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Get More Leads With Lead Magnets
- 1. Marketing Strategy Designed To Get You More Leads, Engage Audiences And Grow Your Business A U T O M A T I O N N I N J A S - B E H A V I O U R A L M A R K E T I N G A U T O M A T I O N GET MORE LEADS 3 SIMPLE STEPS
- 2. WELL HELLO THERE It’s me! Mike! Hi! @AutomatioNinjas #b2bmarketing21
- 4. 1. LEAD MAGNETS WEEKLY WORKBOOKS WEBINAR
- 5. UNKNOWN KNOW, LIKE, TRUST #b2bmarketing21 @AutomatioNinjas
- 7. A FREE SOMETHING A LEAD SIGNS UP FOR Positions you as an authority/ proves expertise Educates - makes your lead a better quality lead Helps you in the sales process Moves awareness stages List growth More leads Increases conversion rates #b2bmarketing21 @AutomatioNinjas
- 8. MUST ADD VALUE MUST SOLVE A PROBLEM #b2bmarketing21 @AutomatioNinjas
- 9. EXAMPLE 1 BOTTOM OF FUNNEL #b2bmarketing21 @AutomatioNinjas
- 10. ALL THE LEAD MAGNETS PDF Checklist/ Cheatsheet/ Infographic Report/ eBook/ Whitepaper Video Download/ Series Email Series Webinar/ Tutorials Template/ Worksheet/ Workbook Toolkit/ Script/ Examples/ Calendar/ Planner Calculator/ Generator/ Spreadsheet Book/ Sample/ PDF version/ Case Studies Replay Quiz/ Survey Giveaways/ Competitions/ Coupons/ Shipping Challenges Membership/ Free Access/ Groups Trials Buyers Guides/ Consultations TOP OF FUNNEL MIDDLE OF FUNNEL BOTTOM OF FUNNEL #b2bmarketing21 @AutomatioNinjas
- 11. EXAMPLE 2 TOP OF FUNNEL EXAMPLE 3 MIDDLE OF FUNNEL #b2bmarketing21 @AutomatioNinjas
- 12. LEAD MAGNET MUST HAVES Solve a real problem 1 Be Specific 3 2 Provide a quick win Easy to consume 4 Offer high value 5 Instantly accessible 6 Demonstrate expertise 7 #b2bmarketing21 @AutomatioNinjas
- 13. Solve a real problem 1 EXAMPLE 3 TOP OF FUNNEL #b2bmarketing21 @AutomatioNinjas
- 14. EXAMPLE 4 TOP OF FUNNEL 2 Provide a quick win #b2bmarketing21 @AutomatioNinjas
- 15. EXAMPLE 5 VALUE ADD / TOP OF FUNNEL Be Specific 3 #b2bmarketing21 @AutomatioNinjas
- 16. EXAMPLE 6 TOP OF FUNNEL Easy to consume 4 #b2bmarketing21 @AutomatioNinjas
- 17. EXAMPLE 7 MIDDLE OF FUNNEL Offer high value 5 #b2bmarketing21 @AutomatioNinjas
- 18. EXAMPLE 8 MIDDLE OF FUNNEL Instantly accessible 6 #b2bmarketing21 @AutomatioNinjas
- 19. EXAMPLE 9 TOP OF FUNNEL Demonstrate expertise 7 #b2bmarketing21 @AutomatioNinjas
- 20. #b2bmarketing21
- 21. PAIN CONQUERS ALL WEEKLY WORKBOOKS WEBINAR
- 22. SHORTCUT ATTENTION MEET THEM WHERE THEY ARE RIGHT NOW #b2bmarketing21 @AutomatioNinjas
- 24. 2. AWARENESS WEEKLY WORKBOOKS WEBINAR
- 25. UNAWARE AWARENESS PROBLEM AWARE SOLUTION AWARE PRODUCT AWARE MOST AWARE #b2bmarketing21 @AutomatioNinjas
- 26. YOU CAN’T ALWAYS GET WHAT YOU WANT WEEKLY WORKBOOKS WEBINAR
- 28. FINDING THE RIGHT MATCH WEEKLY WORKBOOKS WEBINAR
- 29. MINDSET OUTCOME Symptoms of a problem Not sussed it yet What are the symptoms? What will they need to realise in order to become problem aware? BAIT AND SWITCH DIAGNOSTIC #b2bmarketing21 @AutomatioNinjas
- 30. MINDSET OUTCOME Something has happened! What’s happened? What is the shape of the problem? I know what my problem is, and there are possibly solutions out there to help me solve it TOP OF FUNNEL EBOOKS ETC WEBINARS What does this mean? #b2bmarketing21 @AutomatioNinjas
- 31. MINDSET OUTCOME Aware of solutions Not sure what options are for them What options are available to me? I understand what options there are, and I’m looking for specific products COMPARISONS QUIZZES #b2bmarketing21 @AutomatioNinjas
- 32. MINDSET OUTCOME Clarified – must make choices Figure out which applies best to them specifically I have these options, what works best for me? I understand which products would work for me – now I need to choose BUYERS GUIDES DETAILED PURCHASE AND PRICING INFO #b2bmarketing21 @AutomatioNinjas
- 33. MINDSET OUTCOME Narrowed it down Choosing between competitors Which company suits me best? I am ready to buy, I have objections BOTTOM OF FUNNEL BONUSES DEMOS AND AUDITS #b2bmarketing21 @AutomatioNinjas
- 34. ALL THE LEAD MAGNETS PDF Checklist/ Cheatsheet/ Infographic Report/ eBook/ Whitepaper Video Download/ Series Email Series Webinar/ Tutorials Template/ Worksheet/ Workbook Toolkit/ Script/ Examples/ Calendar/ Planner Calculator/ Generator/ Spreadsheet Book/ Sample/ PDF version/ Case Studies Replay Quiz/ Survey Giveaways/ Competitions/ Coupons/ Shipping Challenges Membership/ Free Access/ Groups Trials Consultations #b2bmarketing21 @AutomatioNinjas
- 35. 3. COLLECTING LEADS WEEKLY WORKBOOKS WEBINAR
- 36. TIME TO COLLECT LEADS Sign up form Where will your traffic come from? How will it be delivered? Advertising Social Media Organic Traffic Your Own List Your Network #b2bmarketing21 @AutomatioNinjas
- 37. WANT MORE? WEEKLY WORKBOOKS WEBINAR
Editor's Notes
- Welcome KM , author of the award winning book – hack the buyer brain and founder of AN, specialists in BMA We help businesses build amazing customer journeys that convert more customers that are happier and spend more money. I want to share something really cool with you – I want to show you the ONE big thing that we do help our clients double their customer spend. The strategy behind it, as well as why and how we do this. This strategy has added over a million to the bottom line of one of our clients, doubled another’s business entirely and continues to help others grow between 20% and 50% every year. It’s really cool, it’s quite simple, and it fixes a lot of problems. So let’s dig in shall we?
- Cater content to where people are, and provide context at each step
- What a lead wants and needs are not always the same thing. You have have to be very aware of this. How can you make what they need transition with what they want? Bait and switch
- Apparently lead magnets are dead. Client that had 700 people attend their webinar, with over 1000 sign ups would disagree with that – but there you go Inbound marketing is 3x more likely to generate a high ROI than outbound Businesses that focus heavily on inbound efforts drive leads that cost 61% less than outbound leads. And content marketing’s ROI has risen 300% in the past couple years. 1 - Don’t have a lead magnet / it’s not good Not having one problem it solves Not specific enough Doesn’t solve a problem at all Not about the customer / too promotional (sales/ brochure) Newsletter sign up is not a lead magnet Not aligned with your services 2 – You’re not distributing it Wrong format, must suit audience People need to see it: - ads - blogs that get traffic - just finding where your audience hangs out being there - your network - your own list! 3 – You’re not following up Classic mistake Take 7 touch points, in reality you need to be consistent with your communications No good having something that doesn’t lead to customers – just vanity