New product development
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This document outlines the new product development process for "Jaul Green Coconut Water". It includes: 1. An overview of the objectives to understand new product development processes and observe the Bangladesh market. Methodology includes primary interviews and secondary reports/literature. 2. Stages of the new product development process are described including idea generation, screening, concept development, marketing strategy, business analysis, product development, test marketing, and commercialization. 3. Key considerations for new product development are discussed like understanding customer needs, marketing potential, and product feasibility. A SWOT analysis identifies strengths like price and innovation, weaknesses like lack of knowledge, and threats like more competitors.
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The document discusses innovation in the Indian FMCG (fast moving consumer goods) sector. It notes that FMCG innovation is critical for companies to remain competitive in India's mature and crowded market. It defines different types of innovation from incremental to breakthrough to radical. It also discusses how FMCG innovation differs between India and China, with Chinese consumers and companies being more open to online channels and mobile commerce. The document concludes that for FMCG companies, innovation is needed to drive growth, increase market share, and meet consumers' evolving needs and tastes.
UNIT 1 CB.pptx consumer behavior mba 3 sem notes
This document discusses consumer behavior and consumer research. It defines consumer behavior as how people make buying decisions by choosing, using, and disposing of products and services. Consumer research is a subset of marketing research that enables marketers to understand consumer needs, wants, and decision making. There are two main types of consumer research - quantitative research which uses methods like surveys and experiments to collect statistical data, and qualitative research which uses techniques like interviews and focus groups to obtain more subjective findings. The document also notes that new product research benefits from using both qualitative and quantitative research methods to gain a deep understanding of customer needs and requirements.
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Intro to Marketing, Defining Marketing for the CenturyThe importance of Marketing, Scope of marketing, Core marketing Concepts,
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for customer both tangible and Intangible and Co-creation of value.
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Healthcare marketing involves promoting health information and treatment access to protect populations. It applies marketing tactics and strategies. The healthcare industry accounts for over 12% of GDP in many developed nations and is growing faster than most sectors. Marketing helps healthcare professionals establish relationships and offer value to target markets, leading to long-term patient loyalty and better patient management. Marketing environment factors include internal elements like resources and external elements like competitors that influence organizations. Consumer behavior and market segmentation are important concepts for understanding customer preferences and dividing markets into groups.
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New product development
- 1. Md. Monirzzaman Khan Marketing Management
- 5. M E A N I N G Upgrading an exciting product Creation of an entirel y new product Generated new ideas for a unique product Enhancing the utility and improving Discovered a new product perfect for t he market
- 6. Objectives Understand the process of new product development To observe the market policy and market place The present status of market in Bangladesh Finding and developing new-product and ideas Learning the steps in the new product development process
- 8. Methodology Primary Data Secondary Data Interviews with Health researcher market environment Face to face conversati on with consumers Expert opinion Report of the Bangladesh H ealth institute Relevant book newspapers journals
- 9. New Product Development Idea Generate Different From Other Health Concuss To a lesser extant Customer Survey product improvements most needed the benefits to your target market the marketing potential of the idea most prominently identified customer needs Idea Screening New Product Development
- 10. Can you Understand the concept of “Jaul Green Coconut Water”? Its advantages compared with soft drinks Consumers becoming satisfied by drinking this product Will it be a reasonable price to charge?
- 11. Marketing Strategy Target Market Positioning Segmentation Demand for the product Satisfaction of the objectives Including all Cots
- 12. Idea Screening Idea Generation Concept Development Marketing Strategy Business Analysis Product Development Commercialization Test Marketing Process Product Development Quality full Product Solid Feedback Price It Right Don’t Over Stock Privacy Of the Idea Communicate Wisely Refine New Design
- 13. Test Marketing Test with consumers Test consumer with the productsIntroducing Open market Prediction of product and Its future
- 15. S W O T Strength Weakness Less Price then Others Innovative feature Lack Of knowledge New Brand
- 16. S W O T ThreatsOpportunity Positive Growth Increasing Demand More Competitor Less Purchase
- 17. Documentation
- 18. THANK YOU ALL