The document provides guidance on setting up and managing a Facebook page for an organization. It recommends creating a Facebook page rather than a personal profile or group. The key aspects of setting up the page that it outlines are: completing the basic information, uploading a logo, managing admins by inviting additional admins who have liked the page, and adding apps to create customized functionality for the page like automatically posting RSS feeds.

1. Social Media: Overview
This review will focus on establishing a
foundation for future development,
including:
Setting up accounts
Establishing “automated content feeds” to
populate your FaceBook and Twitter accounts.
Building “friends”
Initial trusted interactions with your friends
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2. Social Media: FaceBook
Now the hard part – FaceBook.
FaceBook is one of the fastest growing websites in history and
currently has over 800 million users worldwide.
Excluding the US FaceBook’s top five countries are India,
Indonesia, Brazil, Mexico and Turkey.
- In all of these markets mobile usage dominates.
- Usage patterns in each country are unique.
Fastest growing major markets in the last three months
- Brazil (+ 7.0 million)
- Japan (+2.4 million)
- South Korea (+1.9 million)
- Sweden (+1.7million)
- Russia (+1.1 million)
FaceBook has many features and opportunities to build audience
and revenue. But the extra features make it more complex to use.
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3. Social Media: FaceBook Presence
Creating a FaceBook page is more
complicated and requires you to join
FaceBook as an individual!
When you have a personal profile, you can choose between three types of
FaceBook “pages”:
3.Profile: Specifically for people
- No limit to “friends”
- Cannot advertise their profile
5.Group: used for specific groups of people
- Can be either public or private
- Limited to 5,000 members
- Cannot advertise to promote group membership
7.Page: Used for organizations Best Choice
- Can add specific “apps” to create customized functionality
+ RSS Graffiti, publishes directly to Page from a site’s RSS Feed.
- No limit in the number of people who can “like’ the page
- Can advertise the Page to promote and create audience
- Can analyze with internal “Insights” analytics
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4. Manage Permissions
1. Important to Set the Landing Page
Recommend Setting to the Wall
2. Can restrict what audience can
post to the wall
The more people can post, the more
they will bring their friends to your
Page.
Recommend allowing all types of
posts. Check all boxes.

5. Basic Information – Part 1
3. Best to choose
Companies & Organizations >
Media/News/Publishing
4. Complete basic info
Helps audience find your
page in FaceBook Search

6. Basic Information – Part 2
5. More information.
Always best to complete,
if you have the information.

7. Basic Information – Part 2
6. Upload a logo.
Best to choose a logo or
image that is SQUARE

8. Managing Admins
7. Managing Admins:
Whoever creates the page is the first
admin.
The first admin can invite additional
admins to help post content and manage
the audience on the page.
New Admins must have “liked” the page,
first.
Use the email the new admin used to
register with FaceBook to add them.

9. Managing “Apps”
8. Adding “Apps” allows the admin to create special
services on the page.
For example:
RSS Grafitti allows the admin to automatically post to
the page using RSS feeds.
Groups allows the admin to create a discussion
group on the page.
Questions allows the admin to create a poll.
The Admin must first add the app to their account,
then they can add to the page.