The document is a comprehensive tutorial on how to advertise using Google Ads, detailing its evolution, functionalities, and various ad formats. It provides a step-by-step guide for creating Google Ads campaigns, including goal selection, campaign type, budgeting, targeting, and performance metrics. Additionally, it emphasizes the importance of optimizing ads, tracking metrics, and implementing strategies for effective advertising.

1. How to advertise on Google?

2. Google Ads Tutorial 2023 [Step-by-Step] | Google Ads Course | Google AdWords | Simplilearn

4. What are Google Ads?

5. Launched on October 23rd, 2000, Google
Ads has grown at a rapid pace and has
become one of Google’s main sources of
revenue
What are Google Ads?

6. Google Ads provides services that fall
under the category of PPC (Pay-Per-
Click)
What are Google Ads?

7. Google Ads
What are Google Ads?

8. Increase visibility to
high quality audience
Retargeting website
users
Increased brand
awareness
What are Google Ads?

9. Increase visibility to
high quality audience
Retargeting website
users
Increased brand
awareness
What are Google Ads?

10. Increase visibility to
high quality audience
Retargeting website
users
Increased brand
awareness
What are Google Ads?

11. Increased intelligence High Flexibility
Measuring your
performance
SEO
What are Google Ads?

12. Increased intelligence High Flexibility
Measuring your
performance
SEO
What are Google Ads?

13. Increased intelligence High Flexibility
Measuring your
performance
SEO
What are Google Ads?

14. Increased intelligence High Flexibility
Measuring your
performance
SEO
What are Google Ads?

15. What are the various formats in Google Ads?

16. Text Ads
What are the various formats in Google Ads?

17. Responsive
display Ads
What are the various formats in Google Ads?

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Image Ads
What are the various formats in Google Ads?

19. App promotion
Ads
What are the various formats in Google Ads?

20. Video Ads
What are the various formats in Google Ads?

21. $ 25 $ 30 $ 45 $ 40
amazon.com amazon.com amazon.com amazon.com
Product shopping
Ads
What are the various formats in Google Ads?

22. Showcase
shopping Ads
What are the various formats in Google Ads?

23. Call-only Ads
What are the various formats in Google Ads?

24. How can you create a Google Ad?

25. How can you create a Google ad?
Step 1: Selecting your goal and campaign
Sales Leads Website traffic Product &
brand consideration

26. Step 1: Selecting your goal and campaign
Brand awareness
and reach
App promotion Local Store visits and
promotion
Create campaign
without a goal’s
guidance
How can you create a Google ad?

27. Step 2: Choose a Campaign type
Text Ads Responsive
display Ads
Image Ads App promotion
Ads
How can you create a Google ad?

28. Step 2: Choose a Campaign type
Video Ads
Product shopping
Ads
Showcase
shopping Ads
Call-only Ads
How can you create a Google ad?

29. Step 3: Set a Budget
How can you create a Google ad?

30. Step 4: Choose your bidding
How can you create a Google ad?

31. Step 5: Add assets to your ads
How can you create a Google ad?

32. Step 6: Setting up ad groups
How can you create a Google ad?

33. Step 7: Select your targeting
How can you create a Google ad?

34. Step 8: Setup conversions
How can you create a Google ad?

35. Important metrics to track

36. Important metrics to track
Impressions Cost Clicks Average CPC

37. Impressions Cost Clicks Average CPC
Impressions are the number of times
your ad is shown on a search result
page via Google or the Google
Network
Important metrics to track

38. Impressions Cost Clicks Average CPC
Important metrics to track

39. Impressions Cost Clicks Average CPC
The cost refers to the amount of
money you have spent on your
campaign
Important metrics to track

40. Impressions Cost Clicks Average CPC
Important metrics to track

41. Impressions Cost Clicks Average CPC
Clicks refers to the number of times
a person clicks on your
advertisement
Important metrics to track

42. Impressions Cost Clicks Average CPC
Important metrics to track

43. Impressions Cost Clicks Average CPC
Cost
Per Click =
Cost
Number of Clicks
Important metrics to track

44. Conversions Cost per Conversion CTR Quality Score
Important metrics to track

45. Conversions Cost per Conversion CTR Quality Score
Conversions are added when a user
clicks on your ad and performs an
action that you’ve defined as a
goal(signing up to the website,
buying a product, etc.)
Important metrics to track

46. Conversions Cost per Conversion CTR Quality Score
Important metrics to track

47. Conversions Cost per Conversion CTR Quality Score
CPC refers to the average amount
charged for a conversion from your
campaign
CPC =
Cost
Total number of
conversions
Important metrics to track

48. Conversions Cost per Conversion CTR Quality Score
Important metrics to track

49. Conversions Cost per Conversion CTR Quality Score
It is the ratio of how often they click the ad to
how often people see your ad
CTR =
Total number of clicks
Total number of impressions
Important metrics to track

50. Conversions Cost per Conversion CTR Quality Score
Important metrics to track

51. Conversions Cost per Conversion CTR Quality Score
Google’s rating of the quality of your
ads, keywords and landing pages
Important metrics to track

52. Optimizing your advertisements

53. Ad Split-Testing
Sense of Urgency
Optimizing your advertisements
Call, Review or Price
Extensions
Call-to-Action in
Ads

54. Optimizing your advertisements
Ads Placement Advertisement Timings
Display your Map
Location
Festive Season
Ads

55. Optimizing your advertisements
Accelerated delivery
method
negative keywords
Extensive keyword
research
dynamic keyword

56. Optimizing your advertisements
branded keywords Quality score ~ 7-10
broad matching, phrase
match and exact match
Mobile optimized
Landing pages

57. Optimizing your advertisements
Group and organize
your keywords
budget allotment on
working keywords
Structure campaigns
and ad groups
Use automatic
bidding

58. Optimizing your advertisements
Group and organize your keywords
to create ad groups with better
quality score, relevant text ads and
more effective landing pages
Structure your campaigns and
ad groups to target your ads
more effectively
Focus your budget on
keywords that are converting,
rather than the ones that aren’t
Use automatic bidding in for
ads to maximize results