From Simple to Splintered to Seamless: In this new technology-enabled world, how can brand marketers and retailers capture the imagination and retain the loyalty of their customers? FITCH believes Seamless Retail Experiences require a new approach. - See more at: http://www.fitch.com/think-article/dreaming-exploring-locating-understanding-the-new-customer-journey/#sthash.rQV6aDg4.dpuf
Shiny Provision Store - Retail challenge for a kiraana storeDevanand Hariperumal
The case has been analysed and the patterns of the people in the bangalore sub urban area has been shown with the monthly retailing sales potential. Also retail image dimensions and psychological ratings are presented.
Distribution & Channel Management, Promotion Decisions OF ITC LimitedReyaz Jafar
ITC Limited or ITC is an Indian conglomerate headquartered in Kolkata, West Bengal. Its diversified business includes five segments: Fast-Moving Consumer Goods, Hotels, Paperboard & Packaging, Agri Business & Information Technology.
In this presentation it is describe their promotion strategy and distribution and channel management system,how ITC Ltd. work with.
About the Company and it’s Product.
Business Model
The Market and Marketing
SWOT Analysis
Competitive Analysis
Porter’s Analysis
Consumer Behaviour Analysis
Positioning and Targeting
Flipkart Vs Amazon- A Case Study on e retailing.Sumit Lokhande
A case study on Flipkart Vs Amazon as presented in Mindscape- A case study competition which could manage to win the Runners up trophy is hereby shared for reference.
Shiny Provision Store - Retail challenge for a kiraana storeDevanand Hariperumal
The case has been analysed and the patterns of the people in the bangalore sub urban area has been shown with the monthly retailing sales potential. Also retail image dimensions and psychological ratings are presented.
Distribution & Channel Management, Promotion Decisions OF ITC LimitedReyaz Jafar
ITC Limited or ITC is an Indian conglomerate headquartered in Kolkata, West Bengal. Its diversified business includes five segments: Fast-Moving Consumer Goods, Hotels, Paperboard & Packaging, Agri Business & Information Technology.
In this presentation it is describe their promotion strategy and distribution and channel management system,how ITC Ltd. work with.
About the Company and it’s Product.
Business Model
The Market and Marketing
SWOT Analysis
Competitive Analysis
Porter’s Analysis
Consumer Behaviour Analysis
Positioning and Targeting
Flipkart Vs Amazon- A Case Study on e retailing.Sumit Lokhande
A case study on Flipkart Vs Amazon as presented in Mindscape- A case study competition which could manage to win the Runners up trophy is hereby shared for reference.
The report entitled ‘MAGGI – A project report on marketing strategy’ deals with the study of Nestle as a brand which acquired Maggi in 1947 & launched it in India in 1983 as an evening snack which became synonymous with noodles. This study tries to analyses the marketing strategy of Maggi before & after the controversy & how post dropping significant Market Share during the ban, they were able to smoothly regain the Market share within a few months of re-launch.
Brand Maggi :Nestle's powerful Arm
The report entitled A Study of “Brand Maggi” deals with the study of Maggi brand that was launched in India in the year 1983, by Nestle India Limited, which became synonymous with noodles. This research tries to find awareness of Maggi& its product line with that of its competitors. The introduction provides the company background, operational & other important information provided by the company, which would assist in taking the decision for the right brand extension strategy for Maggi.
Understanding of market analysis and sales development through the study of B...Aftab Sahil
A summer internship project report on market analysis and sales development through the study of Britannia Industry under the roof of Big Bazar, Lucknow
Transformational, emotional and seamless; three macro-trends shaping retail today.
Speaking at NACS Xtreme 2014, FITCH Associate Strategy Director Michael Stephenson examines these trends and the importance of physical, human and digital tools to retailers.
The report entitled ‘MAGGI – A project report on marketing strategy’ deals with the study of Nestle as a brand which acquired Maggi in 1947 & launched it in India in 1983 as an evening snack which became synonymous with noodles. This study tries to analyses the marketing strategy of Maggi before & after the controversy & how post dropping significant Market Share during the ban, they were able to smoothly regain the Market share within a few months of re-launch.
Brand Maggi :Nestle's powerful Arm
The report entitled A Study of “Brand Maggi” deals with the study of Maggi brand that was launched in India in the year 1983, by Nestle India Limited, which became synonymous with noodles. This research tries to find awareness of Maggi& its product line with that of its competitors. The introduction provides the company background, operational & other important information provided by the company, which would assist in taking the decision for the right brand extension strategy for Maggi.
Understanding of market analysis and sales development through the study of B...Aftab Sahil
A summer internship project report on market analysis and sales development through the study of Britannia Industry under the roof of Big Bazar, Lucknow
Transformational, emotional and seamless; three macro-trends shaping retail today.
Speaking at NACS Xtreme 2014, FITCH Associate Strategy Director Michael Stephenson examines these trends and the importance of physical, human and digital tools to retailers.
Generous Brands 2.0: Retail’s ongoing journey towards the greater goodFITCH
Emotional connection with shoppers has always sat at the heart of the essence of our industry, and yet there are still precious few retailers putting their money where their mouths are towards a new agenda of social wellbeing.
5 years ago FITCH identified the move towards this trend with its Generous Brands white paper, a ground breaking challenge to the retail industry to take up the mantle and to change both operations and culture from a focus solely on the bottom line to one marrying commercial realities with a responsibility towards a higher purpose.
The time has come to revisit this topic as retail finds itself poised at a moment of profound change – most pointedly the approaching dominance of Gens Y and Z on the shopping landscape, collectively the largest block of consumers in history and by far the most socially conscious.
Against this backdrop it is more important now than ever before for brands and retailers to align their higher purpose with their business goals. Only then will they become not only unique, but relevant and memorable to those that they seek to serve.
As the formerly discreet worlds of Physical, Human, and Digital aggregate in a new shopping future, what does the end-game look like for retail? What is beyond the current omnichannel rhetoric? With proven, thought-provoking style, Christian Davies assess the way forward for retailers and brands as they attempt to navigate this challenge. The hypothesis is a simple one: that the combination of Physical, Human and Digital touch points results in an Experience Signature unique to every brand. Davies outlines not just why Experience Signatures matter, but why strategically addressing them will be critical for the future of retail. Presentation given at NRF 2015 in New York City on Jan. 13th.
360 Degrees of Marketing: The Retail RevolutionFITCH
Wineries have an opportunity to differentiate with an Experience Signature. Michelle Fenstermaker presents at the Direct to Consumer Wine Symposium 2016.
Retail 2020: Retail Will Change more in the Next 5 Years than the Last 50FITCH
Against a backdrop of seismic shifts in our retail landscape, Christian Davies, Executive Creative Director, Americas at FITCH took the audience on a global tour of the major trends that will be the norm by the time we’re ringing in the New Year of 2020. Emerging trends are mapped against new shopper behaviors and the rise of Gen Z – set to be the largest group of shoppers globally by 2020 – and by new realities of retail operations, language and purpose. This presentation was given at Globalshop in Las Vegas on March 26th, 2015.
Collective Bias, Shopper Events and the Coca-Cola Walmart team received an Effie Award for their #Shareitforward campaign at Walmart. Check out this slideshare presentation to view the results!
Kurt Karlenzig, The Marketing Store's SVP, Global Digital shares social media marketing for in-store and shopper marketing with POPAI's Masters Program. The Marketing Store is one of the world's largest brand activation agencies. For more information, visit: http://themarketingstore.com or follow @marketingstore
Principles to Gamify the Online Philanthropic CrowdfundingNicola Terrenghi
A Gamification Framework Applied to Kiva.org.
This thesis treats the exploitation of gamification to engage and coordinate users on philanthropic
crowdfunding platforms.
Crowdfunding platforms strive to gain new users and to maximise their impact through the
design of engagement mechanisms. Social networks integration and mobile user experience
are only few of the several techniques to engage users and foster their activity. “All-or-nothing”
constraint, which enables the capital delivery only in case of campaign-goal achievement, aims
at increasing crowd efficiency, encouraging coordination among platform users.
Although the last six years were marked by the boom of crowdfunding industry, many users
are still “peripheral”: they rarely or never take action. Kiva.org, the philanthropic platform I
focused my thesis on, counts about one third of users that have never made a loan and 16% of
lenders that have made one loan only.
I approached the problem of users engagement and coordination suggesting the application
of gamification to philanthropic crowdfunding platforms. In particular, I designing the Gamification
Wheel, a gamification framework addressed to crowdfunding organizations. Through
the framework, I aimed at facilitate organizations in designing an effective gamification system,
via both a user-centric method and a business oriented approach.
Through my research I found out that gamification can be exploited to foster several user
actions, not only donation or lending but also contents sharing and team building. Moreover, I
experienced gamification design as a process instead of a set of game elements. In this regard,
after interviewed three field experts to validate the framework, I designed Impact to show that
game elements are just a mean to the design of an effective gamification system.
Continuous Retail is an art. It is the undeniable future of all things retail. Retail is ubiquitous - do you have an Experience Signature? Tim Greenhalgh, Chairman and CCO, shares how leading retailers create new human rituals that are empowered both physically and digitally. This presentation was given at WPP's Global Retail Forum on April 15, 2015.
How to Build Valuable and Seasonal Facebook Page Apps All Year LongShortStack
We’ve taken the challenge out of coming up with fresh and innovative Facebook Page app ideas month after month. Inside each of these monthly guides we share three app ideas and instructions for how to build them all using ShortStack.
Like this resource? Find more free resources here: https://shortstack.iljmp.com/1/moreresources
Gamification: Silly fad or important trend for marketers?Mike Kujawski
Gamification refers to the integration of game dynamics into a service, community, content or campaign, in order to drive engagement and participation. The technique can be useful to encourage people to perform tasks that they generally considered boring, such as completing reviews, filling out tax forms , driving efficiently or tracking caloric intake. In 2010, organizations spent barely $100 million on gamification, the early days of the trend. However with the emergence of social media, mobility and cloud technologies the gamification industry is expected to touch $2.8 billion by 2016. A major driver of this is the use of gamification to influence behaviour surrounding health and environmental issues. The private sector is catching on, however where are the public and not-for profit sectors in all of this? In this visual presentation Mike covers the basics behind gamification along with the latest trends, statistics and examples from around the globe. Critical viewpoints are presented as well so that participants can decide on their own if this is indeed a trend or just a silly fad.
Las Wi-Fi Apps de Please bajo la solución de connected store permiten crear distintas experiencias de usuario fuera y dentro de los establecimientos físicos donde las empresas interactúan con sus clientes y sus prospectos, ayudando a:
Aumentar el tráfico a las tiendas
Mejorar el ratio de conversión
Potenciar la frecuencia de visita
This is a presentation I made at the Loyalty summit in Mumbai in India. Please note that videos have been removed.
It's focus is on how we can use gamification and digital strategy in developing stronger customer experiences and lasting customer loyalty
Aplicaciones wifi para marketing digital en hoteles.Capture información de clientes y visitantes, realice encuestas en línea o post-salida, informe de actividades diarias en el hotel, promocione servicios complementarios y cree una base de datos con clientes y visitantes que le permitirá generar acciones de marketing novedosas y de bajo costo. Las estrategias de marketing digital para hoteles utilizando modelo omnicanal con wifi marketing apps le brindan soluciones innovadoras y de bajo costo que permiten mejorar la experiencia del cliente y sus ingresos.
Unstoppable. The tech revolution is here, adapt or die.FITCH
Tim Greenhalgh's presentation as part of a panel at BCSC 2014. The panel explored the evolution of technology, what it means for the retail property sector and what’s around the corner in terms of new technology development.
The panel was chaired by Sean Curtis, Land Securities and also included Saurabh Sethi, GSMA and Patrick Gallagher, CitySprint.
Unlock the new Indian shopper journey. Mobile is reshaping our behavior, changing our expectations, building new habits and ways of expressing ourselves.
A Very British Black Friday: The Real Winners and LosersFITCH
Black Friday is perceived as a frantic one-day sale, when shoppers lose control in the fight for bargains and retailers move mountains of stock to get a good chunk of Christmas sales in the bag.
This study on Black Friday in Britain shows that the reality is somewhat different. While there will always be a small proportion of shoppers willing to fight for a bargain, the majority are sensible human beings happily buying online, at home.
The losers are the retailers. Black Friday discounts drive shoppers to open their wallets earlier, but not necessarily deeper, so the idea that they are a major boost to UK Christmas spending is flawed.
Find out about our predictions for the future of Black Friday in Britain, and our recommendations for what retailers should really be focusing on.
Design Thinking is getting a lot of attention today, for many reasons. Innovation is the key to reinvention, which is the goal of organization’s who are looking to future-proof and define themselves as leaders in the Experience Economy. Join Kristin Shackleford for a practical discussion to review the core principles of Design Thinking, and walk away with insight around:
Why it’s important
Who should participate
How to create a culture of Design Thinking
Practical ways to get started driving creativity and innovation that will make a difference to your customers and within your organization
What are the forces that will drive digital marketing in 2018 and beyond? The digital craftspeople at Noble believe there are five key trends to keep your eye on in the New Year:
Social influencers
A/B testing
A “create once, publish everywhere” approach
Developing your brand’s voice for SEO
Content personalization
Join Noble Studios CEO Jarrod Lopiccolo and his team of Noblebots at their offices on the edge of downtown and MidTown. It promises to be an enlightening evening where longstanding assumptions will be challenged and new approaches offered. You’ll walk away with a load of practical takeaways you can put into place for your organization right away.
Sampling of the topics covered as part of the one day intensive Coffee is for Closers sales seminar for entrepreneurs. See www.coffeeclosers.wordpress.com for more information
How to Build Products That Matter With Innovation AccountingDavid Bland
Innovative Accounting will land you in prison, but Innovation Accounting will land you a product that matters. In this interactive Lean Startup workshop, David J Bland covers the basics of Innovation Accounting. We'll then dive into hands on exercises with Pirate Metrics, Lean Analytics Phases and the Passionate User Model. You'll leave this workshop with a better understanding of how to apply Innovation Accounting to both increase retention and reduce friction in your product or service.
Small Business Boot Camp with Jim Joseph at VocusCision
In 25 years as a marketing and branding expert, Jim has created brand experiences for Kellogg’s, Kraft, Ikea, Cadillac, Clean & Clear, American Express, Walmart and more. He teaches intensive marketing classes at New York University and his second book, The Experience Effect for Small Businesses, is in stores now.
Take a look at the Small Business Bootcamp he did with Vocus - you'll learn a ton, including:
-Create DIY ‘brand experiences’ that keep customers coming back
-Research techniques to help your brand connect with customers better
-Out-brand your rivals with some easy competitive analysis
5 Essential Virtual Selling Practices Every Company Must Have by 2023Aggregage
Allego’s Erika Bzdel, VP of Sales, and Craig Simons, Director of Marketing, discuss what these practices are and how to succeed at selling in a hybrid world.
Marketing for Tech Start-Ups – Getting the fundamentals right - Entrepreneurs...MaRS Discovery District
Learn some of the fundamental concepts and principles of marketing for early-stage start-ups. We address the unique challenges of marketing technology products including:
Knowing when to begin marketing
Recognizing which marketing activities to do first
Identifying the goals of your early marketing activities
Syncing marketing with product development
Using marketing to fine-tune your business model
Member-Centric Conference Experiences: 11 Insights from Disney’s ApproachEvent Garde LLC
Aaron Wolowiec, MSA, CAE, CMP, CTA delivered this presentation during ORGPRO on Tuesday, July 12, 2016, at the Grand Traverse Resort and Spa in Acme, MI.
If you aren’t connecting with your channel sales reps on a weekly basis, you’re likely not a priority for them. Even without a huge budget or hours of extra time, there are simple things you can do to stay top-of-mind. Choose to do something from this list once a week to get attention, show appreciation or reward results.
Discover what affiliate marketing is, and why it can be such a great oppportunity to earn money online. To learn more, please visit: http://eternalspiralbooks.com/courses/course/affiliate-commissions-101/
Relive Lorna Shepard's insightful presentation from the 2015 Marketing Workshop about the Buyers Journey by downloading or saving this slide deck.
About Lorna: Lorna is Noble Studios Strategic Planning Lead. She is a forward-thinking executive leader and seasoned entrepreneur. She has a strong reputation for identifying and solving complex business issues and understanding the mindset of consumers. Lorna has developed personas and conducted user experience research throughout her career for large national brands like Clorox, Oscar Mayer and Sears.
Similar to Dreaming, Exploring, Locating: Understanding the new customer journey (20)
The Roaring Twenties: How Global Retail Brands Will Stay Relevant in 2020FITCH
The ‘Roaring Twenties’ refers to the decade of the 1920s - a time of economic prosperity. Social, artistic and cultural excellence reigned, jazz blossomed, fashion changed and women got the vote. We’re hopeful for a similarly transformative decade, but with many retailers closing in 2019, how can we ensure we stay relevant? The 15 global FITCH studios collaborated to unpack best-in-class retailers and what it could all mean for retailers in 2020. We’re pleased to present this summary of our findings.
How are changing consumer behaviours shaping the future of grocery retail? What does tomorrow’s shopper care about? How do they shop? Why is the shopping experience changing? Nathan Watts, Creative Director at FITCH presented this deck to attendees at the annual World Food Moscow event in Sept 2019.
Through decades of successful global design projects, FITCH has identified 12 distinct ‘Experience Themes’ – each with its own unique set of emotions and characteristics. The different themes embody four fundamental human needs for Comfort, Belonging, Independence and Progress...read on to find out more.
This deck was presented at Cosmoprof North America in Las Vegas on July 29, 2018. By 2020, today's teens will be the largest group of shoppers worldwide, accounting for 40% of the U.S., Europe and BRIC shopper base. The needs, behaviors and expectations of this group will influence the future of mainstream retail. Global design consultancy FITCH will share proprietary insights about Gen Z - the most culturally diverse, digitally connected generation to date and retail's biggest challenge yet. Learn what shopping attitudes, motivations and behaviors of Gen Z make them so different from other generational cohorts. Discover how retailers and brands engage with this new kind of shopper who pays less attention but has a sharper and hyper-informed eye. Explore the distinct strategies and tactics retailers can employ to attract Gen Z with seamless and highly commercial experiences.
Future of retail isn't shopping...it's serviceFITCH
With the rise and rise of Amazon, how do brands respond when the rules of retail are being re-written every day? Tim Greenhalgh, Chairman and Chief Creative Officer of FITCH, believes that, to win, service experience must become part of the core essence of every brand.
In association with WPP partners and specifically Brand Z, FITCH has spent the last 12-18 months interviewing key retail leaders and researching consumer attitudes to service across the world. Tim will share the essential ingredients for creating experience that is meaningful, memorable and stirs emotions. He will also exclusively reveal the findings of FITCH’s Future of Shopping research, demonstrating that we can only truly identify the next generation of successful creative strategies by looking at shopping through a consumer lens.
First presented at Retail Leaders' Circle Dubai by Tim Greenhalgh.
Your Pack on the Rack: The five rules of packaging designFITCH
"Packaging is the most overlooked and under-utilised marketing channel." Dominic Twyford on how to encourage a distinct, empathetic and consumer-centric approach through great packaging design.
AR: Augmenting the Retail Customer ExperienceFITCH
Technical Director Marc Lamothe and Technical Lead Kam Liu explored the fundamental concepts of AR, real-world use-cases, and what the future holds for this exciting new platform.
How to create a future of work where we place people at the heart.
Stephen Pill, digital strategy director, shares his strategic insights into the generation spanning behavioural changes that are impacting all aspects of society, he explores with us how the world is becoming more experiential, and how applying retail design principles to the workplace can help people achieve their goals in this new world.
The Joy of Work was presented at Worktech 2017 in Singapore.
Stirring Emotions - Making the Human ConnectionFITCH
Emotions differentiate humans from other living things. They make us unpredictable, impulsive and endlessly interesting. When tapped in to, our emotions allow brands to connect in a more relevant way. It is a known fact that consumers are more likely to purchase when they connect emotionally to a brand. Brands and retailers need to translate this understanding of people into an enhanced brand experience which stirs emotions. Alasdair Lennox will discuss how to connect with consumers through distinctive experiences, and how these memorable moments build value for brands. He will also share a preview of Group XP’s 2017 Experience Index, which measures the value of brand experience.
It seems you can't buy anything these days without a carefully nurtured story reflecting the provenance, purity or purpose of the brand, replete with a hand-crafted booklet on the blood, sweat and tears it took to bring this product to you. And all you wanted was a coffee. On the surface, all this authenticity and effort is not a bad thing. Indeed, as the mass brands flail in the face of this hipster hurricane, it may be time to ask why we find ourselves drawn to this phenomenon that has created a bigger issue of parity in all corners of retail. Where did the trend of artisanal, bespoke brands come from, and why do they seem to be taking over every category of retail? FITCH unpacks this new direction of retail and share how brands can differentiate themselves in a world of hipster take-over.
What can retailers learn from emotion-fuelled music festivals?
Experiences can make the difference for brands. Just look at the growth of the UK live music scene, compared to other parts of the industry that continue to struggle. With more people than ever going to see and experience live music, it's seen as the primary cash generator for the music industry. As we place more value on doing things and connecting socially, bricks & mortar retail could probably learn a lot from the live music scene. FITCH ECD Alasdair Lennox argue that it’s time for physical retailers to think a bit more rock 'n roll, looking at three ways retailers can be inspired by the Glastonbury Festival to create an exceptional retail experience.
FITCH Fuel - The Future of Malls in SingaporeFITCH
We’ve all read the headlines: “Singapore’s shopping malls are dead”. And we’ve all seen the grim stats to back it up: falling occupancy rates, declining revenues, and an ever increasing supply of new retail space coming online in the coming years. But are Singapore’s malls really dead? Or is there still some life left in them? And if so, what can be done to reinvigorate Singapore’s once vibrant shopping malls? Join FITCH, a global retail design and brand experience consultancy, for a provocative discussion about the future of shopping malls in Singapore.
Is it in our nature to be generous? FITCH has been studying brands and generosity for the last 6 years and uncovered ways in which creatives and brands need to use different parts of the brain to unlock empathy in an increasingly disjointed and disrupted world.
FITCH Chairman and Chief Creative Officer Tim Greenhalgh will examine the spectrum of generosity, from mean and cynical behavior, to give and take, to those brands that give freely. He’ll outline the dynamics of a great and generous experience and answer the $1,000,000 question: does being generous and offering great experiences for customers make brands money? The good news is, yes.
Making a first good impression is a must. From friendship to love – not to mention professional relationships – that first projection of the self can be critical. These make or break moments can of course be engineered, thank goodness. From the age old use of fashion and beauty to the plethora of social media platforms and apps that make us look our best today, the options are becoming endless, both physically and digitally.
With the advent of virtual reality, it’s become so much easier to project something that may not really be there, whether it's a killer whale splashing through a gymnasium, a holographic human rights march, or even exploring your new IKEA kitchen from a child’s perspective. Technology isn’t just enabling virtual realities; in some cases it's making us question it entirely.
Senior Strategist Dominique Bonnafoux presented Trompe l'Oeil and The Art of The Lasting Impression at Eurobest 2016 in Rome.
The Store recently held a webinar with FITCH London covering “A Very British Black Friday”. Black Friday is perceived as a frantic one-day sale, when shoppers lose control in the fight for bargains and retailers move mountains of stock to get a good chunk of holiday sales in the bag.
This session was based on FITCH’s report that the Black Friday shopping phenomenon in Britain, shows the reality is somewhat different. EMEA ECD Alasdair Lennox and EMEA Strategy Director Aaron Shields showed the real losers in this game are retailers.
Black Friday discounts have driven shoppers to open their wallets earlier, but not necessarily deeper, so the idea that they are just a major boost to UK holiday spending is flawed. While a small proportion of shoppers will always be willing to fight for a bargain, the majority are sensible shoppers happily buying online, at home.
Lennox and Shields demonstrated that the long-term winners will be brands that shift their mind set from the hard sell to helping consumers to buy, offering a continuous experience online and in-store.
Don't be a Designosaur: How to avoid creative extinctionFITCH
Over the last 20 years, the creative industries have evolved from analogue to digital to social and then mobile. And now here we are, running headlong into an omni-channel world. Exciting stuff. But how does an agency ECD avoid extinction in a world increasingly ruled by Generation Z, Generation Y, Millennials and Centennials? What’s the future for creative leadership in an ever-shifting landscape?
Alasdair Lennox, ECD EMEA presented this at Eurobest 2015 and Goafest 2016. Watch it here: https://www.youtube.com/watch?v=NEKnRLuxqiI
The Peaks of Shopping - Creating a rollercoaster of emotionsFITCH
Is your customer journey flat? FITCH partnered with global payments leader Worldpay to unpick the complexities of modern retail. We surveyed 2500 UK consumers and looked at how retailers can use "peak-end rule" to generate greater experiences in-store
4. Through proprietary research, FITCH has identified 4
universal ‘shopper mindstates’ (DELE) that characterise their
behaviors.
Dreaming
No specific
purchase intent
Exploring
Purchase intent
in the category
Locating
Specific product
or service
Experiencing
Post-purchase
using product or service
Experience Signatures™ | Shopper Mindstates
4
7. MINDSTATES
LOCATING
EASY TO FIND
USEFUL REMINDERS
REASSURANCE
I WANT A PAIR
OF NIKE FLYKNIT
BLUE SIZE 8
7
8. MINDSTATES
EXPERIENCING
CARE AND ADVICE
ACTIVE COMMUNITY
GETTING MOST OUT OF PURCHASE
I WANT TO GET
THE MOST OUT
OF MY RUNNING
8
9. Experience Signatures™ | Shopper Mindstates
The retail imperative.
These drive new the shopper journey and related success metrics.
Dreaming
No specific
purchase intent
Exploring
Purchase intent
in the category
Locating
Specific product
or service
Experiencing
Post-purchase
Using product or service
Being inspired
Learning
Having fun
Browse easily
More information
Narrow choices
Easy to find
Useful reminders
Reassurance
Care and advice
Active community
Getting most out
of purchase
Drives: Traffic Trial Transaction Satisfaction
9
29. Love where you live
Seamless Retail experience - VIVID Homes by B&Q
We believe everyone can have better
lives through better homes. And
VIVID Homes has a better way to
make that happen.
29
39. Drag ideas from the mood board to see them
instantly visualised in a typical 3D apartment
model with an approximate cost.
Experience Signatures™ | Vivid Homes
See your ideas with a cost estimate
39
42. Experience Signatures™ | Vivid Homes
Invite friends and family to Premiere your home
When the plan is complete customers are given VIVID gold
tickets to invite friends and family to ‘Premiere their home’ at an
exclusive VIP screening. Here the customers get to experience
their future home in an immersive projection ‘cube’ before it’s
built.
42
43. Experience Signatures™ | Vivid Homes
Premiere your home in 4D before its built
43
Experience new homes in 4D
before they are built
Seeing is believing
– maximise sales conversion for the complete scheme
48. Experience Signatures™ | Vivid Homes
DREAMING EXPLORING LOCATING EXPERIENCING
P
H
D Save & share to
online mood board &
forum
See ideas with a
cost estimate
4D simulation of
home before its
built
Be your home expert
with a VIVID Coach
Track project &
how
to use new home
Try it on for size
with
a VIVID Coach
Spokesperson &
home health
checks
Trusted products &
Fit out Crew
Collect ideas in
the Dreamhome
Customise
choices
and fit home to
you
Move in to new
home
experience
Build home
layer by layer
48
49. Experience Signatures™ | Vivid Homes
DREAMING EXPLORING LOCATING EXPERIENCING
P
H
D Save & share to
online mood board &
forum
See ideas with a
cost estimate
4D simulation of
home before its
built
Be your home expert
with a VIVID Coach
Track project &
how
to use new home
Try it on for size
with
a VIVID Coach
Spokesperson &
home health
checks
Trusted products &
Fit out Crew
Collect ideas in
the Dreamhome
Customise
choices
and fit home to
you
Move in to new
home
experience
Build home
layer by layer
49
50. Experience Signatures™ | Vivid Homes
DREAMING EXPLORING LOCATING EXPERIENCING
P
H
D
TRAFFIC
Increase in:
• Awareness and
authority
• Connected online
and in store traffic
TRIAL
Increase in:
• See your
ideas trial
• Planning sessions
TRANSACTION
Increase in:
• Coach sessions
• Project sign ups
and value
SATISFACTION
Increase in:
• Customer
satisfaction
• Staff survey
and retention
50
Always starts - The consumer is at the heart of everything we do
Always starts - The consumer is at the heart of everything we do
Always starts - The consumer is at the heart of everything we do
Always starts - The consumer is at the heart of everything we do
Always starts - The consumer is at the heart of everything we do
Always starts - The consumer is at the heart of everything we do
Always starts - The consumer is at the heart of everything we do
Always starts - The consumer is at the heart of everything we do
Always starts - The consumer is at the heart of everything we do
Always starts - The consumer is at the heart of everything we do
To create a home décor retail model that unlocks the true business potential of the China market for B&Q
$28bn market
B&Q China is market leader
0.04% share
To create a home décor retail model that unlocks the true business potential of the China market for B&Q
$28bn market
B&Q China is market leader
0.04% share
Highly fragmented decoration contractor driven market
It’s a do-it-for-me market – no ‘hands-on’ culture
Huge paranoia about being ripped-off, fakes and unsafe products (contractor story of replacing genuine product with fakes at Jo Shien 2 mile square renovation complex in Shanghai, China
It’s a arduous, bewildering process for most customers
Market is driven by a seven year life stage cycle with high influence from couples parents
Importance of research via forums and scrapbooking - collecting of ideas
Online and offline collection of ideas and access to experts via the forums
Instead of the “do it yourself” or “do it for me” approaches to home renovation, VIVID Homes offers a unique “do it with me” partnership that lets customers choose the amount of support they need throughout the design process.
With B&Q experience and expertise to back us, VIVID teams can coach customers to create the home that’s right for them. As their trusted advisors, they know that no one knows what they want better than they do.
Note – coaches using digital tools to consult with consumers on renovation forums to drive traffic to the store
Dreaming
Learn how to Live Better through your home. Spokesperson campaigns, in-store workshops and home health checks.
Explore
VIVID coaches empower and partner with customers to achieve their dream home and Live Better through it.
Locate
Get your home measured and then try it all on for size on screen. Save and manage it all via your central project plan
Experience
Fit out crew arrives on site with their live in capsule. Working with trusted products they deliver the project on-time, on budget and to quality.
Always starts - The consumer is at the heart of everything we do
Always starts - The consumer is at the heart of everything we do