The document discusses the role of incubators in nurturing viable startup companies. It notes that incubators can provide basic support, positioning, knowledge-intensive services, and deal flow to young startups that typically have no experience, corporate identity, or corporate culture. The document also emphasizes that for a product to be successful, it needs to be something people like, want, and can afford, and it must gain the necessary regulatory approvals and reimbursement. Incubators can help startups navigate these challenges as their needs change and help increase the odds of the maturing company's success.

1. The Role of the Incubator in Nurturing Viable Start-up Companies Is there a way to do it right? Dr. Dan Gelvan 14.9.2007

2. Novelty

3. Real Goal of the Company? Commercialize scientific discoveries? A terrific technological development? An impressive solution to an annoying medical problem? Bring new products to the world? Sell products? Make money?

4. The Answer is:

5. Growing Companies Do we really need to nurture the young start-up company?

6. The Top-Down Approach

7. The Structured Approach

8. Basic Life of a Company Idea R&D Prototype Product Regulatory Approval Market

9. R.I.P.

10. The Structured Approach For your product to make money somebody must: Like it Want it Be allowed to buy it Be able to pay for it - good product - good marketing - reimbursement - regulatory approval

11. Getting the Product Right

12. Getting the Product Right

13. Oops! The Market You are here

14. Nurturing How do we nurture the young start-up? It is a real company Typically, it has No experience No corporate identity No corporate culture Needs Basic support Positioning KIS Perspective and strategy

15. Knowledge Intensive Services Incubator level: Deal flow Due Diligence Project evaluation Positioning Strategy Company level Management Intellectual property Business development Product strategy Regulatory issues Reimbursement Presentations Partnering Investments Exits If you ain’t got it – buy it

16. The Incubator and the TTO Many models of cooperation Passive Active interaction Hyperactive Create a win-win situation Educate the researcher Attitude and role of the academic institution

17. Motivation!

18. The Incubator as a Private Investor Public vs. private? Or nothing at all? Is it good or bad? Does it provide more motivation for the incubator?

19. The Maturing Company Changing needs: Investors Market issues Advisory boards Regulatory issues Reimbursement Clinical trials Commercial connections Exit Increasing the odds!

20. רשע מה הוא אומר ? מה העבודה הזאת לכם ? Let’s just sell the company and hit the beaches…

21. תם מה הוא אומר ? How do we pass the regulatory hurdle??

22. Building a Regulatory Bridge Sales Product Clinical studies Money Regulatory

23. חכם מה הוא אומר ? How do we create a strong market position??

24. Bridging the Chasm Sales Money Product Clinical studies Money Sales Money Regulatory Marketing! Reimbursement Sales

25. וזה שאינו יודע לשאול ? את פתח לו ... ואמור לו Go find yourself a good strategic consultant and then find a fine reimbursement specialist

26. The Regulatory Expert The Company Product Expertise Reimbursement Advisor Process Expertise Product information Reimbursement advice Company Reimbursement Anchor

27. Thank you! 

28. Contact Information Dr. Dan Gelvan Managing Director Medical Dimensions Ltd. Mobile: +972 54 4900 118 E-mail: [email_address]