating Vibrant Social Communities That C...
More Than Just Fans: Five Steps to Creating Vibrant Social Communities That C...More Than Just Fans: Five Steps to Creating Vibrant Social Communities That C...
More Than Just Fans: Five Steps to Creating Vibrant Social Communities That C...
Peterson's Interactive
 
100107 Third Sectorand Social Media
100107 Third Sectorand Social Media100107 Third Sectorand Social Media
100107 Third Sectorand Social Media
Mark Walker
 
Getting Tenants Online: Digital Inclusion & Social Housing
Getting Tenants Online: Digital Inclusion & Social HousingGetting Tenants Online: Digital Inclusion & Social Housing
Getting Tenants Online: Digital Inclusion & Social Housing
Helen Milner
 
Information literacy and digital inclusion: from advocacy to action
Information literacy and digital inclusion: from advocacy to actionInformation literacy and digital inclusion: from advocacy to action
Information literacy and digital inclusion: from advocacy to action
InformAll
 
20110525 Motherwell College KTH
20110525 Motherwell College KTH20110525 Motherwell College KTH
20110525 Motherwell College KTH
twintangibles
 
Using new technology slides
Using new technology slidesUsing new technology slides
Using new technology slides
Participation Works
 
Use of PLEs by security and investigation professionals
Use of PLEs by security and investigation professionalsUse of PLEs by security and investigation professionals
Use of PLEs by security and investigation professionals
Tony Ratcliffe
 
GenY Panel Presentation
GenY Panel PresentationGenY Panel Presentation
GenY Panel Presentation
metteskovbjerg
 
Digital citizenship action plan
Digital citizenship action planDigital citizenship action plan
Digital citizenship action plan
lzoerhoff
 
Why Digital Inclusion is Important for Older People
Why Digital Inclusion is Important for Older PeopleWhy Digital Inclusion is Important for Older People
Why Digital Inclusion is Important for Older People
Good Things Foundation
 
NFAR | New Ethical Dilemmas Full
NFAR | New Ethical Dilemmas FullNFAR | New Ethical Dilemmas Full
NFAR | New Ethical Dilemmas Full
mikewilhelm
 
The Role of the Library in a Digital World
The Role of the Library in a Digital WorldThe Role of the Library in a Digital World
The Role of the Library in a Digital World
Bobbi Newman
 
Connecting Care @ National Care Forum
Connecting Care @ National Care ForumConnecting Care @ National Care Forum
Connecting Care @ National Care Forum
Cliff Ashcroft
 
digital.together launch
digital.together launchdigital.together launch
digital.together launch
Noel Hatch
 
New Ethical Dilemmas in the Digital age
New Ethical Dilemmas in the Digital ageNew Ethical Dilemmas in the Digital age
New Ethical Dilemmas in the Digital age
mikewilhelm
 
Introduction to online ethnography
Introduction to online ethnographyIntroduction to online ethnography
Introduction to online ethnography
Anna E. Haverinen
 
Business Case for Digital Inclusion & Social Housing 8 Feb 2014
Business Case for Digital Inclusion & Social Housing 8 Feb 2014Business Case for Digital Inclusion & Social Housing 8 Feb 2014
Business Case for Digital Inclusion & Social Housing 8 Feb 2014
Helen Milner
 
Information exchange through social media (NCVO Annual Conference 2012)
Information exchange through social media (NCVO Annual Conference 2012)Information exchange through social media (NCVO Annual Conference 2012)
Information exchange through social media (NCVO Annual Conference 2012)
NCVO - National Council for Voluntary Organisations
 

Similar to Cultures of the Internet 2014 (20)

Cultures socitm-2013
Cultures socitm-2013Cultures socitm-2013
Cultures socitm-2013
 
CLA YA MTG2010
CLA YA MTG2010CLA YA MTG2010
CLA YA MTG2010
 
More Than Just Fans: Five Steps to Creating Vibrant Social Communities That C...
More Than Just Fans: Five Steps to Creating Vibrant Social Communities That C...More Than Just Fans: Five Steps to Creating Vibrant Social Communities That C...
More Than Just Fans: Five Steps to Creating Vibrant Social Communities That C...
 
100107 Third Sectorand Social Media
100107 Third Sectorand Social Media100107 Third Sectorand Social Media
100107 Third Sectorand Social Media
 
Getting Tenants Online: Digital Inclusion & Social Housing
Getting Tenants Online: Digital Inclusion & Social HousingGetting Tenants Online: Digital Inclusion & Social Housing
Getting Tenants Online: Digital Inclusion & Social Housing
 
Information literacy and digital inclusion: from advocacy to action
Information literacy and digital inclusion: from advocacy to actionInformation literacy and digital inclusion: from advocacy to action
Information literacy and digital inclusion: from advocacy to action
 
20110525 Motherwell College KTH
20110525 Motherwell College KTH20110525 Motherwell College KTH
20110525 Motherwell College KTH
 
Using new technology slides
Using new technology slidesUsing new technology slides
Using new technology slides
 
Use of PLEs by security and investigation professionals
Use of PLEs by security and investigation professionalsUse of PLEs by security and investigation professionals
Use of PLEs by security and investigation professionals
 
GenY Panel Presentation
GenY Panel PresentationGenY Panel Presentation
GenY Panel Presentation
 
Digital citizenship action plan
Digital citizenship action planDigital citizenship action plan
Digital citizenship action plan
 
Why Digital Inclusion is Important for Older People
Why Digital Inclusion is Important for Older PeopleWhy Digital Inclusion is Important for Older People
Why Digital Inclusion is Important for Older People
 
NFAR | New Ethical Dilemmas Full
NFAR | New Ethical Dilemmas FullNFAR | New Ethical Dilemmas Full
NFAR | New Ethical Dilemmas Full
 
The Role of the Library in a Digital World
The Role of the Library in a Digital WorldThe Role of the Library in a Digital World
The Role of the Library in a Digital World
 
Connecting Care @ National Care Forum
Connecting Care @ National Care ForumConnecting Care @ National Care Forum
Connecting Care @ National Care Forum
 
digital.together launch
digital.together launchdigital.together launch
digital.together launch
 
New Ethical Dilemmas in the Digital age
New Ethical Dilemmas in the Digital ageNew Ethical Dilemmas in the Digital age
New Ethical Dilemmas in the Digital age
 
Introduction to online ethnography
Introduction to online ethnographyIntroduction to online ethnography
Introduction to online ethnography
 
Business Case for Digital Inclusion & Social Housing 8 Feb 2014
Business Case for Digital Inclusion & Social Housing 8 Feb 2014Business Case for Digital Inclusion & Social Housing 8 Feb 2014
Business Case for Digital Inclusion & Social Housing 8 Feb 2014
 
Information exchange through social media (NCVO Annual Conference 2012)
Information exchange through social media (NCVO Annual Conference 2012)Information exchange through social media (NCVO Annual Conference 2012)
Information exchange through social media (NCVO Annual Conference 2012)
 

More from Oxford Martin Centre, OII, and Computer Science at the University of Oxford

5th Estate Power Shift 2022.pptx
5th Estate Power Shift 2022.pptx5th Estate Power Shift 2022.pptx
Cybersecurity Capacity: from the Nation to the Workplace
Cybersecurity Capacity: from the Nation to the WorkplaceCybersecurity Capacity: from the Nation to the Workplace
Cybersecurity Capacity: from the Nation to the Workplace
Oxford Martin Centre, OII, and Computer Science at the University of Oxford
 
Changing Workplaces and Cybersecurity.pptx
Changing Workplaces and Cybersecurity.pptxChanging Workplaces and Cybersecurity.pptx
25SEP2022 WFH Slides.pptx
25SEP2022 WFH Slides.pptx25SEP2022 WFH Slides.pptx
The Fifth Estate and Its Future
The Fifth Estate and Its FutureThe Fifth Estate and Its Future
5th Estate presentation for Indonesia University
5th Estate presentation for Indonesia University5th Estate presentation for Indonesia University
5th Estate presentation for Indonesia University
Oxford Martin Centre, OII, and Computer Science at the University of Oxford
 
Dutton power corrupts-2021
Dutton power corrupts-2021Dutton power corrupts-2021
Cybersecurity Day for Parliament
Cybersecurity Day for ParliamentCybersecurity Day for Parliament
GFCE 2019 Presentation (Updated Nov 2019)
GFCE 2019 Presentation (Updated Nov 2019)GFCE 2019 Presentation (Updated Nov 2019)
Online Harms White Paper April 2019 Bill Dutton
Online Harms White Paper April 2019 Bill DuttonOnline Harms White Paper April 2019 Bill Dutton
Presentation to GFCE 2019 in Addis Ababa, Ethiopia
Presentation to GFCE 2019 in Addis Ababa, EthiopiaPresentation to GFCE 2019 in Addis Ababa, Ethiopia
Presentation to GFCE 2019 in Addis Ababa, Ethiopia
Oxford Martin Centre, OII, and Computer Science at the University of Oxford
 
The Internet, Democracy and the Fifth Estate
The Internet, Democracy and the Fifth EstateThe Internet, Democracy and the Fifth Estate
Digital Divides tprc-2019
Digital Divides tprc-2019Digital Divides tprc-2019
5th Estate Talk for eGov-CeDem-ePart 2018 Conference
5th Estate Talk for eGov-CeDem-ePart 2018 Conference5th Estate Talk for eGov-CeDem-ePart 2018 Conference
5th Estate Talk for eGov-CeDem-ePart 2018 Conference
Oxford Martin Centre, OII, and Computer Science at the University of Oxford
 
Future of public broadcasting and a university
Future of public broadcasting and a universityFuture of public broadcasting and a university
Social media realitie lisbon-2018
Social media realitie lisbon-2018Social media realitie lisbon-2018
Search&politics lisbon-2018
Search&politics lisbon-2018Search&politics lisbon-2018
Broadband to Neighborhood 18 dec 2017
Broadband to Neighborhood 18 dec 2017Broadband to Neighborhood 18 dec 2017
Internet, Search and Threats to News Ecosystem
Internet, Search and Threats to News EcosystemInternet, Search and Threats to News Ecosystem
Search&politics bruegel-25 oct2017
Search&politics bruegel-25 oct2017Search&politics bruegel-25 oct2017

More from Oxford Martin Centre, OII, and Computer Science at the University of Oxford (20)

5th Estate Power Shift 2022.pptx
5th Estate Power Shift 2022.pptx5th Estate Power Shift 2022.pptx
5th Estate Power Shift 2022.pptx
 
Cybersecurity Capacity: from the Nation to the Workplace
Cybersecurity Capacity: from the Nation to the WorkplaceCybersecurity Capacity: from the Nation to the Workplace
Cybersecurity Capacity: from the Nation to the Workplace
 
Changing Workplaces and Cybersecurity.pptx
Changing Workplaces and Cybersecurity.pptxChanging Workplaces and Cybersecurity.pptx
Changing Workplaces and Cybersecurity.pptx
 
25SEP2022 WFH Slides.pptx
25SEP2022 WFH Slides.pptx25SEP2022 WFH Slides.pptx
25SEP2022 WFH Slides.pptx
 
The Fifth Estate and Its Future
The Fifth Estate and Its FutureThe Fifth Estate and Its Future
The Fifth Estate and Its Future
 
5th Estate presentation for Indonesia University
5th Estate presentation for Indonesia University5th Estate presentation for Indonesia University
5th Estate presentation for Indonesia University
 
Dutton power corrupts-2021
Dutton power corrupts-2021Dutton power corrupts-2021
Dutton power corrupts-2021
 
Cybersecurity Day for Parliament
Cybersecurity Day for ParliamentCybersecurity Day for Parliament
Cybersecurity Day for Parliament
 
GFCE 2019 Presentation (Updated Nov 2019)
GFCE 2019 Presentation (Updated Nov 2019)GFCE 2019 Presentation (Updated Nov 2019)
GFCE 2019 Presentation (Updated Nov 2019)
 
Online Harms White Paper April 2019 Bill Dutton
Online Harms White Paper April 2019 Bill DuttonOnline Harms White Paper April 2019 Bill Dutton
Online Harms White Paper April 2019 Bill Dutton
 
Presentation to GFCE 2019 in Addis Ababa, Ethiopia
Presentation to GFCE 2019 in Addis Ababa, EthiopiaPresentation to GFCE 2019 in Addis Ababa, Ethiopia
Presentation to GFCE 2019 in Addis Ababa, Ethiopia
 
The Internet, Democracy and the Fifth Estate
The Internet, Democracy and the Fifth EstateThe Internet, Democracy and the Fifth Estate
The Internet, Democracy and the Fifth Estate
 
Digital Divides tprc-2019
Digital Divides tprc-2019Digital Divides tprc-2019
Digital Divides tprc-2019
 
5th Estate Talk for eGov-CeDem-ePart 2018 Conference
5th Estate Talk for eGov-CeDem-ePart 2018 Conference5th Estate Talk for eGov-CeDem-ePart 2018 Conference
5th Estate Talk for eGov-CeDem-ePart 2018 Conference
 
Future of public broadcasting and a university
Future of public broadcasting and a universityFuture of public broadcasting and a university
Future of public broadcasting and a university
 
Social media realitie lisbon-2018
Social media realitie lisbon-2018Social media realitie lisbon-2018
Social media realitie lisbon-2018
 
Search&politics lisbon-2018
Search&politics lisbon-2018Search&politics lisbon-2018
Search&politics lisbon-2018
 
Broadband to Neighborhood 18 dec 2017
Broadband to Neighborhood 18 dec 2017Broadband to Neighborhood 18 dec 2017
Broadband to Neighborhood 18 dec 2017
 
Internet, Search and Threats to News Ecosystem
Internet, Search and Threats to News EcosystemInternet, Search and Threats to News Ecosystem
Internet, Search and Threats to News Ecosystem
 
Search&politics bruegel-25 oct2017
Search&politics bruegel-25 oct2017Search&politics bruegel-25 oct2017
Search&politics bruegel-25 oct2017
 

Recently uploaded

快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
9u4xjk4w
 
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMSTUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
AJHSSR Journal
 
Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........
SocioCosmos
 
HMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docxHMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docx
Charles Bayless
 
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...
AJHSSR Journal
 
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
7lkkjxt
 
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdfUR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
urbhattiacademy
 
Factors affecting undergraduate students’ motivation at a university in Tra Vinh
Factors affecting undergraduate students’ motivation at a university in Tra VinhFactors affecting undergraduate students’ motivation at a university in Tra Vinh
Factors affecting undergraduate students’ motivation at a university in Tra Vinh
AJHSSR Journal
 
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
anubug
 
Dominate Reddit Discussions.............
Dominate Reddit Discussions.............Dominate Reddit Discussions.............
Dominate Reddit Discussions.............
SocioCosmos
 

Recently uploaded (10)

快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
 
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMSTUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
 
Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........
 
HMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docxHMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docx
 
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...
 
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
 
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdfUR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
 
Factors affecting undergraduate students’ motivation at a university in Tra Vinh
Factors affecting undergraduate students’ motivation at a university in Tra VinhFactors affecting undergraduate students’ motivation at a university in Tra Vinh
Factors affecting undergraduate students’ motivation at a university in Tra Vinh
 
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
 
Dominate Reddit Discussions.............
Dominate Reddit Discussions.............Dominate Reddit Discussions.............
Dominate Reddit Discussions.............
 

Cultures of the Internet 2014

  • 1. Cultures of the Internet The Internet in Britain 2013 Bill Dutton Professor of Internet Studies Oxford Internet Institute University of Oxford and Balliol College Part 1 of an OII Brown Bag Seminar at the OII, 22 January 2014.
  • 2. Oxford Internet Surveys • • • • • • • 2003, 2005, 2007, 2009, 2011, 2013 Cross-sectional Surveys versus Panels Multi-Stage Probability Sample England, Scotland & Wales Respondents: 14 years and older Face-to-face Interviews, High Response Rates Sponsorship for 2013 from the Nominet Trust, Ofcom, UK Research Councils, dot.rural • Component of World Internet Project (WIP)
  • 3. Highlights of OxIS 2013 Report Digital Divides • 78 percent online • Progress for lower income, less educated, retired and disabled groups Key Trends • Rise of Next Generation Users • Social Networking Hitting a Plateau Five Cultures • Distinctive but not Simple Profiles • Strong Links to Attitudes, Uses & Impacts
  • 5. An Empirical Approach to Cultures • 14 items from OxIS focused on attitudes and beliefs about the Internet • Yielding four factors: – Enjoyable escape (helps pass time, enjoyable escape, don’t feel lonely, enjoy being online) – Instrumental efficiency (efficient, easier, saves time) – Problem-generator (personal information, frustrating, immoral material, takes too much time) – Social facilitator (find info about me, keep in touch, easier to meet people) • Group together in five clusters that were a good fit and interpretable (Media Lives Project at Ofcom)
  • 7. Emersives (12%) Attitudes? • Comfortable • Escape • Place to Meet • Get things done • Under control Who? • Young • Urban • Positive about technology Use? • Entertainment • Content production • Next generation users
  • 8. Techno-Pragmatists (17%) Attitudes? Who? • Time saver • Make life easier • Not an escape or place to pass time • Under control • Middle-aged • Employed • Manager or professional • Well to do Use? • News • Travel • Health • Settle arguments
  • 9. Cyber-Savvy (19%) – ‘Streetwise’ Attitudes? Who? • Enjoy being online • Pass time • Get things done, BUT • Risks: time, privacy • Younger • Blue collar • Deep rural Use? • Entertainment • Gambling • Sell online • Post
  • 10. Cyber-Moderates (37%) Attitudes? Who? • Neither taken by benefits or risks • Blasé • Moderate views • Older • Retired • Middle income Use? • eGovernment services • Civic activities
  • 11. Adigitals (14%) Attitudes? Who? Use? • Don’t enjoy being on • Not a way to save time • Frustrated • Immoral • Out of control • 45 + • Manager or professional • Lower income • Retired • Urban • First generation users • Low use, BUT • Gov’t services • Info about politicians • Civic activities
  • 12.
  • 13.
  • 14. Figure 6: Next Generation Users by Internet Cultures Next generation users First generation users 100 86 79 80 75 69 60 53 47 40 31 21 20 25 14 0 e-Mersed Pragmatists OxIS current users: 2013 N=2,083 Cyber-savvy Moderates Adigital
  • 15. Directions for Further Development Naming of Cultural Types Compare Overtime and Cross-nationally Develop Qualitative Complements