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New product development
- 1. Md. Monirzzaman Khan MarketingManagement
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- 5. M E A N I N G Upgrading an exciting product Creationof an entirel y new product Generated new ideas for a unique product Enhancing the utility and improving Discovered a new product perfect for t he market
- 6. Objectives Understand the processof new product development To observe the market policy and market place The present status of market in Bangladesh Finding and developing new-product and ideas Learning the steps in the new product development process
- 8. Methodology Primary Data Secondary Data Interviews withHealth researcher market environment Face to face conversati on with consumers Expert opinion Report of the Bangladesh H ealth institute Relevant book newspapers journals
- 9. New Product Development Idea Generate Different From Other Health Concuss Toa lesser extant Customer Survey product improvements most needed the benefits to your target market the marketing potential of the idea most prominently identified customer needs Idea Screening New Product Development
- 10. Can you Understandthe concept of “Jaul Green Coconut Water”? Its advantages compared with soft drinks Consumers becoming satisfied by drinking this product Will it be a reasonable price to charge?
- 11. Marketing Strategy Target Market Positioning Segmentation Demandfor the product Satisfaction of the objectives Including all Cots
- 12. Idea Screening Idea Generation Concept Development Marketing Strategy Business Analysis Product Development Commercialization Test Marketing Process Product Development Quality full Product Solid Feedback PriceIt Right Don’t Over Stock Privacy Of the Idea Communicate Wisely Refine New Design
- 13. Test Marketing Test with consumers Testconsumer with the productsIntroducing Open market Prediction of product and Its future
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- 15. S W OT Strength Weakness Less Price then Others Innovative feature Lack Of knowledge New Brand
- 16. S W OT ThreatsOpportunity Positive Growth Increasing Demand More Competitor Less Purchase
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