The document discusses entrepreneurship development and communication skills in India. It provides an overview of the business environment in India post-liberalization, including policies to support small industries. It defines entrepreneurship and describes the characteristics of successful entrepreneurs. It also discusses the importance of planning, monitoring, and evaluation for running a successful enterprise, and explains entrepreneurship development programs in India.

1. Entrepreneurship Development and
Communication Skills
Unit 1
Prepared By: Prof. Devrshi
Upadhayay

2. Assessing overall business
environment in Indian economy
• POST LIBERALIZATION
• Post liberalization economic conditions have created enormous
growth for the small scale industries. The government has also
supported the small scale industries by the way of implementing
various policies
• The New Economic Policy initiated in early 1990s in India had five
main components. These are
• (i) Depreciation of the Indian rupee in order to increase exports,
• (ii) Dismantling of government controls over domestic business,
• (iii) Privatization and Sale of public sector enterprises,
• (iv) Liberalization of monopoly markets to raise overseas and
domestic competition, and
• (v) Globalization by opening the Indian market to foreign venture

3. BUSINESS ENVIRONMENT IN
INDIAN ECONOMY
• Strong growth momentum
• Opportunity
• Growth constraints

4. GLOBALIZATION AND
EMERGING BUSINESS /
ENTREPRENEURIAL ISSUES
• Economic features: expansion in trade, foreign
direct investment and capital flows; mass
production and utilization; global competition;
trade and investment liberalization policies.
• Non-economic features: Loss of national
dominion; equivalence of values and cultures.
Entrepreneurs must identify the opportunities and
intimidation which arise from globalization in the
developing countries.

5. Entrepreneurship
• What is Entrepreneurship ?

6. Entrepreneurship means…
• “creating of value by people working together
to implement an idea through the application
of drive and a willingness to take risk”

7. Phases in Entrepreneurship
– Initial entrepreneurial phase or inception phase
which is related to perception of an opportunity to
establish the business.
•
– Operational phase which includes the theory and
practice of management functions in the
organization of a business unit.
•
– Managerial phase which includes the profitable
application of the mental executive health in taking
relevant managerial decisions to run the business
unit as a profitable, going and growing concern.

8. Difference between Entrepreneur
and Manager

9. To be successful, an
entrepreneur should have the
following characteristic features:
• Need to achieve
• Independence
• Risk-bearing
• Locus of control
• Perseverance
• Positive self-concept
• Ability to find and explore opportunities

10. • Flexibility
• Openness to feedback and learning from
experience
• Confronting uncertainty
• Interpersonal skills
• Need to influence others
• Innovators
• Business communication skill

11. MANAGING AN ENTERPRISE
• Planning the enterprise involves selecting
objectives and strategies, policies, programmes
and procedures for achieving them. Planning
also includes decision making on production,
pricing and marketing of products. Market
survey is essential to get an idea of the market.
Market survey may be conducted with
reference to the availability of raw materials
equipments, marketing and distribution, and
consumer bahaviour etc.

12. • Which are the steps OF RUNNING A
SUCCESSFUL ENTERPRISE ?

13. steps OF RUNNING A
SUCCESSFUL ENTERPRISE ?
– Planning.
– Budgeting.
– Monitoring and evaluation of an enterprise.
– Follow up in running an enterprise.

14. • What is meaning of Motivation ?-Describe and
relate it with Entrepreneurship

15. Motivation means
• Motivation means movement or motion, an
inner state that energizes, activates or
moves and directs human behavior towards
goals. It is a need satisfying and goal seeking
behaviour

16. MOTIVATION PROCESS
• Need or expectation.
• Behaviour.
• Goal.
• Some form of the feedback.

17. FACTORS FOR
ENTREPRENEURAL
MOTIVATION
• Entrepreneurial Ambitions
• Competency Reason
• Facilitating Factors

18. People become industrial
entrepreneurs because of three
main reasons
• Desire to do something independently in life.
• Availability of technical/manufacturing or
trade knowledge and skill with prospective
entrepreneur.
• Support from government and other agencies

19. Importance of Planning
• Discuss

20. Monitoring focuses in……
• Clarifies program objectives.
• Links activities and their resources to objectives.
• Translates objectives into performance indicators and sets
targets.
• Routinely collects data on these indicators, compares actual
results with targets.
• Reports progress to managers and alerts them to problems.

21. Monitoring Of An Enterprise
• Clarifies program objectives.
• Links activities and their resources to objectives.
• Translates objectives into performance indicators and
sets targets.
• Routinely collects data on these indicators, compares
actual results with targets.
• Reports progress to managers and alerts them to
problems.

22. Evaluation Of An Enterprise
• Analyzes why intended results were or were not achieved.
• Assesses specific casual contributions of activities to results.
• Examines implementation process.
• Explores unintended results.
• Provides lessons, highlights significant accomplishments or
program potential and offers
• recommendations for improvement.

23. ENTREPRENEURSHIP
DEVELOPMENT PROGRAMMES
(EDPs)
• The objectives laid down for the above
programmes were as follows:
• To set up small scale ventures.
• To manage them effectively.
• To earn adequate profit from these ventures.

24. OBJECTIVES OF EDPS
• Accelerating industrial development by enlarging the supply of entrepreneurs.
• Developing entrepreneurial qualities and motivating the prospective
entrepreneurs to achieve the goal.
• Enhancing the growth of small-and medium-scale enterprise sectors which
offer better potential for employment generation and dispersal of industrial
unit.
• Providing productive self-employment avenues to a large number of educated
and low educated young men and women coming out of schools and colleges.
• Improving performance of small-and medium-scale industries by the supply of
carefully-selected and trained entrepreneurs and diversifying sources of
entrepreneurship.
• Enterprise development in rural and no-industry areas where local
entrepreneurship is not really available and entrepreneurs from nearby towns
are not easily lured.

25. THE INDIAN EDP MODEL
• PHASES OF EDPs
• The EDPs normally pass through following
three important phases:
– Pre-training phase.
– Training phase.
• Post-training or follow-up phase

26. SWOT ANALYSIS
• S - Strengths of the organization.
• W - Weaknesses.
• O - Opportunities of the environment.
• T - Threats.

27. • Generation of an Agri Business Idea
• Incubation of an Idea
• commercialization of ideas and innovations

28. • Prepared By :Prof.Devrshi Upadhayay
• 9724256662
• devrshiupadhayay@gmail.com