The document discusses social media and e-learning in Pakistan. It defines social media and provides examples of popular social media platforms. It then discusses the growth of e-learning through massive open online courses (MOOCs) provided by organizations like Coursera, edX, and Khan Academy. The document notes that over 20,000 Pakistanis have participated in MOOCs. It outlines some e-learning initiatives in Pakistan like the Virtual University, Beaconhouse ELE, and eLearn Punjab. Finally, it discusses opportunities for expanding e-learning in Pakistan through improved connectivity, teacher training, and transitioning to mobile learning.

1. 1

2. Definitions of Social Media
Social media “includes web-based and mobile
technologies used to turn communication into
interactive dialogue between organizations,
communities, and individuals”.
"a group of Internet-based applications that build on
the ideological and technological foundations of
Web2.0 and that allow the creation and exchange of
user generated content.”

3. Social Media May Include
Facebook
Twitter
Youtube
Linkedin
Flickr or Picassa
 Blogs
 E-Learning
 Wikipedia
 Google+
 Myspace

4. Social Media Revolution
 http://www.youtube.com/watch?v=0eUeL3n7fDs

5. Social Media Influencing
World Politics
 Barak Obama Elections
 Arab Spring Awakening
 AKP increasing Role in Turkish Politics vis a vis
Army
 Brazilian n Argentinian integration into World
Economy
 David & Ed Miliband in UK
 Yingluck Shinawatra of Thailand

6. Facebook
Profile, Like, Group, Event, Place
1. Barak Obama
2. Recep Tayep Ordogan
3. Manmohan Singh
4. Sheikh Mohammad Bin Maktoum
5. David Miliband
6. Julia Gillard
7. Imran Khan
8. Mian Shahbaz Sharif
9. Muna Abu Sulyman

7. Facebook
 Subaktageen Saba
 Pranay Gupte
 Muhammad Sadiq
 Sheikh Waqas Akram
 Javaid Laghari
 Amitabah Panday
 Khushnood Lashari
 Rashed Hossain
 Farooq Awan
 Rehan Allahwala
 Muhammad Waseem
Siddiqui
 Raza Rumi
 Khalid Bilal
 MSAR
 Amitabh Kant
 Dolia Mogahead

8. Sajjad Saleem Hotiana
8

9. Twitter
 Use of twitter in Disasters or Catastrophes
 http://www.youtube.com/watch?v=GcAxIrXmu5k
&feature=relmfu
 Twitter for Public Personalities
 http://www.youtube.com/watch?v=ylGnXObU7xc
&feature=relmfu

10. Linkedin
 http://www.youtube.com/watch?v=IzT3JVUGUz
M

11. Youtube
 Entertainment
 News
 Education
1. Finding Content
2. Uploading Content
3. Channels
4. Making Money

12. Google+
 Search Engine
 Images
 Videos
 Documents
 Translate
 Books
 News
 Scholar
 Media
 Docs
 Groups
 Calendar
 Contacts
 Chat

13. Flickr & Picasa
 Flickr 51 M Users 6 B images
 Picasa upto I GB

14. Digital Events
 Webinars
 Webcasting and Web Televisions
 Prodcasts
 Pre and Post Event Hypes
 Conclusions and Follow up
 Live Streaming on
 Facebook
 Twitter
 Youtube
 Flickr

15. Media in Digital Form
 Newspapers
 Magazines
 Books
 Presentations

16. What we can do with Social
Media
 Virtual face to face Contact with People.
 Dissemination of Information.
 Grievance's Redressal.
 Get support & motivation
 Organise & promote events
 Integrate with other websites
 An alternative to a website

17. What we can do with Social
Media
 Build relationships
 Network with like-minded people
 Drive traffic to our website(s)
 Sell our ideas/products/services
 Show our expertise
 Monitor your brand awareness

18. Some Issues
 We don’t have time
 Internet expensive is too
expensive
 Do we need to have
laptops/ipads to go digital
 IT is too complicated
 Privacy issues
 Use of mobile internet n
GPRS
 Rural Telephony
 Android applications
 Easy Paisa and Mobile
banking

19. Advantages of E-Learning
 At par with the best institutions of the world
 The World is Flat now
 Reading Books Newspapers and Magazines
 PDF Versions
 Public data and presentations
 Lectures and Podcasts available

20. Future Schools
 http://www.ele.beaconhouse.net

21. Introduction: Education
Today
 1.4 billion Students Globally
 1.23 Billion from nursery to High Schools
 170 Million in Colleges and Universities
 65.2 Million teachers
 56 Million in Schools
 9.2 Million in Colleges and Universities
23
Source: http://www.slideshare.net/cgreen/sloan-the-obviousness-of-open-policy

22. Introduction: Education in
2025
 1/3of the world’s population (29.3%) is under 15.
 170 million people enrolled in tertiary education
 Projections it will peak at 273 million in 2025
“Accommodating the additional 103 million students would
require more than four major universities (30,000 students)
to open every week for the next fifteen year”
Sir John
Daniel
24
Source: http://www.slideshare.net/cgreen/sloan-the-obviousness-of-open-policy

23. 25

24. Currency of topic
 Circuit and Electronic Edx Course of MIT 155,000 students
from 162 countries, More than the MIT Alumni of 150 years.*
 Coursera has 6 Million students in less than 2 years
 Punjab Government launches e-learning program
 Punjab Government will set up E- Libraries
26
* Source: Anant Aggarwal Ted Global talk 2013

25. 27

26. Currency of Topic
28

27. Currency of Topic
29

28. Statement of the Problem
 Education around the world is witnessing the
biggest change in our life by going digital
 Are we ready in Pakistan for such a change?
30

29. Open Education Resources
(OER)
 Material used to support education that may be freely
accessed, reused, modified and shared by anyone.
Stephen Downes
 Types includes
- Open Courseware (OCW)
- Massive Open Online Courses (MOOCs)
- Learning Repositories
31

30. Open Course Ware OCW
 Course materials like videos, syllabi, calendar,
presentation, textbooks, simulations etc. created by
universities and shared freely with the world via the
internet.
 University of Tubingen Germany 1999
 MIT Opencourseware 2002
 260 Universities offering 13,000 plus courses
32
Source: www.ocwconsortium.org

31. 33

32. Massive Open Online Courses
MOOCs
 Online Courses
 Unlimited access, as many as 200 K
 Open participation, no attendance
 Provides video and readings, interactive material
 Also provides online for a and community of students,
teachers and Teaching Assistants
 Much more interactive than OCW
 Lot of Social Media usage
 Student Meet ups
34
Source: Lewin, Tamar (20 February 2013). "Universities Abroad Join Partnerships on the Web". New
York Times. Retrieved 6 March 2013.

33. 35

34. Khan Academy
 2006
 Salman Khan, A Bangladeshi living in California
 MIT and Harvard
 100,000 Exercises and 4000 micro lectures
 10 M students monthly. 300 M lessons
 Five times bigger presence on YouTube
 By donations
36
Source: www.khanacademy.org

35. 37

36. Coursera
 Launched in April 2012
 Two Stanford Professor Andrew Ng and Daphane Koller
 Now 108 Universities with 600 plus courses
 Six Million plus participants
 Now introducing Specializations
 A content platform, Partner with top universities. Not an
educational institution itself
38
Source: www.coursera.org

37. 39

38. Edx
 MIT and Harvard Joint Initiative
 US$ 30 M each initial contribution
 140 Courses
 32 Partner Institution form 15 countries
40
Source: www.edx.org

39. 41

40. MITx
 2000 plus courses
 146 Million visitors
 1 Million hits per month
 500,000 plus on translations
 Bigger Alumni than the MIT Alumni itself
42
Source: ocw.mit.edu

41. 43

42. E-Learning Quran and
Hadith
www.asanquran.com
www.quranexplorer.com
www.tanzil.net
www.millat.com

43. E-Learning Digital Books
 www.scribd.com
 www.4shared.com
 http://203.128.31.71/article_search.jsp
 http://beta.hec.gov.pk/InsideHEC/Divisions/eReforms/Digi
talLibrary/Pages/Mainpage.aspx

44. E-Learning Sources
Basic, Secondary Education & TVET
 www.rehanschool.com
 www.rehantraining.com
 www.teletaleem.com

45. Schools and Colleges
 www.eurekaelearning.com
 www.blossoms.mit.edu

46. E-Learning Sources
College Level
 www.khanacademy.org
 http://ocw.vu.edu.pk/Default.aspx

47. Famous Universities
E Learning Courses
 www.coursera.org
 www.edx.org

48. Some Other Important
Courses
 www.udemy.com
 www.openculture.com
 www.ocwconsortium.com
 www.academicearth.org

49. Making Money from
Social Media
 www.youtube.com
 www.elance.com
 www.fiver.com
 www.odesk.com

50. Economics of MOOCs
 Awarding certificates
 Job placement services
 Licensing of the courses by institutions
 Donations
 Other internet methods (ads, product placement etc)
52

51. Advantages
 Affordability
 Democratization and Globalization of Education
 Rewinding pausing and watching at ones own convenience
 Free Education at ones door step
 Sharing development costs among institutions
 Accessibility of resources previously unavailable to specific
groups of people
53

52. Advantages
 Freedom of access.
 Saves time and effort for content development.
 Co-creation empowers more collaboration and
creativity.
 No cost or low cost to students
54

53. Issues and Challenges
 Making it feasible
 Accreditation and acceptability
 Adaption in local languages
 Retaining Interest
 Very few students complete the course
 No standard quality control
 Varying degrees of time dedicated
55

54. Pakistanis On MOOCs
 About 20,000 students from Pakistan!
(source: Evaluating Geographic Data in MOOCs)
 Pakistani students have been there from the start
 Pakistani students are famous!
 Launching of Qalandar Shahbaz University of
Management Sciences Karachi (QSUMS)
56
Source: Farooq Alam Presentation Feb 2014

55. Pakistan Milieu
 Virtual University
 MIT Blossoms
 Rehan School
 City Smart Schools
 www.sabaq.pk
 www.teletaaleem
 Beacon House Education Learning Environment (ELE)
 Elearn Punjab
57
Source: Saleem Ranjha presentation Feb, 22, 2014

56. International Perspective
 Mexico, digital content for all students (K-12).
 In Canada, All Provinces offer K-12 online
learning.
 According to European Union e-Learning
Action Plan, IB Diploma Program is available
online in 125 countries.
 Hong Kong, Blended Learning Approach used
 South Korea, there are National Virtual Schools
from textbooks to digital content.
 China digitized curriculum is available for K-58

57. Conti
…
 In Singapore, 100% of Secondary schools use online
learning & teachers are trained in Blended Learning.
 Thailand plans to distribute about 1.7 million tablet
computers to students
 In Jamaica, Government plans to equip thousands of
students with tablet computers.
 India needs 200,000 more schools and has decided to
promote online learning for K-12 in 10 years.
59
Source: Punjab Information Technology Board Presentation Jan 2014

58. Punjab Elearn Project
 Total beneficiaries 10 million Students from Class 6 to 12
 Phase 1, Rs. 60 Million Initially 2.5 million in Class 9 & 10
 Mathematics, Physics, Chemistry and Biology
 Creating official repository of free online digitized textbooks
augmented with;
 Videos 4000
 Animations 476
 Simulations 369
 Assessments
60
Source: www.elearn.punjab.gov.pk

59. 61

60. School 1 School 2 School 3
Secure
Intranet
Virtual Teacher for
Teacher Training
Application for
virtual Training
WebEx or
Big Blue Button
Learning Management
Portal
Home Users
Implementations of eLearn.Punjab
62

61. Conclusion
 Great Opportunities for Asia and African Societies
 From brick and mortar to providing educational content
 Will definitely change the educational setup
 Reduce Geographical but may increase digital divide
 It is there to stay
63

62. Recommendations
 Accreditation and acceptance of such programs by HEC
 Better connectivity
 Laptops/tablets for students should have in-built programmes
 Training of teachers and developers
 Replication in all other provinces AJK, FATA and GB
 Transition from E-Learning to M-Learning
 E-Entrepreneurship
64

63. E-Governance
moving to
M-Governance
65

64. E- Governance
Implies technology driven governance.
application of Information and Communication Technology (ICT)
delivering government services,
exchange of information communication transactions,
integration of various stand-alone systems and services
between Government-to-Citizens (G2C),
Government-to-Business(G2B),
Government-to-Government( G2G)
as well as back office processes and interactions within the entire government frame
work.[1]

65. E-Governance Success
Stories
 Malaysia
Mahathir Muhammad
 Egypt
 Estonia
 United States
 UAE

66. Introduction
The World is Flat by Thomas L. Friedman NYT
68

67. Introduction
 Rise of IT and Social Media
 Mobile Banking
 Impact on World Politics, Economy and
Governance
 The Traditional Government
 Governments also changing and becoming
more responsive and proactive
 Do or Die
69

68. Issues of the Governance
 Lack of transparency
 Lack of trust
 Corruption
 Lack of proper feedback mechanism
 Unreliable data
70

69. Objectives
 Transparency in governance
 Reducing corruption
 Authenticity of data
 Monitoring and evaluation of
71

70. Information Communication
Technology (ICT) in Pakistan
 English Language 50 Million 8th
 Mobile phones 125 million 8th
 Internet connections 30 million 15th
 Facebook 10 million 25th
 Twitter 1.5 million 20th
 Linkedin 1.5 million 12th
72
Source: Global Information Technology Report, 2013 by World Economic Forum
www.Socialbakers.com

71. Landmark IT Projects
 NADRA
 Higher Education Commission (HEC)
 Web based One Customs (WBOC)
 Land Revenue Management Information System (LRMIS)
 Benazir Income Support Programme (BISP)
 Jhang Model Citizen Feedback Model (CFM)
73

72. M-Government
 Strategic use of government services, and
applications using cell phone, laptops, PDAs and
wireless internets
 Availability of Government information and
services “anytime anywhere”
 Professor I. Kushchu Japan Mobile Government
Consortium International (mGCI)
 M-Government examples in Turkey, Philippines,
Czech Republic and India
74
Source: www.mgovernment.org

73. Punjab Information
Technology Board
75
Source:

74. Forbes on Dr. Umar Saif
Source: http://www.forbes.com/sites/peterhigh/2014/02/03/a-professor-with-a-
western-past-remakes-pakistans-entrepreneurial-future/
76

75. Motor Transport Management
Information System (MVR-
MTMIS II)
77

76. Motor Transport Management
Information System (MVR-
MTMIS II)
78

77. Motor Transport Management
Information System (MVR-MTMIS
II) - Salient Features
 Customized application with outstanding process flow
 Replication, deployment, training and maintenance along
with connectivity in all Punjab districts
 Registration of 3.6 million vehicle
 Web-based tax calculator for registration transactions and
token tax payment
 Centralized data-based
 Automated notices to tax deflators
79
Source: MTMIS.punjab.pk

78. Motor Transport Management
Information System (MVR-
MTMIS II) - Salient Features
 Online connectivity with Customs authorities for
verifications
 Online data sharing with other provinces
 Document scanning for registered vehicles
 Ownership verification
 Rs. 23 billion have been collected so far under this project
80
Source: MTMIS.punjab.pk

79. Crime Mapping
81

80. Crime Mapping - Salient
Features
 Solution to facilitate the police for reporting of the crime
from the location of occurrence
 Helps getting holistic and real time perspective of crime
reported
 Helps for better crime fighting measures and performance
analysis
82

81. Livestock Data Collection
83

82. Livestock Data Collection
84

83. Livestock Data Collection –
Salient Features
 Linking 3500 service centres of livestock department like
mobile dispensary
 Aims to provide support services to farmer of animals,
artificial fertilization, vaccination and information services
 Provides farmer and farm profiles
 Disease Out break analysis
 Utilization of services rendered (vaccination and
medication) 85

84. Livestock Data Collection –
Salient Features
 Operational in 36 districts of Punjab
 More than 600,000 farmer registered
 Available to 1300 veterinary officers and assistants
86
Source: www.pitb.gov.pk

85. Citrus Diseases
87

86. Citrus Diseases
88

87. Citrus Diseases – Salient
Features
 Developed by College of Agriculture and IT Department,
University of Sargodha
 First Pakistani android agricultural app in both Urdu and
English
 Helps in identifying the symptoms encompassing citrus
diseases requiring immediate concerns
 Helpful by Pakistani quarantine official for inspecting imports
and exports of citrus
 Many more agricultural android apps expected to follow
89

88. Analysis
 Transition from brick and mortar to M-Government
 IT is more than Word Processor and Power Point
 Interactive Websites adjustable for M-Governance
 Time to developing Mobile Apps
 Information Communication Technology for
Development ICT4D
 E- Learning
 E-Entrepreneurship
90

89. Recommendations
 Replications in Federal and other provincial govts
 Laptops & PDAs at CSA, SMC and NMC
 Paperless Environment
 Carbon Creditting
 Head of Offices Periodic Meetings on ICT
 24/7 Monitoring
 Action based Periodic Evaluation
91

90. E-Governance in Pakistan
 NADRA
 HEC
 Weboc
 LRMIS
 Zubair Bhatti Model
 PBIT Initiatives