All in one dashboard saves you from logging into all different Ad platforms (social, search, display) for updates on campaign performance.
rtb-media.me
From Click Consult's Benchmark Search Conference 2017, The Bridgewater Hall, 21st September. Presented by David Karellen, Head of Paid Search, Click Consult.
Shape.io offers a cross-channel PPC budget management software suite. Monitor your PPC spend and performance across 8 ad platforms, automate time-consuming, low-value tasks, and eliminate budget pacing issues and overspends for good. Shape also now offers an Advertising Data Infrastructure product. Shape's ADI combines a two-way API that normalizes data across all major PPC ad networks, a warehouse to house all your data, and public connectors to your favorite software tools.
All in one dashboard saves you from logging into all different Ad platforms (social, search, display) for updates on campaign performance.
rtb-media.me
From Click Consult's Benchmark Search Conference 2017, The Bridgewater Hall, 21st September. Presented by David Karellen, Head of Paid Search, Click Consult.
Shape.io offers a cross-channel PPC budget management software suite. Monitor your PPC spend and performance across 8 ad platforms, automate time-consuming, low-value tasks, and eliminate budget pacing issues and overspends for good. Shape also now offers an Advertising Data Infrastructure product. Shape's ADI combines a two-way API that normalizes data across all major PPC ad networks, a warehouse to house all your data, and public connectors to your favorite software tools.
Case Study: Smart AdServer Forecasting ToolSmart AdServer
The Smart AdServer forecasting tool was instrumental in the attainment of sales objectives for one of Europe's leading media companies. The easy-to-use interface provided crucial information at the click of a button, the precise algorithm ensured an accurate estimate of available inventory, and audiences and managers adjusted ad strategies using the overview of booked campaigns. Between 2,000 and 5,000 campaigns were managed per month by over 500 employees spread throughout hundreds of office sites worldwide.
How eCommerce Businesses Can Make Best Use of Google Analytics dataTatvic Analytics
If you are an eCommerce store and have the basic Enhanced Ecommerce GA implemented, you shall get insights into what business decisions you can take from your GA reports without bringing in more of predictive analysis and data science.
Basic understanding of Enhanced Ecommerce Reports
1) The Shopping Behavior and Checkout Funnel
2) Product Performance Reports
3) Product List Performance Reports
4) Internal Promotion Reports
Using CLV model on your GA data to know your best customers
Minimizing the conversion path for your customers using feature attribution and hence driving in more conversions.
Google Analytics has come a long way in the last 12 months. Learn what new features now make Google Analytics a truly Powerful, Flexible, and Intelligent measurement tool.
Seojocktoberfest - Attribution - Russell McAthyYard
Russell specialises in analytics, search marketing (SEO and PPC), digital strategy and digital management. As Managing Director at Deliver Insight, a data led digital marketing agency, Russell has experience working closely with clients at all levels both in Europe and worldwide.
Creative testing: art or science? Learnings from Bidalgo data, framework and ...GameCamp
How designers should work with data people? What is good approach to test creatives? Bidalgo is sharing learnings from its data, case studies and cooperation with clients.
Measuring off-site traffic - Adrian KingwellMezzo Labs
Measuring Offsite Traffic was a presentation given at Mezzo Labs' "Getting Ahead in Web Analytics" event in February 2014. Topics covered include social media monitoring, ad-server (paid media) tracking and competitor benchmarking
10 Most Underused Features of Google Analytics 360 According to ExpertsTatvic Analytics
Are you sure you are making the best use of your Google Analytics and Google Analytics 360, whichever one you’re using? Do you ever look at a set of features and realize that you don’t exactly leverage them the way you should? Sometimes, when features are really advanced, you might not even be aware of they can help you in your everyday data analysis and the insights that they can help you uncover.
It is amazing what Google Analytics can help you achieve and how easy it can make your work if you know how to get the most out of it! In this webinar, we are going to help you do just that. Two of our GAIQ certified consultants are going to talk about 10 most underutilized Google Analytics & Google Analytics 360 features that will make you fall in love with the analytics tool all over again.
Clickagy is a programmatic ad buying platform built around proprietary targeting intelligence, adapting in real-time to fluctuations in market conditions and unique campaign data.
CRM Software : Kapture CRM is a Mobile platform, user-friendly Customer Relationship Management software for Real Estate, Banks, Hotels, FMCG industries.
Case Study: Smart AdServer Forecasting ToolSmart AdServer
The Smart AdServer forecasting tool was instrumental in the attainment of sales objectives for one of Europe's leading media companies. The easy-to-use interface provided crucial information at the click of a button, the precise algorithm ensured an accurate estimate of available inventory, and audiences and managers adjusted ad strategies using the overview of booked campaigns. Between 2,000 and 5,000 campaigns were managed per month by over 500 employees spread throughout hundreds of office sites worldwide.
How eCommerce Businesses Can Make Best Use of Google Analytics dataTatvic Analytics
If you are an eCommerce store and have the basic Enhanced Ecommerce GA implemented, you shall get insights into what business decisions you can take from your GA reports without bringing in more of predictive analysis and data science.
Basic understanding of Enhanced Ecommerce Reports
1) The Shopping Behavior and Checkout Funnel
2) Product Performance Reports
3) Product List Performance Reports
4) Internal Promotion Reports
Using CLV model on your GA data to know your best customers
Minimizing the conversion path for your customers using feature attribution and hence driving in more conversions.
Google Analytics has come a long way in the last 12 months. Learn what new features now make Google Analytics a truly Powerful, Flexible, and Intelligent measurement tool.
Seojocktoberfest - Attribution - Russell McAthyYard
Russell specialises in analytics, search marketing (SEO and PPC), digital strategy and digital management. As Managing Director at Deliver Insight, a data led digital marketing agency, Russell has experience working closely with clients at all levels both in Europe and worldwide.
Creative testing: art or science? Learnings from Bidalgo data, framework and ...GameCamp
How designers should work with data people? What is good approach to test creatives? Bidalgo is sharing learnings from its data, case studies and cooperation with clients.
Measuring off-site traffic - Adrian KingwellMezzo Labs
Measuring Offsite Traffic was a presentation given at Mezzo Labs' "Getting Ahead in Web Analytics" event in February 2014. Topics covered include social media monitoring, ad-server (paid media) tracking and competitor benchmarking
10 Most Underused Features of Google Analytics 360 According to ExpertsTatvic Analytics
Are you sure you are making the best use of your Google Analytics and Google Analytics 360, whichever one you’re using? Do you ever look at a set of features and realize that you don’t exactly leverage them the way you should? Sometimes, when features are really advanced, you might not even be aware of they can help you in your everyday data analysis and the insights that they can help you uncover.
It is amazing what Google Analytics can help you achieve and how easy it can make your work if you know how to get the most out of it! In this webinar, we are going to help you do just that. Two of our GAIQ certified consultants are going to talk about 10 most underutilized Google Analytics & Google Analytics 360 features that will make you fall in love with the analytics tool all over again.
Clickagy is a programmatic ad buying platform built around proprietary targeting intelligence, adapting in real-time to fluctuations in market conditions and unique campaign data.
CRM Software : Kapture CRM is a Mobile platform, user-friendly Customer Relationship Management software for Real Estate, Banks, Hotels, FMCG industries.
Motorcycle accidents in L.A. are not uncommon. Motorists can be badly injured because of the lesser protection than if driving a vehicle. If your injuries were caused by the negligence of another traffic participant you can claim compensations. Find out how from our L.A. personal injury attorneys at: http://www.lapersonalinjuryattorney.net/.
For years the Church has been intimidated with the false notion that it cannot get involved in politics. In response to this the Alliance Defending Freedom has weighed in with the truth.
A Brief of Google AdWords Pay Per ClickRanjan Jena
PPC is particularly good for split testing as it allows your strategies to fail much faster, saving you time and money in the long run. While it seems like strange advice, knowing what terms not to go for can be more important in some ways than figuring out which search terms are best, as creating content is expensive and time consuming. If you don’t have it right, you will waste a lot of time and resources.
Choosing the Right Trading Desk for Your Display Programmatic BuyingAcquisio
This is the first year in the history of advertising where display has surpassed spending on search in the US, and for agencies leaving display out of their marketing mix, there’s no better time than now to find the right trading desk to help you run and manage your clients display advertising.
With so many display buying services and vendors out there, it can be overwhelming to find exactly what fits your needs. Whether your agency is just getting started in display or if you’re looking for a new more transparent display management solution, here are the questions you should ask in order to understand exactly what you’ll be getting from an agency trading desk.
OPTIMIZE YOUR BUSINESS WITH SUCCESSFUL ONLINE ADVERTISING & ADWORDS GENERATIONE-List Hunter
Successful advertising stimulates prospects into action, inciting sales. And Advertising Promotions service helps you to increase sales by endorsing your products through effective ad copies that can invoke the emotional chords of your audience into buying your products or services.
"How to Master Smart Bidding" Tomaso Uliana - GoogleAdplify
How to Master Smart Bidding with Google Ads’ Machine Learning Power.
Machine Learning & Automation - Unlock growth through Smart Bidding - Evaluate Smart Bidding & Measure the impact
• Stating the case for display as a relevant advertising strategy
• Campaign planning and KPIs to measure
• Pricing and ad units to consider
• Targeting tactics and retargeting overview
• Mobile web and app campaigns
• Campaign optimization strategies
• A tour of the Google Display Network platform
• B2B topics; lead nurturing, native advertising, LinkedIn advertising
• Display measurement; View-throughs, attribution modeling
The Business Case for ABM Part 2 with Kwanzoo and ObilityLiz Mallett
With all the recent buzz around account-based marketing, B2B companies today are actively deciding whether to continue to focus on traditional demand generation to generate leads and nurture primarily through emails, or to move budgets toward account-based marketing with a focus on engaging target accounts.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
2. New Approach: RTB Marketing
What is RTB (real-time bidding) technology
and how does it work?
Real-time ventory is bought and sold on a per-impression
basis, via programmatic instantaneous auction. With real-time bidding, advertising buyers bid on an impres -
sion to be placed in front of their target audience and, if the bid is won, the buyer’s ad is instantly displayed on
the publisher’s site. Through this approach, RTB has the ability to reach your target audience across any site
with Ad inventory and Ad-tech companies can target very specific audience based on information that they
The user goes
to a web page
The impression
is put up for auction
The buyers propose an auction
(CPM) based on their estimated
impression value
The higer auction
“wins” the impression
The advertiser deliver
his impression
2.0 2.01.5
100ms
3. Working with RTB-Media
Digital Media Strategy
Targeting with Facebook Data
We will use our proprietary technology to optimize bidding on the Facebook platform to get you the best CPA
Information (browsing behavior related) collected through cookies about audiences across the internet.
Based on browsing behavior we start builidng unique audience segments in our own database
3rd party raw data: We purchase data from sites to create audience segments related to "interests" and
"behaviors" relevant to your targeting needs
What do we need to launch this campaign? Please provide us with a target list of domains / URLs
20+
Data Providers
100+
Advertising Channels
Use data to make informed decisions: We start with a campaign designed to meet your goals
then optimize towards the best performing channels based on data
What is the right approach? Test multiple Ad channels (display, social, search) and audience segments
to identify optimal Ad campaigns, increase site traffic and improve CPA & ROI metrics.
Types of targeting
Our own data segments
We use a combination of sources to create our own data segments. These sources consist of:
Targeting with 3rd party
Data management platforms
We have a list of over 120,000 audience segments from 20+
Data providers to choose from and use this data to target
audiences which align with your marketing personas
4. What Sets Us Apart
Campaign Management
Dedicated team member to maintain your campaign on a daily basis
Optimization to help reallocate funds into top performing channels
All-In-One Reporting Tool
Reduce time spent on low value activities (manual exporting and uploading, data manipulation and clean-up).
Creative design development
A/B Test creative assets to increase success metrics
Connect other campaigns to make client ready reports appear in clean and easy to read formats.
100% Transparency
5. Case study
Current Situation
Creatives samples
Results
Decision
Data-Driven Testing
Optimizes Startup’s ROI
Sutro was seeking the most cost effective online
advertising channels and approach for their new product
Identified 3 best converting personas
(Ad channel + target demographic) and optimal
messaging with final result less than $12 CPA
Increased CTR during campaigns
from 0.7% to 1.4%
Weran22tailoredadtests
usingRTBtechnology
3 weeks $12
$30
1.4%
ex: 0.7%
CPA CTR
Spent $2000 on paid search and received poor results
Goal: Cost per Acquisition below $50
Case Study
6. Case studieIncreased viewability by 55% compared
to classic display ads
Sunny
85°F
Ultimate Goal
Increase Brand Loyalty
Campaign Goal/Planned KPI
CPC of $2.59, CPM forecast was
around $8 for a Rich media creative
Product Message
Subaru Forester, perfect for you
at any time and any place
Results
RTB-Media used a combination of Super-
geo targeting and real-time local weather
conditions to create personalized and
targeted Ads. The peronalization created
visibility which led to Subaru's campaign to
be 55% more viewable than their other
display ads. August October November
2,280,200
3,809,742
1,600,000
0.24 %
2.57 %
0.07 %
Impressions CTR
Case study
Case Study
7. Case studie
Challenge
Results
Solution
Seeking target CPA of $100 for target audience to test drive an Audi
Current site traffic was not converting
Low click-thru rates for banners
Identified optimal audience segments and Ad channel with a CPA (cost per acquisition)
of $60 (40% below goal)
Identified banner with CTR %: 0.4%
Other success metrics: CPC - $1.20, CPM - $4
Testing across 20+ audience segments ("In market: new car", "Interests: German cars", etc.)
Contextually target articles related to "Audi", "German Cars", "Best New Car" etc.
A/B testing of banners to identify those with optimal click-thru rates
Landing page optimization for improving conversion from click to acquisition
Beat CPA Goal for Audi by 40%
Case Study