1) Small and medium-sized enterprises (SMEs) account for most business activity in the UK, providing most private sector jobs and turnover. 2) Innovation is a key source of growth for businesses, and innovative companies are more likely to experience high growth. 3) Developing new ideas and marketing skills are important for small business growth and success. The document provides various tools and strategies for businesses to develop, bring to market, and promote new ideas.

1. Developing & Marketing
a New idea

2. There are 4.5 million small
businesses in the UK
SMEs account for 99 per cent of all
Rich Sources enterprise in the UK, 58.8 per cent of
private sector employment and 48.8
per cent of private sector turnover
of New Ideas
for Business
Growth

3. Asking questions… Businesses with employees
account for a quarter of all
enterprises - a fall of 29,000
since 2010
What is your best selling
product?
Can we bring in a linked product
or service?
What naturally follows on
from…..?
What would happen if?
What demand is there for?

4. Existing Clients &
customers Businesses in rural areas of
England contribute around
22% of employment and 19%
of Gross Value Added (Defra)
Your clients asked if you
know someone who can
help with….
Your customers asked if
you can provide…..
Customer complaints use
solving to generate new
ideas

5. “Advertising and marketing
Innovation….. skills training is crucial for
small business growth, says
FSB”
To stand out from competitors
For creative solutions to
regenerating your business
To increase sales
To become market leaders
To motivate employees
To penetrate new markets
To increase reach

6. Not all high growth
Innovation Tools companies are tech
companies. These
companies, according to
NESTA, had one important
Mind mapping factor in common: they were
List 20 ideas far more likely to be
innovative and innovation
Read James Young’s ‘A was a source of growth.
Technique for Generating (Nesta)
New Ideas.
Incentives to staff for new
ideas
Research & market
intelligence
Brainstorming
SWOT analysis
Annual marketing audit

7. 10 ways to bring your
6% of UK businesses with the
new idea to market highest growth rates
generated half of the new
jobs created by existing
1. First chance to buy to existing businesses between 2002
customers and 2008.
2. Plan a launch
3. Use social media to build up
to your launch
4. Time limited offers
5. Free trial periods
6. Press releases
7. Invite journalists to your
launch
8. Free samples to journalists
9. Update web site & optimise!
10. Direct mail & fliers

8. If you would like to know more about how
Summitup Marketing develops & promotes new
ideas…..
Contact Follow Like
07947 779542
ann@summitup.co.uk
Summitup Marketing
blog.summitup.co.uk