Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

eduWeb 2018 - Using an Instagram Story to Help Victims of Sexual Assault

251 views

Published on

Using an Instagram Story to Help Victims of Sexual Assault: Don't shy away from tough topics on social media.

Published in: Education
  • Be the first to comment

  • Be the first to like this

eduWeb 2018 - Using an Instagram Story to Help Victims of Sexual Assault

  1. 1. USING AN INSTAGRAM STORY TO HELP SEXUAL ASSAULT VICTIMS JON MCBRIDE, JOE HADFIELD & SUMMER HERLEVI @JMCBEE84 | @JOEHADFIELD #EDUWEB18 BRIGHAM YOUNG UNIVERSITY DON’T SHY AWAY FROM TOUGH TOPICS ON SOCIAL
  2. 2. #EDUWEB18 JOIN THE CONVERSATION …
  3. 3. TRIGGER WARNING
  4. 4. [ VIDEO ]
  5. 5. USING AN INSTAGRAM STORY TO HELP SEXUAL ASSAULT VICTIMS JON MCBRIDE, JOE HADFIELD & SUMMER HERLEVI @JMCBEE84 | @JOEHADFIELD #EDUWEB18 BRIGHAM YOUNG UNIVERSITY DON’T SHY AWAY FROM TOUGH TOPICS ON SOCIAL
  6. 6. TODAY WE’LL LOOK AT … • Sexual assault on college campuses today … an important issue that all of us are, or should, be addressing @JMCBEE84 | @JOEHADFIELD #EDUWEB18
  7. 7. TODAY WE’LL LOOK AT … • Sexual assault on college campuses today … an important issue that all of us are, or should, be addressing • How social media can help @JMCBEE84 | @JOEHADFIELD #EDUWEB18
  8. 8. TODAY WE’LL LOOK AT … • Sexual assault on college campuses today … an important issue that all of us are, or should, be addressing • How social media can help • An Instagram story at BYU that had some incredible results @JMCBEE84 | @JOEHADFIELD #EDUWEB18
  9. 9. TODAY WE’LL LOOK AT … • Sexual assault on college campuses today … an important issue that all of us are, or should, be addressing • How social media can help • An Instagram story at BYU that had some incredible results • Lessons learned the the planning and execution of that story @JMCBEE84 | @JOEHADFIELD #EDUWEB18
  10. 10. TODAY WE’LL LOOK AT … • Sexual assault on college campuses today … an important issue that all of us are, or should, be addressing • How social media can help • An Instagram story at BYU that had some incredible results • Lessons learned the the planning and execution of that story • How you could produce something similar @JMCBEE84 | @JOEHADFIELD #EDUWEB18
  11. 11. NOW WHAT? @JMCBEE84 | @JOEHADFIELD #EDUWEB18
  12. 12. CHANGING POLICY DOESN’T MEAN YOU’VE CHANGED CULTURE @JMCBEE84 | @JOEHADFIELD #EDUWEB18
  13. 13. STUDENT PERSPECTIVE
  14. 14. “Students at BYU are eager for more education on how to prevent sexual violence. These findings suggest that university efforts to strengthen sexual violence prevention efforts will be well received by the student community.” — Dr. Lindsay Orchowski, Brown University
  15. 15. HERE. IS. OUR. OPPORTUNITY TO LEAD. @JMCBEE84 | @JOEHADFIELD #EDUWEB18
  16. 16. #EDUWEB18 JOIN THE CONVERSATION …
  17. 17. [ VIDEO ]
  18. 18. #EDUWEB18 JOIN THE CONVERSATION …
  19. 19. RESPONSE ROOM
  20. 20. REACTION • 24,000+ story views • 100+ DMs • DMs from those personally in crisis: 11 • DMs from those with friends in crisis: 6 • DMs with clarifying questions: 23 • DMs simply thanking us for doing this: 51 • DMs with concerns we helped resolve: 2 @JMCBEE84 | @JOEHADFIELD #EDUWEB18
  21. 21. REACTION • Both the Title IX Office and the Survivor Advocate saw an influx of reports made and appointments scheduled the day of the story and throughout the following week. @JMCBEE84 | @JOEHADFIELD #EDUWEB18
  22. 22. #EDUWEB18 JOIN THE CONVERSATION …
  23. 23. TAKEAWAYS FROM THE PROCESS @JMCBEE84 | @JOEHADFIELD #EDUWEB18
  24. 24. TAKEAWAYS 1. Using the right voice(s) 2. Addressing the right audience 3. Utilizing experts 4. Taking time to get the script, filming and editing right 5. Promoting with purpose 6. Working with university leaders @JMCBEE84 | @JOEHADFIELD #EDUWEB18
  25. 25. 1. USING THE RIGHT VOICE(S) @JMCBEE84 | @JOEHADFIELD #EDUWEB18
  26. 26. 2. ADRESSING THE RIGHT AUDIENCE @JMCBEE84 | @JOEHADFIELD #EDUWEB18
  27. 27. 3. UTILIZING EXPERTS @JMCBEE84 | @JOEHADFIELD #EDUWEB18
  28. 28. 4. TAKE TIME TO GET THE SCRIPT, FILMING & EDITING RIGHT @JMCBEE84 | @JOEHADFIELD #EDUWEB18
  29. 29. 5. PROMOTION @JMCBEE84 | @JOEHADFIELD #EDUWEB18
  30. 30. [ VIDEO ]
  31. 31. 6. WORKING WITH UNIVERSITY LEADERS @JMCBEE84 | @JOEHADFIELD #EDUWEB18
  32. 32. FINAL TAKEAWAYS • Find a way to effectively approach tough issues on social @JMCBEE84 | @JOEHADFIELD #EDUWEB18
  33. 33. FINAL TAKEAWAYS • Find a way to effectively approach tough issues on social • Utilize the data you have to tell the story @JMCBEE84 | @JOEHADFIELD #EDUWEB18
  34. 34. FINAL TAKEAWAYS • Find a way to effectively approach tough issues on social • Utilize the data you have to tell the story • Social has a huge impact on your campus’s culture @JMCBEE84 | @JOEHADFIELD #EDUWEB18
  35. 35. FINAL TAKEAWAYS • Find a way to effectively approach tough issues on social • Utilize the data you have to tell the story • Social has a huge impact on your campus’s culture • Instagram stories could be your best tool to directly communicate with your student audience on social @JMCBEE84 | @JOEHADFIELD #EDUWEB18
  36. 36. FINAL TAKEAWAYS • Find a way to effectively approach tough issues on social • Utilize the data you have to tell the story • Social has a huge impact on your campus’s culture • Instagram stories could be your best tool to directly communicate with your student audience on social • Consider who you’re talking to and be deliberate with voice @JMCBEE84 | @JOEHADFIELD #EDUWEB18
  37. 37. FINAL TAKEAWAYS • Find a way to effectively approach tough issues on social • Utilize the data you have to tell the story • Social has a huge impact on your campus’s culture • Instagram stories could be your best tool to directly communicate with your student audience on social • Consider who you’re talking to and be deliberate with voice • Utilize your experts @JMCBEE84 | @JOEHADFIELD #EDUWEB18
  38. 38. FINAL TAKEAWAYS • Find a way to effectively approach tough issues on social • Utilize the data you have to tell the story • Social has a huge impact on your campus’s culture • Instagram stories could be your best tool to directly communicate with your student audience on social • Consider who you’re talking to and be deliberate with voice • Utilize your experts • Take the time necessary to get this right @JMCBEE84 | @JOEHADFIELD #EDUWEB18
  39. 39. FINAL TAKEAWAYS • Find a way to effectively approach tough issues on social • Utilize the data you have to tell the story • Social has a huge impact on your campus’s culture • Instagram stories could be your best tool to directly communicate with your student audience on social • Consider who you’re talking to and be deliberate with voice • Utilize your experts • Take the time necessary to get this right • Promote it like crazy @JMCBEE84 | @JOEHADFIELD #EDUWEB18
  40. 40. FINAL TAKEAWAYS • Find a way to effectively approach tough issues on social • Utilize the data you have to tell the story • Social has a huge impact on your campus’s culture • Instagram stories could be your best tool to directly communicate with your student audience on social • Consider who you’re talking to and be deliberate with voice • Utilize your experts • Take the time necessary to get this right • Promote it like crazy • Listen, listen, listen @JMCBEE84 | @JOEHADFIELD #EDUWEB18
  41. 41. #EDUWEB18 FINAL QUESTIONS
  42. 42. THANKS! jon_mcbride@byu.edu @jMcBee84 joe_hadfield@byu.edu @joehadfield sumherl@gmail.com @summersingsalot INSTAGRAM: @brighamyounguniversity

×