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Does Anyone Need It? #newsrev keynote by Michael Maness, Knight Foundation

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Keynote presentation by Michael Maness, Vice President for Journalism & Media Innovation, Knight Foundation, at the Digital News Revenue Summit hosted by The Texas Tribune and Knight Center for Journalism in the Americas, April 3, 2014.

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Does Anyone Need It? #newsrev keynote by Michael Maness, Knight Foundation

  1. 1. JOURNALISM AND MEDIA INNOVATION ! KNIGHT FOUNDATION ! @MICHAELMANESS 1
  2. 2. WE ARE TRYING TO ADVANCE THE HISTORICAL IMPACT OF JOURNALISM IN A DEMOCRACY 2
  3. 3. DOES ANYONE NEED IT?
  4. 4. Source: Silicon Alley Insider
  5. 5. MOVING INTO AN ERA OF CONTINUOUS DISRUPTION 7
  6. 6. THE BIGGEST PROBLEM IN THE FIELD: A LACK OF TRANSFORMATIONAL LEADERSHIP 8
  7. 7. UNDERSTAND NEED UNCOVER SOLUTIONS TAKE RISKS ITERATE QUICKLY RATIONAL ECONOMIC ACTORS EMBRACE DISRUPTIVE TECHNOLOGY 9
  8. 8. 10
  9. 9. 11
  10. 10. PEOPLE HIRE BRANDS TO DO JOBS 12
  11. 11. TO SURVIVE BRANDS MUST AT THE VERY LEAST PROVIDE ONE OF TWO THINGS 13
  12. 12. DELIGHT / UTILITY 14
  13. 13. THE RISE OF DESIGN AND DESIGN THINKING 15
  14. 14. A STRIKING SHIFT FROM TECHNOLOGY TO UNDERSTANDING THE CONSUMER NEED 16
  15. 15. DESIGN THINKING: ANTHROPOLOGY + EMPATHY+ INSIGHTS+ ITERATIVE+ AGILITY+ USER EXPERIENCE ! 17
  16. 16. 18
  17. 17. 18 $22.00
  18. 18. 19
  19. 19. 19 $249.00
  20. 20. 20
  21. 21. 20 $6.98
  22. 22. 21
  23. 23. 21 $129.00
  24. 24. 22 EQUITY: …..
  25. 25. 22 FOUNDED : 1885 EMPLOYEES: 130,000 EQUITY: 12.9 B EQUITY: …..
  26. 26. 22 FOUNDED : 1885 EMPLOYEES: 130,000 EQUITY: 12.9 B FOUNDED : 2012 EMPLOYEES: 137 EQUITY: …..
  27. 27. DESIGN IMPORTANCE ! IBM HIRING 150-200 DESIGNERS PER YEAR ! GOOGLE VENTURES ADDED DESIGN ADVISORY BOARD ! MAEDA LEAVES R.I.S.D FOR VC ! ! 24
  28. 28. HOW MIGHT WE UNDERSTAND AND IMPROVE THE IMPACT OF LOCAL NEWS COVERAGE? 25
  29. 29. ! 3 YEARS OF RESEARCH 14 CITIES 445 OBSERVATIONS ! !
  30. 30. BIG MEDIA FAVORS HIGH IMPACT, LOW PROBABILITY EVENTS
  31. 31. Gannett Design and Innovation High Focus Short Window Long Window Low Focus Status Check Topic Love Refuge Story Chase Time Filler Problem Solve CONSUMER MEDIA MODES
  32. 32. Gannett Design and Innovation High Focus Short Window Long Window Low Focus Status Check Topic Love Refuge Story Chase Time Filler Problem Solve Source Agnostic (Brand is irrelevant) Source Matters (Brand inspires loyalty) CONSUMER MEDIA MODES
  33. 33. CHANGING MY COMMUNITY PERCEPTION
  34. 34. CHANGING MY COMMUNITY PERCEPTION ACT OF GOD
  35. 35. CHANGING MY COMMUNITY PERCEPTION ACT OF GOD UNEXPECTED EVENT TO STRONG TIES
  36. 36. CHANGING MY COMMUNITY PERCEPTION ACT OF GOD UNEXPECTED EVENT TO STRONG TIES PERSONAL DISRUPTION
  37. 37. CHANGING MY COMMUNITY PERCEPTION ACT OF GOD UNEXPECTED EVENT TO STRONG TIES PERSONAL DISRUPTION
  38. 38. CHANGING MY COMMUNITY PERCEPTION ACT OF GOD UNEXPECTED EVENT TO STRONG TIES PERSONAL DISRUPTION
  39. 39. LOCAL MEDIA OFTEN CREATES COGNITIVE DISSONANCE WITH
  40. 40. LOCAL MEDIA OFTEN CREATES COGNITIVE DISSONANCE WITH MY PERCEIVED COMMUNITY
  41. 41. CITIZENS HAVE TWO CHOICES ! 1. RECONCILIATION : THIS IS JUST THE WAY IT IS 2. RESOLUTION: THERE ARE THINGS WE CAN DO ! MEDIA RARELY SUPPORTS RESOLUTION
  42. 42. CITIZEN QUOTE: “I’m tired of turning on my TV to find out about murders in places I couldn’t find on a map.”
  43. 43. CITIZEN QUOTE: “You sit outside of our community and tell us the worst things about ourselves.”
  44. 44. “CREDIBLE” MEDIA NOW HAS THESE TRAITS: AUTHENTIC SUBJECTIVE TRANSPARENT SELF-AWARE SINGLE SUBJECT EXPERTISE !
  45. 45. "Michigan held off Iowa for a 7-5 win on Saturday. The Hawkeyes (16-21) were unable to overcome a four-run sixth inning deficit. The Hawkeyes clawed back in the eighth inning, putting up one run." "The University of Michigan baseball team used a four-run fifth inning to salvage the final game in its three-game weekend series with Iowa, winning 7-5 on Saturday afternoon (April 24) at the Wilpon Baseball Complex, home of historic Ray Fisher Stadium." "The Iowa baseball team dropped the finale of a three-game series, 7-5, to Michigan Saturday afternoon. Despite the loss, Iowa won the series having picked up two wins in the twinbill at Ray Fisher Stadium Friday."
  46. 46. THE NEW NEWS ECOSYSTEM:
  47. 47. THE NEW NEWS ECOSYSTEM: SOCIAL MEDIA ALLOWS PEOPLE TO TELL THEIR OWN STORIES
  48. 48. THE NEW NEWS ECOSYSTEM: SOCIAL MEDIA ALLOWS PEOPLE TO TELL THEIR OWN STORIES THE PLATFORM ENABLES DISTRIBUTION OR “UNCOVERING”
  49. 49. THE NEW NEWS ECOSYSTEM: SOCIAL MEDIA ALLOWS PEOPLE TO TELL THEIR OWN STORIES THE PLATFORM ENABLES DISTRIBUTION OR “UNCOVERING” BIG LEGACY MEDIA FINDS IT OR GETS PUSHED
  50. 50. THE NEW NEWS ECOSYSTEM: SOCIAL MEDIA ALLOWS PEOPLE TO TELL THEIR OWN STORIES THE PLATFORM ENABLES DISTRIBUTION OR “UNCOVERING” BIG LEGACY MEDIA FINDS IT OR GETS PUSHED
  51. 51. IN AN ERA OF CONTINUOUS DISRUPTION, YOU WILL HAVE TO STOP DOING SOME THINGS TO CREATE TIME AND SPACE FOR EXPERIMENTATION.

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