Camille Kraeplin, associate professorJake Batsell, assistant professorDivision of JournalismSouthern Methodist University,...
Circulation      2002-03 (N=69)   2004-05 (N=105)   2011 (N=34)Under 10,000     0%               2%                5.9%10,...
Market Rank     2002-03 (N=51)   2004-05 (N=92)   2011 (N=30)1-50            37.3%            38%              21%51-100  ...
Newspapers with   TV Stations with          TV partnerships   newspaper partnershipsPhase 1   70%               41%Phase 2...
How journalists contribute to      Phase 2:  Phase 3:  Phase 2: Phase 3:websites                           Newspaper Newsp...
Newspaper Newspaper Newspaper TV      TV      TV               Phase 1   Phase 2   Phase 3   Phase 1 Phase 2 Phase 3Writin...
Thanks!jbatsell@smu.eduTwitter: @jbatsell
Converging With The Former Audience: Cross-Platform Partnerships Slip as Newsrooms Focus on Collaborating With the Public
Converging With The Former Audience: Cross-Platform Partnerships Slip as Newsrooms Focus on Collaborating With the Public
Converging With The Former Audience: Cross-Platform Partnerships Slip as Newsrooms Focus on Collaborating With the Public
Converging With The Former Audience: Cross-Platform Partnerships Slip as Newsrooms Focus on Collaborating With the Public
Converging With The Former Audience: Cross-Platform Partnerships Slip as Newsrooms Focus on Collaborating With the Public
Converging With The Former Audience: Cross-Platform Partnerships Slip as Newsrooms Focus on Collaborating With the Public
Converging With The Former Audience: Cross-Platform Partnerships Slip as Newsrooms Focus on Collaborating With the Public
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Converging With The Former Audience: Cross-Platform Partnerships Slip as Newsrooms Focus on Collaborating With the Public

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Presentation delivered by Jake Batsell at 10th Annual Convergence and Society Conference, Oct. 28, 2011, University of South Carolina, Columbia. Highlights of a longitudinal research project with SMU colleague Dr. Camille Kraeplin.

Published in: News & Politics, Business
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Converging With The Former Audience: Cross-Platform Partnerships Slip as Newsrooms Focus on Collaborating With the Public

  1. 1. Camille Kraeplin, associate professorJake Batsell, assistant professorDivision of JournalismSouthern Methodist University, Dallas@jbatsell
  2. 2. Circulation 2002-03 (N=69) 2004-05 (N=105) 2011 (N=34)Under 10,000 0% 2% 5.9%10,000-24,999 5.9% 9% 8.8%25,000-74,999 45.6% 43% 38.2%75,000-149,999 44.1% 20% 26.5%150,000 and above 4.4% 26% 20.6% 100% 100% 100%
  3. 3. Market Rank 2002-03 (N=51) 2004-05 (N=92) 2011 (N=30)1-50 37.3% 38% 21%51-100 29.4% 30% 8%101 and above 33.3% 32% 71%
  4. 4. Newspapers with TV Stations with TV partnerships newspaper partnershipsPhase 1 70% 41%Phase 2 67% 56%Phase 3 41% 20%
  5. 5. How journalists contribute to Phase 2: Phase 3: Phase 2: Phase 3:websites Newspaper Newspaper TV TVWrite exclusive Web stories 29% 41% 20% 33%Provide versions of 80% 74% 69% 87%stories/scripts for WebUpdate breaking news on Web 70% 85% 43% 83%Use social media to break news NA 53% NA 67%Promote/share stories via social NA 74% NA 80%Regular blogging on events NA 50% NA 13%Live blogging or regular chats NA 35% NA 10%Contribute photos to Web NA 44% NA 43%Shoot video for Web NA 18% NA 67%Edit video for web NA 9% NA 73%Provide additional Web content NA 50% NA 67%
  6. 6. Newspaper Newspaper Newspaper TV TV TV Phase 1 Phase 2 Phase 3 Phase 1 Phase 2 Phase 3Writing / 98.6% 99% 100% 100% 96% 100%reportingNews 98.6% 99% 94% 100% 98% 90%judgmentLiberal arts 92.8% 84% 24% 92% 61% 33%backgroundAbility to 59.4% 67% 65% 80% 65% 95%write acrossmediumsSocial NA NA 73% NA NA 70%networking/readerengagement
  7. 7. Thanks!jbatsell@smu.eduTwitter: @jbatsell

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