1. Enjoy best international practices with us!
Advice and Technical Assistance in
Accounting, bookkeeping and auditing
activities; tax consultancy and Management
Consultancy activities
2. About Startoday Ltd
Startoday Ltd (STL) is a registered private
management consulting firm based in Kigali,
Rwanda. Since its inception in 2012, Startoday
has helped its clients to realize their strategic
objectives, to solve business problems, to
maximize their corporate value, and how to
establish business superiority. Our success is
dependent on our experienced, talented and
creative consultants that bring their solid
technical knowledge and expertise to transform
enterprises and businesses of our clients into
more competitive and highly successful firms.
3. Next
As the most trusted partner, we offer our clients
competitive advantage by providing them with
the very best services at a fair rate. We always
produce results which match or exceed
expectations because we only take on where we
are sure we can deliver. We are independent and
practical in our services. Our focus is on
application and implementation of best practices.
We work in collaborative and inclusive manner
with clients. We base our business on long term
client relationships.
4. Vision and Mission
Vision:
To be the most trusted business partner that
provides best consulting services and creates a
well-rewarded and highly motivated environment
to its staff and clients.
Mission:
To unlock the potentials of the current and next
generation of entrepreneurs and business leaders
and to help them to be highly competitive and
successful in today’s fast changing business
world.
5. Values
o Ethical: We build strong clients relationships based upon
integrity, respect and professionalism.
o Inclusive and creative: We believe in hard work, creativity
and in offering excellent service in all areas of our business.
o Committed excellence: We are productive, accountable, and
transparent in our operations.
o Continuous learning: We continually develop and improve
one’s skills and knowledge in order to perform effectively and
adapt to changes in the workplace.
o Open-minded: We are willing to consider new ideas or
arguments.
o Information sharing: We exchange useful information among
people, friends, families, communities, or organizations.
o Win-win attitude: We constantly seek mutual benefit in all
human interactions.
6. Services
Our services aimed at improving the efficiency and
accountability of the private sector. We provide advice and
technical assistance in :
• Strategic and operational planning, including monitoring
and evaluation
• Financial Management ,including costing and budgeting
• Organizational development, including Human Resource
Management and good governance
• Customer Relationship Management
• Supply Chain Management
• Partnership Development
• Other thematic areas
7. Products
Our program’s mission is to develop the new wealthiest small and medium
sized enterprises in Rwanda and in the region.
• KEN: A hub of national, regional and international consultants and other
specialists.
• TNP: Advice and Technical Assistance in line with Business development
services
• F4S: Advice and Technical Assistance in line with Business Finance
• Startoday Online: Advice and Technical Assistance in recent Information,
Communication and Technologies
• Burarahurwa Programme: Capacity building for Small and Medium sized
Enterprises in general management, business development and finance ,
and business framework and regulations
• SkillsConnect: Networking Events that bring together entrepreneurs,
investors, service providers, policymakers,etc
8. Our target group: Small Business
We work with individual firms, SMEs ,
Cooperatives, young entrepreneurs, women
ventures, TVET graduates, veterans, people
with disabilities and business leaders from
anywhere, within any industry, to solve
problems and deliver results like lower costs,
better products, and higher efficiencies.
10. Con’d: Our approach
• Needs Identification – assessing real needs of
entrepreneurs and drawing proper recommendations that
will lead to real solutions and results.
• Technical assistance – providing reasonable, accurate and
timely support related to business services, information
and technology.
• Business finance – facilitating access to capital for start-
ups, research and development, and business growth.
• Access to Markets – supporting entrepreneurs to produce
for local, regional and international markets.
• Policy and community support – advocating for an
enabling business environment that encourage business
start-ups and growth.
11. Needs Identification
Startoday Ltd works closely with its clients
both at individual level and association level
to identify major challenges they face and
provide customized support to ensure the
mitigation of those challenges: this could be
with regards to finance, markets, inputs,
technologies, costs, and a range of other
issues.
12. Technical Assistance
STL invites companies to think about all stages necessary to
get innovative new products and services successfully to
market as a primary means to growth and profitability.
Stage 1: Seeking opportunities: This may be a formal
growth strategy or simply just a new mind set.
Stage 2: Creating solutions: Companies advance their best
ideas and refine them before moving to the market.
Stage 3: Building markets: Companies look to find ways to
identify new markets or better penetrate existing markets.
13. Business Finance - F4S
This program aims at linking our clients to
funding opportunities at all stage of business
growth (pre– seed, seed capital, equity capital,
etc) both at start-up and growth stages.
14. Access to Markets
This program supports our clients to improve
their quality, to boost their productivity, to
comply with existing norms and regulations
(tax, standardizations, etc) and to reach local,
regional and international markets.
15. Policy and Community Support
This program aims to create a business
ecosystem where policy-makers, practitioners,
business owners, civil society and the entire
community have same understanding on
issues/ trends/challenges/ realities that are in
the sector and adopt appropriate solutions.
16. Key performance indicators 2015-2018
• Reduced mortality rate of new businesses by 60%
(currently estimated at 80%).
• Increased employment rate among our clients (more
than 500 decent work will be created annually)
• Increased productivity and revenues among our clients
(by 30% annually)
• Increased exports among our clients ( 30% of total
production)
• Increased collaboration and partnership among clients
(a value of more 5 billion Rwf to be created)
17. Impact
• For our clients
First and foremost, offering quality services to
our clients help them to flourish and make the
most of their lives. There is a large body of
evidence that demonstrates the long-term
beneficial effect of quality business services
for small business development.
18. Impact (con’t)
• For the Economy
A strong economy depends on people’s skills,
motivation and knowledge. Investment in new
businesses has high economic and social returns,
because its impact on people’s skills and
dispositions lasts a lifetime.
• For Society
Quality support for small businesses helps make
society fairer and more equitable through
reducing social and economic disadvantage and
strengthening equality.
19. Impact con’t
• Sustainability
‘’You can resist an invading army; you cannot
resist an idea whose time has come.’’ Victor
Hugo. We will help our clients to ‘’fast
forward’’ their sustainable journeys with our
abundance of thinking, tools and resources.
20. Startoday Partners
• Public institutions and regulatory Agencies
• Private Sectors, Private organizations,
Associations, Private companies, etc
• Business Development and Research Agencies
(Universities…)
• Financial Institutions – Banks, Microfinance,
Angels, Venture Capitalist, etc)
• National and International NGOs
21. The Management of the Company
• Board of Directors (5): President, Vice –
President, Secretary, Members
• Executive Directory: Chief Executive Officer
(1), Chief Operations Officer (1), Chief Finance
Officer (1)
• Managers(5) and Consultants (30)
• Other Staff and Technical Assistants (8)
23. Annex 1: Some definitions
• Management consulting is the practice of
creating value for organizations, through
improved performance, achieved by providing
objective advice and implementing business
solutions. In other words, management
consultants help take organizations further
than they would go on their own.
24. Annex : Some definitions (next)
• Strategic management is the continuous planning,
monitoring, analysis and assessment of all that is
necessary for an organization to meet its goals and
objectives.
• Strategic objectives are long-term organizational goals
that help to convert a mission statement from a broad
vision into more specific plans and projects.
• A business strategy is the means by which it sets out to
achieve its desired ends (objectives). It can simply be
described as a long-term business planning.
• Corporate Core Values. Companies can have core
values as well. These are the guiding principles that
help to define how the corporation would behave.
They are usually expressed in the corporation's mission
statement.
25. Annex : Some definitions (Next)
• Business transformation is about making fundamental changes in how
business is conducted in order to help cope with a shift in market
environment.
• Human capital management (HCM) is an approach to employee staffing
that perceives people as assets (human capital) whose current value can
be measured and whose future value can be enhanced through
investment.
• Customer relationship management (CRM) is an approach to managing a
company's interaction with current and future customers. It often involves
using technology to organize, automate, and synchronize sales, marketing,
customer service, and technical support.
• Supply chain management (SCM) is the management of the flow of goods
and services. It includes the movement and storage of raw materials,
work-in-process inventory, and finished goods from point of origin to point
of consumption.
