The presentation highlights the brand which target their consumer via neuro-marketing.

1. NEUROMARKETING

2. NEUROSCIENCE MARKETING

3. - Neuromarketing is the application of
neuroscience to marketing.
– It refers to the use of modern brain
science to measure the impact of marketing
and advertising on consumers.
- The study of how the human brain responds to
marketing stimuli which helps marketers
understand their purchasing decisions.

4. How does it work ?
( Functional Magnetic Resonance
Imaging )
- It measures the brain activity by detecting changes in blood
flow.

5. EEG – Electroencephalography.
- It measures brain’s electrical
waves.

6. -Frito-Lay brain-tested a commercial that traditional
focus groups panned.
- EEG tests by NeuroFocus Team.

7. - They used the EEG technology (in 2011) with 30 people to
make exterior changes of the automobile before manufacturing
and market them.
Sonata.
Elantra.

8. ARTS & ENTERTAINMENT Network.
- They had NeuroFocus track viewers second-by-second
reactions to commercials to ensure that its programs work
with the ads that fund them.

9. - Microsoft is now mining EEG data to understand
users' interactions with computers and laptops including
their feelings of "surprise, satisfaction and frustration."

10. .
- They had NeuroFocus tests its olive oil
labels for maximum appeal by Eye
tracking techniques.

11. - NeuroFocus helped ESPN display the logos
of its corporate advertisers more effectively
on air.
BEFORE AFTER

12. - For re-launching their “When Weather Changed
History” series they used EEGs and eye tracking
technology to refine it’s commercials and programming
for maximum impact.

13. BEFORE AFTER

14. Study between:
In-games Ads
Vs.
TV Ads.

15. - PayPal found out that promoting speed is more
emotionally appealing than information security for the
consumers.

16. - They found that the ice cream causes
greater pleasure than chocolate or yogurt
through Neuromarketing.

17. Study between: Overlay Ads vs. Pre Roll Ads

18. THANK YOU.