The document discusses several news values that make stories more appealing and engaging for readers: 1) Negativity - Bad news attracts more reader attention than positive news. Stories about famous people's misfortunes are especially interesting. 2) Proximity - Readers relate more to stories close to their own geographical location or background. Local newspapers should focus on topics relevant to their readership. 3) Currency - Stories that have been in the public eye for some time still have value as readers want updates. 4) Uniqueness - Papers need unique or unusual stories to stand out. 5) Personality - Stories about individuals can attract readers through human interest angles that people can relate to.