Executive director Lyle Muller describes IowaWatch's recent foray into commercial radio partnerships. Lightning Round presentation at INN@IRE Day 2014, Investigative Reporters & Editors conference, San Francisco, June 26.
THE IOWAWATCH CONNECTION
CONTENT PURPOSE
• Involve a wider audience in IowaWatch news stories via a statewide
radio program and connected public forums on topics covered by
IowaWatch.
RADIO SHOWS
• 13 original shows to be aired weekly; and re-aired on stations that
want 26 weeks of programming.
• First show: Saturday, July 5, 2014.
COMMUNITY FORUMS
• We want to be a catalyst for community discussion about topics,
issues, trends and policies that affect Iowans’ lives.
• We want to uncover problems and seek solutions.
ESTIMATED EXPENSES
Administrative salaries/wages $ 3,700
Consultant/Contract services $ 25,000
Employee benefits $ 430
Travel $ 1,400
Rent $ 900
Printing and publications $ 600
Postage and shipping $ 10
Overhead/indirect $ 7,400
Other $ 16,705
Total Expenses $ 56,145
ESTIMATED REVENUE
Individual contributions $ 500
Corporate contributions $ 1,000
Foundation grants
a) INNovation Funds $ 25,000
b) Other $ 2,000
In-kind contributions $ 31,175
Total Revenue $ 59,675
Ames KASI-AM 1430 Sundays, 8:30 a.m.
Cedar Rapids WMT-AM 600 Saturdays, 5:00 a.m. (tent)
Sunday evenings (possible)
Clinton KROS-AM 1320 Saturdays, 12:30 p.m.
Sundays, 12:30 p.m.
Creston KSIB- FM 101.3 Weekends, Time TBD
Decorah KDEC-AM 1240 Mondays, 8:20 a.m.
Fort Dodge KVFD-AM 140 Fridays, 10:00 a.m.
Sioux City KSCJ-AM 1360 Weekends, Time TBD
COMMITTED STATIONS: APRIL 15,
2014
TAKE-AWAYS
• Have someone who can
deliver the goods.
• Stay true to your mission.
• Network with your new
partners.
• Understand that potential
funders will pay for value,
but not just your
enthusiasm for all that is
good in what you do.
• Set dates for
hitting financial
and content
goals.
• Have “kill” as the
option if
benchmarks are
not met.