This panel event will be about trying to understand the do's and don'ts of inbound to ensure you convert your leads, rather than build you webtraffic The Consequences of a Faceless Social Media Campaign Heidi Grimwood - Campaign specialist Social Media Skills Club The journey to modern marketing Peter Reynolds - Marketing Cloud Alliances for Western Europe ; Oracle Inbound Marketing - Secrets to Success Alan Lynam - International Account Manager at HubSpot

1. on
Experts Night:
Inbound Marketing
@ThePulseDub
@boigrandcanalsq
#Inbound
The Pulse Dublin

2. 2
April Experts night: Inbound marketing
Agenda
1. Introduction
Conor Duke ; Manager @Fabrikatyr / @conr
2. The Consequences of a Faceless Social Media Campaign
Heidi Grimwood - Campaign specialist Social Media Skills Club
3. The journey to modern marketing
Peter Reynolds - Director Marketing Cloud Alliances for Western Europe ; Oracle
4. Inbound Marketing - Secrets to Success
Alan Lynam - International Account Manager at HubSpot
5. Q&A and Closing remarks
13 Ap 2015 DATA DRIVEN MARKETING DUBLIN – APRIL 2015 MEETUP 2
@ThePulseDub
@boigrandcanalsq
#Inbound

3. 3
The Pulse is a new community to support
entrepreneurs and businesses in Dublin
Conor Duke - @conr
Fabrikatyr Analytics - Data Driven Marketing Business @fabrikatyr
oDesk approached me to create community to help small businesses grow
We hope to achieve this through delivery of engaging and exciting events
such as;
• Expert panels and fireside chats with startup and small business leaders
and other business experts
• Monthly expert panels with startup and business leaders
• Q and A sessions with startup founders and business owners
@ThePulseDub
@boigrandcanalsq
#Inbound

4. The Consequences of Faceless
Social Media
Heidi Grimwood
Twitter: @heidigrimwood
Website: www.socialmediaskillsclub.com
Email: info@heidigrimwood.com
Mobile: 085 7330038

5. Setting up a Faceless Business
Online is as Useful as Your
Website With no SEO!
www.socialmediaskillsclub.com

6. How Does This Image Make You Feel?
www.socialmediaskillsclub.com
Me on my
Yacht! ☺

7. How Does This Image Make You Feel?
www.socialmediaskillsclub.com

8. Be Found Everywhere Online
You are 20 times more likely to click a link
that you’ve seen before than something
you’ve never seen
www.socialmediaskillsclub.com

9. He Who Shouts the Loudest
www.socialmediaskillsclub.com
Repetitive Marketing

10. Be an Industry Leader
www.socialmediaskillsclub.com
Be everywhere
Be an educator in your profession
Be a leader
Be consistent

11. Top Tips for Social Media
Marketing
⦿ Marketing – it is a marathon not a sprint
⦿ Branding – it takes time to create a brand like going to the gym and
getting results. Your brand defines your business
⦿ Use image advertising
⦿ Repetitive communication – creates recognition
⦿ Create a feeling of emotion
⦿ Right message + Right audience = Right results
⦿ Focus on a specific audience
⦿ Social media requires constant communication
www.socialmediaskillsclub.com

12. Why Are These Social Media Platforms
Ranked at the Top?
⦿ Facebook (everyone is on it so don’t try to fight it)
⦿ Twitter (best for getting a quick word out; famous as a tool in breaking news,
revolutions, and social justice)
⦿ Google+ (a must if you want to improve your results with Google)
⦿ Pinterest (best known for recipes, crafts, DIY, and beauty tips)
⦿ LinkedIn (it’s like Facebook for professionals… but better)
⦿ YouTube (videos galore)
⦿ Instagram (its focus is photographs with cool filters, and it’s quickly
overtaking Facebook in popularity with teens)
⦿ And MySpace (but only if you are a musician)
www.socialmediaskillsclub.com

13. Thank You for Listening Today
Heidi Grimwood
Website: www.socialmediaskillsclub.com
Email: info@heidigrimwood.com
Mobile: 085 7330038

27. INBOUND
MARKETING:
Secrets to
Success.
Alan Lynam
Customer Success Manager
@alan_lynam
#InboundMarketing #socialmedia

30. Our Inbound Marketing Methodology
Source - http://www.hubspot.com/products/inbound-marketing/

31. for how your customers
buy today

32. Attract
65% Europeans
88% UK B2B

33. Research Options
Research
Options (Conver

34. Trust
Networks
(Convert)

35. They like to educate themselves
rather than speak with a sales person
60% of the sales
cycle is over – before
a buyer talks to your
salesperson.
Corporate Executive Board: bit.ly/zub217

36. Close

37. Your consumer has changed,
They are in
control.

38. Don’t Interrupt

39. Be What’s Consumed

40. How You Can be
Successful with
Inbound Marketing.

41. 1 BUYER
PERSONAS
KNOW YOUR
BUYER
PERSONAS11 Be Relevant

42. of European marketers are
focused on reaching the right
audience, and converting them
into leads.23%
of European marketers
are focused on reaching
the right audience, and
converting them into
leads.
23%
Resource: http://offers.hubspot.com/2013-state-of-inbound-marketing-europe

43. MARKETING MARY
• Professional marketer (VP, Director, Manager)
• Mid-sized company (25-200 employees)
• Small marketing team (1-5 people)
• BComm (DIT), MBA (Smurftt)
• 42, Married, 2 Kids (10 and 6)
Goals:
• Support sales with collateral and leads
• Manage company communications
• Build awareness
Challenges:
• Too much to do
• Not sure how to get there
• Marketing tool and channel mess
Loves HubSpot because:
• Easy to use tools that make her life easier
• Learn inbound marketing best practices
• Easier reporting to sales and CEO

47. 3
Create
Marketing
Assets
Create a
Content
Machine22
Create a
Content
Machine

48. “
@TheSalesLion
Great content is the
best sales tool in the
world.

49. THINK LIKE A PUBLISHING COMPANY
1. Be Relevant.
2. Think like a content machine.

50. Questions ?

51. 51 51
Closing remarks
@ThePulseDub
@boigrandcanalsq
#Inbound