Today’s journalists must not onlyreport the facts, they must know howto convene a community and act as a“curator.”
One way to disseminate informationwhile building community is by using SOCIAL MEDIA* Facebook nowaccounts for 1 of every4 pageviews on theInternet.* At this time last year,Twitter had 58 millionusers. By New Year’sDay 2011, it will have200 million.* By 2013, more userswill access the Webthrough mobile devicesthan viacomputers &laptops.
Social Media cannot replace good,fundamentally solid journalism …But it can enhance & complement itby better connecting reporters withtheir audience.NEW JOBS ARE FORMING TO FILLTHIS NEED:• Social media manager• Online producer• Community engagement directors
What You Should Know* Social media is not a fad. It’s here to stay.* The destination website is losing traction.* Distribution of news is becoming more social.* Landing a story on the front page or in thelead slot on the 10 p.m. news doesn’t ensurethat readers will see it on the Web.* The successful journalist of the future will be: -- Grounded in solid journalistic principles -- A versatile storyteller -- A savvy user of social media, for both journalistic and promotional purposes
What You Should Do* Join Facebook and Twitter (if you haven’t yet) -- It’s not just for telling people what you had forbreakfast. --Facebook builds your social graph -- Twitter helps you form your own personal learning network & alert system* Use Facebook for “lifecasting,” Twitter for “mindcasting”* “Like” your favorite news outlets on Facebook; “follow”them on Twitter* Take part in the two-way conversation! You might justbecome the next @jkrums.