Jake Batsell, a journalism professor from Southern Methodist University, organized a Twitter chat about engaged journalism under the hashtag #engagelocal. Other participants included journalists from Brooklyn, New Jersey, Tucson, and Red Bank, New Jersey. Batsell defined engaged journalism as the degree to which a news organization considers and interacts with its audience to further its journalistic and financial missions. He observed that audiences and sponsors are willing to pay for in-person experiences, niche audiences become more important at smaller scales, and the goals of engagement continue evolving. The group then discussed these topics on Twitter.

1. Jake Batsell - @jbatsell
Southern Methodist University
Nicole Davis - @nicolebdavis
Brooklyn Based
Mary Barr Mann - @VillageGreenNJ1
VillageGreenNJ.com
Dylan Smith - @DSmith_Tucson
Tucson Sentinel
John T. Ward - @RedBankGreen
RedBankGreen.com
Newark, NJ
June 16, 2015
#engagelocal

2. Engagement, Loyalty and Revenue • @jbatsell • 6.11.14
• Based on visits to more than 25
news organizations in U.S./U.K.
• 100+ interviews
• Aimed at journalists, academics,
students and anyone else interested
in the future of news
• Part of CJR Books series
• More details (and these slides):
j.mp/engagedj
ENGAGED JOURNALISM
(Columbia University Press)

3. JEM 499 • @jbatsell • 10.7.14@jbatsell • #engagelocal • 6.16.15
What is
engaged journalism?
My definition:
The degree to which a news
organization actively considers
and interacts with its audience
in furtherance of its journalistic
and financial mission.

4. JEM 499 • @jbatsell • 10.7.14@jbatsell • #engagelocal • 6.16.15
Three observations on engagement + revenue:
1. Audiences and corporate sponsors are
willing to pay for worthwhile face-to-face
experiences.

5. JEM 499 • @jbatsell • 10.7.14@jbatsell • #engagelocal • 6.16.15
Three observations on engagement + revenue:
2.As scale diminishes, engaging niche
audiences becomes more important
for commercial survival.

6. JEM 499 • @jbatsell • 10.7.14@jbatsell • #engagelocal • 6.16.15
Three observations on engagement + revenue:
3.The goalposts
keep shifting.

7. Jake Batsell - @jbatsell
Southern Methodist University
Nicole Davis - @nicolebdavis
Brooklyn Based
Mary Barr Mann - @VillageGreenNJ1
VillageGreenNJ.com
Dylan Smith - @DSmith_Tucson
Tucson Sentinel
John T. Ward - @RedBankGreen
RedBankGreen.com
Newark, NJ
June 16, 2015
#engagelocal

8. JEM 499 • @jbatsell • 10.7.14@RedBankGreen • #engagelocal • 6.16.15

9. JEM 499 • @jbatsell • 10.7.14@RedBankGreen • #engagelocal • 6.16.15

10. JEM 499 • @jbatsell • 10.7.14@RedBankGreen • #engagelocal • 6.16.15

11. JEM 499 • @jbatsell • 10.7.14@RedBankGreen • #engagelocal • 6.16.15

12. JEM 499 • @jbatsell • 10.7.14@RedBankGreen • #engagelocal • 6.16.15

13. JEM 499 • @jbatsell • 10.7.14@RedBankGreen • #engagelocal • 6.16.15

14. JEM 499 • @jbatsell • 10.7.14@RedBankGreen • #engagelocal • 6.16.15

15. Jake Batsell - @jbatsell
Southern Methodist University
Nicole Davis - @nicolebdavis
Brooklyn Based
Mary Barr Mann - @VillageGreenNJ1
VillageGreenNJ.com
Dylan Smith - @DSmith_Tucson
Tucson Sentinel
John T. Ward - @RedBankGreen
RedBankGreen.com
Newark, NJ
June 16, 2015
#engagelocal