1) The document provides an overview of using Google AdWords for advertising online. It discusses topics like the goals of online advertising, basic terminology used in AdWords, how to set up campaigns, select keywords, write ads, and optimize campaigns for success. 2) Key statistics are presented on the size of the US online retail market and Google's revenue from AdWords. Steps are outlined for setting up accounts, campaigns, keywords lists, ads, and tracking success. 3) Best practices are covered for writing ads, selecting keywords, structuring campaigns, and optimizing pages and bids to improve quality score and ad placement. Resources are provided for learning more about AdWords and online marketing.

1. Google AdWords For Beginners Instructor: Noah Boswell of Look To The Right Internet Marketing The Goals for this class are… 1) Educate you on the topic! 2) Build your CONFIDENCE! 3) Educate you to take ACTION!

2. Presentation Link : www.SlideShare.net/bozzie84

3. Why Advertise Online? $243.1 Billion in U.S. Online Retail Sales in 2007 1-Other $90.2 Billion 37.1% 2-Travel $86 Billion 35.4% 3-Computers, hardware & software $19 Billion 7.8% 4-Automotive & Auto Parts $19 Billion 7.8% 5-Apparel, Accessories & Footwear $16.4 Billion 6.7% 6-Home Furnishings $12.5 Billion 5.1%

4. Internet History: Banner Ad’s

5. Banner Ad’s

6. Banner Ad’s

7. Text Ad’s

8. Brief History Of Google: The Two Sides of Google Sponsored = Paid

9. What Is Pay Per Click? Advertiser's ONLY pay when a prospect clicks. Benefits: Control Feedback Relivancy Measurable Results

10. Google AdWords: 99% of Google Revenue ~1.5 Billion Per Month!!

11. Google Search Network

12. Google Content Network

13. Basic Terminology Ad Position 1-10 Click Through Rate – CTR % Conversion Rate Impression Keyword Landing Page Quality Score – Great, Good, Okay, Poor

14. Effective Landing Page: Good Looks, Good Keywords, Good Way’s To Contact

15. adwords.google.com

16. Google Options

17. Welcome, Language, Location

18. Specific Location, GeoTargeting

19. GeoTargeting By City Metro Area Miles From Location Custom Shape

20. Ad Creative

21. Ad Creative

22. Keyword Selection Recipe (Broad Match) “Free Recipe” (Phrase Match) [Kids Food Recipe] (Exact Match) -Free (Negative Keyword Match)

23. Bidding

24. Checking Your Landing Page

25. Traffic Estimator

26. Review Confirm, Questions, Continue to Sign Up, Pay $5

27. Billing Charged every 30 days unless advertising cost reach a certain threshold within 30 day cycle. How Billing Works New Advertisers: 30 days - $50 Then 30 days - $200 Then 30 days - $350 Then 30 days - $500 Then 45 days – Tens of Thousands Per Month

28. Standard Edition Campaign Summary

29. Editing Campaign

30. Keywords

31. Ad’s / Creatives

32. Structuring Your Campaign

33. Account Tools

34. Keyword Tool

35. www.SpyFU.com

36. How To Think of New Keywords Brainstorm Review Your website and Competitors Think like your customer!!!!! Focus on what is different Include plural and singular versions Include spelling mistakes and variations Product/Model numbers, codes, SKU’s,

37. How to make good Ad’s Include Keywords Dynamic Insertion {KeyWord: Recipe} Define benefits or feautres Good display URL Include call to action!!- (What do YOU want them to do?) Speak to your intended audience Put your pricing up front

38. Good Ad writing Only 95 total characters. Focus on what makes you better. Special offers, % off, low price, promotion Superior Product Feature Compelling ads-Controversial for some Niche’s NO BRAND NAMES! Unless you are Authorized

39. Why Cant I See My Ad Daily budget too low Keyword not targeted Ad is disapproved IP out side of GeoTarget Ad not on first page Max CPC higher than daily budget Ad is on content network Missing Billing info or not charging

40. Quality Score & Placement The Higher your Quality Score, the lower your minimum bid and price you will pay, and the higher your placement will be

41. Quality Score Comes From CTR % (click through rate) Relevance of ad text (keywords) Historical Preformance Content and Layout of Landing Page Other relevancy Factors (secrets)

42. To Increase Quality Score Review Keywords- Are they working? -Make inactive -Add Negitives and more relevant Keywords Review and Improve Ad Text Create new focused ad groups (proper structure) New landing Pages

43. Landing Pages Good Density of Keywords Keywords that go along with subject Remove all speed bumps Contact form!!! Phone Number Maybe not attached to the rest of site?

44. Google Analytics

45. Google Analytics

46. Google Analytics Put on EVERY page of site 24 hour delay in reporting Go through Google AdWords to set up Make sure your AdWords and Analytics are linked! Make sure auto tagging for cost data is on

47. Google Local Business

48. Google Local Business Enter all info about your business Upload a picture Hours of operation Payments you accept As much info as possible!!! Make sure to confirm by phone or mail

49. HELP Best place for help: www.google.com/adwords/learningcenter/

50. Lets Go Live Examples of bidding Examples of Placement Examples of inactive ads

51. Thank You for Coming! Now… -Class Evaluation -3 Actions Instructor: Noah Boswell of Look To The Right Internet Marketing See: sbcspeakers.com – other courses

52. Resource page for Making Money Online Web resources: www.AdSense.com – “Money from relevant ads on your website.” www.MakingMoneyOnlineWhileYouSleep.com – other resources referred to in this class. www.AdWords.com – To advertise your website with Google. www.google.com/analytics - advanced / free tracking of your website activity. http://www.google.com/alerts - keep track of when text shows up on the web (use “”) Contact the instructor at: Noah Boswell www.LookToTheRight com 1-877-826-8620 Other courses offered at the community college: sbcspeakers.com