Presentation for AEJMC "Engaging the Audience" panel in Montreal, Quebec, Aug. 7, 2014. // How are today’s journalists finding new ways to engage the audience they once took for granted? Jake Batsell has spent the past two years visiting innovative news organizations that are experimenting with new methods to connect with – and, yes, monetize – their readers, viewers and digital users. Batsell, an assistant professor of journalism at Southern Methodist University and a visiting research fellow at The Texas Tribune, conducted interviews with more than 100 journalists across the United States and United Kingdom for his forthcoming book, Engaged Journalism: Connecting With Digitally Empowered News Audiences (Columbia University Press, February 2015, ISBN # 978-0-231-16835-9). The goal is to demonstrate that, at a time when news organizations are losing agenda-setting power, journalists still can thrive by earning their audience's attention through a combination of online technology and personal interaction.

1. Terms of Engagement:
Five Ways News Organizations Are Trying
To Build Loyalty With Audiences
Visiting research fellow,
2013-14 academic year
Jake Batsell
@jbatsell
jbatsell@smu.edu
Assistant professor,
Division of Journalism
AEJMC Montreal
August 7, 2014
#aejmc14

2. #aejmc14 • @jbatsell • 8.7.14
News used to be a one-way lecture.
Audience attention was taken for granted.

3. #aejmc14 • @jbatsell • 8.7.14
Today, news is a perpetual conversation.
Audiences have infinite options.
How can news organizations build loyalty?

4. Engagement, Loyalty and Revenue • @jbatsell • 6.11.14
• Based on visits to more than 25
news organizations in U.S./U.K.
• 100+ interviews
• Aimed at journalists, academics,
students and anyone else interested
in the future of news
• Part of CJR Books series
• More details: j.mp/engagedj
ENGAGED JOURNALISM
(Columbia University Press, Feb. ‘15)

5. I found that news organizations are trying to
engage audiences in five main ways:
#aejmc14 • @jbatsell • 8.7.14

6. 1. Face-to-face engagement
#aejmc14 • @jbatsell • 8.7.14

7. 2. News as conversation
#aejmc14 • @jbatsell • 8.7.14

8. 3. Serving the ‘passionate vertical’
#aejmc14 • @jbatsell • 8.7.14

9. 4. Search, explore, play
#aejmc14 • @jbatsell • 8.7.14

10. 5. Measuring
and monetizing
the audience
relationship
#aejmc14 • @jbatsell • 8.7.14

11. The book, boiled down to a tweet:
#aejmc14 • @jbatsell • 8.7.14

12. Thanks!
Visiting research fellow,
2013-14 academic year
Jake Batsell
@jbatsell
jbatsell@smu.edu
Assistant professor,
Division of Journalism
More info:
j.mp/engagedj