Kind words from some of the fabulous clients I've helped with their marketing challenges, including social media strategy, competitive analysis, market research and overall marketing communications effectiveness.

1. Do you need marketing
assistance that blends high-
level strategic perspective
with practical tactics for
implementation?
Colleen Newvine, Newvine Growing

2. Social media strategy
 Colleen worked with us to identify the business goals
that aligned with our use of social media as a marketing
tool.
 She taught us specifics about how to use Facebook,
Twitter, Instagram and HootSuite, and gave us ideas for
using those tools to engage customers in a conversation
that would lead to increased profitability. We still use
those ideas regularly while communicating through
social media.
 We found her to be hard working and dedicated. We
would definitely reach out to her for any future social
media projects.
~ Ron Sahadi, Sahadi's Speciality and Fine Foods
http://www.sahadis.com/

3. Brand strategy
 Colleen’s consultation is foundational to the success of
my business. Truthful, direct, insightful and creative with
the rare ability to think both long term and day-to-day,
Colleen challenges and inspires me to create the
business I want, not just the business I run.
 Her suggestions have broadened my market base,
improved my search engine potential and helped me
design product variants that meets my customers’
needs more directly.
 My launch year was wildly successful and I look forward
to her recommendations in 2014. You owe it to your
business to consult with Colleen.
~ Rob Hess, Go! Ice Cream
http://www.goicecreamgo.com/

4. Increasing sales
 Colleen helped me think through some big
strategic questions and implementation tactics to
help us increase sales of tickets and merchandise.
 She listened to our needs and made
recommendations that were in tune with our
staffing, budget and culture.
~ Ron Rona, Preservation Hall, New Orleans
http://preservationhall.com/

5. Quick-hit review
 Our quick-hit session gave us lots of great and,
maybe more importantly, actionable stuff in a
short time.
~ Louis Rosenfeld, Rosenfeld Media
https://rosenfeldmedia.com/

6. Market research
 We have worked with Colleen on two research projects
– one a broad assessment of our members’ needs and
the other gathering participants’ feedback on a
specific service we offer.
 In both cases, Colleen crafted questions that got at our
most pressing decision points and walked us through the
results in a clear, easy-to-understand way. I felt
confident presenting the results of both surveys to our
board of directors.
~ Tom Slaughter, Inland Press Association
http://inlandpress.org/

7. Evaluating new offerings
 Colleen helped us not only understand the industry
landscape, but to capture and consolidate the good ideas
already simmering with our own staff. That blending of
internal and external insights helped us move forward
quickly.
 Colleen has a wonderful “deskside” manner, knowing when
to take the steering wheel and drive the project and when
to just provide some directions and encouragement. That's
not a skill that's easy to find but it's a big reason Colleen is
so successful. From staff to third parties to executives,
Colleen knew what information to deliver and how to
deliver it.
~ Randy Picht, Donald W. Reynolds Journalism Institute
http://www.rjionline.org/

8. Marketing and
social media strategy
 Colleen crafted a thoughtful marketing strategy that syncs
up the nonprofit I founded, Joybox Express, and my own
promotions as a musician. She paid attention to what I’m
hoping to achieve and what has challenged me in the
past.
 She also helped me get momentum on communication
with my fans by demystifying social media, showing me
why I need to use it and how to do that effectively.
 I'm grateful to have Colleen as a part of the Joybox Express
team.
~ Mark Braun, aka blues and boogie woogie pianist Mr. B
http://www.joyboxexpress.com/

9. Quick-hit review
 Colleen is a genius. I literally walked out of our
meeting and that night was suddenly talking
about our company differently at a cocktail party
et voila! I got an offer for work - that night! I know
that sounds like an infomercial but it really
happened.
 And the following week we made huge changes
to our website and marketing materials that finally
helped make sense of what we are trying to do
and offer.
~ Katie Goodman, actress/ comedian/ writer
www.KatieGoodman.com
(continues on next slide)

10. Quick-hit review
 Colleen helped us define our products - and in the arts
that is tricky since it's not just one thing, nor is it
some thing you buy in a store.
 And the following week we had three offers - first to
speak and do a workshop for a corporate retreat, the
second to write copy for someone's app, and the third
to funny-up someone's book. All three offers came
about because we were talking differently about what
we do and offer, which came directly out of our
session with Colleen.
 I can't tell you how much working with Colleen
changed up our game.
~ Katie Goodman, actress/ comedian/ writer
www.KatieGoodman.com
(continued from previous slide)

11. Colleen Newvine
Colleen@NewvineGrowing.com
http://colleennewvine.com/