SlideShare a Scribd company logo
#SMARKETING
WEBINAR
How can I get more qualified leads in mine
and my sales reps’ email inboxes?
Get an overview of the inbound marketing methodology.
Welcome! While we’re waiting...
Please enter either your
Hometown,
Favorite BBQ joint, or
Industry for your business
into the chat pane.
#SMARKETING
How can I get more qualified
leads in my and my sales reps’
email inboxes?
An overview of the inbound
marketing methodology.
#SMARKETING
Quick Intro
– Founder & CEO of Digital Marketing Direction.
– I like tennis, OU, BBQ, and helping businesses
grow with fancy new digital marketing strategies.
– You can connect with me on LinkedIn
@ linkedin.com/in/jackieclews
#SMARKETING
And Agenda
– 15-20 minutes of going through the inbound 	
marketing methodology
– 10 minutes for questions at the end
#SMARKETING
This webinar is for you if
– Your prospects search for solutions your
company provides on Google
– There’s a fair amount of research done
by your buyers before signing
– Your sales reps do not currently have
real people filling out forms on the website with
their contact information on a weekly basis
#SMARKETING
Do all of those things
sound familiar?
“Raise your hand” if they do!
#SMARKETING
Great.
Let’s talk about solutions.
#SMARKETING
But first.
How we got here...
#SMARKETING
The buying process has changed.
#SMARKETING
The buying process has changed.
#SMARKETING
There are so many more choices now.
That changes everything.
#SMARKETING
Enter: Inbound marketing.
#SMARKETING
And this company.
#SMARKETING
We’ve all seen this, right?
AWARENESS
PURCHASE
#SMARKETING
At various stages,
we all do research online.
Raise your hand if you’ve Googled a big purchase
within the past
– Year?
– Six months?
– Week?
– Today?
This can be business or personal related such as a
new vendor partner or remodeler.
#SMARKETING
Great.
You were doing inbound and
you didn’t even know it.
#SMARKETING
Attracting
#SMARKETING
Attracting
#SMARKETING
Attracting
#SMARKETING
Converting
#SMARKETING
Converting
#SMARKETING
Closing
#SMARKETING
Closing
#SMARKETING
Delighting
#SMARKETING
#SMARKETING
The buying process has changed.
Has your sales approach evolved?
Reserve a consultation with me
at clarity.fm/jackieclews or
digitalmarketingdirection.com.
#SMARKETING
Next and final webinar
in the series...
Don’t drive blind. Learn which marketing and
sales efforts are closing deals.
March 1 @ 1pm CST

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