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From Subscription to Membership: What Publishers Need to Know

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Presentation by Jake Batsell at the Digital Innovators' Summit in Berlin, 21 March 2016. More details at http://j.mp/engagedj

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From Subscription to Membership: What Publishers Need to Know

  1. 1. From Subscription To Membership: What Publishers Need to Know Digital Innovators’ Summit Berlin 21 March, 2016 Research fellow (2013-14) Jake Batsell @jbatsell Assistant professor
  2. 2. Links, slides, details: j.mp/engagedj #DISummit • @jbatsell • 21.3.16
  3. 3. What is The Texas Tribune? #DISummit • @jbatsell • 21.3.16 A nonprofit*, nonpartisan political news site started in 2009 by VC investor John Thornton & CEO Evan Smith. * A relentlessly entrepreneurial nonprofit.
  4. 4. #DISummit • @jbatsell • 21.3.16
  5. 5. #DISummit • @jbatsell • 21.3.16 How The Texas Tribune makes the ask:
  6. 6. #DISummit • @jbatsell • 21.3.16 For-profit media membership models SUBSCRIPTION: Paying for access to content. MEMBERSHIP: Paying to join (and support) a community of purpose.
  7. 7. #DISummit • @jbatsell • 21.3.16 Key strategies • Define “the ask.” • Be creative and inclusive. • Avid subscribers make great members. • Push automatic plans. • Events can maximize value. • Over-deliver for your supporters – they may invest more next year. • Evaluate the returns.
  8. 8. Links, slides, details: j.mp/engagedj #DISummit • @jbatsell • 21.3.16 THANKS!

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