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Spotlight on Inbound Marketing
The document outlines an agenda for an inbound marketing experts night event held at The Pulse in Dublin, featuring speakers discussing topics like social media campaigns and modern marketing strategies. It emphasizes the importance of understanding buyer personas and creating relevant marketing assets to drive success. Additionally, the document highlights tips for effective social media marketing and the evolving landscape of consumer behavior in marketing.
Spotlight on Inbound Marketing
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- 2. 2 April Experts night:Inbound marketing Agenda 1. Introduction Conor Duke ; Manager @Fabrikatyr / @conr 2. The Consequences of a Faceless Social Media Campaign Heidi Grimwood - Campaign specialist Social Media Skills Club 3. The journey to modern marketing Peter Reynolds - Director Marketing Cloud Alliances for Western Europe ; Oracle 4. Inbound Marketing - Secrets to Success Alan Lynam - International Account Manager at HubSpot 5. Q&A and Closing remarks 13 Ap 2015 DATA DRIVEN MARKETING DUBLIN – APRIL 2015 MEETUP 2 @ThePulseDub @boigrandcanalsq #Inbound
- 3. 3 The Pulse isa new community to support entrepreneurs and businesses in Dublin Conor Duke - @conr Fabrikatyr Analytics - Data Driven Marketing Business @fabrikatyr oDesk approached me to create community to help small businesses grow We hope to achieve this through delivery of engaging and exciting events such as; • Expert panels and fireside chats with startup and small business leaders and other business experts • Monthly expert panels with startup and business leaders • Q and A sessions with startup founders and business owners @ThePulseDub @boigrandcanalsq #Inbound
- 4. The Consequences ofFaceless Social Media Heidi Grimwood Twitter: @heidigrimwood Website: www.socialmediaskillsclub.com Email: info@heidigrimwood.com Mobile: 085 7330038
- 5. Setting up aFaceless Business Online is as Useful as Your Website With no SEO! www.socialmediaskillsclub.com
- 6. How Does ThisImage Make You Feel? www.socialmediaskillsclub.com Me on my Yacht! ☺
- 7. How Does ThisImage Make You Feel? www.socialmediaskillsclub.com
- 8. Be Found EverywhereOnline You are 20 times more likely to click a link that you’ve seen before than something you’ve never seen www.socialmediaskillsclub.com
- 9. He Who Shoutsthe Loudest www.socialmediaskillsclub.com Repetitive Marketing
- 10. Be an IndustryLeader www.socialmediaskillsclub.com Be everywhere Be an educator in your profession Be a leader Be consistent
- 11. Top Tips forSocial Media Marketing ⦿ Marketing – it is a marathon not a sprint ⦿ Branding – it takes time to create a brand like going to the gym and getting results. Your brand defines your business ⦿ Use image advertising ⦿ Repetitive communication – creates recognition ⦿ Create a feeling of emotion ⦿ Right message + Right audience = Right results ⦿ Focus on a specific audience ⦿ Social media requires constant communication www.socialmediaskillsclub.com
- 12. Why Are TheseSocial Media Platforms Ranked at the Top? ⦿ Facebook (everyone is on it so don’t try to fight it) ⦿ Twitter (best for getting a quick word out; famous as a tool in breaking news, revolutions, and social justice) ⦿ Google+ (a must if you want to improve your results with Google) ⦿ Pinterest (best known for recipes, crafts, DIY, and beauty tips) ⦿ LinkedIn (it’s like Facebook for professionals… but better) ⦿ YouTube (videos galore) ⦿ Instagram (its focus is photographs with cool filters, and it’s quickly overtaking Facebook in popularity with teens) ⦿ And MySpace (but only if you are a musician) www.socialmediaskillsclub.com
- 13. Thank You forListening Today Heidi Grimwood Website: www.socialmediaskillsclub.com Email: info@heidigrimwood.com Mobile: 085 7330038
- 27. INBOUND MARKETING: Secrets to Success. Alan Lynam CustomerSuccess Manager @alan_lynam #InboundMarketing #socialmedia
- 30. Our Inbound MarketingMethodology Source - http://www.hubspot.com/products/inbound-marketing/
- 31. for how yourcustomers buy today
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- 35. They like toeducate themselves rather than speak with a sales person 60% of the sales cycle is over – before a buyer talks to your salesperson. Corporate Executive Board: bit.ly/zub217
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- 37. Your consumer haschanged, They are in control.
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- 40. How You Canbe Successful with Inbound Marketing.
- 41. 1 BUYER PERSONAS KNOW YOUR BUYER PERSONAS11Be Relevant
- 42. of European marketersare focused on reaching the right audience, and converting them into leads.23% of European marketers are focused on reaching the right audience, and converting them into leads. 23% Resource: http://offers.hubspot.com/2013-state-of-inbound-marketing-europe
- 43. MARKETING MARY • Professionalmarketer (VP, Director, Manager) • Mid-sized company (25-200 employees) • Small marketing team (1-5 people) • BComm (DIT), MBA (Smurftt) • 42, Married, 2 Kids (10 and 6) Goals: • Support sales with collateral and leads • Manage company communications • Build awareness Challenges: • Too much to do • Not sure how to get there • Marketing tool and channel mess Loves HubSpot because: • Easy to use tools that make her life easier • Learn inbound marketing best practices • Easier reporting to sales and CEO
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- 48. “ @TheSalesLion Great content isthe best sales tool in the world.
- 49. THINK LIKE APUBLISHING COMPANY 1. Be Relevant. 2. Think like a content machine.
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