New product launch on a shoestring3
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The document discusses launching new products with limited budgets. It notes that marketing has changed significantly with the rise of digital technologies, moving from expensive printed materials and events to more cost-effective online tactics like social media, emails, and web-based tools. The document advises marketers on low-budget launches to focus on understanding their target customer, crafting a clear marketing message, and selecting an efficient marketing mix tailored to their budget that leverages both traditional and new technologies.
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This document provides an overview of data-driven content marketing strategies for B2B tech companies. It begins with an introduction to content marketing and how it differs for B2B versus B2C. It then provides examples of successful data-driven content marketing campaigns from Facebook, Mailchimp and Kippa. The document outlines key aspects of developing a content strategy, including research, segmentation, understanding the buyer's journey, and setting goals and metrics. It concludes with tips for an effective content strategy and examples of content formats and resources that B2B tech companies can utilize.
Spotlight on Inbound Marketing
This panel event will be about trying to understand the do's and don'ts of inbound to ensure you convert your leads, rather than build you webtraffic
The Consequences of a Faceless Social Media Campaign
Heidi Grimwood - Campaign specialist Social Media Skills Club
The journey to modern marketing
Peter Reynolds - Marketing Cloud Alliances for Western Europe ; Oracle
Inbound Marketing - Secrets to Success
Alan Lynam - International Account Manager at HubSpot
Digital marketing versus Growth Hacking
Digital marketing versus Growth Hacking.
Het verschil tussen marketing management en growth hacking.
Bob London's (London, Ink) Marketing Presentation for Unintentional Entrepren...
Bob London's (London, Ink) Marketing Presentation for Unintentional Entrepren...Chief Listening Officers
On 8/5, Bob London, President of London, Ink (www.londonink.com gave this presentation to a group of 100+ entrepreneurs as part of the Unintentional Entrepreneur series, put on by Network Solutions, Outright.com and Score and hosted by Johns Hopkins University's Montgomery County (MD) Campus.How Blogging Impacts Your Business - Empirical Data, Strategy & Tactics
The document discusses how blogging can impact businesses. It provides examples of companies that started with 2-3 blogs per month and increased to 12 blogs per month, and the resulting increases in web traffic, leads, and customers. It also discusses adding search engine optimization and content marketing strategies to blogging, which further increased these metrics. The presentation provides tips on blogging, SEO, content marketing and social media to help businesses attract more visitors and subscribers to their blogs.
Building Leads With Blogging Final
The document discusses how blogging can impact businesses. It provides examples of companies that started with 2-3 blogs per month and increased to 12 blogs per month, and the resulting increases in web traffic, leads, and customers. It also discusses how adding search engine optimization and content marketing to a blogging strategy can further increase these metrics. The presentation provides tips on how to optimize blog posts, promote blogs through social media, and retain audience engagement over time through tools like newsletters.
Precog Digital _ Portfolio of Presentations & Keynotes
Precog Digital's founders have given more than 50 different types of new digital economy, business and brand presentations over the few years. Have a look at our portfolio and invite us to come into your organization or association.
Digital marketing for events
Digital marketing is increasingly important for events. Inbound marketing, which relies on earning interest through great content, is more effective than interruption marketing which tries to buy attention. The presentation covered tactics for digital marketing like creating videos, blogs, social media profiles and more to engage audiences and drive them to events. It emphasized starting with insights on audiences and testing ideas to develop an ongoing inbound marketing strategy.
IAB - ITESM módulo 2 - estrategia e innovación
This document provides an overview of marketing strategy and concepts from the perspective of Gustavo Ross Quaas and his company Activ@Mente. Some key points include:
1. The document discusses concepts like why, how, and what in marketing strategy, as well as understanding customer needs and building value for brands.
2. Activ@Mente is introduced as an integrated marketing agency that also has divisions focused on areas like healthcare communications and digital transformation.
3. The objectives of the document are outlined as creating effective marketing strategies, changing perspectives on marketing to build brand futures, understanding innovation as a driver of value creation, and raising awareness of key technology and cultural trends in the sector.
Content Marketing: Tips & Templates for Creative Strategists
The document provides tips for developing an effective content strategy. It recommends beginning with understanding the audience by researching their goals and common questions. Next, the goals of the specific content need to be defined by answering audience questions and driving them to learn more. Then appropriate formats are selected, such as a video series and accompanying blog posts. Finally, the content is released through a launch campaign and ongoing promotion to engage the audience and drive conversions.
Inbound Marketing Week: How to boost traffic, leads, & sales with content mar...
If you’re not well-versed in the differences between inbound and outbound marketing, it’s time to get up-to-speed! When it comes to marketing strategy and tactics, these two approaches are polar opposites. Not to mention, there’s a big difference in their ability to generate qualified leads and deliver a strong ROI.
Need resources? Here's a complete inbound marketing resource pack:
http://info.denamico.com/inbound-resource-pack
[eBook] How to Build Your B2B Marketing Empire From the Ground Up
Modern civilization was built on the backs of great cities. Likewise, great businesses are now being built on the backs of B2B marketing. Cities like Rome, Athens, Hong Kong, and New York have been our models of culture and progress. And from the outside, these cities appear to function effortlessly. The truth is quite the opposite.
In order to build a successful B2B marketing empire, you must have a solid foundation in place. This eBook will cover the foundational elements of how to build your:
- B2B Marketing Strategy
- Marketing Career
- Marketing Squad
Gain insights and advice from top B2B marketers like Ann Handley, Michael Brenner, Chris Moody, Scott Monty, Lee Odden, Jason Miller and more!
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How to select an industry target for your inbound agency
How to select an industry target for your inbound agency
How to select an industry target for your inbound agency
How to select an industry target for your inbound agency
Content Marketing For Beginners: What, Why and How
Content Marketing For Beginners: What, Why and How
The formula for calculating lead quality from content marketing investments
The formula for calculating lead quality from content marketing investments
Agency (Super)Marketers: Proving the Value of Social
Agency (Super)Marketers: Proving the Value of Social
How Your Media Sales Team Can Get More Appointments, Waste Less Time, and Sel...
How Your Media Sales Team Can Get More Appointments, Waste Less Time, and Sel...
Data-driven Content Marketing for B2B Tech Companies | Adeyemi Olanrewaju
Data-driven Content Marketing for B2B Tech Companies | Adeyemi Olanrewaju
Bob London's (London, Ink) Marketing Presentation for Unintentional Entrepren...
Bob London's (London, Ink) Marketing Presentation for Unintentional Entrepren...
How Blogging Impacts Your Business - Empirical Data, Strategy & Tactics
How Blogging Impacts Your Business - Empirical Data, Strategy & Tactics
Precog Digital _ Portfolio of Presentations & Keynotes
Precog Digital _ Portfolio of Presentations & Keynotes
Content Marketing: Tips & Templates for Creative Strategists
Content Marketing: Tips & Templates for Creative Strategists
Inbound Marketing Week: How to boost traffic, leads, & sales with content mar...
Inbound Marketing Week: How to boost traffic, leads, & sales with content mar...
[eBook] How to Build Your B2B Marketing Empire From the Ground Up
[eBook] How to Build Your B2B Marketing Empire From the Ground Up
More from Barry Doctor
Twitter 101: I'm on Twitter, Now What?
This document provides an introduction to Twitter, explaining what it is, how it works, common terminology, etiquette, and resources for learning more. Twitter allows users to share short messages or "tweets" of up to 140 characters. It recommends starting by making connections or "following" other users, listening to conversations by reading tweets, and searching for topics of interest using hashtags before actively posting. The document also outlines third-party apps that can be used to access Twitter and additional online resources for learning Twitter best practices.
TM Evaluate to Motivate
Evaluations provide speakers with feedback to improve their skills. When evaluating a speech, the evaluator should discuss objectives and guidelines with the speaker beforehand. During the evaluation, the evaluator takes notes and focuses on the content rather than the person. When giving feedback, the evaluator chooses words carefully, focuses on improving the speech, and maintains the speaker's self-esteem. Honest evaluations are constructive by offering encouragement and suggestions for growth.
MVP - Minimum Viable Product
MVP - Minimum Viable Product presented to start up tech companies at Everything But Programming Meet Up Group in Boca Raton FL in May 2015
Tips &; tricks for public speaking
Barry Doctor is a marketing advisor and president of a local Toastmasters club. He has 25 years of marketing experience and advises small businesses on building revenue through focus. Public speaking is important for business success but is rated as more fearful than death for most people. Toastmasters provides a learning environment to practice and improve public speaking and leadership skills through mentorship, feedback, and gaining experience.
TM Service and Leadership
This document discusses effective leadership and teamwork. It lists characteristics of effective leaders as providing direction, fostering collaboration and motivation. Team leaders improve work life, increase productivity and reduce costs. The benefits of teams include enhancing quality and improving the organization. The conclusion quotes that a worthy leader seeks power to serve others, not for personal gain.
Swift trust enchants customers & businesses
This document discusses the concept of swift trust, which is a form of impersonal trust that develops rapidly in temporary groups or situations. It explains that Generation X relies on establishing fast connections with products and services based on quick interactions, known as swift trust. Several examples are given of industries and companies that depend on swift trust, like retail, hospitality, and app developers. The presentation emphasizes that businesses must meet customer expectations to develop swift trust, and that one negative experience can undermine swift trust and result in lost customers, business, and referrals.
Time to talk about it
The document discusses challenges women face in being successful in product management and marketing. It covers topics like women being less likely to see ambition as a positive trait, negotiating raises, balancing career and family, and achieving equality by fighting harmful stereotypes. Quotes from Sheryl Sandberg's book Lean In emphasize the importance of women seeking out opportunities instead of waiting to be offered them, and how shared domestic responsibilities between partners can reduce the risk of divorce. The document ends by thanking the audience and providing contact information for further discussion.
More from Barry Doctor (7)
Recently uploaded
How MJ Global Leads the Packaging Industry.pdf
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership at Agile Tour Geneve 2024
Business storytelling: key ingredients to a story
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Best practices for project execution and delivery
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Company Valuation webinar series - Tuesday, 4 June 2024
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto RicoCorey Perlman, Social Media Speaker and Consultant
Social media for business Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Schedule Unveiled
Understanding User Needs and Satisfying Them
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Mastering B2B Payments Webinar from BlueSnap
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
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ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
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Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera
Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto Rico
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...
New product launch on a shoestring3
- 1. New Product Launch on a Shoestring Barry Doctor, Product Marketing Manager [email_address] Twitter @bdoctor #pcampchi Blog: http://outsideinview.com/
- 2. Introduction Twitter @bdoctor #pcampchi outsideinview.com
- 4. If I can show you.. Twitter @bdoctor #pcampchi outsideinview.com
- 12. So what do I do now? Twitter @bdoctor #pcampchi outsideinview.com
- 18. New Product Launch on a Shoestring will be posted on SlideShare Barry Doctor, Product Marketing Manager [email_address] Twitter @bdoctor Blog: http://outsideinview.com/