LeeU With Purpose campaign book and appendix

With Purpose
Spark the conversation.
Ignite change.
LeeU With Purpose
2017 - 2018
Professional Advisor:
Dr. Andrea Phillips, APR
Lee University Bateman Team Members:
Julia Emerson, Emily Martin,
Kiersten Powers and Debra Robbins
Faculty Advisor:
Dr. Patty Silverman, APR

It’s the student you pass in the hallway, the parent you stand behind in the grocery line and your theater professor.
Countless members of your community have been affected by childhood cancer. They have a voice, but no way to
share – no one to listen.
“In 2008, my sister passed away at three-and-a-half years old. It absolutely changed my life.”
- Abby Houston, Lee University nursing student
Houston is one of many in the Cleveland/Bradley County community who has been affected by childhood cancer. She
helped us understand the need for an organization like With Purpose, a national nonprofit that raises awareness for
the lack of funding for childhood cancer research and empowers youth to be agents for change. Now, she carries her
sister’s torch by studying to become a pediatric oncology nurse. We believe that stories like Houston’s have the power
to spark the conversation and ignite change in the Cleveland/Bradley County community.
The 2018 Bateman team began this campaign with our own stories of loved ones affected by cancer: a cousin, a
grandfather and a father. Our faculty advisor’s husband was diagnosed with cancer just one month prior to the client
announcement, so the With Purpose campaign quickly became more than just an assignment. We have all witnessed
the pain cancer causes and couldn’t imagine a child and his/her family facing that diagnosis.
Following her own son’s diagnosis, Erin Benson, founder of With Purpose, was stunned by the lack of treatment
options. Benson decided to establish With Purpose, utilizing youth-led activism, academic partnerships and community
partnerships to identify and support innovative research organizations. Through its successes, With Purpose has proven
that one spark has the power to ignite a wildfire, uniting a community in the fight against childhood cancer.
Based on our research, our team determined that sixth- to eighth-grade students, mothers of children ages zero to 14
and university students have the power to ignite change in our community. Our goal was to provide opportunities for
our target audiences to make a difference.
We collected 297 signatures on our banner to advocate for change in legislation; we mailed that banner to U.S.
Senator Lamar Alexander. We developed a With Purpose advocate packet to equip anyone willing to ignite change; we
recruited 38 advocates who requested the packet. We created a platform for stories to be told, through our
@LeeUWithPurpose social media pages that gained more than 5,000 impressions. We visited a middle school and
encouraged 67 sixth- to eighth-graders to share creative ways to make change in childhood cancer. We worked
with Tennessee State Representative Kevin Brooks to declare March 14, 2018 With Purpose Day across the state of
Tennessee. We organized a candlelight vigil to honor those affected by childhood cancer with 56 community members
in attendance, including our state representative.
As a result, we raised awareness of With Purpose by 16.4% in mothers and 32% in students, meeting and exceeding all
our goals and objectives.
“There is so much hope to be placed in childhood cancer. Cleveland needs
someone to give families like mine hope by shedding light on the need for more funding
and more research.”
- Abby Houston

With Purpose has the power to turn that hope into reality. That became the driving force behind our campaign.
Executive Summary
1

Situation Analysis
Only four percent of the National Cancer Institute’s $5.39 billion budget for cancer research goes toward childhood
cancer each year. In addition, only three drugs have been approved for childhood cancer treatment since the ‘70s,
according to the Coalition Against Childhood Cancer.
As a result of the lack of funding, Erin Benson’s son, Sam, was given a prognosis of one year to live. The treatment that
was available for Sam in 2013 was the same one that was available for Lance Armstrong’s daughter in the ‘60s.
In response to her son’s diagnosis, Benson founded With Purpose, a nonprofit organization that aims to raise
awareness of the issues surrounding childhood cancer research, donate funds to like-minded organizations and
empower youth to make a difference.
Through our research, we found very little awareness in our community. Before our campaign, one percent of students
and two percent of mothers in the Cleveland/Bradley County community were aware of With Purpose.
While many cancer awareness organizations exist, few specifically target pediatric cancer. When students and mothers
were asked if they were aware of any organizations focused on childhood cancer research, the majority were either not
aware or mentioned St. Jude Children’s Research Hospital. In our primary research, we discovered that even those who
donated to childhood cancer were not aware of the shocking statistics about the lack of cancer treatment options and
funding for childhood cancer.
The campaign developed by our team provided an opportunity for the Cleveland/Bradley County community to gain
knowledge of the problems surrounding childhood cancer research and to understand the need for an organization like
With Purpose to create sustainable change.
Research
From the suggested list provided in the Bateman project brief, our team chose Lee University students, sixth- to
eighth-grade students and mothers of children ages zero to 14 as our target audiences. We believed these groups
could have a measurable impact on the community and create sustainable change. In focusing on these groups, our
team was able to successfully conduct primary research that helped us understand how to most effectively promote
With Purpose.
2
Because Lee University requires students to participate in service activities, students are continually searching
for ways to improve the local community. There are many on-campus clubs focused on various causes, but
none for childhood cancer research. This created an opportunity for us to spread awareness of the issues
surrounding childhood cancer by sparking the conversation of With Purpose on campus.
With Purpose is unique because of its emphasis on empowering youth. According to the American
Psychological Association, students become less interested in school and less self-assured about their abilities
as they enter middle school. By opening the conversation of With Purpose, we hoped to inspire students to
come up with creative ways to help combat childhood cancer.
The National Cancer Institute defines childhood cancer as cancer that affects kids between the ages of zero
to 14. Parents are the ones who create a world for their kids and encourage them in their ideas and dreams.
We wanted to give parents with children in this age group the opportunity to empower their kids to make a
difference in childhood cancer, igniting change by bringing their ideas to life.
Secondary Research
To gain a greater understanding of our client, our team conducted thorough online research on the current topics and
statistics surrounding childhood cancer. We also researched local organizations similar to our client and conducted two
in-depth interviews with individuals in our community who have been affected by childhood cancer.
Target Audiences
• Lee University Students
• Mothers With Children Ages Zero to 14
• Sixth- to Eighth-Grade Students

Primary Research
Using both qualitative and quantitative research tools, our team conducted two focus groups, eight in-depth interviews
and two surveys. The focus of our research included awareness of With Purpose, knowledge about childhood cancer
and motives participants have for taking action.
Surveys
Student Survey
Our team collected a total of 783 responses from Lee University students. The questions focused on awareness of
childhood cancer, With Purpose and motives respondents have for becoming involved with a cause.
• Ninety-nine percent of respondents indicated that they were unaware of With Purpose.
• Fifty-four percent were not aware of any organizations focused primarily on childhood cancer research.
• Seventy-five percent indicated they would be interested in volunteering for a childhood cancer organization.
Mother Survey
Our team collected a total of 171 responses from mothers with children between the ages of zero and 14. The
questions focused on awareness of childhood cancer, With Purpose and what inspires mothers to donate to a cause.
• Ninety-eight percent of respondents indicated that they were unaware of With Purpose.
• Fifty-one percent were not aware of any organizations focused primarily on childhood cancer research.
• Eighty-nine percent indicated that childhood cancer is a cause they would want to donate to.
In-depth Interviews
We conducted eight in-depth interviews with Lee University students. The questions focused on campus clubs and
their level of willingness to get involved in a future on-campus chapter of With Purpose.
• University students are primarily motivated to get involved with a cause or club when a friend or professor
tells them about it.
• When asked about how students can make a difference in a club focused on childhood cancer, respondents
said that visiting children with cancer in hospitals would be what they envision a club would do.
• Most said they would dedicate one to two hours a week to such a club or organization.
Focus Groups
Middle School Focus Group
The purpose of this focus group was to help us understand how to empower children to be agents of change. We had
five sixth- to eighth-graders attend this focus group.
• When asked to state their role model, a majority listed their mother or father as their primary role model.
• Participants believe they are not too young to make a difference in the world.
• All participants expressed an interest in getting involved in a cause that would impact childhood cancer
research.
• Participants shared activity ideas to help raise awareness of childhood cancer, such as a bake sale, 5K run,
car wash and soccer tournament.
3
According to Cure Search, 43 children are diagnosed with cancer every day; the average age of diagnosis
is 6-years-old, and 12 percent don’t survive. More than 900 drugs are available for adults with cancer,
while a scarce number exists for children. The National Cancer Institute states that survivors of childhood
cancer typically experience late effects, including infertility, heart failure, secondary cancers and emotional
consequences.
Although there were no nonprofit organizations focused on childhood cancer research in the Cleveland/
Bradley County community, we discovered two organizations in Chattanooga, Tennessee, within 30 miles of
our community. One organization we identified, Austin Hatcher Foundation, aids families as their child goes
through the cancer treatment process and the emotional recovery after treatment. The second organization
was Lana’s Love, a foundation that provides emotional support, monetary resources and fun activities for
families and children going through treatment.
Our team spoke to Dr. Christine Williams, associate professor of theater at Lee University, about her
experience when her son was diagnosed with cancer. We also interviewed Abby Houston, a Lee University
student who lost her 3-year-old sister to cancer when she was young. Through these discussions, we learned
firsthand of the hardships a family endures through the process of treatment. Both said that their friends
struggled to talk about childhood cancer due to the discomfort often associated with this subject; this
caused their families to feel isolated.
• Online Resources
• Community Members -- In-Depth Interviews
• Local Childhood Cancer Organizations

Mothers Focus Group
The purpose of this focus group was to help us understand mothers’ awareness of childhood cancer. Despite the
fact that only two of our eight confirmed mothers showed up for the focus group, we felt the data we received was
valuable for our campaign. We were later able to interview one of the mothers that could not be at the focus group.
• None of the participants were aware of the funding gap and expressed shock at hearing the statistics.
• The only childhood cancer organization participants were aware of was St. Jude Children’s Research
Hospital.
• All participants believed that their children have the power to make a difference.
• One mother said “When kids become passionate about something, it can soften adults to want to be more
involved as well.”
Key Messages
4
During the conference call with Erin Benson in November, she said, “I see you as you carrying that [With Purpose] torch
forward…. This is my son’s light, trying to keep him bright in the world and keeping his death meaningful.” Benson’s
comment immediately resonated with our team. Because the Lee University mascot is the Flames, we were motivated
to carry that torch into our community and university campus. Her comment was also the inspiration behind the
messages we carried throughout our campaign: Spark the Conversation and Ignite Change.
Spark the Conversation.
Childhood cancer is not a distant problem; it is close to home. There is a community of children and families who are
dealing with childhood cancer in our own neighborhood. Whether through ongoing treatments, late effects or loss, we
wanted to give their stories a platform to be shared on our social media, showing that childhood cancer hits close to
home. With #SparkTheConversation, we extended the narrative beyond the community of those directly affected.
Ignite Change.
Motivating the community to talk about childhood cancer is an important first step, but it is not enough. The
community needs to act on their knowledge and Ignite Change. Through community, campus and middle school
events, we hoped to motivate mothers, children and college students to #IgniteChange.
Goals, Objectives, Strategies and Tactics
Goal 1 - Increase awareness of With Purpose.
Goal 2 - Create opportunities for children to take action.
Goal 3 - Inspire people to become With Purpose advocates.
Sparking the conversation on campus
Objective 1: Increase awareness of With Purpose in Lee University students by 25% by
March 15, 2018.
Strategy 1: Utilize university news outlets throughout the four-week implementation period.
Tactic 1: Student-led newspaper. Utilize Clarion, the school newspaper, to produce coverage of our campaign.
Tactic 2: Feature promotion for LeeU With Purpose, the campaign, during weekly chapel services.
Tactic 3: Feature promotion for the LeeU With Purpose Vigil on Lee Update to be shown during weekly chapel service.
Tactic 4: Feature promotion for LeeU With Purpose on TV screens broadcasting news and information in campus
common areas.
Tactic 5: Utilize Lee University’s public relations office to distribute press releases on behalf of LeeU With Purpose. (See
appendix pg. 14).
Strategy 2: Integrate With Purpose into pre-existing on-campus events.
Tactic 1: Partner with on-campus clubs and organizations in order to be featured at events.
Tactic 2: Partner with Lee University athletics to make announcements about With Purpose at sports games.
Tactic 3: Partner with Residential Life and Housing to speak at dorm-sponsored meetings to spread information about
With Purpose and advocacy.
Tactic 4: Secure speaking slot during campus chapel service to promote campaign to student body.
Tactic 5: Present campaign to various classes on Lee University’s campus.
Tactic 6: Partner with Student Leadership Council to hold a candlelight vigil on the evening of March 15 for the
community and Lee University students.
Tactic 7: Provide opportunities for students to sign the traveling banner as a symbol of their solidarity. (See appendix
pg. 20).

Strategy 3: Engage students through social media. (See appendix pg. 23).
Tactic 1: Facebook. Create a page, LeeU With Purpose, and interact with Lee University students.
Tactic 2: Instagram. Create an account, @LeeUWithPurpose, to connect with students and to share promotional
content.
Tactic 3: Feature personal testimonies of those on our campus who have been affected by childhood cancer on
social media channels, using #SparkTheConversation.
Tactic 4: Feature images of our team’s activities on social media channels, using #IgniteChange.
Tactic 5: Create a video to be posted on social media channels. This video will highlight stories of people on Lee’s
campus who have been affected by childhood cancer. (See appendix pg. 28).
Tactic 6: Hold a social media contest. (See appendix pg. 24).
Strategy 4: Place promotional visuals about With Purpose throughout campus.
Tactic 1: Flyers. Post flyers on bulletin boards, bathroom stalls and doors. (See appendix pg. 12 and 36).
Tactic 2: Chalk. Write With Purpose messages and social media handles on walkways by building entrances.
Strategy 5: Partner with local government to spread awareness of With Purpose.
Tactic 1: Work with Tennessee State Representative Kevin Brooks to have March 14 declared With Purpose Day across
the state of Tennessee. (See appendix pg. 35).
Tactic 2: Feature Tennessee State Representative Kevin Brooks on social media posts promoting his support of the
campaign.
Sparking the conversation in the community
Objective 2: Increase awareness of With Purpose in mothers of children ages zero to 14 in our
community by 15% by March 15, 2018.
Strategy 1: Utilize traditional media outlets in the local community to promote With Purpose.
Tactic 1: Radio. Promote With Purpose on Mix 104.1 WCLE, through a guest appearance on the morning show. (See
appendix pg. 19).
Tactic 2: Local newspapers. Utilize Cleveland Daily Banner to promote With Purpose, through a press release.
Strategy 2: Partner with organizations in the community to spread awareness of With Purpose.
Tactic 1: YMCA. Partner with the Cleveland Family YMCA to spread With Purpose’s message through events and a
booth in their lobby during high-traffic hours. (See appendix pg. 21).
Tactic 2: Cleveland Bradley Public Library. Partner with the library to spread With Purpose’s message through existing
events, such as the Jacob Johnson concert and Family Storytelling Time. (See appendix pg. 33).
Tactic 3: Local churches. Feature promotional video and set up booth at churches on Sunday mornings to share
our campaign.
Tactic 4: MOMS Club. Speak at a local MOMS Club meeting and encourage participation in With Purpose campaign
events.
Tactic 5: Hold a candlelight vigil on the evening of March 15 for the community and Lee University students. (See
appendix pg. 37).
Tactic 6: Provide opportunities for mothers to sign the traveling banner as a symbol of their solidarity.
Strategy 3: Partner with local government to spread awareness of With Purpose.
Tactic 1: Work with Tennessee State Representative Kevin Brooks to have March 14 declared With Purpose Day in
Cleveland, Bradley County and the state of Tennessee.
Tactic 2: Feature Tennessee State Representative Kevin Brooks on social media posts promoting his support of the
campaign.
Tactic 3: Encourage Tennessee State Representative Kevin Brooks to attend our candlelight vigil on the evening of
March 15
Strategy 4: Engage mothers of children ages zero to 14 on social media.
Tactic 1: Facebook. Use our page, LeeU With Purpose, to interact with mothers in the local community.
Tactic 2: Instagram. Use our account, @LeeUWithPurpose, to connect with mothers and to share promotional content.
Tactic 3: Feature the traveling banner on social media.
Tactic 4: Feature personal testimonies of those in the community who have been affected by childhood cancer on
social media channels.
5

Sparking the conversation in middle schools
Objective 3: Engage more than 50 of our youth target audience members by March 15, 2018.
Strategy 1: Engage local sixth- to eighth-graders.
Tactic 1: Y-CAP. Partner with Y-CAP, an organization that works with at-risk youth, to spread With Purpose’s message
through a childhood cancer poster contest. (See appendix pg. 29).
Tactic 2: Partner with teachers at local middle schools to spread With Purpose’s message by promoting involvement in
a poster contest to their students.
Tactic 3: Provide opportunities for sixth- to eighth-graders to sign the traveling banner.
Igniting change in the Cleveland/Bradley County community
Objective 4: Enlist at least 10 With Purpose advocates by March 15, 2018.
Strategy 1: Create opportunities for our target audiences to become With Purpose advocates.
Tactic 1: Develop a With Purpose advocate packet that provides practical information about With Purpose and
instructions on how to become more involved. (See appendix pg. 25).
Tactic 2: Promote With Purpose advocate packet on social media.
Tactic 3: Promote With Purpose advocate packet at events.
Evaluation
The measurement of success of any campaign is conducted through evaluative research. We conducted two online
surveys; we collected 259 students responses and 64 mother responses. Additionally, we analyzed participation at
events and our social media engagement.
Sparking the conversation on campus
Objective 1: EXCEEDED
Increase awareness of With Purpose in Lee University students by 25% by March 15, 2018.
During our campaign, we had the opportunity to spread our message across campus by speaking in classes, chapel
services and dorm meetings. We also set up our booth and banner at various athletic events, Greek club events and at
chapel services. Additionally, our promotional slide was displayed across campus on TVs in common areas and before
Tuesday and Thursday chapel services. We strategically placed our messages where all 5,370 students would have the
opportunity to see them. Our post campaign survey results showed that students’ awareness of With Purpose was
increased by 32%.
Sparking the conversation in the community
Increase awareness of With Purpose in mothers of children ages zero to 14, in our
community by 15% by March 15, 2018.
In order to spark a conversation with mothers in the Cleveland/Bradley County community, we attended three
churches, presented to the Cleveland MOMS Club, set up a booth at the YMCA twice and participated in two events
at the Cleveland Bradley County Public Library. Also, we worked with Tennessee State Representative Kevin Brooks to
declare March 14, 2018 With Purpose Day across the state of Tennessee. Our post campaign survey results showed
that mothers’ awareness of With Purpose was increased by 16.4%.
Sparking the conversation in middle schools
Engage more than 50 of our youth target audience members by March 15, 2018.
To inspire our youth target audience, we worked with sixth- to eighth-grade teachers in the Cleveland/Bradley County
schools to recruit students for our poster contest, which received entries from four teams. We reached 27 sixth- to
eighth-graders at the Cleveland Y-Cap and invited the children to participate in the contest as well. A teacher at Lake
Forest Middle School was so excited about With Purpose that she invited us to speak to a group of 67 sixth and
seventh graders. We engaged 94 sixth- to eighth-graders.
6

Media Coverage
On the first day of our campaign, we sent out a press release through the university’s public relations office that was
picked up by several local news outlets.
• The Cleveland Daily Banner
Cleveland’s leading newspaper ran a story about the the Bateman team’s campaign. Our story released on a
Sunday, with a potential reach of more than 12,500 readers.
• Mix 104.1 WCLE Cleveland
WCLE is one of the most listened to radio stations in Cleveland, reaching Bradley, Hamilton and Rhea
Counties. We had the opportunity to be guests on their morning show with host Steve Hartline. Through
their Facebook live, 1,400 people viewed our guest appearance.
• The Chattanoogan
Chattanooga’s online breaking news source featured a story about the Bateman team’s campaign and With
Purpose. This media outlet reaches more than 30,000 users daily, including readers in the Cleveland/
Bradley County community.
• The Cleveland/Bradley Chamber of Commerce
The Chamber of Commerce posted information about our candlelight vigil on its events page, which
reaches 52,829 people annually.
• The Torch
The 2017 - 2018 Bateman Team was featured in the spring edition of The Torch, Lee University’s alumni
magazine. The Torch has a reach of approximately 15,000 readers.
Social Media
Our social media presence was an integral part of our campaign. We used Instagram and Facebook to share stories
from the community and provide information about With Purpose to effectively reach our mother and student
audiences.
• Instagram
@LeeUWithPurpose gained 448 followers over the course of the campaign and garnered 4,792 impressions.
• Facebook
LeeUWithPurpose gained 156 likes on Facebook and acquired 1,027 impressions.
Igniting change in the Cleveland/Bradley County community
Enlist at least 10 With Purpose advocates by March 15, 2018.
Knowing that we would be promoting With Purpose at various events, we saw the need for a practical resource with
clear instructions on how to become a With Purpose advocate. Many who signed our banner followed up by asking,
“What else can I do?” We kept an advocate sign-up sheet at our booth so people could leave their email address
to receive the packet, which includes the With Purpose mission, brand standards and ideas for how they could start
supporting With Purpose in their area. Across Cleveland, 38 people signed up to become With Purpose advocates
and received the With Purpose advocate packet.
Additionally, beyond our expectations, a student was inspired by our campaign to create a With Purpose chapter
on Lee University’s campus, and several people who visited our booth felt inspired to donate; we raised $65 for
With Purpose.
7

Conclusion
In addition to reaching and exceeding all our goals and objectives, the impact of our campaign was felt by members
of our community and Lee University students. Conversations were sparked about the need for more childhood cancer
research. Hundreds were encouraged that igniting change in this community could result in a national wildfire.
• Two-hundred-ninety-seven community members signed our traveling banner to publicly show that
the The Cleveland/Bradley County community cares to see change in the issues surrounding childhood
cancer.
• Sparked the conversation of With Purpose at two chapel presentations (reaching around 3,000 students),
seven large classes (reaching more than 500 students), two mandatory dorm meetings (reaching more than
500 students), an article in the Lee Clarion (reaching more than 1,000 people), posted flyers in 22 campus
buildings (potentially reaching 5,370 students).
• Published article in the Clarion and displayed a slide on TVs across campus, potentially reaching 5,370
students.
• Featured in local news outlets, such as the Cleveland Daily Banner and The Chattanoogan, with a potential
reach of around 50,000 readers.
• Set up our booth and banner at three churches (reaching more than 500 people), four Lee University sports
games (reaching more than 1,300 people), the Cleveland Bradley County Public Library and the YMCA
(reaching more than 200 community members), including mothers of children ages zero to 14.
• Recruited 38 With Purpose advocates at various events.
• Spoke to a group of 67 Lake Forest Middle School students and had them write down their ideas of
how to raise awareness or funds for childhood cancer.
• Inspired community members to carry the torch of With Purpose by hosting a candlelight vigil, which 56
people attended.
• Inspired a sophomore student to establish a With Purpose chapter on Lee University’s campus.
• Collaborated with Tennessee State Representative Kevin Brooks to declare March 14, 2018 With Purpose
Day across the state of Tennessee.
• Our campaign increased awareness of With Purpose by 16.4% in mothers and 32% in students.
Our hope from the inauguration of this campaign was that it would create sustainable conversations both in our
community and nationally. We wanted to ensure that our campaign not only made an impact during implementation,
but inspired others to carry that torch into their everyday lives.
A With Purpose chapter is born….
Knowing that our team would not be here next year to maintain the momentum of our campaign, we decided to
prepare the administrative paperwork required for a chapter should a student feel inspired by our campaign to
establish one. Our preparation paid off when, on the last day of our campaign, after the candlelight vigil, Julie Parsons,
a sophomore Lee University student, approached our team and expressed her desire to start a With Purpose chapter
on campus.
“This entire campaign has been such an inspiration to me. My heart is for these kids -- for these
fighters. I want to serve these families and bring forth hope and light. This chapter and campaign
is a way that I can begin that now.”
- Julie Parsons
Legislation was informed....
Tennessee State Representative Kevin Brooks was a passionate supporter of our campaign. On March 12, Brooks
invited our team to the Tennessee State Capitol to proclaim With Purpose Day across the state of Tennessee in
honor of Sam’s passing. Brooks also shared @LeeUWithPurpose’s mission on his personal social media platforms and
attended our vigil. In addition, our team mailed the traveling banner to U.S. Senator Lamar Alexander along with a
letter explaining that the Cleveland/Bradley County community desires to change the course of childhood cancer
research.
Voices were heard....
It’s the student you pass in the hallway, the parent you stand behind in the grocery line and your theater professor.
Countless members of your community have been affected by childhood cancer. They have a voice, and now we are
listening.
8

Budget
Amount
$ 10.00
$ 10.00
$ 20.00
$ 5.99
$120.18
$ 34.93
$ 13.65
$ 4.36
$ 23.11
$ 27.24
$ 2.69
$ 9.95
$ 10.00
Total: $292.10
Remaining: $7.90
Source
Target
Amazon
Target
Amazon
Starkey Printing Co
Amazon
USPS
Walmart
Facebook and Instagram
Walmart
Staples
CVS
Starbucks
Description
Gift card for mother survey
Gift card for student survey
Gift card for mom focus group
Book for library
Printing
Candles
Shipping Banner
Plates
Boosting social media
Supplies
Printing
Poster
Two gift cards for student and mom survey
Expenses
In-Kind Donations
Amount
$105.86
$125.00
$ 50.00
$ 50.00
$100.00
$ 45.00
$ 25.10
$ 16.00
$ 20.00
$200.00
$ 24.00
$ 3.00
$ 42.00
Total: $802.96
Remaining: $197.04
Source
Crooms and Co. Signs
Matt Stockton
Kaitlyn Anderson
Target
Fred Martin Welding Co
Brooks Screen Printing
UEC Movie Theatre
Dos Bros
Chili’s
Student Development
Chick Fil A
Curriculum Lab
Lee University
Description
Banner
Freelance Video Editing
Logo Design
Gift card
Metal W and P props
T-shirts
Two Movie passes
Three free entree coupons
Meal comp
Snacks for vigil
Small chicken nugget tray
Poster Board
Printing
Donor
Kevin Brooks
Matt Stockton
Kaitlyn Anderson
Target Human Resources
Marty Martin
Brooks Screen Printing
Manager
Manager
Manager
Dr. Mike Hayes
Chick-Fil-A Marketing
Bill Estes
Lee University
9

3
Appendix
Lee University Bateman Team

Table of Contents
About The Team 3
Pre-Campaign Mother Survey 4
Pre-Campaign Student Survey 6
Focus Group: Mothers of Children Ages Zero to 14 8
In-Depth Interviews: Lee University Students 10
Calendar of Campaign Activities 11
Initial Teaser Flyer 12
With Purpose Brochure 13
Media: Press Release 14
Media: Cleveland Daily Banner 15
Media: Lee University Clarion 16
Media: The Chattanoogan 18
Media: Mix 104.1 WCLE 19
The Traveling Banner 20
The Booth 21
Donation Page 22
Social Media Posts 23
Advocate Packet 25
Chapel Slide 26
Speaking Opportunities 27
The Video 28
Middle School Poster Competition 29
Middle School Poster Competition Flyer 32
The Library 33
Library Flyer 34
Proclamation of With Purpose Day 35
Vigil Flyer 36
The Vigil 37
Letter to Senator 39
On-Campus Chapter Proposal 40
Post-Campaign Mother Survey 43
Post-Campaign Student Survey 45

3
About the Team
Lee University’s 2017 - 2018 Bateman Team is pictured above from left to right: Julia Emerson, Kiersten Powers,
Emily Martin and Debra Robbins.
Julia Emerson, a senior double major in theology and public relations, is from Monroe, Michigan. She is a teacher’s
assistant in multiple departments on campus and is involved in PRSSA. For the campaign, Emerson served as the
spokesperson.
Kiersten Powers is a senior public relations major from Leesburg, Virginia. She is the public relations director of PRSSA
and is a public relations intern at Life Care Centers of America. For the campaign, Powers served as the social media
manager.
Emily Martin is a senior public relations major from Atlanta, Georgia. She is a Kairos Scholar and an active member of
PRSSA. She works for both Residential Life and Housing and the School of Music on campus. For the campaign, Martin
served as the community coordinator.
Debra Robbins, a senior public relations major, is from Sweetwater, Tennessee. She practices Tae Kwon Do, is involved
in PRSSA and works at a local eatery, the Bald Headed Bistro. For the campaign, Robbins served as the content
strategist.

4
Pre-Campaign Mother Survey
How familiar would you say you are with the subject of childhood cancer?
Do you know any children who have had cancer or who currently have cancer?
If so, under what circumstances do you know them?
Most answers to this question included knowing those affected by childhood cancer from church, family, their child’s
school or on social media.
About how many children do you think are diagnosed with cancer each day in the United States?
On average, at about what age do you think children are diagnosed with cancer?
The National Cancer Institute receives an annual budget from the United States Government for cancer research.
About what percentage of that budget do you think goes towards childhood cancer research?
Are you aware of any organizations that focus primarily on children’s cancer research?
If yes, what is the name(s) of those organizations?
Responses included organizations such as Make a Wish, Ronald McDonald, Austin Hatcher Foundation and St. Jude
Children’s Research Hospital.
We collected a total of 171 responses from mothers of children ages zero to 14. Questions focused on awareness of
childhood cancer, With Purpose and what inspires mothers to donate to a cause.
Yes 53.22%
No 46.78%
16 7.60%
20 24.56%
37 39.77%
43 28.07%
2 21.64%
6 50.29%
7 20.47%
9 6.43%
12 1.17%
4% 51.46%
16% 31.58%
28% 12.28%
50% 4.68%
Yes 49.41%
No 50.59%

5
Are you aware of the organization With Purpose?
If yes, how would you describe With Purpose?
Only one respondent answered “cancer research,” while every other response said they did not know anything about
With Purpose.
If yes, rate this statement: I have positive feelings about With Purpose.
Is childhood cancer research an issue you would consider donating to?
What issues are you passionate about?
Respondents answers included topics such as poverty, children, cancer, family and education.
Demographics:
Forty-six percent of respondents have children under the age of four and 46% have children between the ages
of five and nine. Forty-five percent of respondents were between the ages of 35 and 44. Professions included teachers,
accountants, stay-at-home-mothers and nurses. Ninety-three percent of respondents were Caucasian and four percent
Hispanic.
Yes 2.37%
No 97.63%
Yes 88.69%
No 11.31%

6
Pre-Campaign Student Survey
How familiar would you say you are with the subject of childhood cancer?
Do you know any children who have had cancer or who currently have cancer?
If so, under what circumstances do you know them?
Respondents answers included topics such as family members, school, hometown, friends or neighbors.
About how many children do you think are diagnosed with cancer each day in the United States?
About how many children do you think die of cancer each year in the United States?
On average, at about what age do you think children are diagnosed with cancer?
We collected a total of 781 responses from Lee University students. Questions focused on awareness of childhood
cancer, With Purpose and what inspires students to become involved with a cause.
Yes 49.87%
No 50.13%
16 6.39%
20 31.97%
37 44.76%
43 16.88%
2 14.32%
6 46.04%
7 24.81%
9 11.38%
12 3.45%

7
The National Cancer Institute receives an annual budget from the United States Government for cancer research.
About what percentage of that budget do you think goes towards childhood cancer research?
Are you aware of any organizations that focus primarily on children’s cancer research?
If yes, what is the name(s) of those organizations?
Responses included St. Jude, Make a Wish and the Ronald McDonald House.
Are you aware of the organization With Purpose?
If yes, how would you describe With Purpose?
Respondents replied N/A.
If yes, rate this statement: I have positive feelings about With Purpose.
Is childhood cancer research an issue you would be interested in volunteering for?
What issues are you passionate about?
Respondents expressed passion on issues such as abortion, child abuse, poverty and family.
In your opinion, rank the following age groups on their level of influence regarding childhood
cancer awareness. One being the most influential age group and six being the least influential.
4% 41.87%
16% 8.54%
28% 15.88%
50% 3.71%
Yes 46.22%
No 53.78%
Yes 1.03%
No 98.97%
Yes 75.16%
No 24.84%
Demographics:
Thirty-one percent were freshmen, twenty-three percent were sophomores, nineteen percent were juniors and
twenty-three percent were seniors. Four percent were African-American, two percent were Asian, eighty-six percent
were Caucasian and four percent were Hispanic.

8
Focus Group: Mothers of Children Ages Zero to 14
We are doing this focus group to help us understand your awareness of childhood cancer. During this focus group, we
are going to ask you all some questions. You may leave at any time if you feel uncomfortable and you do not have to
answer any questions that you do not want to answer. Let’s get started by getting to know you all a little bit.
1. How many children do you have and how old are they?
Mom 1: 3 children (15, 4 and 2)
Mom 2: 3 children (6, 4 and 19 months)
Mom 3: 3 children (4, 2, and 6 months)
2. Do you know anyone who has or has had a child with cancer?
One of the moms knew a girl from her neighborhood who was diagnosed in the 7th grade.
Another mom had a friend whose son had childhood cancer and is now studying to become a doctor.
3. If so, can you tell us about that situation?
The girl is recovering well. The mother indicated that she watched journeys on social media.
4. How does talking about childhood cancer make you feel?
Sad, scary, heartbreaking and empowering.
“It seems that it is so much for a child to go through and it is scary that it could happen to your child.”
“It’s heartbreaking but it could also be empowering.”
“I feel so bad for those poor parents. It makes me feel sad.”
5. Did you know that the National Cancer Institute gives 4% of its annual budget to childhood
cancer research.
All three mothers did not know that funding for children was so low.
6. How does that make you feel?
Shocked and confused.
7. Does this surprise you?
Yes and no. Yes, it is disappointing that children are given so little. No, in the sense that children are such a small
population in comparison to adults.
One mother did not expect the government to give any funding to anything other than toward serving its own
purpose.
8. The pharmaceutical industry develops almost no drugs for children’s cancer because it isn’t
profitable. What is your opinion on that?
Not surprised. The cancer industry makes a great deal of money. Parents do not want to try experimental
treatments
on their children.
One mother believes that lobbyists for pharmaceutical companies are very powerful, and they often are more
concerned with what is profitable than what is right.
9. How does hearing that make you feel?
Strong feelings against the pharmaceutical industry.
10. Do you know of any organizations that deals specifically with childhood cancer research?
Yes.
11. If so, what are the names of those organizations?
St. Jude Children’s Research Hospital
Transition Statement: We’ve talked a little bit about childhood cancer and now we are interested in your thoughts on
nonprofits and how you feel about being involved with them.
12. What are some nonprofits you donate to?
St. Jude Children’s Research Hospital, College Fellowship, Samaritan’s Purse, missionaries and churches.
One mother was employed by the United Way.
A focus group was conducted among mothers of children ages zero to 14. The purpose was to help understand mothers’
awareness of childhood cancer issues. There were two participants in the focus group. A third participant who could not
participate was interviewed afterwards. The responses from all three mothers are summarized below.

9
13. What motivates you to choose that nonprofit over another?
Certain focuses such as Christian and humanitarian values.
Also motivated by amount of donation that is given towards organization’s missions rather than employees.
One mom was motivated by the things that were relevant to her life, nonprofits that are doing good and not
causing more harm.
14. There are so many issues out there. What are some of the issues that stand out to you as being important?
Mental health
Christian issues
Clothing and feeding people
Education
Job training, lifting people out of poverty
15. What makes you gravitate towards those issues?
Mental health because one mother worked on an oncology floor and personally saw the impact the mind made
on the body.
Christian issues because one of the mothers is a Christian.
16. What issues do your children care about?
Making friends
Homelessness
Reading
Food
17. What motivated them to care about these issues?
Motivated by encountering these issues either through home, school or church experiences.
18. Do you believe your children have the power to make differences in these issues?
All three moms said yes.
19. If so, in what ways?
Children can recognize a need and meet it. Depending on the age, children can see that what they do is helpful.
When kids become passionate about something, it can soften adults to want to be more involved as well.
20. What clubs is your child involved in?
Church
Food pantry
Drama
Writing clubs.
With Purpose is an organization that empowers young voices to raise awareness for childhood cancer and the lack of
funding towards treatment research.
21. Would your child want to become involved in a club like this?
Yes.
22. What kind of activities would motivate your child to become involved in a club like this at their school?
Inflatables, animals and crafts.
23. What are some ways that you believe your child can make a difference in childhood cancer awareness?
T-shirts
Fundraising walk
Fundraise
“Really I am the hindrance. If there was some resource or activity that they could participate in they would do it if
mommy wasn’t so tired. We raise money for New Hope Pregnancy Center but we never go on the walk. Why?
Because I am sleeping in.”
“Educating [my daughter] would be the most important part first because if she doesn’t know what she is saying
or how to say it, it’s out of sight, out of mind.”

10
In-Depth Interviews: Lee University Students
What clubs are you involved in?
We asked this question in order to gauge student involvement with on-campus clubs.
Every student we spoke to was involved in some kind of on-campus club, except for one student we spoke to
who was dual-enrolled.
Have you ever been involved in a service club on campus?
Four out of 10 students we interviewed were involved with a specific service club on campus. Service is a
requirement at our university, so all students complete some kind of community service. However, not everyone
commits to a service-oriented club.
What motivated you to get involved in the clubs you are involved in on campus?
Students said they were primarily motivated by community. Almost everyone said they were motivated to join
a club either because a friend asked them to or told them about it, or because they wanted to find a good
community. Others mentioned wanting to give back as a motivation.

Would you be interested on being a part of a club that was focused on childhood cancer awareness?
Nine out of the 10 students said they would “probably”want to participate in a club focused on childhood cancer.
The one student who was not interested said that he would participate if it was more focused on spending time
with children, but was not interested in raising awareness or funds.
If there was a club like that on campus, what kind of activities would you want to see them doing?
Eight out of 10 students mentioned that they would want the club to focus on visiting kids or families of kids with
cancer. The other two students were less certain on what the club should look like, but both of them hoped it
would be well organized and make a significant impact in the community.
What kind of events would you enjoy planning or being a part of?
For this question, many students mentioned wanting to visit children in hospitals. A few students wanted
there to be casual events with food. Every student interviewed wanted to emphasize action over
awareness. They all believed awareness was the important first step, but they wanted there to be definitive
action that followed immediately after.

How much time would you be willing to invest?
Each student said they would be willing to commit between one and three hours per week to a new club.
Do you have any friends who’d be interested in a club like this?
A few people mentioned having spoken to some of their friends about cancer, but for the most part they did
not know anyone.
In-depth interviews were conducted with eight Lee University students. Questions focused on club involvement and
their level of willingness to get involved in a future chapter of With Purpose. The responses of these eight students
are summarized below.

11
Calendar of Campaign Activities
February
15
17
19
20
21
23
24
25
26
27
28
Launch the campaign by hanging flyers and writing chalk messages on campus at 6 a.m.
Set up a booth at the Family Story Time at the Cleveland Bradley County Public Library; Set up a booth at the
Mother-Son Dance hosted by Family Cornerstone
Set up a booth at the Jacob Johnson children’s concert at the Cleveland Bradley County Public Library
Speak at the Bowdle O’Bannon Hall and Storms Hall mandatory dorm meetings
Introduce the middle school poster competition at Y-CAP
Present With Purpose to the MOMS Club of Cleveland; Set up a booth at Delta Zeta Tau’s event, The Hookup
Set up a booth at the baseball and softball games on Lee University’s campus
Set up a booth at Trinity Presbyterian Church
Speak in two core religion classes and show our video to students; Hang the banner in the Paul Conn Student
Union for students to sign
Present about With Purpose before the Lee University chapel service; Set up a booth at the male and female
basketball games on Lee University campus
Speak in two core religion classes and show our video to students; Go for a second session at Y-CAP;Set up a
booth at Pi Kappa Pi’s event, Java and Jams
2
3
4
5
8
11
12
13
14
15
March
Speak on Mix 104.1 WCLE
Take the banner to Tennessee State Representative Kevin Brooks for him to sign
Judge the contestants for the middle school poster competition; Host Family Story Time at the Cleveland
Bradley County Public Library
Set up a booth at Mount Olive Church of God and show our promotional video during service
Set up a booth at the YMCA during a period of high traffic in the morning
Host an activity at the Lake Forest Middle School; Set up a booth at the YMCA during a period of high
traffic in the evening
Set up a booth at Broad Street United Methodist Church
Speak in three benevolence classes at Lee University; Travel to Nashville, Tennessee to declare March 14
With Purpose Day across the state of Tennessee
Present about With Purpose before the Lee University chapel service
With Purpose Day across the state of Tennessee
Host the candlelight vigil honoring those who have been affected by childhood cancer; Mail the banner to
U.S. Senator Lamar Alexander

12
Are you living
your life
with purpose?
Stay tuned.
With-Purpose.org
@leeuwithpurpose
LeeU With Purpose
Initial Teaser Flyer

14
Media: Press Release
Lee University public relations students to launch an awareness
campaign for childhood cancer nonprofit, With Purpose
CLEVELAND, Tenn. (Feb. 15, 2018) – The Lee University Bateman team is teaming up with With Purpose to raise
awareness for the lack of funding for childhood cancer research.
Only 4% of the National Cancer Institute’s funding goes toward childhood cancer treatment research. Additionally, 17
new adult cancer drugs were approved in 2017, while only three drugs for childhood cancer have been approved since
the ‘70s.
With Purpose is a nonprofit organization that raises awareness for the lack of funding for childhood cancer treatment
research and empowers youth and community members to be agents of change in the fight for safe and effective
treatments.
Childhood cancer affects many people in the Cleveland community, but the majority are not aware of the issues of
funding and the lack of safe and effective treatment options until they are dealing with it. One such person is Dr.
Christine Williams, associate professor of theatre, whose son was diagnosed with cancer at a young age.
“With Purpose is a great organization that is filling a huge need that we have in our society right now,” said Williams.
“They are helping to ensure that these kids, who are our future, have a future and have all possibilities opened to them
by helping to provide a better course of treatments for more kids.”
The 2017-2018 Lee University Bateman team members, Kiersten Powers, Emily Martin, Julia Emerson and Debra
Robbins, will be implementing a campaign until March 15 that will focus on sparking a conversation about childhood
cancer in the Cleveland community and igniting change.
“This team is competing on a national level against approximately 70 other universities, and whether they win or not,
they will be part of something bigger than themselves - being a part of winning the war to defeat childhood cancer in
our nation,” said Dr. Patty Silverman, Bateman coach and professor of public relations.
The Public Relations Student Society of America’s Bateman Competition is a national competition that gives public
relations students the opportunity to plan and implement a campaign for a client. With Purpose is the 2017-2018 client.
“We are so excited to shed light on this situation,” said Debra Robbins, content strategist. “With Purpose was founded
on the basis that children deserve more than 4%, and the idea that children can be agents of change in the fight for
safe and effective treatments.”
For more information on With Purpose, visit With-Purpose.org, LeeU With Purpose on Facebook and Instagram, or
email withpurposeleeu@gmail.com.
###

15
Media: Cleveland Daily Banner
Bateman Team Launches Campaign for With Purpose
Posted Saturday, February 17, 2018
Click Here to Access this Story
Lee University’s Bateman team is launching its campaign this month for the nonprofit With Purpose. The team consists of
senior public relations majors Julia Emerson, Emily Martin, Kiersten Powers,and Debra Robbins.
The team is implementing a campaign through March 15, titled “LeeU With Purpose,” focusing on sparking a
conversation about childhood cancer in the Cleveland community with the goal to ignite change.
With Purpose is a nonprofit organization whose mission is to raise awareness for the lack of funding for childhood cancer
treatment research and empowers youth and community members to be agents of change in the fight for safe and
effective treatments.
The Bateman team has been working since October 2017 to create a public relations campaign for its client. According
to the team members, childhood cancer affects numerous people in the Cleveland community, but many are not aware of
the issues of funding and the lack of safe and effective treatment options.
“With Purpose is a great organization that is filling a huge need we have in our society right now,” said Dr. Christine
Williams, a Cleveland resident and theatre professor at Lee, whose son was diagnosed with cancer at a young age. “They
are helping to ensure that these kids, who are our future, have a future and have all possibilities opened to them by
helping to provide a better course of
treatments for more children.”
According to the National Cancer Institute, only 4 percent of its funding goes toward childhood cancer treatment
research. Additionally, 17 new adult cancer drugs were approved in 2017, while only three drugs for childhood cancer
have been approved since the 1970s.
The Bateman team has created a banner for the community to sign to help show its support for the campaign. Team
members will bring the banner to every event they attend, and will hang it outside of Lee University’s Paul Conn Student
Union later this month through March 15. At the campaign’s conclusion, the team will mail the banner to Congress “to
show that the Cleveland community cares.” Everyone in the community is encouraged to sign the banner.
“This team is competing on a national level against approximately 70 other universities, and whether they win or not, they
will be part of something bigger than themselves – being a part of winning the war to defeat childhood cancer in our
nation,” said Dr. Patty Silverman, Bateman coach and professor of public relations.
The Public Relations Student Society of America holds the Bateman Team Competition every year. It is a competition in
which approximately 70 schools select four or five students to create a public relations campaign for a national client. The
teams are required to research, plan, implement, and evaluate their campaign during the school year, and turn in their
submission to national PRSSA for judging. The challenge is that teams have only from Feb. 15 to March 15 to implement
their campaigns. All events, social media, and media coverage must be completed by March 15.
In April, PRSSA selects top contenders who then present to a panel of judges. The winning team receives $3,500 and a
trophy; second place receives $2,500 and a plaque, and third place receives $1,500 and a plaque.
“We are so excited to shed light on this situation,” said Robbins, the team’s content strategist. “With Purpose was
founded on the basis that children deserve more than 4 percent, and the idea that children can be agents of change in
the fight for safe and effective treatments.”
For more information on With Purpose, visit https://www.with-purpose.org/. For more information or to support the
Bateman team’s campaign, follow @LeeUWithPurpose on Facebook and Instagram or email withpurposeleeu@gmail.com.

16
Media: Lee University Clarion
PR student team to honor childhood cancer victims in candlelight vigil
By Holly Bonner, Staff Reporter, March 14, 2018
On March 15, the Bateman Team will be holding a candlelight vigil at Lee University to honor those who lost their lives to
childhood cancer.
The event is part of the campaign “LeeU With Purpose,” which calls on the Cleveland community to “ignite change.”
The Public Relations Student Society of American (PRSSA) holds the Bateman Competition annually. The Bateman Team
is made up of four to five senior public relations majors who compete to design a campaign for a client they are assigned.
This year, they are representing With Purpose.
With Purpose is a nonprofit organization whose mission is to raise awareness for the lack of funding for childhood cancer
treatment research. They seek to empower youth and community members to be agents of change in the fight for safe
and effective treatments.
Erin Benson founded With Purpose in 2014 when her son was diagnosed with a fatal form of brain cancer.
“I know when Sam was still alive, I was furious that there were no life-saving treatment options for him,” Benson said.
“In short, there was no hope. I want to create hope. I want families to feel seen and to know there are people that want
change.”
According to With Purpose, the National Cancer Institute allocates only 4% of its funding for treatment of all types of
childhood cancers. In the last thirty years, four new treatments have been approved by the FDA to treat childhood cancer.
With Purpose tries to change those statistics through awareness. They also support organizations that work to develop
more clinical trials and provide incentives for pharmacies who develop drugs for childhood cancer.
“After Sam died, I didn’t know if I could keep running With Purpose. I didn’t think I could engage with the disease that
killed my son day in and day out,” Benson said. “A few weeks after his funeral, a group of Sam’s neighborhood friends
approached me and said they wanted to help With Purpose by planning an event. And they did: they organized a neigh-
borhood fun run and raised more than $10,000 in one morning.”
Hundreds of kids between the ages of 5 and 25 have volunteered with With Purpose since it began. By getting young
leaders involved, With Purpose hopes the next generation will believe they can change their communities.
Senior public relations major and public spokesperson for the Bateman Team Julia Emerson said that the campaign is
aimed at making cancer research funding more accessible to everyone.
“You think that cancer is something only adults or someone that is really smart can tackle,” Emerson said. “With Purpose
says, ‘No, we believe kids have the ability to be more creative, more innovative with fresher ideas.’”
The candlelight vigil is one opportunity for the Cleveland community to contribute to the “LeeU With Purpose” cam-
paign. Vice President for Student Development Mike Hayes and theatre professor Dr. Christine Williams will be speaking.
Williams will be talking about her experience as the mother of a son who was diagnosed with cancer and survived.
According to Emerson, With Purpose is also important on a local level.
“It’s amazing, when you talk to people, how much it impacts our community and how much it is here whether we want to
talk about it or not,” Emerson said.
(Continued)

17
Media: Lee University Clarion
Dr. Patty Silverman, the academic advisor for the Bateman Team, said she believes the team is more passionate about
their client because almost all of them have known someone diagnosed with cancer.
Sophomore interdisciplinary studies major Michael Hebron was diagnosed with Hodgkin’s Lymphoma last July. After un-
dergoing twelve treatments at the Simmons Cancer Institute in Illinois, he was pronounced cancer-free on Jan. 12.
Hebron said he plans to be an elementary school teacher and wants to use his battle with cancer to connect with his
future students.
“I feel like that can be a unique opportunity to be able to speak to a student, if cancer has any prominence in their life,”
Hebron said.
The Bateman Team created a banner for the campaign for people to sign. When not outside the Paul Conn Student
Union, it follows the Bateman Team to their events. After the candlelight vigil, the campaign is sending the banner to
Congress “to show that the Cleveland community cares.”
“I think with anything, if you don’t know, then you don’t do anything. If you don’t know there is a problem, you are not
going to be aware or concerned,” Silverman said. “But I think creating awareness that there is such little research and
treatments allows people to be heard. They can go to their…representative and get them to pass laws that more research
be done.”
The campaign is running from Feb. 15 to March 15. In April, the PRSSA will choose the top schools to go before a panel
of judges. The winning team receives $3,500 and a trophy; second place receives $2,500 and a plaque; and third place
receives $1,500 and a plaque.
The candlelight vigil will be held at the Lee University Amphitheater at 7:30 p.m.

18
Media: The Chattanoogan
Bateman Team Launches Campaign For With Purpose
Wednesday, February 21, 2018 - by Emily Martin, Lee University
The Bateman team members pictured, from left, Kiersten Powers, Julia Emerson, Debra Robbins, and Emily Martin
Lee University’s Bateman team is launching its campaign this month for the nonprofit With Purpose. The team consists
of senior public relations majors Julia Emerson, Emily Martin, Kiersten Powers, and Debra Robbins.
The team is implementing a campaign through March 15, titled “LeeU With Purpose,” focusing on sparking a
conversation about childhood cancer in the Cleveland community with the goal to ignite change.
With Purpose is a nonprofit organization whose mission is to raise awareness for the lack of funding for childhood
cancer treatment research and empowers youth and community members to be agents of change in the fight for safe
and effective treatments.
The Bateman team has been working since October 2017 to create a public relations campaign for its client. According
to the team members, childhood cancer affects numerous people in the Cleveland community, but many are not aware
of the issues of funding and the lack of safe and effective treatment options.
“With Purpose is a great organization that is filling a huge need we have in our society right now,” said Dr. Christine
Williams, a Cleveland resident and theatre professor at Lee, whose son was diagnosed with cancer at a young age.
“They are helping to ensure that these kids, who are our future, have a future and have all possibilities opened to them
by helping to provide a better course of treatments for more children.”
According to the National Cancer Institute, only four percent of its funding goes toward childhood cancer treatment
research. Additionally, 17 new adult cancer drugs were approved in 2017, while only three drugs for childhood cancer
have been approved since the ‘70s.
The Bateman team has created a banner for the community to sign to help show its support for the campaign. Team
members will bring the banner to every event they attend and will hang it outside of Lee University’s Paul Conn
Student Union later this month through March 15. At the campaign’s conclusion, the team will mail the banner to
Congress “to show that the Cleveland community cares.” Everyone in the community is encouraged to sign the banner.
“This team is competing on a national level against approximately 70 other universities, and whether they win or not,
they will be part of something bigger than themselves - being a part of winning the war to defeat childhood cancer in
our nation,” said Dr. Patty Silverman, Bateman coach and professor of public relations.
The Public Relations Student Society of America holds the Bateman Team Competition every year. It is a competition
in which approximately 70 schools select four or five students to create a public relations campaign for a national
client. The teams are required to research, plan, implement, and evaluate their campaign during the school year and
turn in their submission to national PRSSA for judging. The challenge is that teams have only from Feb. 15-March 15 to
implement their campaigns. All events, social media, and media coverage must be completed by March 15.
In April, PRSSA selects top contenders who then present to a panel of judges. The winning team receives $3,500 and a
trophy; second place receives $2,500 and a plaque, and third place receives $1,500 and a plaque.
“We are so excited to shed light on this situation,” said Ms. Robbins, the team’s content strategist. “With Purpose was
founded on the basis that children deserve more than four percent and the idea that children can be agents of change
in the fight for safe and effective treatments.”
For more information on With Purpose, visit https://www.with-purpose.org/. For more information or to support the
Bateman team’s campaign, follow @LeeUWithPurpose on Facebook and Instagram or email
withpurposeleeu@gmail.com.

19
Media: Mix 104.1 WCLE
Link to Facebook Live Video
As part of our efforts to raise awareness for With Purpose, Mix 104.1 WCLE featured our team on their station. The
feature included an interview with host Steve Hartline. Questions were addressed as to what the Bateman Competition
is, details regarding the LeeU With Purpose campaign, with special attention to ways the audience could get involved
in With Purpose.

20
When our team first discovered that only 4% of the federal cancer research funding went toward childhood cancer,
we knew that we needed to try to change that statistic. Since the budget is determined by Congress, we quickly
determined that legislative action was necessary. The banner we created gave community members a concrete,
immediate way to take a stand and ignite change.
We brought the banner to all of our events, and it was an excellent conversation starter. With starting that
conversation, many community members signed the banner as a sign of solidarity with the movement towards more
childhood cancer research funding. We also left the banner hanging outside a central building on campus for many
days, with markers provided for those inspired to sign. At the end of our campaign, we mailed the banner to our
U.S. Senator, Lamar Alexander. We gathered a total of 297 signatures, including a signature from Tennessee State
Representative Kevin Brooks.
The Traveling Banner

21
The Booth
After conducting our primary research, we quickly realized that our target audiences were extremely busy and hard to
reach. As a result, we did not want to ask our target audiences to come to us. We created the traveling booth so that
we could take our message to them, wherever they were. We went to the YMCA, community events, churches, sports
games, schools, MOMs club, on-campus events and more in order to share the message of With Purpose with as many
people as possible. At the booth, we had informational flyers, a sign-up sheet for anyone who wanted to become an
advocate and our banner. We spoke to hundreds of people over the course of our campaign simply by stationing our
booth in the middle of their everyday lives.

22
Donation Page
We set up a donation page in order to give those interested a resource to do so. Although donations to With Purpose
were not a main focus of our campaign messaging, we still had many people ask about where they could donate to
With Purpose. As a result, we had $65 raised for With Purpose during our campaign.

23
Social Media Posts
We discovered in our pre-campaign research that people learn about a cause from word-of-mouth. With that
knowledge, we utilized Instagram and Facebook to share stories using #SparkTheConversation and #IgniteChange
to create a dialogue in the community. We also hosted a social media contest to spread the mission of With Purpose
further than the followers we had at the time, maximizing our reach. By the end of our campaign, we had gained 448
Instagram followers and 156 likes on Facebook.
Check out our Instagram page here.
Check out our Facebook page here.

25
Advocate Packet
With Purpose
Advocate Program
Everything you need to know about
becoming a With Purpose advocate
Lee University 2017-2018 Bateman Team
How With Purpose Helps
• Failure to Fund: The National Cancer Institute (NCI) designates roughly 4
percent of its research budget to all forms of childhood cancer. With Purpose
supports advocacy and awareness efforts that attempt to persuade the NCI
to increase the percentage spent on childhood cancers.
• Failure to Pursue Breakthroughs: Too often, promising research for
childhood cancer is published but does not result in clinical trials or new
translate promising research into real clinical trials.
• Market Failures: While pharmaceutical companies play a major role in
developing treatments for adult cancers, they rarely invest in pediatric cancer
an advocacy organization that has generated almost $1 billion in incentives
for companies to develop drugs for kids with cancer.
8
We created the advocate packet to equip those interested in representing With Purpose in their own communities.
The slides below represent a portion of the 19 slide document. Topics covered in the packet include the With Purpose
mission, ideas on how to support With Purpose in their area and brand standards.
Click here to access the complete advocate packet.
How You Can Make a Difference
1. Create social media posts
Share about With Purpose on your social media platforms!
Hashtags to use: #with purpose #iamhappy #SparkThe Conversation
#IgniteChange
Tag @realwith purpose in every post
2. Share your story and ideas on how to make a difference
Big ideas and stories are the driving force behind the With Purpose
movement. Submit your ideas and share your story on the With Purpose
website: https://www.with-purpose.org/join-with-purpose
3. Become a mentor of a youth advocate
Youth can have big ideas on how to make a difference but bringing the
ideas to life requires the passion and empowerment of a mentor. Fill out a
form on the With Purpose website to learn how you can become a youth
advocate mentor in your local community: https://www.with-purpose.org/
join-with-purpose
12
Setting up a Chapter
What you need to know and where to start
Starting and maintaining a With Purpose chapter is a great way to make
a difference and raise awareness in your school and local community.
Chapters can include members from Kindergarten through college. Be
Below is a list of tips on how to get started:
Kindergarten through high school chapters
Every school has its own process for recognizing a chapter. The process
for starting a chapter can usually be found in a student handbook. Ask
information on starting a chapter.
16

26
Chapel Slide
Chapel occurs every Tuesday and Thursday morning and is required for Lee University students to attend 70 percent of
services. Our slide was displayed before chapel service during the course of our campaign.
Only 4% of federal cancer research funding goes
toward childhood cancer.
Spark the conversation.
Ignite change.
With-Purpose.org
@leeuwithpurpose
LeeU With Purpose

27
To better educate and spread awareness of the With Purpose campaign, we scheduled several speaking events to
reach each of our target audiences. The speaking sessions included sharing the With Purpose message, informing
those listening of our events, campaign details and ways people could get involved. To reach college students, we
spoke in six Lee University classes, each with a minimum of 30 students from a variety of majors across campus, two
campus chapel services and two male and female dorm meetings. For mothers of children 14 and under, we spoke at
MOMS Club of Cleveland,Tennessee, a group of stay-at-home mothers. To reach middle school students, we spoke
at two Y-CAP meetings, a program designed for kids referred by the school system or juvenile court system. We also
spoke to a group of more than 60 middle school students at Lake Forest Middle School.
Sample Speaking Script
Hello my name is [insert name] and I am with a team of senior public relations majors representing With Purpose, a
nonprofit childhood cancer research organization. With Purpose strives to bring awareness to the fact that children
only receive four percent of the government’s annual budget for new cancer treatment options. Since the 1970’s
children with cancer are only given three treatment options. Adults received 17 new cancer treatment options in 2017
alone. One of the great things about With Purpose is they believe young people have the power to make a difference.
So how can you get involved to make a difference? My team believes that change can occur through sparking the
conversation. Through engaging in conversations with one another we can ignite change in the research gap. We are
asking you to do three things. One, follow us on social media! You can find us by looking up LeeU With Purpose on
Facebook and Instagram. Two, sign the banner! By signing you are showing your support that children deserve more
research funding. At the end of our campaign we will send the banner to congress. Lastly, come to our vigil! We will be
hosting a candlelight vigil in support of childhood cancer on Thursday, March 15th at 7:30 PM in the Lee Amphitheater.
We will have speakers from the local community share their experiences with childhood cancer. Please come and show
your support. By sparking the conversation, we can ignite change in the fight against childhood cancer. Thank you!
Speaking Opportunities

28
LeeU With Purpose: Childhood Cancer In Our Community
Link to Youtube video
In addition to uploading our video to Youtube, we also uploaded it to Facebook, gaining 655 views on the full length
video, 240 views on a shorter clip of the video and 181 views of the video on Instagram.
Video Script:
Text: [According to the National Cancer Institute 1,790 children die from cancer each year. Despite this, only 4% of
their annual budget is given toward childhood cancer research. In 2017, 17 new drugs were approved for adult cancers.
Since the 1970s, there have only been 3 for children]
Abby Houston: I had a sister named Victoria, and she was born in 2004. And in 2006 at 18 months old she started dis-
playing various signs and symptoms. She was very tired all the time, just a lot of things that toddlers don’t do. So we
took her to the doctor and she was diagnosed with Stage 4 neuroblastoma which is a form of childhood cancer.
Dr. Christine Williams: Aidan had, had for several months some illnesses that just took forever to go away. January 10,
he had been sick with croup for a while, which a lot of kids get and we didn’t think was a big deal. My husband took
him to the pediatrician that morning and he said, “They’re saying something about bone marrow.” We had to go to
the fifth floor of this one building at Erlanger, and I remember the elevator doors opening and it said pediatric blood
disorders and oncology. And it turned out that, that started a journey that was going to last for many years.
Houston: She was treated at East Tennessee Children’s Hospital and then later at Cincinnati Children’s Hospital. She
underwent a clinical trial at Boston Children’s Hospital later on for liver failure and in May of 2008 she died. I think after
seeing all the statistics, it’s very clear that it’s not a focus right now.
Christine Williams: Many of the kids who have pediatric cancer have to go through radiation therapy and then they can
deal with infertility later.
Aidan Williams: The effects from leukemia kind of messed around with my brain cells to where I couldn’t really remem-
ber like, some even simple stuff. I could feel the pain even though I couldn’t remember where I was.
Christine Williams: One of the most frustrating things about the lack of funding is that we continue to use older meth-
ods of treatment, when there might be new ways to treat it and it might not be as damaging.
Aidan Williams: It’s very hard how a parent could see their child in a bed, being diagnosed with cancer. It’s just not right
for families.
Houston: There’s so much hope to be placed in this area, and that’s going to be furthered with more research, more
testing, more clinical trials. And people have the knowledge and the capabilities of finding that.
Christine Williams: With Purpose is a great organization that is filling a huge need that we have in our society right
now. They are helping to ensure that these kids, who are our future, who are going to take our world to the next stage,
have a future and have all possibilities open to them by helping to save more kids and to provide a better course of
treatment for more kids.
The Video

29
The team anticipated early on that it would be difficult to reach middle schoolers. Despite this, we wanted to find
creative ways to empower them and show them they could make a difference in the local community. That is when we
came up with the idea for the middle school poster competition. The contest asked students to come up with their
own idea for raising awareness or funds for childhood cancer. With the support of teachers at all three local middle
schools, we spread the word about our competition. We also partnered with Y-CAP and the YMCA to encourage
more students to submit their projects. As the competition progressed, however, we realized students were not able
to participate for a variety of reasons (time commitments, lack of parental support or lack of desire). That is when we
quickly adapted our plan and added an additional event where we were able to do an interactive lesson at a local
middle school with over 60 middle school students, having these students write out their ideas to make a change in
childhood cancer. For those who participated in our poster contest, we hosted the display at the YMCA to judge the
posters and choose a winner. We also displayed the posters at the vigil as well.
Information about the competition and the activity is included below.
Speaking at Y-Cap
Winner of the poster contest
Middle School Poster Competition

30
With Purpose Competition Application
Lee University’s Bateman team is proud to host the first ever With Purpose Competition in partnership with With Purpose,
an organization aimed at raising funds and awareness for childhood cancer research. This competition is open to any
middle school student in the Cleveland area, and can be completed alone or in groups of 2 or 3. The teams will create
an original plan for an event of any kind that would raise awareness and/or funds for With Purpose and childhood cancer
research. This plan should be displayed on a simple, but creative poster board. They will be presented and judged at the
final competition.
The goals of this competition are to increase awareness of childhood cancer issues and the organization With Purpose
among young people in the area, inspire young people to take action in their own community, and creatively integrate
education and advocacy. We hope that through the course of this competition, middle schoolers in the Cleveland
community will embrace the power of their voices and make a true impact in the childhood cancer field.
Prizes
The first place winners will receive a certificate, two free movie passes and Target gift card.
About With Purpose
With Purpose is a non-profit that was started by a mother after discovering limited treatments available for children with
cancer when her son was diagnosed in 2013. With Purpose is a youth and community-led movement dedicated to making
sure kids with cancer have access to safe and effective treatment options. They believe kids with cancer should have hope
for a bright future. With Purpose advocates for families affected by childhood cancer, empowers youth and community
leaders to take action and invest in ground-breaking initiatives that remove the barriers to advancing treatment for
childhood cancer.
Tips!
Start by looking at the With Purpose’s website. The goal of this competition is to come up with ideas to further the
mission of With Purpose by raising awareness and/or funding for childhood cancer. On their website, you can see the
different events they’ve hosted in the past and hopefully gain some great ideas on creating your own!
Be creative and neat! Keep your poster organized by coming up with a plan before placing things on the poster board.
Since this is a competition that will put each contest on display, the visual aspect will be important. So make your poster
board stand out with your creativity.
Rules & Guidelines:
1. Before beginning the competition, students interested in participating must complete an
application stating their intention to compete.
2. The work submitted for this competition must be the work of the students involved. Fraud and plagiarism are not
acceptable at any level, and it is fully expected that the students will be the ones creating the entire project from start
to finish. Submitting the work of someone else as if it is your own will result in immediate disqualification from the
competition.
Application:
3. Each plan submitted should have at least the following sections:
- Research: Before completing this project, you should do some research on childhood cancer and non-profit
organizations. Please summarize the research in 500-700 words in this section.
- Budget: You should be able to complete your plan for $50 or less. In this section, you need to explain what you will
spend money on in order to make this plan happen. For example, if you want to buy decorations for your event, you
should explain that you need to spend $20 at Hobby Lobby for decorations.
- Description of Event: This section should explain everything you want to occur at the event. This section should be at
least 3 paragraphs, describing the event as a whole from start to finish.
- Bibliography: Cite all sources in this section.
- Be creative! Although there are four parts (above) that must be included in every project, students should exercise their
creativity to make each project stand out. Feel free to include pictures, drawings, quotes, decorations, or anything that
helps your project shine above the rest.

31
With Purpose Competition Application
Name: ________________________________________________________________________
Team Members Names: __________________________________________________________
School: _______________________________________________________________________
Title of Project: ________________________________________________________________
Terms and Conditions:
This competition is open to students from the Cleveland/Bradley County area in grades 6, 7, and 8. Teams should consist
of no less than 2 and no more than 3 students.
Students must submit their application as their intent to enter on or before February 28, 2018.
In order to be considered for the grand prize, students must bring their completed projects to the Cleveland YMCA on
March 3rd at 11:00 AM. Students can invite their family and friends to this event, and judges will review each project be-
fore awarding the grand prize.
Everything submitted must be the original work of the students on the team. Parents, guardians or teachers may give
advice, but should not complete any portion of the project on behalf of the students.
By participating in this event, the student and their parent or legal guardian gives permission for the student and their
project to be photographed and posted on various social media accounts.
The winner will be selected by a team of impartial judges
The Grand Prize winning team will receive a certificate, two free movie passes and a Target gift card.
I agree to the terms and conditions outlined above.
___________________________________________ _______________
Signature of Student Date
___________________________________________ _______________
Parent/Legal Guardian Signature Date

32
Middle School Competition Flyer
WITH
PURPOSE
February 15 - March 3
March 3
Cleveland YMCA
11:00AM
GRAND PRIZE: 2 Free Movie
Passes and a Target gift card!

33
We discovered from our mothers focus group that one of the best ways to reach mothers of children 14 and under
would be to partner with existing organizations such as the local library. Through a fusion of collaboration, we were
able to schedule three different events with the library. A booth was setup at the first event where we were able to
shadow Family Storytelling Time, a themed book reading and activity for families and their young children. Shadowing
Family Storytelling Time allowed our team to prepare for leading a future Family Storytelling Time. At the second
Family Storytelling Time, we chose a childhood cancer theme. We read books on childhood cancer, shared about
With Purpose and assisted in a bookmark activity where each child could color a bookmark that highlighted making
a difference. The library also invited us to set up our booth and banner at a concert for Jacob Johnson, a well known
children’s song musician.
Fed 19 - Jacob Johnson Concert
March 3 - Family Story Time
Library

34
Flyer posted on Facebook by Cleveland Bradley County Public Library.
Library Flyer

35
Proclamation of With Purpose Day

36
Vigil Flyer
With Purpose
CandlelightVigil
Join us in remembering the young lives that have
been affected by cancer. The vigil will take place in
the amphitheatre at the heart of Lee University. Dr.
Mike Hayes, Dr. Christine Williams, and more will be
sharing about how childhood cancer has affected
their lives and this community.
Thursday, March 15 | 7:30 p.m.
With-Purpose.org
@LeeUWithPurpose
LeeU With Purpose

37
Following the Lee flame logo and the Spark the Conversation and Ignite Change theme, we decided to close our
campaign with a candlelight vigil in honor of all those affected by childhood cancer. The vigil was established to
provide a platform for those affected by childhood cancer to be heard. We partnered with the Student Leadership
Council in running the event. Food and drinks were provided. The With Purpose booth and banner were displayed
along with the posters created by the middle school poster contest. Dr. Mike Hayes, Vice President of Student
Development, opened the event with a prayer. Three speakers, each impacted by childhood cancer, shared their story.
These speakers included am eight-year-old survivor, a twenty-one-year-old survivor and a mother.
“This entire campaign has been such an inspiration to me. Especially tonight and hearing the stories shared. My heart
is for these kids, for these fighters. I want to serve these families and bring forth hope and light, to reflect back the
light that they so brightly shine and that they sometimes need reminded of. This chapter and campaign is a way that I
can begin this now, through this and through this and through volunteering with other organizations, I am able to serve
those who already capture my heart and who already capture my heart and who stir me forward to bring change to this
community. To the way it is viewed. To the resources available. To bring about a hope that is great than 4 percent.” -
The Vigil

39
March 15, 2018
The Honorable Lamar Alexander
455 Dirksen Senate Office Building
United States Senate
Washington, DC 20510
Dear Senator Alexander:
Our names are Emily Martin, Kiersten Powers, Debra Robbins and Julia Emerson. We are students at Lee University
in Cleveland, Tennessee. For the past month, we have been working in Cleveland to raise awareness about the issues
facing childhood cancer and the childhood cancer organization With Purpose.
Are you aware that only 4% of the National Cancer Institute’s budget is directed towards childhood cancer research?
Meanwhile, thousands of kids are killed by the disease every year. Not only this, but the treatments that do exist to
treat childhood cancers are often extremely harmful and have side effects that last a lifetime. There have been little to
no advancements in these treatments in decades - in part due to lack of funding for research. For example, there have
been only 3 new drugs approved to treat childhood cancer since 1970, while there were 17 new drugs approved to
treat adult cancers in the year 2017 alone. We want to change these statistics, and you can help.
With Purpose is an organization that was founded by a mother, Erin Benson, after her son was diagnosed with a form
of childhood cancer. At the time of his diagnosis, she was told that there was a 0% chance of his survival. That shocked
her, and inspired her to try to raise awareness and funding for more clinical trials and research to find cures.
There are two ways we are asking you to make a difference in this battle. The first is by voting yes on the STAR Act,
a bipartisan legislation that will advance pediatric cancer research and child-focused cancer treatments, while also
improving childhood cancer surveillance and providing enhanced resources for survivors. The second way you can
make a difference is by voting to increase funding to the National Institutes for Health, and making sure more of that
money is directed towards childhood cancer. We are sure you will agree that children deserve more than only 4%.
As you can see by the many signatures included on the banner, there are many people within your constituency
who care deeply about these issues. We hope that by hearing about these facts, and by seeing how many of your
constituents care, that you will be inspired to ignite change in the fight against childhood cancer. For more information
about these issues and With Purpose, please visit www.with-purpose.org. Thank you so much for your service to our
state.
Sincerely,
The Lee University Bateman Team
Letter to Senator

40
On-Campus Chapter Proposal
Before our campaign, we hoped that we would inspire students to create and sustain a With Purpose chapter on Lee
University’s campus. After some research, we learned that in order to create a club on campus, one must go through
the process of creating a constitution for the club, with guidelines to keep the club organized, and gain approval by
the university before starting club activities. The students who approached us wanting to start a chapter now have this
constitution, creating an easy process for them as they carry the torch of With Purpose on campus after the campaign
has ended.
With Purpose
Why
We would like to begin a With Purpose student organization because:
- Desire a way for students to be actively involved in making a difference for childhood cancer awareness.
- The Bateman team believes that having a With Purpose chapter would increase awareness and involvement for With
Purpose, a national 501 (c) 3.While the Bateman team will not be starting the chapter during their campaign (February
15-March 15), we will be raising awareness and encouraging students to start a chapter for With Purpose on Lee
University’s campus. Our hope is that through promoting With Purpose, students will be motivated to want to begin a
chapter. We would like to have a chapter proposal approved, should students be interested in starting a chapter. Should
students be interested in starting a chapter, the Bateman team will handle applications and interviewing.
- The Bateman team has conducted research on Lee students yielding more than 700 survey responses and nine in-depth
interviews. The research shows that students are interested in having student organization focused on childhood cancer
awareness.
- The organization would fit with the Lee University institutional philosophy and student culture by its focus on developing
leaders through service opportunities and working with others.
What is the Bateman competition?
- The Bateman competition is a Public Relations Student Society Association national competition amongst public
relations students. The competition allows students to utilize classroom education and experience with a client through
researching and implementing a full public relations campaign.
- The 2018 campaign client is With Purpose, an organization that seeks to bring awareness for safe and effective treatment
options of kids with cancer in America.
Constitution of With Purpose: Lee University
Article I. Name
The name of this student organization shall be known as With Purpose: Lee University. The abbreviation shall be WPLU.
Article II. Purpose
To develop and empower individuals to be impactful, passionate members of their community by using their skills,
creativity and available resources to make a difference in the lives of those affected by childhood cancer.
Article III. Membership
Section I. Selection Process
First Chapter: For the first With Purpose: Lee University chapter, the Bateman team will incorporate finding potential
student members as a part of their campaign taking place February 15 through March 15. Students will be encouraged
to apply with an interview to follow. All applications and interviews will be conducted by members of the Bateman team.
The deadline for application submissions will be March 7, 2018. Members will be chosen by March 15, 2018. Due to
competition guidelines the Bateman team will no longer be able to be involved after March 15, 2018.
Members will be evaluated based on perceived commitment to the organization and the values of WPLU. Decisions
on membership selection shall be completed and revealed to applicants no later than 5 business days after the date of
interview completion.
Following Chapters: Potential members are open to apply for membership at any point during the school year. An
interview will follow each potential member.
Membership will be decided by a consensus agreement of two thirds vote from current members after the interview [RA1]
. Members will be evaluated based on perceived commitment to the organization and the values of WPLU. Decisions
on membership selection shall be completed and revealed to applicants no later than 5 business days after the date of

41
Section II. Requirements
A. The officers of this organization must have completed at least one semester as an active member of WPLU (excluding
the first chapter).
B. “Members of this organization must meet the following
requirements:
(a) Have a minimum grade point average (GPA) of 2.00.
(b) Be in good standing with the university and enrolled at least part time.
Section III. Rights and Privileges
All WPLU members will be granted the ability to participate in all chapter meetings and events.
Section IV. Discipline
If a With Purpose member fails to meet the membership requirements, he or she will be unable to attend club meetings
or activities until he or she can once again meet requirements. The decision to discipline a member will be decided
by a two thirds majority vote by the officers. The member will then be asked to meet with the officers within 5 business
days where he or she will be informed of suspension. In the event that an officer needs to be disciplined, the other two
remaining officers will vote on suspension and inform officer of suspension within 5 business days. The officer will no
longer be able to hold his or her position. An emergency election will then take place to fill the officer position.
Article IV. Leadership
Section I. Officers
The officers shall be comprised of a President, Vice President and Treasurer. Each will be chosen through an election
process.
The following requirements are required for each serving in a position:
(a) Have a minimum grade point average (GPA) of 2.00.
(b) Be in good standing with the university and enrolled at least part time.
(c) Be ineligible to hold an office should the student fail to maintain the requirements as prescribed in (a) and (b).”
The responsibilities of the Officers include:
• President: shall preside over regular and officer meetings, coordinate group activities (including elections) and
communicate with the leaders and sponsor on all matters.
• Vice President: shall assist President, preside over meetings
in the absence of the president and perform specific duties related to his or her interests.
• Treasurer: shall collect dues, pay bills, oversee other monetary
transactions including fundraising and social activities and prepare and maintain the annual budget.
Section II. Faculty/Staff Sponsor
The With Purpose: Lee University Chapter must have a sponsor for guidance and direction on the operation of the
chapter. The faculty/staff sponsor will preside over election of President and emergency elections should the President
position be vacant.
Article V. Elections
A. New officers will be elected at the end of a semester amongst members when it is made known that the current officer
will be graduating that semester.
B. Should an officer be asked to step down or leave his or her position, an emergency election will take place amongst
members.
C. Electing will go as such:
(a) To run for an open officer position, a member must either nominate his or herself or be nominated by another
member.
(b) All officers must be voted in through gaining the majority vote (51% or more).
(c) There will be no term limits. An officer can run hold his or her position as long as they are a student at Lee University.
D. Impeachment can result of an officer should the members decide the officer is unable to perform duties or abide by
the Lee University Community Covenant. Impeachment will be based on a majority decision of at least two thirds vote. An
emergency election will take place to fill the vacated position.
Section 1. Frequency

42
Article VI. Meetings
Section 1. Frequency
Regular meetings shall be held in the evening every other week on campus. Officer meetings shall be held every other
week. The officers can determine the day and time to meet based upon officer schedules.
Section II. Minutes
Each meeting will meet for one hour.
Section III. Officer Requirements
Officers are required to attend all regular and officer meetings. An officer should notify other officers at least one week
prior to a meeting should a situation occur where an officer cannot attend a meeting. In the event of an emergency, an
officer is expected to notify other officers as soon as they are able.
Section IV. Meeting Structure
· Regular Meetings:
-Open with prayer and ice breaker/activity (President or Vice President leads)
-Discuss what chapter is doing (President or Vice President lead discussion, Treasurer leads anything for funding)
-Discuss what chapter would like to do (President or Vice President lead discussion, Treasurer leads anything for funding)
-Close (President or Vice President leads)
· Officer Meetings:
-Open with prayer (President, Vice President or Treasurer can lead)
-Discuss matters for chapter: what chapter is doing, would like to do, chapter details, etc. (President leads discussion)
-Close (President)
Article VII. Finances
Section I. Dues
For each member, an annual due of $25 will be required. Deadline for dues will be 30 days before the end of the fall
semester (with the exception of the first chapter). The dues will help cover the expense of a With Purpose: Lee University
chapter t-shirt as well as any additional expenses such as food for meetings.
Section II. Handling of Finances
All money collected from dues, grants, fundraising and donations shall be fully disclosed to Treasurer and carefully
documented.
Article VIII. Amendment
This constitution may be ratified at any time by a majority vote of two out of three officers.
Section II. Handling of Finances
All money collected from dues, grants, fundraising and donations shall be fully disclosed to Treasurer and carefully
documented.
Article VIII. Amendment
This constitution may be ratified at any time by a majority vote of two out of three officers.

LeeU With Purpose campaign book and appendix

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