Vegan cosmetics are cosmetics made without animal-derived ingredients. The document discusses the growing vegan cosmetics market and outlines plans for starting a vegan cosmetics company. It covers the company's mission to improve health and the environment, target audience of youth interested in health and ethics. A market analysis shows the global vegan cosmetics market is valued at $13.02 billion and expected to grow at 7.02% annually. The document also includes a SWOT analysis, pricing and promotion strategies, competitors, and financial plan.

1. VEGAN COSMETICS
BY: NISHANT KUMAR MEHTA(NIT JAMSHEDPUR)

2. INTRODUCTION
 Vegan cosmetics: Absence of animal –origin ingredients to the entire supply chain of the
product.
 Products are ethical in nature.
 Due to the medical benefits of vegan cosmetics on the skin, consumers are preferring these
products over non-vegan cosmetics.
 Help to reduce the damages to the skins that are created due to several environmental changes
and increasing pollution in the globe.
 Anti-oxidants present in vegan cosmetics are naturally processed from plants and can help reduce
dryness of the skin.
 Due to these benefits the demand for plant based ingredients is growing high, elevating the
growth of Vegan cosmetics market.

3. MISSION
 Improve customer’s health and happiness
 Ethical and beneficial to the environment and local
community
VISION
 Bringing to people products which don’t play on insecurities
 Enhances natural beauty to make people happy, content and feel
confident.
 Products that source the finest raw ingredients from around the
local area, brought home and crafted into something beneficial.

4. TARGET AUDIENCE
Our team believes that it’s building a product revolving around health, being ethical
and fashion.
Hence we are planning our potential customer base to be comprising of :-
 youth and millennials aged between 14-35 years old who have an interest in
being healthy and feeling confident.
 Are aware and care about their perceived image
 Individuals who are fashionable
 Individuals who are more active online or the people who are aware of the
companies that are providing ethical and sustainable solutions.
Though our company welcomes all but the people having above characteristics will be
more actively targeted, in short, people who are more engaging, somewhat more
colorful, interesting and diverse.

5. MARKET ANALYSIS
1. According to verified market research
the global vegan cosmetic market was
valued at USD 13.02 billion in 2018
2. The vegan cosmetics market
is expected to be growing at a growth
rate of 7.02% in the forecast period of
2022 to 2029 and is likely to reach the
USD 27.02 billion by 2029
3. ASIA PACIFIC MARKET IS
ANTICIPATED TO REGISTER A CAGR
OF 6.5% DURING THE UPCOMING
YEARS

6. SWOT ANALYSIS
Strength Weakness
 Vegan Cosmetics save countless lives
 You can avoid questionable ingredients
 Vegan beauty products contain more
nutrients
 Vegan packaging is more environment
friendly
 You can say goodbye to sensitive skin
issues
 Vegan products are safer for your entire
body
 The price are comparable to non-vegan
products
 The vegan cosmetics market is a
competitive market, this is due to
the presence of several domestic and
international players in this segment.
 Some of the major players of this
industry are Loreal SA, Coty Inc.,
MuLondon, Billy Jealousy, and Beauty
Without Cruelty

7. SWOT ANALYSIS
Opportunity Threats
 As seen from market analysis this market
is growing at rapid rate
 Indian market in future can be one of
great player
 The spiraling demand for cruelty free and
vagan cosmetics,and rapid changing
consumer preference,triggered by
soaring environmental concerns will
enable growth in the vegan cosmetics
market.
 Several countries have even banned
animal testing or use of animal products
such as hair and fur. This inevitably
creates opportunities for the expansion
of the vegan cosmetics market.
 Not stable if different products
come in the market then market
may fluctuate

8. PRICING AND PROMOTION
 PRICING
• Pricing strategy adopted – “Economical pricing”
• The prices of the products will be set economically in comparison to our competitors
at a Recommended Retail Price(RRP) which is equivalent to 2-5 times of the cost of the
product(including raw material , carriage and packaging).
• The main objective of economy pricing is to secure a good percentage in market share
and high sales volume as compared to our competitors who follow an economical to
premium pricing strategy as Vegan Cosmetics are highly priced in comparison to
chemically produced cosmetics.
• Reasons for Vegan cosmetics to be costly are :-
1. The organic, hand-made, vegan products which are free from any chemicals and animal
cruelty substances are higher in cost.
2. Keeping the products fresh for a longer period of time increases the cost.
• To reduce the costs, we can keep the packaging cost to a minimum and we can use
recycled and plastic free packaging boxes or containers to store the vegan cosmetics.
• Target audience – Upper class, Middle class and Lower Middle class people.

9. Promotion
 The promotion strategy will be executed only through online mode and the products
will be sold through the company website platform only(no offline outlets at start).
 For a successful business start-up we cannot spend extravagant on television
campaigns and model/celebrity endorsements.
SOME MARKETING TECHNIQUES TO PROMOTE THE PRODUCTS
 In the initial stages, we can start by experimenting with content to communicate its
core values of protecting the environment with handmade natural products on the
website. Then we can adjust the content on website through customer feedback.
 Through Digital Marketing and Digital Ads
1. Display Ads : This is the most common kind of ad that you can see when you open any website.
This kind of ad usually uses images and text. We can use ad type for any announcements or to
inform our customers about our new products, give information about health, skin, etc. so that
they recognize our brand easily. The audience is going to click the add if they find it catchy and
attractive.
2. Native Ads : These are very popular ads that we see every day on our social media feeds. These
are the sponsored ads that can easily slip into the feed and grab the attention of the customers.
Customers look at the idea of transparent beauty. So, we need to show them that our beauty
products are smooth and natural. Our digital advertising for the vegan cosmetic brand should
be visually engaging.
3. Social Media Ads : This is undoubtedly the best platform to get our customer’s attention towards
our brand and its product. Social media is like the hub for online advertisements and the easiest
way to grab the attention of your customers. Facebook, Instagram, Snapchat, Pinterest, YouTube
are a few platforms that we should definitely use to reach our customers. They use a lot of ads and
interesting content like tutorials, influencers, etc. to engage with their audience. They also have
super zoom ads that show the customers all the vegan ingredients they use which help in building
brand loyalty.

10. • The advantage of using digital advertising for our cosmetic brands is that it helps us to
measure the results of our ads. When we analyze the response for your audience on our ads,
we can understand how your ad works.
• FOMO(Fear of missing out) is a great way of grabbing our customers’ attention and generating
sales. We can use limited time discounted deals and combo deals to attract customers. In the
initial stages we can also look for some giveaway of products.
• Direct Mail Advertisement : Under this method message is sent through emails or in the form
of newsletters about the deals and discounts of the products. The main aim of these letters is
to create the reader’s interest in the product. The only drawback of this method is it has
limited access of customers(small number of buyers can be covered).

11. COMPETITORS
• MAMAEARTH :
 Mama Earth is an online vegan cosmetic leader(in India) which claims that its
products, not only is it vegan and cruelty free(certified by PETA), and their products
do not have any hazardous toxins.
 They have an environment friendly initiative which plants a tree for every order
which is placed on its website. This makes them different from many.
 They follow an economical pricing strategy.
• LUSH:
 Lush is known for its natural handmade body care products. It is known for its
handmade cosmetics and has positioned itself as a natural brand, providing fresh
products without the use of any preservatives. It targets potential customers who
prefer a natural and vegan lifestyle.
 They prefer premium products and they follow a premium pricing strategy as their
target audience are upper class people.
• ASA Beauty:
 The brand packaging is made from aluminium that’s 99% recyclable along with FSC
certified paper to ensure cleaner earth.
 An entire range of reusable and refillable makeup , they are aiming to make
sustainability a norm.
• RUBY Organics, Kiro Clean , Nykaa etc.

12. OUR USP
 Totally vegan products
 Animal cruelty free
 Absence of toxins and harmful
chemicals
 Organisations such as Lush or The
body shop offer vegetarian cosmetics
but not vegan options.
 All my ingredients are local.
 Conducting survey and
providing free sample to
those who participate in the
survey.
Honeybee bath bomb
Contains honey as ingredient
derived from bees

13. FINANCIAL PLAN
The funding request in this business plan outline the major start-up costs
associated with this business. Other costs include repair and maintenance, Sales
and production expenses.
Profit Calculation for 50 products,
Total revenue(Rs.92500)-Total cost(Rs.59800)=Net profit(Rs.32700)
 Break even analysis

14. THANK YOU!
THANK
YOU!