The document provides information about an organization called OORJA that aims to provide vocational training to underprivileged youth between the ages of 15-25 in Lucknow, India. Their mission is to develop skills through vocational training programs designed and implemented for youth employment. Their vision is to promote inclusive development by skilling underprivileged youth to provide sustainable livelihoods and employment. The organization plans to partner with local industries, NGOs, educational institutions, and businesses to offer cost-effective, basic skill training programs and help with job placement.

1. OORJA
“Lighting Your Lives”
• Tanya Chaudhary
• Garima Batra
• Nikita Srivastava
• Komal Priya
• Richa Khanna
• Deepti Dixit

2. • Skills and knowledge are the driving forces of economic growth.
• The target group for skill development comprises all those in the labour force.
• Our idea is to provide vocational Training
• youth segment within the age group of 15-25
• Our tie ups with the local industries of lucknow at industrial level
MISSION
“Development of skill through vocational training program conceptualized & executed for
youth’s scalable employment”
VISION
“Promoting inclusive development process, by skilling of the underprivileged youth for
providing sustainable livelihoods leading to employment.”
Introduction

3. Objectives
• Create opportunities for all to acquire skills throughout life, and especially for youth,
women and disadvantaged groups.
• Promote commitment by all stakeholders to own skill development initiatives.
• Develop a high-quality skilled workforce/entrepreneur relevant to current and
emerging employment market needs.
• Enable the establishment of flexible delivery mechanisms that respond to the
characteristics of a wide range of needs of stakeholders.
•Enable effective coordination between different ministries, the Centre and the States
and public and private providers.
Problem statement:
•WHAT- Unskilled Manpower
•FOR WHOM- Employee (youth from 10 yrs to 30 yrs)
•WHY
Lack of resources (funds)
Lack of exposure.
Lack of Institution for vocational training.
Lack of employment opportunities.

4. BusinessPitch-
Elevator Pitch-“ Skill development for under priviledge youth”.
Reference Pitch- PMKVY + EFFICIENCY & EFFECTIVENESS= OORJA.
Description about service-
USP: Providing vocational training and job oriented skill to the under privileged youth (between
age of 10-30years).
Business development
• Collaboration with the NGO, education institution and business organization
• focus on providing cost-effective basic services, such as handicrafts designing, networking,
hardware, security vigilance, assembly handling in automobile factories
• Client management will also be one of the major issues to be looked upon.

5. BUSINESS MODEL

7. Target Market Segment
• the lowest income customers
• focus to Lucknow residents that too intially to the resident ofAliganj
Marketing strategies
•Product
•Price
•Place
•Promotion
•Physical evidence
•People
•Process
SALES STRATEGY
• Advertising
• Local Newspaper Advertising
• Nukad Nakad
• Business Cards
• Publicity Campaign
• Call-to-Action
• Digital Marketing
• CRM

8. No. particular Amount
1 Equipment and machinery 500000
2 Fixtures and furniture 50000
3 Registration charges and other fees 50000
4 Reserve and surplus 100000
total 700000
Financial Estimation
Project Cost Estimates: Types of Costs
Investment Costs

9. No. particular Amount
1 Own fund(equal ratio)(5*538000) 32,30,000
2 Bank borrowing 2,30,000
3 Institutional investor -
4 Venture capitalists -
total 32,30,000
No. particular Amount
1 Fee from student(10000*1000) 1,00,00,000
2 Counselling fee(2000*500) 10,00,000
3 Job consultation fee(1000) -
4
total 1,10,00,000
Sources of fund
Revenues sources

10. Balance Sheet year 1 year2 year3
ASSETS
Reserve and surplus 100000 100000 100000
Fixed asset 550000 550000 550000
Other Current Assets 20000 20000 20000
Gross PP&E(a) 670000 670000 670000
Depreciation(Slm)(b) (55000) (55000) (55000)
Net PP&E(a-b) 615000 615000 615000
Working fund 1941000 1934100 1934100
Total Assets 615000 615000 615000
LIABILITIES & EQUITY
Taxes Payable 2556000 2549100 2549100
Long-term Debt 230000 230000 230000
Total Liabilities (a) 2786000 2319100 2319100
Capital fund(b) 3000000 3000000 3000000
Total Liabilities and Equity(a+b) 5786000 5786000 5786000
Financial Statement

11. 3 Year P/L Projection
Income Year 1 Year 2 Year 3
Operating Income In Rs In Rs In Rs
Retained Earnings
Turnover
Fee from student(10000*1000) 1,00,00,000 1,00,00,000 1,00,00,000
Counselling fee(2000*500) 10,00,000 10,00,000 10,00,000
Job consultation fee(1000) nil 50,00,000 50,00,000
Total Operating Income 1,10,00,000 1,60,00,000 1,60,00,000
Operating Expenses Year 1 Year 2 Year 3
Salaries and wages(30000*5*12) 18,00,000 4104000 6840000
Rent(20000*12) 2,40,000 200000 200000
Electrical charges(20000*12) 2,40,000 2880000 4752000
Advertisement and promotion campaign 200000 54000 90000
Interest payment nil 23000 23000
B.Total Operating Expenses
Profit Before Tax(A-B) 8520000 8497000 8497000
Tax(30%) 2556000 2549100 2549100
PAT 5964000 5947900 5947900

12. THANK YOU